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Transitioning to a SaaS Subscription Model

Accenture published a research in 2016 saying digital products will make up 25% of the world’s entire economy by 2020. High performers in the digital business arena of the future…

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Industry trends
Jun 26, 2018 | 4 min read | InPlayer
Top 6 Conversion Rate Optimization Strategies to Increase Sales
Every professional and serious business owning a website will tell you that in order to be successful publisher you need to get conversions from buyers in order to monetize your…
Industry trends
May 09, 2018 | 4 min read | InPlayer
What Triggers Our Love for Live Video and Sharing
It is not too much of a exaggeration if we say that live video is the richest medium of digital content by which we can reach people and even change…
Industry trends
Feb 13, 2018 | 3 min read | Darka Panovska
Why SVOD Parental Control Shouldn’t Be Overlooked
The way audiences consume entertainment has never been more prevailing as with the rapid expansion of SVOD (Subscription Video on Demand) and OTT (Over-the-Top) services. In a new study of the…
Industry trends
Jan 25, 2018 | 2 min read | InPlayer
5 Highest Viewed PPV Sporting Events in History
Driven by all the new technology modern time has given us, PPV (Pay-per-View) has become both a huge sensation and a big business. Our thirst for the next live performance…
Industry trends
Nov 14, 2016 | 2 min read | Darka Panovska
Using Social Media to Promote Your Live Content
Live content has always been an appealing proposition, and social media has taken it to a new level. If you provide live premium content, using social media to drive engagement…
Industry trends
Oct 25, 2016 | 2 min read | Darka Panovska
US Millennials Watch an Average of 6hrs Content Per Day
According to a new study, millennials, who watch the most amount of content out of any demographic, watch an average of 6 hrs’ worth of content every day. And it seems…
Industry trends
Oct 21, 2016 | 2 min read | Darka Panovska
How Publishers Should React to The EU’s Ad Block Ban
The EU has outlawed network-wide ad blocking. But publishers shouldn’t just carry on with what they were doing in the pre-ad blocking era. The existence and popularity of ad blockers tells…
Industry trends
Oct 04, 2016 | 2 min read | Darka Panovska
Do Millennial Streaming Habits Threaten Legitimate Companies?
According to a new study by creative agency Anatomy Media, two-thirds of young millennials use an ad blocker. Moreover, 69 percent of these stream pirate videos. So, do Millennial streaming habits…
Industry trends
Sep 26, 2016 | 2 min read | Darka Panovska
Western European SVOD Industry to Generate €3 Billion in Revenue by End 2016
In 2015, total spending on SVOD in Western Europe surpassed €2 billion. By the end of 2016, this figure is expected to reach €3 billion, according to a new report…