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Industry trends

Live Sports More Popular Than Ever Among Millennials

As baby boomers begin to die off, and Generation X ages, millennials are slowly becoming the majority of the industry’s target audience. They are a very valuable audience and needless…

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Industry trends
Oct 20, 2015 | 1 min read | Darka Panovska
58% Of U.S. Broadband Households Use OTT Service
A new research by Parks Associates unveiled that the majority of broadband households in the US or 58% to be exact use at least one OTT video service on a monthly basis,…
Industry trends
Oct 19, 2015 | 2 min read | Darka Panovska
Streaming Media Device Owners Watch More Online Video
Parks Associates shows that households with a streaming media device watch more online video content than households without such a device. The study found that households with an active streaming media…
Industry trends
Oct 16, 2015 | 1 min read | Darka Panovska
Time Spent Watching Video On Digital Now Equals TV
According to the latest report released by Millward Brown, titled AdReaction: Video Creative in a Digital World, multiscreen users spend the same amount of time viewing video on TV as they do on digital…
Industry trends
Oct 13, 2015 | 2 min read | Darka Panovska
Why Video Streaming Is A Good Idea For Your Church
There is sometimes reluctance in the church community to use media such as video streaming  to communicate. This can be because it’s not seen as traditional. The fact is that…
Industry trends
Oct 08, 2015 | 1 min read | Marija Sarafimova
CAP Conference on Pay Per View
The Apostolic & Prophetic Conference (CAP) is starting today and we are happy to take part and help the team in delivering the live stream to everyone who weren’t able…
Industry trends
Oct 08, 2015 | 2 min read | Darka Panovska
Consumers Embracing VOD Like Never Before
According to the Ericsson ConsumerLab TV & Media Report 2015, consumers are embracing VOD like never before. In their report, Ericsson unveiled that consumers now spend 6 hours per week watching streamed on-demand TV…
Industry trends
Oct 02, 2015 | 1 min read | Darka Panovska
Streaming Made Up A Third Of Total US Industry Sales
Another confirmation that streaming is hitting big in the US. According to the last report issued by the Recording Industry Association of America (RIAA), streaming already accounts for 32% of the…
Industry trends
Sep 15, 2015 | 2 min read | Darka Panovska
Why Social Media Is An Effective Marketing Tool
For the past few years, social media has been a place where you can engage and interact with people as well as brands.  Needless to say that life without Facebook and Twitter is simply…
Industry trends
Sep 09, 2015 | 2 min read | Darka Panovska
TV viewing, How Has It Changed?
Not so long ago, watching TV consisted of sitting around the TV set at a specific time, on a specific day and watching your favorite TV show. Nowadays, that has…