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10 Important Trends Shaping On-Demand Digital Entertainment

On-demand digital entertainment may be well-established in the UK, US, and other Western European countries, but further afield in major economies like India, Brazil, and South Africa, online video on-demand…

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Industry trends
May 17, 2021 | 3 min read | Darka Panovska
Studios Have a Movie Theater Problem – and OTT Channels Are the Answer
The irony isn’t lost on anyone in the movie business: At a time when the public is hungry for entertainment, has extra time on its hands and is desperately in…
Industry trends
May 05, 2021 | 4 min read | InPlayer
How 2nd Tier Sports Can Benefit From Live Streaming
In one of our previous articles, we discussed why live sports is the future of live streaming. We concluded that the adrenaline rush of live sporting events online perfectly lends…
Industry trends
Apr 23, 2021 | 3 min read | Darka Panovska
What Big Brands Must Know About Taking Video Content Online
Brands have arrived at an inflection point. For more than half a century, television was the medium that marketers sought to master, the gold standard of brand-to-audience storytelling. Reach a…
Industry trends
Apr 07, 2021 | 3 min read | InPlayer
How Influencers Use Monetization Platforms to Take Business to the Next Level
It’s been almost two and a half years since YouTube delivered the shove that would propel media entertainment into its next evolutionary leap. In June 2018, YouTube announced the addition…
Industry trends
Mar 18, 2021 | 4 min read | Darka Panovska
Why Brands Are Now Putting Up Paywalls
Let’s all agree on one important point up front: No one has ever built a successful business model on the foundation of giving away free stuff. There are brands and…
Industry trends
Mar 05, 2021 | 3 min read | InPlayer
Why Influencers Have Massive Earning Potential Via Pay-Per-View Streaming Content
The world of online influencing is, by any measure, still very much in its infancy. The internet as we know it is only a few decades old. Blogging is just…
Industry trends
Aug 10, 2018 | 6 min read | InPlayer
Best Pricing Page Tactics to Drive More Sales
Pricing pages are probably the most important pages on your website. Getting it right means visitors turn into leads, lead turn into customers. On the other hand, If you get…
Industry trends
Jul 27, 2018 | 5 min read | InPlayer
Live-Streaming for Business: Strategies to Make the Most Out of It
Live-streaming may be a key trend of today, with increasing range of brands and people trying streaming in their efforts to boost reach and audience engagement. And whereas not everybody…
Industry trends
Jul 26, 2018 | 5 min read | InPlayer
Will Sports Streaming Services Take Over Traditional TV?
The Netflix and Amazon streaming model has revolutionised entertainment TV viewing in recent years. This same concept started entering the world of sport as well with a fast pace. There…