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Why Major Sports Leagues Are Aiming to Expand OTT Rights

As viewers continue to migrate in droves from terrestrial television and cable packages to over-the-top streaming providers, sports leagues and organizations can’t help but take notice. As far back as…

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Industry trends
Jan 14, 2022 | 2 min read | Darka Panovska
OTT Gives Musicians the Opportunity to Expand Beyond Concerts
Bands and musicians have it tougher than ever. Building a following, serving the interests of fans and making a living (or even simply paying for expenses) playing music was a…
Industry trends
Dec 06, 2021 | 2 min read | Darka Panovska
InPlayer vs. Patreon: Why InPlayer Is Better
Patreon, Substack and other content creation membership platforms are all the rage right now – and with good reason. They can help a writer, artist or influencer not only build…
Industry trends
Oct 07, 2021 | 2 min read | Darka Panovska
Brands Must Create Video in Order to Stand Out
If you’re a marketer, you’ve no doubt seen the latest trends around branding and video. Almost literally, everyone is doing it. If you work for a brand, it’s all but…
Industry trends
Sep 17, 2021 | 3 min read | InPlayer
Why Content Creators Should Go Directly to Their Fans
In the entertainment industry, content creators traditionally have found themselves at the mercy of a series of gatekeepers. Studios, producers and theaters, among others, all owned a significant financial stake…
Industry trends
Sep 10, 2021 | 3 min read | InPlayer
With Fans Back in the Stands, Sports Entities Should Not Abandon Live Streaming
Forty years ago, the National Basketball Association was a proverbial garage league – an organization that broadcast more than half its championship games on tape delay and, not surprisingly, existed…
Industry trends
Sep 02, 2021 | 2 min read | Darka Panovska
The Importance of Branding for SaaS Companies
Ask a marketer about the relevance of branding, and you’re likely to get a layered answer about voice and identity and the value of customers relating to a product or…
Industry trends
Aug 31, 2021 | 2 min read | Darka Panovska
Five Reasons Sports Streaming Will Grow Post-Pandemic
With the benefit of perspective, the explosion of over-the-top media during the pandemic should have been considered a foregone conclusion. As the rare entertainment refuge for a sheltered-at-home public, streaming…
Industry trends
Aug 26, 2021 | 2 min read | Darka Panovska
An Untapped Resource: Benefits of Archived Content
The sheer volume of streaming content currently available across the internet seems to know no limits. Over-the-top media providers, brands, government agencies and countless others create at a rate faster…
Industry trends
Aug 19, 2021 | 3 min read | Darka Panovska
Why Training Session Streams Could Amount to Big Business for Pro Sports
In sports, just about everything sells: broadcast licensing rights, merchandise, video games and $8 hot dogs. Somewhere along the way, someone even figured out that fans would be willing to…