YouTube personalities Logan Paul and KSI went to battle again last weekend; both with each other and to smash more Pay- Per-View records. This appears to be part of a much wider trend as social influencers look to grow their reach and revenues far beyond the platform’s that gave them their big break. It appears this is just the beginning, these megastars have already built a large and loyal following – now using PPV and Subscription tools they can take earnings to astronomical levels.
Logan Paul vs. KSI Rematch
The megastars with a combined 40 million+ followers first fought in the UK in 2018 in what was easily the biggest white collar fight of all time. This time around it was a well oiled commercial operation with the fight on Premium Pay Per View services around the world – including Sky Sports Box Office and DAZN in the USA, and promoted by Matchroom’s Eddie Hearn. Simply put, they decided to sell their fight via sports platforms/broadcasters rather than making the event available on YouTube.
The proposition of two YouTubers fighting on pay-per-view would’ve been unimaginable not long ago but the landscape is shifting.
How InPlayer Can Support Large Scale PPV?
We are seeing increasing amounts of clients and partners looking to work with us coming from this ‘Influencer’ and sporting background.
The InPlayer platform provides a simplified, scalable, and flexible way for content owners to protect and monetize their premium content behind a paywall using live pay-per-view (PPV) and SVOD pricing options. Now more than ever our clients can deliver compelling media experiences without the complexity of building their own video processing and monetizing infrastructure.
As far as subscriber management goes, our platform integrates with your existing subscriber database. With our flexible subscription models subscription activation can happen on a weekly, monthly, or yearly basis with promotion support via video metering, trial periods, coupons per subscription model, subscriber campaigns and flexible discount models.
All these features provide complete insight into how and where your content is being consumed, along with critical subscriber activity allowing you to define and measure your key performance indicators (KPIs) to optimize content delivery and manage subscriber churn.
Boxing is about to enter a new age. And the rest of the sporting world may well follow in its footsteps. Stay tuned for our next white-paper on Taking Monetization To The Next Level!
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