YouTube Influencers Turn to PPV for Knock Out Revenues

2 days ago

YouTube personalities Logan Paul and KSI went to battle again last weekend; both with each other and to smash more Pay- Per-View records. This appears to be part of a much wider trend as social influencers look to grow their reach and revenues far beyond the platform’s that gave them their big break. It appears […]

Monetising a Fan-Base – The New D2C Model

1 month ago

For centuries, fans have flocked to stadiums and arenas to share the experience of cheering for their sporting champions and teams. In recent years, the way consumers watch sports has changed – with more people paying for online streaming services than pay-TV,  this shift in consumption has impacted business models for video services. The move […]

E-learning: Monetization and Protection Models for Education Videos

2 months ago

Technology has played an important role in improving and expanding educational content worldwide. Online video is the dominant communication medium in the world today. In recent years, businesses of all types have been getting involved in corporate live streaming. In total, the global enterprise video market is expected to reach $40.84 billion by 2022.  Video […]

7 Best Practices to Set Up a Live Video Stream

10 months ago

Today, it’s easier than ever before to launch a live video stream. Anyone can get started with live video streaming in just moments using a smartphone. And the audience is huge. According to this study, a full third of all online activity is spent watching video. That said, you want to make sure that you […]

Geo-pricing: A Key to Global Paid Content Strategy

12 months ago

Geo-pricing and pricing intelligence is becoming the new norm these days. This is mainly due to the popularity of e-commerce websites like Amazon and eBay which put the pressure on smaller companies to monitor the prices of their competitors. Just like many other things in developing a successful business, intelligent geo-pricing optimization is key to […]

10 Best Mobile Live Streaming Apps (2019)

12 months ago

What a better way to boost your business sales or connect with your audience than with a live broadcast, from your phone from anywhere you want using live streaming apps. Now, we all know that live video streaming doesn’t need no further introduction. It simply can display million of words by the help of instant […]

The Ongoing Full Stream Ahead Trend with VoD

1 year ago

The traditional definition of what it means to watch TV and how to watch it have drastically changed in the past 10 years or so. Consumers are in control more than ever of what they watch, when they watch and how they watch. If watching TV meant sitting in front of the screen, waiting for […]

Upcoming Sportel Monaco 2018

1 year ago

This year Sportel Monaco – the most influential business convention for sports media industry – is going to be held from 22nd October to 24th October 2018 in Grimaldi Forum, Monaco. This event showcases a lot of product launches, great presentations from top-level executives and discussions about the future of sports content, new media and […]

Enterprise Video Content Skyrockets ROI

1 year ago

The adoption of enterprise video content is already skyrocketing ROI in businesses as video enables their employees to look in the eyes of their clients wherever they might be. The researchers at Technavio think the global online video platform market will grow 14.88% by 2020. This is mainly because the management of video content due […]

What We’ve Learned at IBC 2018 – A Recap

1 year ago

Almost 60,000 media professionals from more than 170 countries took to Amsterdam this September for the International Broadcasting Convention (IBC), one of the world’s biggest media and broadcasting conferences. It was an amazing experience for InPlayer with abundance of new technology and changes hoping to have huge impact on the whole media industry. We took […]

Will Every Business Evolve Into A Subscription Business Model?

1 year ago

In the era where the so called “unknown customer” is no longer the case, the subscription business model is becoming a hot topic of discussion. The subscription business market has grown by more than 100% in sales yearly. It was roughly $57 million in 2011 and has come to a to $2.6 billion in 2016. […]

9 Valuable Conversion Rate Optimization Stats

1 year ago

Every professional and serious business owning a website will tell you that in order to be successful publisher you need to get conversions from buyers in order to monetize your content efforts. However, this process involves a lot of hard work and planning to put the monetization plans in place. And the fruits of your […]

Best Pricing Page Tactics to Drive More Sales

1 year ago

Pricing pages are probably the most important pages on your website. Getting it right means visitors turn into leads, lead turn into customers. On the other hand, If you get it wrong, prospects will most probably close the tab and leave for good. The art of writing a good pricing page is not an easy […]

Live-Streaming for Business: Strategies to Make the Most Out of It

1 year ago

Live-streaming may be a key trend of today, with increasing range of brands and people trying streaming in their efforts to boost reach and audience engagement. And whereas not everybody may be a live-stream star and not each and every live-stream attracts an audience, there is clearly demand there. Facebook says the daily watch time […]

Will Sports Cloud TV and OTT Services Take Over Traditional TV?

1 year ago

The Netflix and Amazon streaming model has revolutionised entertainment TV viewing in recent years. This same concept started entering the world of sport as well with a fast pace. There are many sport streaming services today looking to take on the giants of pay-TV. The question we often ask nowadays is whether cloud TV and […]

Transitioning to a SaaS Subscription Model

1 year ago

Accenture published a research in 2016 saying digital products will make up 25% of the world’s entire economy by 2020. High performers in the digital business arena of the future won’t just consume more technology but also enable their customers to accomplish more with technology. New corporate cultures will be created that use technology helping […]

Top 6 Conversion Rate Optimization Strategies to Increase Sales

1 year ago

Every professional and serious business owning a website will tell you that in order to be successful publisher you need to get conversions from buyers in order to monetize your content efforts. However, this process involves a lot of hard work and planning to put the monetization plans in place. And the fruits of your […]

What Triggers Our Love for Live Video and Sharing

2 years ago

It is not too much of a exaggeration if we say that live video is the richest medium of digital content by which we can reach people and even change their behaviour. This comes as a result from video being a combination of sound, sight and motion eliciting emotions and touching both our senses and […]

Top 10 Video Monetization Platforms (2019)

2 years ago

If you happen to be in the subscription video on demand business time has never been better to start organizing your efforts and creativity around video monetization. The world of SVOD has become so massive that even major media outlets have started their own platforms. It is expected to reach 75 billion in the year […]

Why SVOD Parental Control Shouldn’t Be Overlooked

2 years ago

The way audiences consume entertainment has never been more prevailing as with the rapid expansion of SVOD (Subscription Video on Demand) and OTT (Over-the-Top) services. In a new study of the top US streaming video platforms and digital content providers, the Parents Television Council – an education organisation advocating responsible entertainment – found that parental controls are negligent […]

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