According to the Ericsson ConsumerLab TV & Media Report 2015, consumers are embracing VOD like never before. In their report, Ericsson unveiled that consumers now spend 6 hours per week watching streamed on-demand TV series, programmes, and movies – this has more than doubled since 2011. With recorded and downloaded content added to the equation, today 35% of all TV and video viewing is watched on-demand.
Further findings display the considerable increase in consumers watching video on a mobile device: 61%watch on their smartphones today, an increase of 71% since 2012. When taking tablets, laptops, and smartphones into consideration, nearly 2/3 of time spent by teenagers’ watching TV and video is on a mobile device, the report finds.
The report also found that viewing user-generated content (UGC) is also on the rise: almost 1 in 10 consumers globally watch YouTube for more than 3 hours per day, and one in three said it’s important to be able to watch user-generated content on their TV at home.
According to the report, traditional TV isn’t dead yet. It remains high, mainly due to premium and live content such as sports. The social factor also plays a part: linear TV often acts as a “household campfire,” the report stated.
The findings in the report are based on interviews with over 22 500 people in 20 markets, including Brazil, Canada, China, Colombia, France, Germany, Greece, Ireland, Italy, Mexico, Portugal, Russia, Spain, South Korea, Sweden, Taiwan, Turkey, UK, Ukraine and the US.
- According to HIS, Brits are watching less TV than ever, with the average person watching just over three hours of television per day (a 14 minute drop per person compared to 2013).
- According to Ofcom, 6 in 10 adults have turned to video-on-demand services within the last 12 months – a real sign of the times. In the UK, BBC iPlayer is by far the most popular VoD service in terms of major broadcasters, with ITV, All 4 and Sky which are not too far behind.
What does this mean?
All of these findings lead to one conclusion: VoD is very important in today’s fast-paced world. People like the flexibility offered by VoD services. So, for those who are in the VoD business, now it a good time to step up the game and enter this new wave of visual consumption.
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