The way we consume sports is changing. Today’s fans don’t just sit back and watch – they participate, engage, and create. As a result, there are more opportunities than ever for teams, leagues, broadcasters, platforms, and publishers to tap into current trends and own the consumer experience — from gamification and legalized betting, to watch parties, influencer-led chats, and a growing number of interactive features.

InPlayer’s CRO Chelsey Rushworth and LiveLike CEO and Co-founder Miheer Walavalkar dive into the rapidly changing nature of live sports viewing behavior (including fan engagement and the ownership of data & analytics) and discuss how to:

– Transform live sports events into fan-driven, immersive and interactive experiences.

– Sell unique interactive experiences at scale with new meaningful ways to connect, integrated directly into livestreams.

– Accelerate the launch, promotion and monetization of interactive live events.