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Five Ways to Monetize Social Media

Social media can represent many things to a business: a first point of consumer contact, a marketing mouthpiece, a branding tool that embodies a preferred voice and tone. A good…

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Industry trends
Jul 28, 2021 | 3 min read | Darka Panovska
How Sports Teams Can Use Video to Boost Ticket Sales
For professional sports and big-business college sports programs, over-the-top media is quickly growing into a revenue source all its own. Whether it’s the NBA offering its League Pass programming on…
Industry trends
Jul 26, 2021 | 3 min read | Darka Panovska
How Professional Sports Leagues Can Get Into Virtual Ticketing
In under a decade, the worth of the National Football League’s television contract increased 150 percent to its current value of an annual $255 million per team. With the sports…
Company Culture
Jul 22, 2021 | 1 min read | Darka Panovska
The InPlayer Green Project – More Trees, More New Clients
Creating is at the heart of everything InPlayer does. We’re already at a point in history where too much damage has been done to our ecosystems, so being environmentally neutral…
News
Jul 21, 2021 | 2 min read | Darka Panovska
Live Streaming and E-commerce: What Should I Be Selling?
You’ve heard it many times before: Technology is changing the way we do business. Advances in processor speeds, wireless connectivity and artificial intelligence, among other enhancements, are strengthening connections with…
Industry trends
Jul 15, 2021 | 3 min read | Darka Panovska
Monetizing Sports Fan Engagement with Real-Time Interactive Experiences
For as long as competitive sports have existed, there have been fans drawn to watch them. Whether it has been to witness feats of endurance and strength in Greece’s ancient…
Industry trends
Jul 13, 2021 | 4 min read | Darka Panovska
What Musicians Should Consider When Live-Streaming Concerts
Few workers have toiled longer or harder to capture control of their means of production and build a sustainable business model than musicians. The frequent portrayals of bands living out…
How To
Jul 09, 2021 | 3 min read | Darka Panovska
Struggling to Retain Customers? Here’s How to Change That with Video
Entrepreneurs, sales teams and marketing departments are all wired to appeal to the interests and needs of potential customers. Their instincts are attuned to the mission of attracting new business…
Industry trends
Jul 07, 2021 | 2 min read | Darka Panovska
Ways for Musicians to Turn Live Streaming Into Recurring Revenue
In many ways, the music business is more unforgiving than it ever has been. A world of competition awaits any musician striving to hit it big, yet even those who…
How To
Jul 02, 2021 | 3 min read | InPlayer
How Fan Clubs Can Be Monetized Through Streaming and E-Commerce
Artists and performers are creatives by trade. Their right-brained sensibilities are critical to self-expression and connecting with an audience. But monetizing those gifts isn’t often part of the package. Just…

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