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OTT Gives Musicians the Opportunity to Expand Beyond Concerts

Bands and musicians have it tougher than ever. Building a following, serving the interests of fans and making a living (or even simply paying for expenses) playing music was a…

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Industry trends
Dec 06, 2021 | 2 min read | Darka Panovska
InPlayer vs. Patreon: Why InPlayer Is Better
Patreon, Substack and other content creation membership platforms are all the rage right now – and with good reason. They can help a writer, artist or influencer not only build…
Case Studies
Nov 10, 2021 | 2 min read | Darka Panovska
CASE STUDY – Recruiting Access
BACKGROUND Recruiting Access is a solutions provider for US Sports organizations and events. As part of this they produce and film basketball tournaments, making them available via live streaming and…
News
Oct 22, 2021 | 2 min read | Darka Panovska
Revenue Opportunities for Celebrities
Celebrity is a curious thing. It can be achieved in almost countless ways, making us famous or infamous, notorious or world-renowned – and sometimes all of the above. It can…
Case Studies
Oct 14, 2021 | 2 min read | Darka Panovska
CASE STUDY – Ladies Gaelic Football Association (LGFA)
BACKGROUND The Ladies Gaelic Football Association (LGFA) was founded in 1974 and represents over 1000 clubs in Ireland as well as many overseas, with one of the newest members based…
Industry trends
Oct 07, 2021 | 2 min read | Darka Panovska
Brands Must Create Video in Order to Stand Out
If you’re a marketer, you’ve no doubt seen the latest trends around branding and video. Almost literally, everyone is doing it. If you work for a brand, it’s all but…
News
Sep 22, 2021 | 2 min read | Darka Panovska
Content Creators Are Relying on Video More Than Ever Before
With more businesses, marketers, storytellers and news organizations than ever before creating content, the competition for audience attention has never been more fierce. Clicks and screen time are currency, and…
Industry trends
Sep 17, 2021 | 3 min read | InPlayer
Why Content Creators Should Go Directly to Their Fans
In the entertainment industry, content creators traditionally have found themselves at the mercy of a series of gatekeepers. Studios, producers and theaters, among others, all owned a significant financial stake…
News
Sep 15, 2021 | 3 min read | InPlayer
How Sports Teams Can Use Video to Boost Ticket Sales
For professional sports and big-business college sports programs, over-the-top media is quickly growing into a revenue source all its own. Whether it’s the NBA offering its League Pass programming on…
Industry trends
Sep 10, 2021 | 3 min read | InPlayer
With Fans Back in the Stands, Sports Entities Should Not Abandon Live Streaming
Forty years ago, the National Basketball Association was a proverbial garage league – an organization that broadcast more than half its championship games on tape delay and, not surprisingly, existed…

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