As the appetite for subscription OTT services continues to grow the world over, Parks Associates has revealed that streaming giant Netflix tops the list of providers in the US. There are other familiar names in the top 10, with WWE Network, MLB.TV, and NFL Game Pass all concentrating on the provision of live streaming for sport.
Although Netflix is currently out in front, the growth of OTT overall is encouraging the launch and expansion of more and more providers. The Parks Associates researchers found that 25% of OTT providers operating in the US today launched during 2015; 40% have been in existence less than two years.
Why Netflix will have to fight to stay at number one
The growth of the streaming industry as a whole is enticing new providers and encouraging those currently involved to expand on and improve their services. An example of this is Hulu, currently lying in third place on the list of most popular OTT providers in the US. Hulu is already a known brand, but it is working to increase its subscription offerings, including the provision of a subscription service that is advertisement free. HBO Now is a new kid on the block but has still managed to reach sixth place in the rankings in just a few short months.
Live sport streaming continues to be a huge draw for audiences, as evidenced by the placing of three sports-centric providers in the list:
- Amazon Video
- WWE Network
- HBO Now
- NFL Game Pass
- The Blaze
Both MLB. TV and NFL Network tend to see seasonal trends in their viewing figures with WWE Network not having the same season dictated restrictions to its content.
The future for OTT
You only need to look at some of the past figures from Parks Associates to see that there’s great demand for OTT services in the US. During the surveys, they have conducted they have found that 58% of U.S. households that have broadband access had used an OTT service at least once in the 30 days prior to being asked. This figure ties in with the findings that 59% of U.S. households with access to broadband pay a monthly fee to subscribe to an OTT service.
As more providers enter the fray it seems that the future of OTT looks bright, not just in the US but across the globe as providers improve their international provisions as well.