How to convert a casual follower into a loyal paying fan?
How to capture, grow and retain an audience?
How to roll out the best monetization strategy?
Leverage the wealth of data with machine learning (ML) technology to boost video monetization with algorithm-powered data on audiences.DISCOVER INPLAYER SMART DATA
HOW ACTIVE AND PROFITABLE IS YOUR CUSTOMER? Get real-time key data, per customers, on purchases and activity such as: amount spent, number and name of assets purchased, last log-in or access to premium content.
With machine learning algorithms processing the activity parameters, extract an actionable insight on your audience engagement with your content to drive conversions. WHO IS LIKELY TO PURCHASE, LOGIN OR ACCESS YOUR SUBSCRIPTION OFFERING OR PPV EVENT?Export lists of pre-qualified registered contacts that are most likely to engage and purchase content in your next billing cycle.
Leverage the data on your audience engagement to create a relationship and boost conversions. WHO NEEDS TO BE NURTURED OR RE-ENGAGED TO PURCHASE?Export lists of qualified contacts who-are or were-already engaged to set up marketing campaigns or incentives (voucher codes, freemiums, teasers) for the “most-likely-to-buy contacts” to drive new subscriptions or events PPV purchases. Predict purchase behaviours, plan pricings and fine tune your entire monetization strategy in advance.
Embrace machine learning to segment your customers base by key data or parameters: amount purchased/spent on average, log-in/ content access activity (active or inactive), specified timeframe. Set up targeted marketing campaigns to retain active customers or re-engage with inactive customers.
Detect Churn Profiles with smart data segmentation by subscription cancellations and/or by inactive subscribers (content access activity) in a specific period of time.
Minimize involuntary churn with smart credit card management detecting and updating automatically any interruption of services or outdated credit cards. The end-user will also be able to view and update cards used for recurring subscription transactions seamlessly.
InPlayer Smart Data can be added as a standalone tool to your existing payment or monetization-stack.Focus on delivering the best video experience with the highest standards of quality and service levels to your customers.
Reduce operation costs, boost growth strategies and scalability with our industry-leading access to data to support your video monetization decisions.
Speak to one of our experts or contact your dedicated account manager.