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Content Creators Are Relying on Video More Than Ever Before

With more businesses, marketers, storytellers and news organizations than ever before creating content, the competition for audience attention has never been more fierce. Clicks and screen time are currency, and…

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Industry trends
Sep 17, 2021 | 3 min read | InPlayer
Why Content Creators Should Go Directly to Their Fans
In the entertainment industry, content creators traditionally have found themselves at the mercy of a series of gatekeepers. Studios, producers and theaters, among others, all owned a significant financial stake…
News
Sep 15, 2021 | 3 min read | InPlayer
How Sports Teams Can Use Video to Boost Ticket Sales
For professional sports and big-business college sports programs, over-the-top media is quickly growing into a revenue source all its own. Whether it’s the NBA offering its League Pass programming on…
Industry trends
Sep 10, 2021 | 3 min read | InPlayer
With Fans Back in the Stands, Sports Entities Should Not Abandon Live Streaming
Forty years ago, the National Basketball Association was a proverbial garage league – an organization that broadcast more than half its championship games on tape delay and, not surprisingly, existed…
News
Sep 08, 2021 | 3 min read | InPlayer
Why OTT Companies Must Always Be Innovating to Ensure Superb Customer Retention
There’s an adage that folks in over-the-top media are fond of invoking, and it’s as true now as it ever has been: content is king. Audiences are attracted to smart…
Industry trends
Sep 02, 2021 | 2 min read | Darka Panovska
The Importance of Branding for SaaS Companies
Ask a marketer about the relevance of branding, and you’re likely to get a layered answer about voice and identity and the value of customers relating to a product or…
Industry trends
Aug 31, 2021 | 2 min read | Darka Panovska
Five Reasons Sports Streaming Will Grow Post-Pandemic
With the benefit of perspective, the explosion of over-the-top media during the pandemic should have been considered a foregone conclusion. As the rare entertainment refuge for a sheltered-at-home public, streaming…
Industry trends
Aug 26, 2021 | 2 min read | Darka Panovska
An Untapped Resource: Benefits of Archived Content
The sheer volume of streaming content currently available across the internet seems to know no limits. Over-the-top media providers, brands, government agencies and countless others create at a rate faster…
How To
Aug 20, 2021 | 2 min read | Darka Panovska
How Developing Streaming Content Can Be a Boon for Live Event Sales
The primary objective for any over-the-top media provider is likely to be the same as that of any other business. No matter an entrepreneur’s aspirations for disrupting an industry or…
Industry trends
Aug 19, 2021 | 3 min read | Darka Panovska
Why Training Session Streams Could Amount to Big Business for Pro Sports
In sports, just about everything sells: broadcast licensing rights, merchandise, video games and $8 hot dogs. Somewhere along the way, someone even figured out that fans would be willing to…