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Insights & Monetization

Why Disney Plus Programming Hamilton Was Only the Beginning for Streaming Theater

When Hamilton: An American Musical debuted in 2015, the production was an instant smash hit that arguably changed theater as we know it. In addition to receiving a record 16…

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Insights & Monetization
Nov 18, 2020 | 3 min read | Darka Panovska
Comedy Club: How Streaming Platforms Can Deliver Those Laugh-Out-Loud Moments to Your Living Room
At a time when most of us could use a good laugh, stand-up comedy is having a moment. While we quarantine, self-isolate and generally try to keep our distance, our…
Insights & Monetization
Nov 05, 2020 | 3 min read | InPlayer
Why Some OTT Platforms Go Boom and Others Bust
VCRs are all but extinct and DVD players are on the endangered list. The cord has been cut from cable in many homes, and the pandemic forced movie theaters to…
Insights & Monetization
Oct 21, 2020 | 3 min read | Darka Panovska
Why Cancelling Live Concerts Doesn’t Mean Lost Revenue for Musicians
The phrase starving artist doesn’t come from nowhere. Over the years, creative people have relied on wealthy benefactors, slippery-fingered money men and the kindness of the public to keep oils…
Insights & Monetization
Oct 02, 2020 | 3 min read | InPlayer
Back to School: How E-Learning Can Help Schools After the End of the Pandemic
Ask a teacher how they’re holding up during the pandemic and you’re likely to get a textbook chucked at your head. The reaction would probably be something similar if you…
Insights & Monetization
Sep 18, 2020 | 3 min read | InPlayer
With No Fans In The Stands, Sports Properties Have Prime Opportunity To Maximize Their Video Monetization
The recent COVID-19 pandemic has proven to be an evolutionary event for streaming video as millions of new users, following strict shelter-in-place edicts, turned to streaming video for entertainment, news,…
Insights & Monetization
Sep 15, 2020 | 3 min read | Darka Panovska
Why Sports Properties Fail to Monetize Their Video
The newspaper business has been in free fall for decades. The reasons for the industry’s collapse are almost too numerous to count, and they date back to a time when…
Insights & Monetization
Sep 10, 2020 | 3 min read | InPlayer
From On Stage to Online: How Technology Provides Another Avenue for Artists to Perform
We are built to seek out connection. The human machine is designed as a sensory machine, and our experiences are heightened by every feedback stream we’re able to plug ourselves…
Insights & Monetization
Sep 02, 2020 | 3 min read | InPlayer
Why Professional Sports Organizations Should Monetize Video Content Through Syndication
Professional sports leagues and franchises have spent decades learning and perfecting the science of monetizing their live game broadcasts. Billion-dollar network contracts and lucrative local affiliations are now the strongest…
Insights & Monetization
Aug 31, 2020 | 4 min read | InPlayer
Five Ways OTT Providers Can Increase Revenue with Consumers Stuck at Home
It wasn’t all that long ago when HBO, MTV, ESPN and Nickelodeon made up the backbone of most American families’ home entertainment viewing. Network television was still a major presence,…