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Revenue Opportunities for Celebrities

Celebrity is a curious thing. It can be achieved in almost countless ways, making us famous or infamous, notorious or world-renowned – and sometimes all of the above. It can…

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Case Studies
Oct 14, 2021 | 2 min read | Darka Panovska
CASE STUDY – Ladies Gaelic Football Association (LGFA)
BACKGROUND The Ladies Gaelic Football Association (LGFA) was founded in 1974 and represents over 1000 clubs in Ireland as well as many overseas, with one of the newest members based…
Industry trends
Oct 07, 2021 | 2 min read | Darka Panovska
Brands Must Create Video in Order to Stand Out
If you’re a marketer, you’ve no doubt seen the latest trends around branding and video. Almost literally, everyone is doing it. If you work for a brand, it’s all but…
News
Sep 22, 2021 | 2 min read | Darka Panovska
Content Creators Are Relying on Video More Than Ever Before
With more businesses, marketers, storytellers and news organizations than ever before creating content, the competition for audience attention has never been more fierce. Clicks and screen time are currency, and…
Industry trends
Sep 17, 2021 | 3 min read | InPlayer
Why Content Creators Should Go Directly to Their Fans
In the entertainment industry, content creators traditionally have found themselves at the mercy of a series of gatekeepers. Studios, producers and theaters, among others, all owned a significant financial stake…
News
Sep 15, 2021 | 3 min read | InPlayer
How Sports Teams Can Use Video to Boost Ticket Sales
For professional sports and big-business college sports programs, over-the-top media is quickly growing into a revenue source all its own. Whether it’s the NBA offering its League Pass programming on…
Industry trends
Sep 10, 2021 | 3 min read | InPlayer
With Fans Back in the Stands, Sports Entities Should Not Abandon Live Streaming
Forty years ago, the National Basketball Association was a proverbial garage league – an organization that broadcast more than half its championship games on tape delay and, not surprisingly, existed…
News
Sep 08, 2021 | 3 min read | InPlayer
Why OTT Companies Must Always Be Innovating to Ensure Superb Customer Retention
There’s an adage that folks in over-the-top media are fond of invoking, and it’s as true now as it ever has been: content is king. Audiences are attracted to smart…
Industry trends
Sep 02, 2021 | 2 min read | Darka Panovska
The Importance of Branding for SaaS Companies
Ask a marketer about the relevance of branding, and you’re likely to get a layered answer about voice and identity and the value of customers relating to a product or…
Industry trends
Aug 31, 2021 | 2 min read | Darka Panovska
Five Reasons Sports Streaming Will Grow Post-Pandemic
With the benefit of perspective, the explosion of over-the-top media during the pandemic should have been considered a foregone conclusion. As the rare entertainment refuge for a sheltered-at-home public, streaming…