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Press Release
Apr 14, 2022 | 2 min read | Darka Panovska
TVU Networks and InPlayer Partner to Create Complete Production, Streaming and Monetization Workflow
InPlayer Monetization Platform Now Available to Current and Future TVU Customers MOUNTAIN VIEW, CA – April 14, 2022 – TVU Networks, the market and technology leader in cloud and IP-based…
News
Mar 29, 2022 | 3 min read | Darka Panovska
How Influencers Can Engage and Build a Following with Video Interactivity
When brand marketers would discuss the concept of engagement in the past, it was with a mostly unspoken caveat: When it came to billboards, newspaper advertisements and TV commercials, there…
Insights & Monetization
Mar 17, 2022 | 2 min read | Darka Panovska
How OTT Could Accelerate eSports Revenue
Super Bowl I, aired live on network television by both CBS and NBC on January 15, 1967, was an inflection point for both sports fandom and sports business. Even if…
Industry trends
Feb 23, 2022 | 3 min read | Darka Panovska
Why Major Sports Leagues Are Aiming to Expand OTT Rights
As viewers continue to migrate in droves from terrestrial television and cable packages to over-the-top streaming providers, sports leagues and organizations can’t help but take notice. As far back as…
News
Feb 02, 2022 | 3 min read | Darka Panovska
Health and Fitness Is One of the Fastest-Growing OTT Categories
At every turn, the health and fitness industry has seen its most vigorous growth when leveraging the power of media. What began with the emergence of fitness guru Jack LaLanne…
Industry trends
Jan 14, 2022 | 2 min read | Darka Panovska
OTT Gives Musicians the Opportunity to Expand Beyond Concerts
Bands and musicians have it tougher than ever. Building a following, serving the interests of fans and making a living (or even simply paying for expenses) playing music was a…
Industry trends
Dec 06, 2021 | 2 min read | Darka Panovska
InPlayer vs. Patreon: Why InPlayer Is Better
Patreon, Substack and other content creation membership platforms are all the rage right now – and with good reason. They can help a writer, artist or influencer not only build…
Case Studies
Nov 10, 2021 | 2 min read | Darka Panovska
CASE STUDY – Recruiting Access
BACKGROUND Recruiting Access is a solutions provider for US Sports organizations and events. As part of this they produce and film basketball tournaments, making them available via live streaming and…
News
Oct 22, 2021 | 2 min read | Darka Panovska
Revenue Opportunities for Celebrities
Celebrity is a curious thing. It can be achieved in almost countless ways, making us famous or infamous, notorious or world-renowned – and sometimes all of the above. It can…