Using digital media resources for your sports club is an excellent idea, as long as it is done in the right way. There are many things to consider when making use of digital media, if you want to make sure that you make best use of your resources to get the best possible results.
If you don’t put some thought into making the best use of your resources, as well as the best use of digital channels, you are not going to get the results you need. We’re going to take a look at some tips on how you can make digital media work for your sports club.
Make sure you have a strategy in place
This may sound complicated but it really doesn’t have to be. Before your season starts, just take some time out to consider how and why you are going to use digital media. Once you have made these initial decisions you will find it a lot easier to work on your digital media throughout the year, as you will know what you are aiming for. Some things you need to consider are:
- What are you trying to communicate?
- Who are you communicating with?
- Which digital media channels are your audience more likely to use?
- Who is best placed to work on your digital media; this can be more than one person.
Let’s go on to look at these points in more detail.
What is the aim of your communication?
This is a very important starting point. If you don’t know what you are aiming for, you are never going to achieve it. The vast majority of sports clubs don’t have a huge budget to spend on their digital content, which makes the efficient achievement of aims even more important. If your main aim is to recruit more people into your club, then it makes sense to concentrate your resources on keeping your club website up to date, and on advertising on local area websites. If your aim is to keep people up to date with your sporting events, then you may want to consider live tweeting during matches. If you want to concentrate on organising your internal teams then using Whatsapp groups or TeamSnap makes sense.
It may be that you need to combine all of these aims, but you still need to prioritise in order to efficiently organise your resources.
Who are you speaking to, and how should you reach them?
You can combine these two considerations, as they are linked together. Remember that it’s usually best to start with the basics. Before you start attracting new members and players to your club, you should make sure you are communicating effectively with the players and members you already have. This doesn’t mean just talking about events, you can also be more informal and friendly. You could consider communication on good news, such as tweeting, or posting on Facebook about birthdays, new jobs or exam success.
Once you have players and members on board with your digital media communications, then you can consider going out to local news sites to promote stories about your teams and activities.
Another great example of effective digital strategy is using media such as images and videos from interviews, highlights or even going further by offering free and paid live streams. With many OVPs specialized in this, it should be easy setting the stream up although it might look like complicated and time consuming job.
Who is the best person to manage your digital media?
You may know exactly what digital media communications you want to create, but you will only truly succeed if you have the right person or people in charge of those communications. It makes sense to choose someone who is able to write in a tone that engages and informs. You also need to have someone who knows how to effectively manage images, across your website, and social media accounts, such as Twitter, Facebook and Instagram. This could be the same person, or you may prefer to use two or more people who have different areas of expertise. One of the most important considerations, when choosing these people, is to ensure that they have the time available to create and manage effective digital media content.
If you know your audience and your preferred method of digital media communication, and if you have the right people in place, you will be able to maximize the potential of your digital media content.