Audience

DocsDashboard › Audience

Last updated: 31 Jan 2020 / 5:39 PM / GMT

In the following guide, you will get more familiar with the Audience section of the InPlayer Dashboard.


The Audience section contains all the information about your customers’ accounts. It also offers useful churn reduction and customer retention tools.

It has three tabs: Audience, Segmentation and Reports.

The Audience tab

Here you can see the customer’s details, what payments they’ve made, grant them and revoke their access, manage their subscriptions and more.

Navigating the Audience tab

Starting at the top, you can see some basic info about your customers:

  • the number of customers,
  • the number of customers with purchases,
  • the average conversion rate.

Further down, you have the search bar, along with the option to choose whether to view a list of the active or deactivated customers.

To use the search bar, click on it, choose the filter you wish to use for your search, and type in your search. You can use one of the following filters:

  •  id
  • full name
  • email
  • oauth app key

So, if you wanted to find the customer with the email address carter@mail.com, you’d click on the search field, choose the email filter, type in carter@mail.com, and press Enter.

Note that you can also search with just the first part of the email address, in this case carter, or the second part, in this case mail.com.
However, you cannot search by typing any of the two parts of the email address just partially, in this case, cart or mail.
To the right, you have the and  buttons. We’ll see how to use these in the guide for Reporting.

Finally, you have the main part of the Audience section, which is the table where you can see some basic details about your customers.

To open a customer account, just click the  button on the right, under the Actions column in the customer’s row.

Customer Management

Once you open a customer account, you can see various info and manage the account in various ways.

On the right, you have the general customer info section. Here, you can see the customer details like the email, full name, the webpage on which they’ve registered thery’re account etc.

You can also edit the customer’s full name and reset their password.

Change a customer’s full name

To do this, just click on in the general information section.

Enter a new full name and click .

Note that you cannot change the other customer details, like, for example, their email address.

Reset a customer’s password

The customers can reset their passwords directly from the paywall interface, however, you also have the option to do it from the merchant panel. Doing it from here will send a ready-to-use password to the customer’s email address.
To do this, just click on .

Grant Access

To grant a customer free access to an asset or a package, first get the Asset ID of the asset or package to which you wish to grant the access.

You will find the Asset ID in the Assets tab:

Similarly, you will find the package ID in the Packages tab:

Once you have the ID, go back to the customer’s account and click on the Access Management tab.

There, click on Grant access to another asset.

In the new window, select whether you are granting access to an Asset or a Package.
In the search bar, click on ID or Title, depending on what you want to use to search for the asset or package, and paste the asset or package ID or Title.
Click on the package or asset.
Choose for how long you wish to grant the access.
Finally, click .

Revoke Access

To revoke a customer’s existing access pass, click the  button under the Action column in the asset’s row.
Then click Revoke Access.

Confirm by clicking .

Extend Access

To extend a customer’s existing access pass, click the  button under the Action column in the asset’s row.
Then click Extend Access.

Here, enter the new date to which you’d like to extend the access and click .

Cancel Subscription

To do this, first select Subscriptions from the Access access drop-down menu.

Then click the  button under the Action column in the asset’s row.
Click Cancel subscription.

Confirm by clicking .

View subscription details

To do this, first select Subscriptions from the Access access drop-down menu.

Then click the  button under the Action column in the asset’s row.
Click Subscription details.

Here you can see all the available details for the customer’s subscription.

Deleting a customer’s account

At the top right corner of the customer account screen, you have the options to delete, deactivate, or export the customer’s account.

To delete a customer’s account, click the  button.
Then, enter your dashboard password, and click to confirm.

To deactivate a customer account, which terminates all accesses and subscriptions the customer has (but doesn’t delete the account), click the button.
You can reactivate the account by going to the deactivated accounts list and clicking on Reactivate Account.

To export the customer’s captured details, should they request us to provide them with all the data our platform has gathered on them, as per the GDPR regulation, click the  button.

The Segmentation tab

The second tab of the Audience section is the Segmentation tab.

Here, you can create lists (segments) of customers based upon various characteristics. This way of segmenting customers is mainly aimed at providing useful data for reducing churn and increasing retention, thereby eliminating the need for creating reports for this purpose manually.

There are a few segments you can use: Cancelled Subscriptions, Paying Customers, and Registered Only Customers.

Cancelled Subscriptions

The Cancelled Subscriptions segment provides insight into how many and which customers have cancelled their subscriptions in a given time period.

To see a list of customers who have cancelled their subscriptions in a particular time period, just select the period in the Filters section.

You can also export a list as a CSV file. To do so, click the button.

Then, select the period and click .

You can download the generated report in the Reports tab, which is the final tab of the Audience section.

Paying Customers

The Paying Customers segment provides insight into how many and which customers have made a payment in a given time period.

It works exactly the same as the Cancelled Subscriptions segment, i.e. you can either view the info by selecting the period in the Filters section, or generate a report via the button which you can then download in the Reports tab.

Registered Only Customers

The Registered Only Customers segment provides insight into how many and which customers have registered an account, but haven’t made a payment yet, in a given time period.

It works exactly the same as the other segments, i.e. you can either view the info by selecting the period in the Filters section, or generate a report via the button which you can then download in the Reports tab.

The Reports tab

As mentioned above, the Reports tab is the final tab of the Audience section and it is where you can download the reports you have generated in the Segmentation tab.

This concludes our guide.

If you have any questions, don’t hesitate to contact us on support@inplayer.com.

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