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Top 5 Marketing Automation Tools For Subscription Businesses

Marketing automation gives companies the opportunities to adopt the philosophy of giving the right message, at the right time, to the right leads thus drastically increasing conversion rates, by sending…

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Industry trends
Jun 26, 2018 | 4 min read | InPlayer
Top 6 Conversion Rate Optimization Strategies to Increase Sales
Every professional and serious business owning a website will tell you that in order to be successful publisher you need to get conversions from buyers in order to monetize your…
Insights
Jun 14, 2018 | 6 min read | InPlayer
Consumer Experience In OTT Media World
Globally Over-The-Top (OTT) revenues are expected to double between 2016 and 2022. With new research being published almost on a daily basis about the popularity of OTT, it is without…
Insights
Jun 04, 2018 | 6 min read | InPlayer
What Are the Most Common Live Streaming Mistakes?
Live streaming has become very powerful tool to spread brand awareness across different channels and to various audiences. Truth is live streaming has started out as something completely informal and…
Insights
Apr 23, 2018 | 5 min read | InPlayer
21 Crucial Live Video Streaming Statistics
The world has been overwhelmed by live video streaming for a few years now with no intention of slowing down. That’s great news since the obsession only continues to grow.…
Insights
Apr 13, 2018 | 6 min read | Darka Panovska
7 Essential Components of Your OTT Platform Content Strategy
In an ever-so changing digital world, keeping up with the latest trends is essential for OTT (over-the-top) service providers. The increasing consumer demand of today has created a shift in…
Insights
Mar 28, 2018 | 4 min read | InPlayer
What Is Lossless Quality Music (FLAC Format) and How to Monetize It
We are extremely proud to announce that InPlayer together with Marathon Artists LABs, a music start-ups accelerator from London has built a MUSIC CONTENT MONETISATION SOLUTION that helps music start-ups and artists to…
Insights
Feb 22, 2018 | 5 min read | InPlayer
Live streaming vs. VOD – Reasons to Consider Both
Live streaming and VOD (Video on Demand) can offer different ways of brand recognition benefits, increased pool of customers and followers engagement. Giving preference to VOD over live streaming or…
Insights
Jan 18, 2018 | 4 min read | InPlayer
Best Practices to Monetize Live Stream Conferences
There has been a steady rise in live streaming of conferences in the past ten years. Conferences as such are a wonderful opportunity to nurture relationships, start networking, exchange information,…
Insights
Dec 27, 2017 | 2 min read | Darka Panovska
Habits and Generational Gap of OTT Subscribers
Demographics are essential when it comes to traditional and streaming TV. Having proper data and analytics gives operators chance to define their OTT subscribers and battle for attention and engagement.…