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Why So Many Retailers Are Now Relying on Streaming Content

Most new technologies don’t reach the level of adoption within such a short window of time that has been enjoyed by over-the-top media. With the exceptions of the rise of…

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Industry trends
Aug 11, 2021 | 3 min read | Darka Panovska
Five Things Franchises Need to Do to Monetize Streaming Content
One day when we look back at the rise of streaming content and success of over-the-top media monetization, we’ll likely be able to pinpoint with relative accuracy the moment that…
Industry trends
Aug 09, 2021 | 2 min read | Darka Panovska
Why Corporations Must Consider Streaming Content In Multiple Regions (or Countries)
Most business today is driven by global goals. Unless you run a neighborhood body shop or a local brewpub, your company almost certainly has ambitions of expanding beyond its current…
Industry trends
Jul 29, 2021 | 3 min read | Darka Panovska
Five Ways to Monetize Social Media
Social media can represent many things to a business: a first point of consumer contact, a marketing mouthpiece, a branding tool that embodies a preferred voice and tone. A good…
Industry trends
Jul 28, 2021 | 3 min read | Darka Panovska
How Sports Teams Can Use Video to Boost Ticket Sales
For professional sports and big-business college sports programs, over-the-top media is quickly growing into a revenue source all its own. Whether it’s the NBA offering its League Pass programming on…
Industry trends
Jul 26, 2021 | 3 min read | Darka Panovska
How Professional Sports Leagues Can Get Into Virtual Ticketing
In under a decade, the worth of the National Football League’s television contract increased 150 percent to its current value of an annual $255 million per team. With the sports…
Industry trends
Jul 15, 2021 | 3 min read | Darka Panovska
Monetizing Sports Fan Engagement with Real-Time Interactive Experiences
For as long as competitive sports have existed, there have been fans drawn to watch them. Whether it has been to witness feats of endurance and strength in Greece’s ancient…
Industry trends
Jul 07, 2021 | 2 min read | Darka Panovska
Ways for Musicians to Turn Live Streaming Into Recurring Revenue
In many ways, the music business is more unforgiving than it ever has been. A world of competition awaits any musician striving to hit it big, yet even those who…
Industry trends
Jun 30, 2021 | 3 min read | InPlayer
The Emerging New Livestream Platform Solutions
The ways we communicate information to one another are evolving at an almost breakneck pace. That’s especially true for digital video content, a medium whose method of distribution has been…
Industry trends
Jun 16, 2021 | 3 min read | InPlayer
The Future of Video Monetization: Learning From 2020 and Setting the Stage for the Future
It’s tempting to consider 2020 an outlier year for just about any industry – restaurants, live events, auto sales, you name it. A pandemic that upended our daily lives also…