Innovation

Developing an innovation strategy and helping businesses through our content.

Transitioning to a SaaS Subscription Model

4 months ago

Accenture published a research in 2016 saying digital products will make up 25% of the world’s entire economy by 2020. High performers in the digital business arena of the future won’t just consume more technology but also enable their customers to accomplish more with technology. New corporate cultures will be created that use technology helping […]

Does Google really want you to make money on content?

1 year ago

Google: Can’t work with it, can’t work around it. Recently the search giant has made two moves that both help and hurt content creators, making us scratch our collective head to wonder, “What do we need to do now?” Penalty-free paywalls The first change is actually good for content creators who want to make money from subscriptions to their content via […]

Why Mobile Devices Now Account for More Than Half of Online Viewing

2 years ago

For the first time ever, the majority of online viewing is taking place on mobile devices, according to new research by Ooyala. Drawing on insights from over 3.5 billion video analytic events per day from 220 million viewers across the world, Ooylah found that mobile devices now represent 51 percent of all online viewing. So why […]

SVOD Penetration Now On Par with DVR

2 years ago

In the last couple blogs, we’ve looked at the rise of subscription video on-demand (SVOD). One of the most significant (and symbolic) milestones for the SVOD industry is the penetration of on-demand services equalling that of DVRs (digital video recorders). So why has this happened? And, now that it has, what does this mean for […]

InPlayer At NATPE Budapest

2 years ago

Celebrating 54 years of service to the ever-evolving global television industry, NATPE inspires the growth and success of content development, creation, production, financing and distribution across all platforms through marketplaces where industry decision makers gather to offer insight and make deals. We are very happy to announce that we are attending and looking forward to […]

Live Streaming Is About To Boom

2 years ago

Online video is evolving. And, for both brands and regular people, one of the most exciting developments is live streaming. Platforms such as Periscope, Meercat, Facebook Live, and Blab give users the ability to broadcast video content live, and this will change how companies use video to reach and engage consumers, as well as how […]

The Arrival Of A New Broadcasting Era For Major League Sports

2 years ago

The thirst for Major League sports leagues such as the NBA and then NHL is a greater than ever, as is the hunger for more detailed content such as video highlights and statistical breakdowns. This is why the video streaming of Major League sports is so high profile. Yahoo now has a deal with the […]

Google AMP About To Make Its Entrance

3 years ago

The deployment of Google Accelerated Mobile Pages (AMP) project has been met with much excitement. The project has attracted interest from more than 5,000 developers who have registered to the Github repository of the program. Not all of them will go on to develop something but it’s a safe bet that many organizations will go on to […]

InPlayer Digital Content Monetisation Tools

3 years ago

Video accounts for over half of all Internet traffic today; every day billions of videos are watched worldwide. You can see how important it is to produce and publish videos of your brand, business or organisation online. Of course, if you are spending all that money, time and effort producing high-quality video content you want […]

OTT And The Connected Home: The Future of Entertainment

3 years ago

Much has been said about the possible death of TV. This is not entirely true, but TV as we know it is being reborn. More and more homes now have access to a choice of Internet connected media devices, giving them access to content from a growing number of alternative video content providers. There are […]

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