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How Influencers Can Engage and Build a Following with Video Interactivity

When brand marketers would discuss the concept of engagement in the past, it was with a mostly unspoken caveat: When it came to billboards, newspaper advertisements and TV commercials, there…

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Insights & Monetization
Mar 17, 2022 | 2 min read | Darka Panovska
How OTT Could Accelerate eSports Revenue
Super Bowl I, aired live on network television by both CBS and NBC on January 15, 1967, was an inflection point for both sports fandom and sports business. Even if…
News
Oct 22, 2021 | 2 min read | Darka Panovska
Revenue Opportunities for Celebrities
Celebrity is a curious thing. It can be achieved in almost countless ways, making us famous or infamous, notorious or world-renowned – and sometimes all of the above. It can…
News
Sep 22, 2021 | 2 min read | Darka Panovska
Content Creators Are Relying on Video More Than Ever Before
With more businesses, marketers, storytellers and news organizations than ever before creating content, the competition for audience attention has never been more fierce. Clicks and screen time are currency, and…
News
Sep 15, 2021 | 3 min read | InPlayer
How Sports Teams Can Use Video to Boost Ticket Sales
For professional sports and big-business college sports programs, over-the-top media is quickly growing into a revenue source all its own. Whether it’s the NBA offering its League Pass programming on…
News
Sep 08, 2021 | 3 min read | InPlayer
Why OTT Companies Must Always Be Innovating to Ensure Superb Customer Retention
There’s an adage that folks in over-the-top media are fond of invoking, and it’s as true now as it ever has been: content is king. Audiences are attracted to smart…
News
Jul 21, 2021 | 2 min read | Darka Panovska
Live Streaming and E-commerce: What Should I Be Selling?
You’ve heard it many times before: Technology is changing the way we do business. Advances in processor speeds, wireless connectivity and artificial intelligence, among other enhancements, are strengthening connections with…
News
May 27, 2021 | 3 min read | InPlayer
Why There’s an E-Commerce Play for Virtual Events and Brands
Apple’s Worldwide Developer Conference, staged every summer at the San Jose Convention Center in California, is an annual hit among app developers and tech folks. But in 2020, like so…
News
Apr 15, 2021 | 3 min read | Darka Panovska
Why the NFL Should Consider Broadcasting Exclusively From a League OTT Channel
As the NFL continues to fine-tune its product, tailoring the game to create an entertaining, fan-friendly style that in recent years has yielded record passing numbers, the league’s most eye-popping…
News
Feb 24, 2021 | 1 min read | Darka Panovska
Event Preview: SportsPro OTT USA Summit 2021
The premier networking and thought-leadership event in over-the-top media is available to all, free of charge, and streamed to a global audience: On March 3-4, industry leaders and influencers from…