Securing Your Video Content: Best Practices for Video Security

Blog 1 min read | Apr 12, 2024

Everything You Need for PPV Sports Streaming in 2024

Blog 1 min read | Apr 11, 2024

CDNs? Multi-CDNs? How Are They Different and Which is Right for You?

Blog 1 min read | Apr 10, 2024

Embracing Change: One Year After the IAB’s Latest Definitions to Video, and the Industry’s Adaption

Blog 4 min read | Apr 8, 2024

April 2023 marked a significant turning point in the video advertising landscape with the Interactive Advertising Bureau (IAB) revising the definitions of instream and outstream video advertising. At JWP, we’ve closely followed these developments, understanding the implications for advertisers, publishers, and platforms alike. This post aims to summarize these...

How Publishers Can Increase Ad Inventory and Maximize Ad Revenue

Blog 6 min read | Apr 3, 2024

Video publishers typically need to confront a binary set of options when it comes to streaming technology implementation; Work with an online video platform (OVP) that allows for ultimate flexibility at the expense of enormous amounts of tech debt… or… Employ a plug and play ad unit experience that...

NAB 2024 (April 13–17, 2024 – Las Vegas)

Event Apr 2, 2024

We're excited to be featuring at NAB Show 2024 in Las Vegas! Be sure to stop by our booth, attend a panel, or connect with us to see how we're accelerating growth for broadcasters in 2024.

SportsPro Live – London (April 23–24, 2024 – London)

Event Apr 2, 2024

We’ll be in attendance for SportsPro Live – London. Schedule a meeting with us to learn about how we execute high-quality broadcasters for sports organizations.

Digiday Programmatic Summit (May 15–17, 2024 – Palm Springs)

Event Apr 2, 2024

We’ll be back at Digiday Programmatic Summit in Palm Springs this year to showcase how we're changing the game for video programmatic advertisers.

Streaming Media East (May 20–22, 2024 – New York City)

Event Apr 2, 2024

As a proud Premiere Sponsor, we’re excited to be featuring at Streaming Media East in New York City.

CABSAT (May 21–23, 2024 – Dubai)

Event Apr 2, 2024

We’ll be in attendance at this year’s CABSAT in Dubai, and we can't wait to meet with APAC's industry leaders, innovators, and broadcasters.

Events Roundup Q2 2024 – Connect with JWP In Person!

Blog 1 min read | Apr 2, 2024

Broadcast Asia (May 29–31, 2024 – Singapore)

Event Apr 2, 2024

Come visit us at Broadcast Asia in Singapore where we’ll be showcasing our end-to-end broadcasting capabilities, our Broadcast Live SaaS solution, and how we reduce time-to-market for any size broadcaster.

Important VAST Tag Changes for GAM and JWP Support for Publisher Provided Signals

Blog 2 min read | Mar 27, 2024

As the only Google Certified Publishing Partner with a Video Specialist certification, JWP is committed to helping publishers navigate upcoming policy changes and monetization opportunities. Policy changes for accurate inventory description Starting April 1, 2024, Google will require publishers to update their VAST tags with two additional parameters when...

Optimizing Video Playback Across Devices

Blog 1 min read | Mar 25, 2024

AVOD vs. FAST: What’s the Difference?

Blog 1 min read | Mar 21, 2024

What to Expect From JWP at NAB 2024

Blog 2 min read | Mar 13, 2024

NAB 2024 is just around the corner and this year is slated to be the best yet.  Content professionals from across the globe in every sector of broadcasting will be congregating in Las Vegas from April 13th – 17th to see next-gen technology, experience dynamic thought leadership, and learn...

13 Best VOD Platforms for Delivering Video on Demand Content [Updated]

Blog 1 min read | Mar 12, 2024

Emerging Trends in Video Advertising 2024

Webinar Mar 7, 2024

Michael Schwalb and Jonathan Sturgis, showed us how to gain insight into the state of the video advertising industry and how you can maximize the impact of your video ads through contextual advertising, shoppable videos, and more. Check out the webinar below!

Live Streaming Software: Everything You Need to Know in 2024

Blog 1 min read | Mar 6, 2024

Webinar: Master Your Video Strategy—Unlocking Strategy Rules

Webinar Mar 5, 2024

Richard Cheng will guide you through the key benefits and use cases of our brand new feature.

AVOD, SVOD, & TVOD: What’s the Difference?

Blog 1 min read | Feb 28, 2024

With the growth of over the top (OTT) streaming, more and more people are cutting the cord and enjoying media through alternative means. Consumers have more ways than ever before to watch shows, movies, classes, and other types of broadcasts.

The Ultimate Guide to Video Aspect Ratios

Blog 1 min read | Feb 28, 2024

How to Increase Upload Speed

Blog 5 min read | Feb 9, 2024

It’s a no-brainer that people spend most of their time online so having a reliable and speedy internet connection is essential for both personal and professional activities. Whether you’re streaming your favorite shows, doing some online gaming, or collaborating on work projects, a fast upload speed is crucial for...

Why Choosing the Right Video Ad Marketplace is More Important than Ever in 2024

Blog 4 min read | Feb 8, 2024

Subscription fatigue is very much still real and there’s more than enough data to validate this claim. As if the deluge of content wasn’t enough, streaming services are becoming more fragmented and exceedingly pricey. In fact, in Q4 2023, Disney+ lost over 1 million subscribers after price hikes. As...

Video Metadata Starter Kit: What You Need to Know

Blog 7 min read | Feb 6, 2024

When it comes to video files, there’s more to the content than meets the eye. Behind the visual element, a hidden layer of information known as video metadata is responsible for organizing, managing, and optimizing the vast array of video content available online. What is video metadata? Video metadata...

The IAB Tech Lab update’s impact on video advertising: An overview

Blog 3 min read | Jan 31, 2024

The IAB Tech Lab convenes industry professionals to enhance transparency and health in the advertising ecosystem. The Programmatic Supply Chain Working Group addresses business issues within the OpenRTB spec. Background Previously, video content determined whether a player embed was classified as instream or outstream, but greater focus is now...

Best Monetization Strategies for Live Broadcasters: Interactive Hotspots

Blog 3 min read | Jan 30, 2024

Download the full eBook The Best Monetization Strategies for Live Broadcasters The quest for innovative monetization strategies is a never-ending journey. One particular strategy that stands out is the utilization of clickable hotspots to weave an interactive shopping experience seamlessly into your content. Engaging Viewers with Interactive Hotspots Imagine...

Best Monetization Strategies for Live Broadcasters: SSAI

Blog 2 min read | Jan 27, 2024

Download the full eBook The Best Monetization Strategies for Live Broadcasters Thanks to its real-time engagement and quick audience interaction, live broadcasting presents clear avenues for monetization. One strategy that stands out in achieving a delicate blend of user-friendly ad integration and revenue generation is Server-Side Ad Insertion (SSAI)....

Best Monetization Strategies for Live Broadcasters: Donations & Crowdfunding

Blog 3 min read | Jan 26, 2024

Download the full eBook The Best Monetization Strategies for Live Broadcasters Monetizing content in the digital age has evolved beyond traditional revenue models. For broadcasters, viewer donations and crowdfunding have proven themselves as powerful means of sustaining their businesses, particularly within a subset of industry verticals. Donations One of...

Best Monetization Strategies for Live Broadcasters: Subscriptions & Memberships

Blog 3 min read | Jan 25, 2024

Download the full eBook The Best Monetization Strategies for Live Broadcasters Broadcasters are rewriting the content monetization narrative by adopting subscription and membership based models. This shift is not only about boosting revenue, but also providing an improved viewer experience that broadcasters can leverage to engage their audiences. Subscription-based...

Best Monetization Strategies for Live Broadcasters: Pay-per View

Blog 3 min read | Jan 24, 2024

Download the full eBook The Best Monetization Strategies for Live Broadcasters Video monetization is undoubtedly becoming one of the biggest revenue generators for broadcasters. Beyond AVOD, TVOD, and SVOD monetization models, pay-per-view (PPV) has been gaining popularity as an efficient and versatile revenue source. Read along to find out...

CSAI vs SSAI: What’s the Difference?

Blog 5 min read | Jan 19, 2024

The battle for viewer attention has made way for innovative technologies to seamlessly integrate advertisements into the streaming experience. The two most prominent players in this field are CSAI (Client-Side Ad Insertion) and SSAI (Server-Side Ad Insertion). Understanding the similarities and differences between these approaches is important for content...

What is High Efficiency Video Coding (HEVC)?

Blog 5 min read | Jan 16, 2024

Efficient video compression is essential for a streamless streaming experience and transmission of high quality video. High Efficiency Video Coding (HEVC) is a video compression standard that aims to revolutionize the way we consume and deliver video content. Keep reading to learn about its key functionalities and benefits. What...

Contextual Targeting’s Arrival is Changing the Advertising Landscape

Blog 4 min read | Jan 12, 2024

Digital video advertising is changing faster than we can keep up with. The name of the game is always going to be delivering the perfect ad to the perfect customer at the perfect time. But how is that accomplished in a world where cookies are being phased out and...

10 Ways to Elevate Your Linear Broadcast

Blog 6 min read | Jan 9, 2024

Content consumption is at an all-time high so mastering the art of linear broadcast is more than crucial for broadcasters and content creators. Whether you’re running a television network, an online streaming platform, or even a radio station, enhancing your linear broadcast can make a major difference in audience...

Live Streaming Statistics and Trends You Should Know In 2024

Blog 7 min read | Jan 8, 2024

Live streaming shows no signs of letting up on its meteoric rise in popularity and will continue to shape the digital landscape. As of 2023, the statistics surrounding live streaming have continued to demonstrate its pervasive impact on various industries and the ways individuals consume content. Read along to...

Where Video-driven Brands are Shifting Their Digital Spend in 2024

Blog 5 min read | Jan 5, 2024

As we bid farewell to 2023, the digital marketing playground requires brands to reassess their strategies and reallocate their digital spend for the upcoming year. In a world where consumer behaviors, needs, and demands are constantly in flux, staying adaptive and up-to-date with emerging trends is crucial for marketers....

Why is Identity Management So Important for Subscription-based Video Businesses?

Blog 3 min read | Jan 4, 2024

In today’s ever-changing digital age, where online services and subscription-based businesses have become ubiquitous, the importance of effective identity management cannot be overstated. Identity management has several key benefits including: Protection of sensitive information Improved UX of your product or service Maintaining and growing subscription revenue streams Personalized content...

OTT vs. CTV: What’s the Difference?

Blog 5 min read | Jan 2, 2024

In the fast-paced evolution of media consumption, over-the-top (OTT) and connected TV (CTV) have stepped up as revolutionary forces. These platforms redefine traditional viewing, blending accessibility, interactivity, and immersive experiences. What is OTT? OTT refers to the delivery of video content over the internet, bypassing traditional cable or satellite...

JW Player Selected as the First Google Certified Publishing Partner Video Specialist

Press Release Dec 18, 2023

New York, NY – November 2023. JW Player, the leading video platform for publishers, today announced it was selected as the first Google Certified Publishing Partner (GCPP) Video Specialist.  The Google Certified Publishing Partner (GCPP) Video Specialist is a new Google certification that is granted to companies who consistently...

What is a Video Content Management System (CMS) and Which One is Right for You?

Blog 1 min read | Dec 15, 2023

How to Choose a Live Streaming API for Broadcasting Video [Updated]

Blog 1 min read | Dec 13, 2023

Survey Insights: 2024 Viewer Trends, Habits, and Experiences 

Blog 6 min read | Dec 12, 2023

In October 2023, JWP conducted a survey to over 300 people in North America with a survey error rate of +/- 3%. The objective of this survey was to uncover emerging trends in video streaming, understand consumer behaviors and attitudes, and gauge viewer attitudes towards ad experiences. The questions...

What is Client-Side Ad Insertion (CSAI)?

Blog 6 min read | Dec 11, 2023

Innovation is the key to staying ahead of the curve, and one such innovation that has been making waves in recent years is Client-Side Ad Insertion (CSAI). This technology has transformed the way ads are delivered to users, offering a seamless and personalized experience. In this article, we’ll dive...

Throughput vs. Latency: What’s the Difference?

Blog 6 min read | Dec 8, 2023

Throughput and latency are different aspects of video streaming, each influencing video content delivery. Understanding the dynamics between throughput and latency is crucial for streaming platforms to ensure an uninterrupted and enjoyable viewing experience for their audiences. Read along to learn more! What is Throughput? Throughput is the rate...

Why You Should Monetize Your Virtual and Hybrid Events

Blog 4 min read | Dec 6, 2023

With the global challenges of the last couple of years and practically every business switching to digital during the pandemic, and many staying digital or hybrid after it, the shift towards virtual and hybrid experiences has become more than just a trend—it’s the norm for many already. Businesses and...

Unlock Personalized Streaming With Identity Management Profiles

Blog 2 min read | Dec 1, 2023

User journey and personalization have taken center stage in today’s OTT scene. As the demand for personalized content grows, the need for streamlined and tailored viewing experiences becomes increasingly vital. This is where JW Player’s latest feature comes into play. Introducing Identity Management Profiles—a new, essential tool for an...

Understanding Your Audience & Monetizing Your Fan Base in 2024

Blog 4 min read | Nov 30, 2023

When COVID shut down the global sports world in its entirety for a few months in 2020, it was expected that attendance numbers would rebound as restrictions eased.  And after nearly a year of playing matches in empty stadiums and pumping in fake crowd noise, fans came back in...

How to Repurpose Video Content

Blog 5 min read | Nov 29, 2023

Have you ever watched a short YouTube video that linked you to a longer video, of which the shorter video is a part of, on another website? Chances are yes, you definitely have. In today’s world where content is king and attention spans are fleeting, repurposing video content has...

CBR vs. VBR: What’s the Difference?

Blog 7 min read | Nov 27, 2023

Video content as we know it goes through some intricate processes before it reaches our screen. Encoding is one of the most essential processes required for delivering high-quality, real-time video. CBR and VBR are two distinct encoding approaches in the digital media landscape. While CBR holds a steady bitrate...

What is CDN Live Streaming?

Blog 8 min read | Nov 15, 2023

The demand for seamless, low latency and high-quality live streaming has never been greater. Whether it’s a digital conference, live sports event or a music concert, CDN (Content Delivery Network) live video streaming services plays a major role in making sure every viewer all over the world gets a...

Webinar: FAST Channels with JWP & Viewnexa

Webinar Nov 15, 2023

Ready to Dive into the Future of Streaming?

The Best Live Streaming Platforms for 2023 [Updated]

Blog 1 min read | Nov 13, 2023

What Is an Audio Codec?

Blog 6 min read | Nov 10, 2023

In our digitally interconnected world, audio codecs quietly shape our auditory experiences. But what exactly are audio codecs, and why are they essential? This article delves into the realm of audio codecs, elucidating their importance and how they impact our daily interactions with sound. Whether you’re a music enthusiast,...

Webinar: Master the Art of 24/7 Broadcasting

Webinar Nov 8, 2023

How to turn your broadcasting events into powerful online experiences

Church Live Streaming: A Full Guide & All The Tools Needed

Blog 1 min read | Nov 7, 2023

Dacast Alternatives: Online Video Platforms to Consider

Blog 10 min read | Nov 1, 2023

Dacast is a seasoned player in the video industry with over a decade of experience, having earned the trust of thousands of customers worldwide. Nevertheless, with the ever-changing landscape and emerging competition in the video industry, it’s good to stay ahead of the trends. This article focuses on the...

Why Your Business Needs to Host Hybrid Events

Blog 5 min read | Oct 30, 2023

When it comes to organizing meetings, conferences and events, there are times when some of your guests can come to the event in person, while others are stuck miles away not being able to get the updates from the event until the next day.To fix that issue, a new...

What’s the Difference between Multicast vs. Unicast?

Blog 5 min read | Oct 27, 2023

Whether it’s sending data packets across the internet or distributing information within a local network, two common communication methods are employed: multicast and unicast. Both methods have their advantages and disadvantages, and choosing the right one depends on the specific use case and network requirements. This article focuses on...

How to Increase Upload Speed for Live Streaming

Blog 4 min read | Oct 25, 2023

In an age where digital content creation and sharing have taken center stage, streaming has become a powerful medium for sharing live experiences, knowledge, and entertainment with a global audience. So whether you’re a content creator, gamer, a vlogger, or an online teacher, having a stable upload speed is...

JW Player’s Subscription Management Solution is One of the First in the Industry to Achieve PCI DSS 4.0 Certification

Press Release Oct 25, 2023

New York – October 25, 2023. JW Player, the leading SaaS video platform for broadcasters, publishers, and other video-driven companies, today announced its subscription management solution has received PCI DSS 4.0 Certification – one of the first in the industry to accomplish this notable milestone. PCI DSS 4.0 is...

What Is Multicam Live Streaming?

Blog 6 min read | Oct 23, 2023

Have you ever been fascinated by a live concert, a sports event or a live stream on a social media platform, where the camera angles kept shifting from one to another seamlessly, creating a dynamic and engaging experience? Well, chances are you’ve witnessed multicam live streaming without even realizing...

Brightcove Alternatives to Consider for Your Video Strategy

Blog 9 min read | Oct 23, 2023

Brightcove is a well-known brand in the video industry and has a history of working with some of the most reputable businesses in the globe. This article will explore the features that have launched Brightcove to success, as well as the competitive market for other video hosting options, to...

What Is a Paywall in Video Monetization?

Blog 6 min read | Oct 18, 2023

Video paywalls have become a necessity in the era of streaming, as creators, publishers, and streaming giants are aiming to profit from their content. But what is a paywall, and what types of paywalls exist? This article will cover the diverse paywall models, from subscription-based to ad-supported, and outline...

Should You Build Your Own OTT App or Outsource It?

Blog 4 min read | Oct 16, 2023

Spoiler alert: You should probably outsource it to a company that pioneered how people consume video content online.  Every company inevitably grapples with the question of whether to hire in-house or outsource. Across the board, the answer is always pretty simple:  It depends.  That applies to myriad roles, functions,...

The Best White Label Video Streaming Solutions for 2023 [Updated]

Blog 1 min read | Oct 12, 2023

Vimeo Alternatives: The Best Video Platform Options

Blog 1 min read | Oct 10, 2023

What Is Video Header Bidding (and How Will It Work in 2024)?

Blog 1 min read | Oct 5, 2023

Why Regional Sports Networks (RSN) Need to Prioritize Live Streaming Now

Blog 4 min read | Oct 3, 2023

Linear TV isn’t dead, but it is dying a slow death. It’s no secret that audiences are cutting the cord now more than ever. Even with rising subscription rates and streaming fatigue, it just doesn’t make financial sense for users to pay bloated cable bills for mostly unwanted content....

What is an H.264 streaming encoder?

Blog 1 min read | Sep 28, 2023

How Public TV is Going Digital

Webinar Sep 26, 2023

Free Webinar On Demand. Watch now and walk away learning how to go live quickly with a packaged 24/7 Live & VOD platform (web, OTT, CTV).

MKV vs MP4: Battle of the Formats

Blog 1 min read | Sep 26, 2023

What is Adaptive Bitrate Streaming?

Blog 1 min read | Sep 25, 2023

What Is Frame Rate in Video (and Why You Should Care)? 

Blog 1 min read | Sep 20, 2023

The Advantages of a Private Streaming Platform

Blog 1 min read | Sep 19, 2023

   

Why SSAI is the Best Advertising Approach to Live Streaming

Blog 4 min read | Sep 18, 2023

As the world transitions from linear broadcasting to connected TV streaming, video companies now have multiple monetization models to choose from in order to boost revenue. They can go with Advertising Video on Demand (AVOD), which is essentially a freemium model of providing access to premium content, Subscription Video...

Pay-Per-View Video Streaming Platforms for Video Publishers

Blog 1 min read | Sep 13, 2023

What Is RTMP Streaming? Real-Time Messaging Protocol Explained

Blog 1 min read | Sep 12, 2023

FAST is Poised to Take Off in Europe

Blog 4 min read | Sep 11, 2023

Over the past several years, there’s been a seismic shift in how audiences consume video content. Although the COVID-19 pandemic accelerated the migration from linear TV to connected TV, the overall trajectory was hardly impacted as more and more people started cutting cords well before 2020. However, despite mass...

How To Embed a Live Streaming Video on Your Site

Blog 1 min read | Sep 7, 2023

The Ultimate Guide to Live Streaming Equipment for 2024

Blog 1 min read | Sep 6, 2023

VOD vs OTT: What’s the Difference?

Blog 1 min read | Aug 30, 2023

What is Programmatic Video Advertising? Everything You Need to Know

Blog 1 min read | Aug 29, 2023

What is VOD? Video on Demand Explained with Examples

Blog 1 min read | Aug 28, 2023

9 Strategies To Increase Ad Revenue For Your Publication

Blog 1 min read | Aug 24, 2023

What is Transcoding and Why is it Important for Video Streaming? [Updated]

Blog 1 min read | Aug 22, 2023

9 Live Music Streaming Platforms For Concerts & Shows [Updated]

Blog 1 min read | Aug 18, 2023

The Ultimate Guide to Video Monetization in 2023 [Updated]

Blog 1 min read | Aug 15, 2023

Top 5 Publisher Market Trends to Expect in 2023 and Beyond

Blog 1 min read | Aug 7, 2023

PSV (Philips Sport Vereniging) is Future-Proofing Their Business with JWP

Case Study Aug 3, 2023

Learn how PSV quickly scaled their Live & VOD Streaming engine, opening the door for boosts in subscriptions and additional revenue streams.

StreamSport Ireland Provides Client Growth through Live Streaming and Subscriptions

Case Study Aug 2, 2023

Learn how StreamSport Ireland was able to pivot during the COVID-19 pandemic and build new revenue streams that allow them to thrive to this day.

What is HTTP Live Streaming (HLS)? Everything You Need to Know [Updated]

Blog 1 min read | Aug 1, 2023

The Best Sports Broadcasting Software for 2023

Blog 1 min read | Jul 28, 2023

The 12 Best Live Streaming Encoder Solutions for 2023

Blog 1 min read | Jul 27, 2023

The Best OTT Platforms for 2023 [Updated]

Blog 1 min read | Jul 24, 2023

SD vs. HD: What’s the Difference and Why Use Both?

Blog 1 min read | Jul 21, 2023

24/7 Live Streams: How to Produce Non-Stop Streams [Updated]

Blog 1 min read | Jul 20, 2023

   

Infobae Quickly Boosted Video Views and Opened Up Ad Inventory with JWP

Case Study Jul 13, 2023

Infobae needed a video partner that could keep pace with their rapidly growing platform, improve operational efficiency and open up new monetization opportunities.

What Is Digital Rights Management (DRM)? Everything You Need to Know

Blog 1 min read | Jul 13, 2023

How Eurosport used JW Player to bring a broadcast-quality digital video experience to millions of viewers across Europe for the Olympic Winter Games PyeongChang 2018.

Case Study Jul 11, 2023

As the new home of the Olympics in Europe, Discovery and its leading sports brand, Eurosport, looked to transform the viewing experience for the Olympic Winter Games.

Driving Business Growth with Video Intelligence

Case Study Jul 9, 2023

Penske has built a media empire with the power of content, and one of its key business objectives is to monetize its inventory of quality video.

How Investopedia Used JW Player’s Recommendations Engine to Grow Video Streams

Case Study Jul 8, 2023

As the world’s largest financial education website, Investopedia reaches a wide range of financial professionals and sophisticated investors. Beyond educational and actionable written content, these users are seeking quality videos that bring financial news and concepts to life.

How Der Spiegel uses AVOD & Live Streams to grow their brand and audience

Case Study Jul 7, 2023

DER SPIEGEL’s strategy to use AVOD (Advertising-Based Video On Demand) and Live Streams in 2020 helped them deepen video engagement and grow their brand reputation with new audiences. Video and livestreaming are an important part to strengthening the DER SPIEGEL brand and online presence.

TAG Heuer drives 600% increase in conversion by implementing a premium video experience with JW Player

Case Study Jul 6, 2023

TAG Heuer (the luxury ecommerce retail brand) implemented a premium video content strategy using JW Player to future-proof their business in 2020.

The Best Video Hosting Platforms for 2023 [Updated]

Blog 1 min read | Jul 6, 2023

How Refinery29 Increased Views by 10% with JW Player and Recommendations

Case Study Jul 4, 2023

Refinery29 creates fashion, beauty, and news videos for its audience of millennial women. While these videos had been driving engagement on social media, the brand wanted to direct more viewers to its website.

How Classplus Reached Millions of Online Students During the Pandemic

Case Study Jul 3, 2023

With a best-in-class online video player strategy, Classplus managed to grow their customer base 4x during the pandemic. A rapid increase in online learning in India helped fuel the growth, and with JW Player technology powering their B2B educator online videos, Classplus now hosts over 5.6 million videos online.

How Apartment Therapy Increased Plays 2x and Ad Fill Significantly with JW Player and JW Recommendations

Case Study Jul 2, 2023

When Apartment Therapy, the leading online lifestyle and interior design publisher, struggled with video engagement and viewability across their platform, they consulted JW Player’s Demand team and implemented JW Recommendations.

How Corus Used JW Player’s Cutting-edge Technology and Ad Integrations to Stay Ahead of Industry Change

Case Study Jul 2, 2023

Top Canadian broadcaster Corus Entertainment has been at the forefront of video innovations since its founding in 1999. So when Flash deprecation began and online advertising via Google IMA became essential in more recent years, the company knew it was time to elevate its video strategy again.

How Ebony used JW Player to simplify workflows, save time, and increase engagement.

Case Study Jun 30, 2023

Ebony made an important shift in its editorial strategy in 2017: Videos would now be on 80% of its text articles and monetized to drive the greatest business impact.

How LATAM publisher El Comercio increased views & revenue with a new video strategy

Case Study Jun 29, 2023

Learn how Peruvian newspaper El Comercio increased video views and ad monetization with JW Player’s recommendation engine & player technology.

How JW Player & Taronga Zoo brought African Lion Cubs Worldwide via Streaming

Case Study Jun 29, 2023

Established in 1916,Taronga Zoo Sydney is the 69-acre (28-hectare) home to more than 4,000 animals from approximately 250 unique species – but it’s a site that represents more than just a local landmark or recreational hotspot.

How Fitness First bridged the gap between their in-person fitness classes and digital video during lockdown

Case Study Jun 28, 2023

When the UK went into its first lockdown during the pandemic, like much of the world, Fitness First had to quickly speed up its digital marketing strategy.

How Galvanized Increased Views per Visit by 50% with JW Player and JW Showcase

Case Study Jun 27, 2023

Galvanized Brands, a publisher of ad-supported content in the health, wellness, lifestyle and nutrition vertical, needed to increase video views for its sites and help users discover more content.

How OTT Apps helped BabyFirst reach new audiences

Case Study Jun 26, 2023

While BabyFirst has long held a large and loyal audience that consumes its content across television and digital platforms, it was struggling to attract additional viewers who weren't already familiar with its brand. BabyFirst needed to better consolidate their in-app user experience with a need for multiple languages.

How HELLO! Magazine Generates Revenue with a Video-First content strategy

Case Study Jun 25, 2023

British magazine HELLO! managed to grow their video viewership by over 123% since 2020 by utilizing a video-first content strategy. This has enabled them to grow viewership and revenue rapidly, even during the pandemic.

How JW Player’s Yield Optimization team drove HotNewHipHop’s fill rates through the roof.

Case Study Jun 24, 2023

HotNewHipHop delivers comprehensive news coverage and the latest music releases to an audience of over 20 million hip-hop fans and industry leaders.

How Bauer Xcel Media Simplified Workflows for Editors and Developers

Case Study Jun 23, 2023

For Bauer Xcel Media, running a large video site was a team effort. Its previous video solution had caused many headaches for both editors and developers. Videos

The Best Online Video Platforms (OVP) for 2023 [Updated]

Blog 1 min read | Jun 23, 2023

How JW Player Helped The Pits TV Drive More Revenue With Moto Sports Live Streams

Case Study Jun 22, 2023

The Pits TV is a market leading broadcast streaming company based in Invercargill New Zealand. They travel all over New Zealand filming and streaming a whole range of Motor Sport disciplines

JW Player identified as the #1 top performer for Purchase Data Results during Mediacom-Mars CPG Campaign

Case Study Jun 22, 2023

M&M’s Minis had produced three commercials and wanted to set up three contextually relevant campaigns to complement the commercials.

How Insider Inc. transformed its video performance with JW Player’s Recommendations and Article Matching

Case Study Jun 21, 2023

As one of the world’s most popular digital news brands, Insider Inc. has produces high quality text and video content across two heavily trafficked sites, Business Insider and Insider. In 2019, the publisher was looking for an optimal solution to lift its video engagement, particularly for click-to-play videos inside...

JW Player Powers Digital Revenues for FIM’s World Sidecarcross Championship

Case Study Jun 20, 2023

Finding new ways to engage with fans while providing a superior viewing experience has been a huge focus for content owners in recent years.

How a Jazz Club in Amsterdam is Bringing Jazz Worldwide with Innovative Live Streaming

Case Study Jun 19, 2023

Ever since the pandemic forced art festivals and performance events to go virtual, there’s been a steady increase in live streamed content—especially within the music industry.

How KelbyOne Seamlessly Integrates Video into their Online Photography Courses

Case Study Jun 18, 2023

Download the case study now to discover how JW Player has helped KelbyOne focus on their core business—getting new subscribers and creating new content. See how KelbyOne grew their video plays 143% year over year using JW Player.

How Knowledge Network Boosted Plays 100x using JW Player’s Superb Platform and Customer Service

Case Study Jun 17, 2023

Knowledge Network wanted to break into a new market by launching a video site for children. It needed to produce an exceptional video experience for an audience who grew up using tablets.

Choosing the Best HTML5 Video Player in 2024

Blog 1 min read | Jun 16, 2023

How A Public Broadcaster Doubled Their Video Consumption with Local Programming & Reliable Technology Partners

Case Study Jun 16, 2023

A major jump from linear broadcast to digital offerings required a cost effective and reliable solution that delivered a broadcast quality viewing experience online and ensured accessibility standards were met.

Ladies Gaelic Football Association (LGFA) Boosts Viewership with JW Player

Case Study Jun 15, 2023

The Ladies Gaelic Football Association (LGFA) was founded in 1974 and represents over 1000 clubs in Ireland as well as many overseas, with one of the newest members based in Cape Town, South Africa.

How LGBTQ Publisher Q.Digital Experienced Hockey Stick Growth in Video Views

Case Study Jun 14, 2023

As the world’s largest LGBTQ-owned and run media network (ranked by Comscore), Q.Digital operates four digital brands reaching 9.5 million LGBTQ consumers each month. With original video programming via their Queerty TV series and sponsored video content with major corporate sponsors, Q.Digital is continually growing their video presence online...

How Mediastay Improved Fill Rates and Load Speeds with JW Player’s Powerful Ad Technology.

Case Study Jun 13, 2023

For Mediastay, one of the most effective channels for monetizing online game portals and licensed TV was video. But the company faced a disparate landscape of technology partners in France, and it often had to adapt its ad implementations for different partners.

How Network N ramped up their video solutions for gamers across a network of sites

Case Study Jun 12, 2023

Network N transformed their digital video business with premium video content, integrating 9 video SSPs, and optimizing their monetization with Yield Optimization at JW Player.

How Patch Media Increased Video Views by 16% in Two Weeks with JW Recommendations

Case Study Jun 10, 2023

Patch Media, a community-specific news, information and engagement network, needed an easy solution to manage video content from multiple providers and engage viewers across hundreds of websites.

How Revolver Used JW Player to Revamp Its Website and Power a Video-First Strategy

Case Study Jun 9, 2023

In September 2017, heavy metal website Revolver relaunched under new ownership. The goal was to make video a much bigger focus, with more original content on its owned & operated site and in syndication.

How Talpa brought The Voice to millions with JW Player’s “Triple-A” Technology

Case Study Jun 8, 2023

Talpa Global—the production company behind reality singing competition The Voice—needed a standardized way to distribute digital video around the world.

How Teaching Channel used JW Player’s excellent playback and powerful platform to deliver videos across any browser, format, and partner site.

Case Study Jun 7, 2023

When it came to delivering videos to a wide range of school districts and third-party partners, Teaching Channel had a serious problem with playback.

How TI Media used JW Player’s Recommendations engine and intelligent workflows to save time and increase video plays.

Case Study Jun 6, 2023

For TI Media, maintaining and developing a profitable and successful video business is a top priority. The company, formerly known as Time Inc. UK, ended up managing two separate video tech vendors.

How VPP Gaming Network Used JW Player to Grow Ad Impressions and CPMs

Case Study Jun 5, 2023

VPP Gaming Network prides itself in helping video game fan communities maximize advertising revenue. A previous video monetization solution caused a great deal of latency in playback.

How Notts County FC brings fans worldwide closer to the action with live streaming

Case Study Jun 4, 2023

With a 20,000-capacity stadium, Notts relies on ticket sales for a significant portion of their revenue. When the COVID-19 pandemic forced the closure of sport stadiums, digital video solutions became crucial.

Recruiting Access

Case Study Jun 3, 2023

Recruiting Access is a solutions provider for US Sports organizations and events. As part of this they produce and film basketball tournaments, making them available via live streaming and VOD services while also tracking stats, creating highlight clips provided through their partnership with Turbostats and Pass Tha Ball.

British Ecological Society

Case Study Jun 2, 2023

The British Ecological Society holds an annual meeting which attracts over 1200 delegates from around the world. For their 2018 meeting, they wanted to offer the four plenary lectures and panel sessions on demand for those who couldn’t attend.

Cowdray Park Polo Club

Case Study Jun 1, 2023

The year 2020 will certainly be remembered for the effects of the COVID-19 pandemic on the world’s health, educational, financial, and commercial institutions. It has also played havoc with Sporting calendars, disrupting the whole ecosystem from clubs and content owners to broadcasters and fans.

JW Player and Magnite Enter Strategic Partnership to Support Monetization of Premium Video Inventory for Publishers and Broadcasters

Press Release Jun 1, 2023

Magnite will power JW Player’s new video advertising solution New York, NY, June 1, 2023 – JW Player (JWP), the leading SaaS video platform for broadcasters, publishers, and other video-driven companies, and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, have entered a strategic partnership to support...

Georgia Baptist Mission Board

Case Study May 30, 2023

Living in a digital age allows spiritual organizations to reach and grow communities like never before. Churches, Missions, Congregations and other religious organisations can now communicate their belief and teachings on a national or even international level.

How My Sport Live Grew with JW Player

Case Study May 28, 2023

When My Sport Live began working with InPlayer, their goal was to live stream sporting events, taking all levels of competition direct to fans across Australia and further afield.

Pass Tha Ball & JW Player Taking Girls’ Basketball Nationwide

Case Study May 27, 2023

The sporting landscape is changing and modern digital stadiums have unlimited capacity.

Shamrock Rovers Takes Europa League D2C

Case Study May 26, 2023

InPlayer is in the privileged position of supporting a number of leagues, federations, agencies and clubs from across the sporting landscape in their efforts to drive PPV and subscription revenues from their premium content offerings.

World’s Ultimate Strongman 2019

Case Study May 25, 2023

As production costs reduce and streaming technology enables new commercial models the fans of new and niche sports are benefiting from improved content offerings and access to the events, tournaments and athletes that matter to them most.

How El Espectador increased video plays by switching to JW Player

Case Study May 24, 2023

Colombian newspaper El Espectador has been publishing local and global news & opinion since 1887 as Colombia’s oldest newspaper. Switching between daily and weekly print editions, the news publisher reaches 700,000+ readers every week.

How To Set Up A Password-Protected Live Stream

Blog 7 min read | May 18, 2023

With over 2,000 cyber hacks happening daily in 2023, it’s crystal clear that protecting the security of your content online has never been more crucial. And you don’t have to be a professional broadcaster to recognize this fact. Whether you’re a mechanic providing a live stream to your customer...

How Melbourne Fringe Pulled off the “Art of the Impossible” and Went Digital During the Pandemic

Case Study May 15, 2023

With limited time to launch a digital arts festival, Melbourne Fringe managed to put together a complete virtual arts festival with hundreds of live & VOD arts performances reaching thousands of viewers around the world.

Video Marketing KPIs: How to Measure Success

Blog 9 min read | May 15, 2023

Measuring the success of your marketing efforts is always a challenge. Video marketing can give particular difficulty simply because a lot of your video marketing efforts are at the top of the funnel, attempting to inform, educate, and entertain your target audience. At the same time, video marketing is...

How Does DRM Work? Digital Rights Management Explained

Blog 6 min read | May 8, 2023

Digital rights management (DRM) is a must-have security protocol for anyone that produces digital content. Whether you publish videos or live streams, you need to ensure bad actors don’t steal, modify, illegally use, or distribute your assets. That’s easier said than done. Long gone are the days of con...

Recapping the 2023 National Association of Broadcasters (NAB) Show

Blog 2 min read | May 4, 2023

…and we’re back! Now that we’ve had a chance to catch our breath, it’s time to recap what an incredible week this was for the future of broadcasting. If you’re not familiar with the annual NAB show, it’s an event put on by the National Association of Broadcasters that...

How to Choose the Right Live Streaming Platform

Blog 7 min read | Apr 28, 2023

Live streaming video can be an important part of your company’s goals, whether for marketing, consumer education, or employee training. Understanding how to use live streaming also means choosing the perfect live streaming platform for you. What is a Live Streaming Platform? A live streaming platform is an online...

How to Make Your Live Stream More Accessible

Blog 7 min read | Apr 24, 2023

When you produce a live stream, you want as many people as possible to be able to benefit from it. But not everyone can enjoy every live stream. There are those with disabilities or other barriers that often aren’t accounted for. These obstacles make it difficult, or impossible, for...

JW Player and Bitcentral join the FAST lane to audience reach and monetization

Press Release Apr 17, 2023

JW Player and Bitcentral join the FAST lane to audience reach and monetization The partnership empowers JW Player customers to boost audience reach and monetization via free ad-supported TV (FAST) channels  NEWPORT BEACH, Calif, April 17, 2023 – Bitcentral, the provider of award-winning efficient media workflows for broadcast and...

Video Broadcast Software: 9 Best Options For Publishers

Blog 14 min read | Apr 12, 2023

Video Broadcast Software: 9 Best Options For Publishers With live video audiences projected to hit almost 165 million viewers by 2024 in the United States alone, it’s clear that nailing down the best streaming software for your publication has never been more important. Compound that with a predicted worth...

Maximizing ROI: Understanding the Total Economic Impact of JW Player for Broadcasters

Webinar Apr 12, 2023

Maximizing ROI: Understanding the Total Economic Impact of JW Player for Broadcasters Free Webinar On Demand Watch the free webinar and you’ll learn… How a top sport’s broadcaster used JWP’s technology to improve operational efficiencies and time-to-broadcast by over 93% Best strategies on bringing quality content to your audience...

Top 5 Publisher Market Trends to Expect in 2023

Industry Report Apr 6, 2023

Video publishers are expressing cautious optimism amid market uncertainties. Find out what publishers are expecting and what they're prioritizing in 2023.

How To Create a Video App For Fitness Businesses

Blog 13 min read | Mar 29, 2023

The fitness app market is set for a staggering 70.926% growth in profitability over the next 4 years. And that’s with projected revenue, hitting $19.33 billion in 2023 and $33.04 billion by 2027. If that’s not enough to show why a custom-branded fitness app is crucial to anyone in...

Video Encryption: Everything You Need to Know

Blog 4 min read | Mar 29, 2023

Video encryption can protect your content from unauthorized viewing.If you are, for example, uploading a music video you produced on the Internet, logically, you want others to view it. But, if your video is a corporate training, you wouldn’t want unauthorized people to access confidential company information. Data breaches,...

Top 10 Video Streaming Services for 2023

Blog 11 min read | Mar 29, 2023

Cutting cables in droves seems to be very popular nowadays and a lot of companies are putting out their online streaming options to compete. Marathon watching TV is the new most popular leisure activity with more and more streaming video devices emerging on the market each year. In the...

7 Best Mobile Live Streaming Apps (2023)

Blog 9 min read | Mar 29, 2023

Mobile live streaming is an excellent way to boost your business sales or connect with your audience from any location using live broadcasting and streaming apps. Thanks to the awesome power of the online world and interconnected network of mobile devices, mobile live streaming allows everyone to enjoy a...

Enterprise Video Hosting Platforms: Which One’s The Best?

Blog 13 min read | Mar 21, 2023

When you’re looking for an enterprise video hosting platform, you’re looking for a high-performance system that can: Provide secure content delivery and storage Allow collaboration between or among multiple users Meet scalability requirements as your organization grows Integrate with existing infrastructure and applications Provide an intuitive user interface There...

TVOD: Everything You Need to Know about Transactional Video on Demand

Blog 9 min read | Mar 16, 2023

The rise of over the top (OTT) media has empowered audiences to cut the cord and enjoy entertainment on their own terms. People have more choices than ever before when it comes to how they consume movies, TV shows, sporting events, classes, and other video content. In this brave...

SVOD: Everything You Need to Know about Subscription Video on Demand

Blog 9 min read | Mar 15, 2023

Audiences are increasingly cutting the cord and consuming media through new means thanks to the growth of over the top (OTT) broadcasting. Today, people can enjoy films, shows, courses, and other content in more ways than ever before. Content creators need to optimize how they distribute – and make...

Power Your Monetization Strategy and Own the Viewer Lifecycle in 2023

Webinar Mar 14, 2023

Power Your Monetization Strategy and Own the Viewer Lifecycle in 2023 Free Webinar On Demand Watch the free webinar and you’ll learn… Building monetization models suited for virtually any use case, long-term SVOD, pay-per-view, promos, and even in-app experiences with special offers Crafting custom branded experiences that keep your...

The Ultimate Guide to Live Streaming: Everything You Need to Know

Blog 12 min read | Mar 14, 2023

In an increasingly connected world, live streaming is an important and accessible method for reaching audiences and sharing your message. Media companies aren’t the only ones who should invest in live streaming. Retailers, marketing agencies, event producers, and content creators can also benefit from this technology. In this ultimate...

What is a Live Webinar?

Blog 7 min read | Mar 10, 2023

If you are seeking to provide information to employees, customers, and prospects, then one vehicle for doing so is live webinars. Understanding what a live webinar is and how it differs from recorded lectures and meetings can help you work out when and whether you should use them, as...

How to Build a Community through Live Streaming

Blog 7 min read | Mar 5, 2023

Live streaming has become one of the best ways to share timely information and engage with your audience. Building a community on a live streaming platform, however, requires a certain amount of time and a clear strategy. Let’s look at some guidelines to help you grow a loyal live...

AVOD: Everything You Need to Know about Advertising Video on Demand

Blog 9 min read | Mar 2, 2023

With the growth of over the top (OTT) broadcasting, more and more people are cutting the cord and enjoying media through alternative means. Consumers have more ways than ever before to watch shows, movies, classes, and other types of broadcasts. Businesses and organizations with media to share need to...

How to Get More Live Stream Viewers that Watch to the End

Blog 15 min read | Feb 28, 2023

Video is currently one of the most popular online content formats. But getting it right, especially as a business, is easier said than done. That’s why most businesses struggle with video engagement. A recent survey of publishers and media companies revealed that most businesses, whether indie publishers or comScore...

What is the Function of Digital Rights Management Software?

Blog 10 min read | Feb 22, 2023

There’s almost always a tug-of-war with video content distribution. On one side, you want to provide your viewers with easy, seamless, and flexible access. On the other side, you need to protect your content from unauthorized audiences and uses. It’s a common dilemma, especially for new video content publishers,...

The Ultimate Guide to HD Live Streaming

Blog 10 min read | Feb 16, 2023

HD live streaming is revolutionizing how the world connects and how organizations engage with audiences. In a time when we rely on live streaming for everything from watching a major sporting event and attending a college lecture to tuning into a religious service or fitness class, standard definition is...

The Ultimate Guide to OTT Apps for Video Broadcasters in 2023

Blog 9 min read | Feb 14, 2023

Consumers are cutting the cord at a dizzying pace. Over-the-top (OTT) content delivery apps allow broadcasters and content creators big and small to reach their audiences directly, rather than through traditional cable providers or third-party video streaming services. If you’re in the video business, you need to make your...

The 8 Best Live Streaming Apps and Platforms for 2023

Blog 12 min read | Feb 7, 2023

Live streaming isn’t uncharted territory, but it’s been picking up steam over the last few years—and that’s primarily thanks to the evolution of new (more accessible) live streaming apps and platforms. Nowadays, businesses, influencers, and even your teenager can start live streaming from their computer or mobile device within...

How to Compress a Video File: An Easy & Comprehensive Guide

Blog 9 min read | Feb 1, 2023

If a picture is worth a thousand words, a video is worth an infinite number of words. Videos convey messages like no other medium. However, in their raw state, video files can be prohibitively cumbersome, which makes them difficult to use. That’s where knowing how to compress video files...

The Total Economic Impact™ of JW Player for Broadcasters

Industry Report Feb 1, 2023

Cost Savings And Business Benefits Enabled By JW Player (JWP) - JANUARY 2023

How to Choose an Online Video Platform (OVP)

Blog 7 min read | Jan 30, 2023

Content might be royalty, but video has undoubtedly taken the crown. Video has become the most pervasive content in consumers’ lives. From one-on-one meetings to remote conferences to viral TikTok clips to the evening news—it’s all video, all the time. The rise of video has forced every business to...

JW Player Acquires InPlayer to Expand Its Monetization and Audience Insights Offering

Press Release Jan 17, 2023

The acquisition expands JW Player’s video platform capabilities to include subscription management and audience insights. NEW YORK – Jan. 17, 2023 – JW Player, the leading SaaS video platform for broadcasters, publishers, and other video-driven companies, today announced it is acquiring InPlayer, a leading provider of subscription management and...

Privacy and Security in Live Streaming: Ensuring Your Audience’s Safety

Blog 7 min read | Jan 2, 2023

In a society increasingly aware of privacy and cybersecurity issues, businesses and individuals engaged in live streaming need to understand how these issues impact their streams. As live streaming grows in popularity, the risks associated with it also grow. The risks are multiple: sharing of personal information, cyber attacks,...

How Broadcasters Will Navigate 2023

Webinar Jan 2, 2023

WEBINAR How Broadcasters Will Navigate 2023 This fireside conversation will cover: Overall Market Trends – 74% expecting headwinds in 2023 Top Business Objectives – 84% state improving operational efficiencies is #1 priority Top Initiatives – 93% focused on expanding audience base Revenue Strategy – Over 70% looking to grow...

Simplifying Workflows with a Single End-to-End Live Streaming Platform

Webinar Dec 31, 2022

In need of a single provider to consolidate/simplify an inhouse live streaming solution? Looking to switch vendors due to frustrating technical or inefficient operational reasons? Learn how a single end-to-end platform will scale and deliver content globally with a broadcast grade solution for every level of your live streaming...

Video Industry Predictions for the Year Ahead

Webinar Dec 30, 2022

JW Player executives Brian Rifkin, Dave Otten, and Jeroen Wijering will discuss the future of video for publishers, broadcasters, and other digital media companies in a roundtable discussion. Covering video trends such as interactive video, mixed monetization models, DTC video, and connected TV advertising, we expect the trend for...

Future-Proofing Your OTT App: Strategies for Success in 2022

Webinar Dec 29, 2022

Listen to representatives from JW Player and Applicaster in conversation with EDYE—the first premium OTT app platform developed by the United States’ largest Spanish-language public broadcasting network, HITN. This discussion includes insights on how EDYE’s developers were able to quickly and easily scale their Roku OTT app launch rollout to...

Virtual Panel: Live Streaming: Adapting To The New Norm

Webinar Dec 28, 2022

During the first few weeks of COVID-19, we saw live streaming video spike by over 400% across our network. For April to date, we are seeing this surge continue across content like news, education and fitness. Live streaming is here to stay but what does that mean for content...

How to Produce Meaningful Video Experiences for Kids

Webinar Dec 27, 2022

Join representatives from leading kids media & entertainment companies for a panel discussion on how to build healthy and meaningful video destinations for kids. The discussion includes insights on using media to drive healthy outcomes, creating mindfully engaging programming and UX, and generating and measuring impact through original programming....

Not Another Cookie Webinar: Why Contextual Video Matters Today

Webinar Dec 26, 2022

In the wake of Google’s cookie deprecation in 2023 and a steep rise in video ad spending to $12.66 billion (source) by 2024, one thing has become crystal clear to marketers: contextual video strategy is important for brands to master right now. Video viewership, more than any other medium,...

How Digital Publishers Can Grow Engaged Video Audiences in 2021

Webinar Dec 24, 2022

As competition for audience attention intensifies due to the rapid rise of new video publishers and creators, every publisher is looking for ways to maximize reach and revenue. Apartment Therapy, a home and lifestyle publisher, has built a loyal audience that generates millions of views through high-quality original content...

Working Moms Kick-Off Hosted by JW Player Women in Tech

Webinar Dec 23, 2022

There is no one kind of working mother / “Doing It All” Is a Myth…and other truths from working moms. In honor of Mother’s Day, JW Player’s Women in Tech organization interviewed five leaders in media and tech on navigating the workplace effectively as working moms in 2021 –...

APAC Insights: Using Digital Video for Online Learning in India

Webinar Dec 22, 2022

Digital video usage has been on the rise for years in India, but 2020 offered new opportunities and challenges for video content creators, especially educators. Over 43% of online video in India is learning or education-based, and online course creators such as ClassPlus have seen a meteoric rise in...

Fireside Chat: Developing an OTT Strategy

Webinar Dec 21, 2022

Viewing on OTT and connected TV apps has been accelerating year after year, driven by the growing cord-cutting trend as well as the growth of suitable video content. But how should digital media companies respond to this trend? And what is needed to develop an effective OTT strategy? Join...

The State of JW Player

Infographic Dec 14, 2022

Get the inside scoop on what JW Player has been up to in the past years with key facts and figures.

Anatomy of a Video: Key Measures of a Video’s Life Cycle

Industry Report Dec 14, 2022

Why do some videos perform better than others? How can you use data to improve your video strategy? Discover the full story with 5 key metrics from our Video Analytics Playbook.

Digital Video Industry Insights for Publishers in 2021

Playbook Dec 14, 2022

To better understand how publishers are using digital video in 2021, JW Player undertook a study of 221 companies to understand their digital video needs for the upcoming year.

Digital Video Industry Insights for Media Companies in 2021

Industry Report Dec 14, 2022

To better understand how media companies are using digital video in 2021, JW Player undertook a study of publishers and media companies to understand their digital video needs.

Video Advertising Playbook for Digital Publishers

Playbook Dec 14, 2022

A comprehensive guide with 25 concrete actions you can take to make your viewers happy AND boost video CPMs.

The Modern Publisher’s Guide to Video Advertising

Playbook Dec 14, 2022

Make video your #1 source of revenue today with tips, insights, and best practices from The Modern Publisher’s Guide to Video Advertising.

Forrester Study Demonstrates 482% ROI From JW Player Technology

Industry Report Dec 14, 2022

Learn how JW Player efficiently drives incremental views and costs savings—resulting in significant upticks in ad revenue of +$5.21 CPM and a ROI of 482%.

Video Industry Insights for Digital Broadcasters: Reach New Audiences on New Screens

Playbook Dec 14, 2022

To better understand how broadcasters are using digital video in 2021, JW Player undertook an extensive survey across film and TV media companies who use our platform—ranging from independent niche broadcasters to comScore Top 100 media giants.

The Future of Video Streaming: Predictions for the Year Ahead

Playbook Dec 14, 2022

The year 2021 was one of unprecedented growth and change in broadcast TV and digital video streaming. Amid global challenges and a rapidly changing industry, digital video consumption continued to grow on an accelerated trajectory.

How Do You Monetize Video Without YouTube? A Complete Guide

Blog 13 min read | Dec 5, 2022

For years, YouTube has been the go-to platform for content creators wishing to monetize their videos. It’s one of the longest-standing social media giants, currently gathering a community of 2.1 billion monthly active users worldwide.

How to Live Stream an Event: The Definitive Guide 

Blog 16 min read | Dec 1, 2022

Whether it’s a conference, meeting, or other event, people are eager to watch events online. In fact, ABI Research forecasts live video streaming to grow at a Compound Annual Growth Rate (CAGR) of 10% to 91 million subscribers in 2024. So live streaming is becoming more and more popular...

Outstream vs Instream Video Advertising: What You Need to Know

Blog 6 min read | Nov 30, 2022

Video ad placement is a key element of ensuring that your advertising strategy gets the desired results.

The Best Video CMS Platforms for 2023

Blog 10 min read | Nov 23, 2022

Video is the king of content. Think of all the videos you watch every day, from TikTok reels to Netflix series to Zoom meetings—it’s video content all day long. And consumers aren’t complaining. They want more.

How Much Does Video Hosting Cost?

Blog 5 min read | Nov 22, 2022

Hosting a video on your website is more complicated than it seems.

[Survey] Assessing the Video Broadcasting Landscape for 2023

Blog 4 min read | Nov 21, 2022

JWP recently worked with Sirkin Research to conduct a survey of over 115 participants to uncover key trends, business objectives, and sentiments around the video broadcasting landscape. 

What is a Video SDK?

Blog 3 min read | Nov 18, 2022

Those of you who’ve always wanted to build a live video app for your website by employing a video SDK.

What Is Low Latency and How to Obtain It

Blog 10 min read | Nov 15, 2022

Low-latency streaming has become the go-to standard for delivering real-time content, but what does it actually mean? Is it something your business needs, or is it just a hyped-up buzzword? Spoiler: Low latency could be incredibly important for your brand, depending on the types of content you produce and deliver....

What Is OTT? Everything You Need to Know About Over the Top for 2023

Blog 9 min read | Nov 11, 2022

Over-the-top (OTT) streaming has become the go-to method for consuming video content. For the first time in history, the majority of viewers are more likely to watch video through an OTT streaming service than traditional cable TV—and that presents your business with a unique opportunity. If you create video content, it...

The 6 Best Video Cloud Platforms for 2023

Blog 11 min read | Nov 8, 2022

Video cloud platforms are the modern-day home for all video content. They’re a one-stop shop for uploading, storing, hosting, monetizing, and streaming live video and video on-demand (VOD).

What is a Simulcast?

Blog 5 min read | Nov 7, 2022

If you want to maximize your reach with live streaming, simulcasting is one of the most effective ways to do so. You’ll be able to harness the power of multiple streaming platforms at once and reach even wider audiences, ensuring people see and hear your brand across the internet...

What Is a Multi-CDN? How Is It Different from a CDN?

Blog 9 min read | Oct 31, 2022

CDNs evolved to enable businesses to deliver content over the internet to anywhere in the world with less latency, lag, jitters, and time. However, a single CDN is still vulnerable to outages and crashes.

What Is a Content Delivery Network (CDN)?

Blog 7 min read | Oct 27, 2022

 

What is Connected TV?

Blog 4 min read | Oct 24, 2022

The ever-advancing world of technology has transformed the way people live their lives. Technological advancements have revolutionized the way that we communicate, travel, and work. It has also changed the way that we view home entertainment.

What is Linear TV?

Blog 5 min read | Oct 15, 2022

Television is a lot more complicated than it used to be. Who remembers the days of rabbit ears and three or four channels? When it comes to monetizing your video content, it is important to understand all of the jargon. One term that often comes up is linear television,...

Which Video Analytics are Most Important For Your Business?

Blog 6 min read | Oct 5, 2022

Video analytics is the use of AI and algorithms to perform video surveillance tasks that were once solely the purview of humans. These might include monitoring traffic jams and alerting drivers so they can choose an alternate route, detecting suspicious behavior, facial recognition, analyzing customer flow, etc. 

What is Video Encoding?

Blog 8 min read | Sep 29, 2022

Video encoding happens under the radar of just about any video service. Whether you’re posting dance clips from your phone to TikTok or uploading your videos to a platform like JWP, your content must undergo a decoding and encoding process to become universally accessible.

JW Player Welcomes Phil Harrell as Chief Revenue Officer

Press Release Apr 25, 2022

The digital video leader expands its executive ranks with decorated sales and marketing veteran Phil Harrell as Chief Revenue Officer

JW Player Fuels Strategic Growth Efforts with Key Leadership Appointments

Press Release Mar 1, 2022

The digital video leader welcomes Matt Malanga as Chief Marketing Officer and Konstantin Olegovich Baikov as Vice President of Global Partnerships

New Report from JW Player: Video Industry Predictions for the Year Ahead

Blog 1 min read | Jan 27, 2022

The previous year was, again, one of unprecedented video growth. Changes in consumer behavior and the continued global challenges related to the pandemic had a profound effect on digital video streaming, broadcast TV, and the continued rise of new & emerging markets. Consumers have ever-expanding ways to browse video...

Contextual Video Advertising: Calendar of Tentpole Events for 2022

Blog 3 min read | Jan 26, 2022

In 2021, the prevailing, cookie-based programmatic targeting solutions were challenged and new methodologies were tested, particularly contextual video advertising. As advertising dollars continue to shift into mediums beyond traditional ads, these new contextual targeting methodologies are expected to increase further this year. Marketers and advertisers looking to reach new,...

Online Fitness Video Platforms: How to Reach New Audiences via Subscription Fitness Video Courses

Blog 7 min read | Jan 5, 2022

How Subscription Online Video Courses Can Help Grow Your Business When the 2020 pandemic temporarily shut down in-person gyms and other businesses, many gyms & fitness studios were forced to adapt quickly with new digital strategies. Online fitness instructors and personal trainers found countless creative ways to sustain their...

6 Benefits of Live Streaming Your Sports Content Online This Year

Blog 7 min read | Jan 5, 2022

There’s no question that sports remain one of the most popular types of media content—no matter if it’s broadcast online or on traditional TV. In 2020, as video consumption increased online due to the pandemic, sports-specific video content increased at a similar rate. In 2021, sports streaming online increased...

JW Player Caps Momentous 2021 With a Look Ahead to the Future of Video in 2022

Press Release Dec 15, 2021

JW Player predicts 2022 will be the year of interactive video, mixed monetization models, SEO-optimized video, curated playlists, DTC video, and free TVs.

How CafeMedia uses holiday-themed content to maximize CPMs

Blog 1 min read | Dec 13, 2021

CafeMedia empowers the world’s best creators and independent publishers to grow thriving businesses for the long term. Under CafeMedia and AdThrive brands, the network manages digital advertising sales and technology and a growing number of services for more than 3,000 creators and independent publishers, making it the leader in...

JW Player Launches BROADCAST LIVE and STUDIO DRM Solutions for Broadcasters

Press Release Dec 6, 2021

JW Player launches new Broadcast Live and Studio DRM video solutions to create the industry’s most powerful platform for video orchestration and encryption

JW Player and Applicaster Team Up to Launch Integrated OTT Management Solution

Press Release Nov 17, 2021

JW Player and Applicaster launch OTT app out-of-the-box solution for broadcasters and other content owners for mobile & TV apps

New Playbook from JW Player: Video Best Practices for the 2021 Q4 Holiday Shopping Season

Blog 1 min read | Nov 16, 2021

Learn how to effectively promote and create holiday-themed videos during the annual end-of-year holiday season in this video strategy playbook. With the annual Q4 increases in video consumption and consumer spending for the holiday season, there has never been a better time for companies to explore new ways of...

The Benefits of Using JW Player’s Developer APIs for Platform Management & Video Delivery

Blog 3 min read | Oct 12, 2021

JW Player’s Platform Management API enables media companies to programmatically manage all aspects of their content library. With the Management API, it’s possible to programmatically upload or delete video assets, create new video players, modify asset metadata, manage content security, and much more. JW Player’s Management API v2 improves...

How Tone It Up Built a Premium Video Destination in Two Weeks with JW Showcase

Case Study Oct 7, 2021

Tone It Up, an online community for health and fitness for women, needed to build a paid video platform that was easy for users to access and understand.

JW Player Secures New US Patent for Real-Time Ad Viewability Technology

Press Release Oct 7, 2021

The patent protects JW Player’s advantage as the only video platform on the open web to provide advertisers with real-time information on whether ads will be viewable on the page

How to use Alternate Audio Tracks to Customize Your Video Content

Blog 3 min read | Sep 21, 2021

Across the JW Player network of 12,000+ publishers, broadcasters, and media companies, we know how important it is to easily manage video content. The JW Player dashboard makes uploading and sharing video content easy, and with our recent Dashboard product update, our engineering team has improved asset management with...

How STARZPLAY uses a DRM Solution to Globally Expand its Content Delivery Platform

Blog 3 min read | Sep 8, 2021

With JW Player’s studio-approved DRM solution, broadcasters can rely on a fully integrated, scalable, and resilient content protection. This proved particularly pivotal in 2020 during periods of significant traffic spikes experienced during lockdowns due to the COVID-19 pandemic. As a regional streaming platform for the Middle East & North...

Product Update: Enhancing Media Management Workflows for Publishers

Blog 3 min read | Sep 8, 2021

Here at JW Player, we know how important media management is to digital publishing workflows. In an effort to make managing media assets simpler and more manageable, JW Player recently optimized these critical customer workflows. To improve the user experience of the JW Player dashboard, managing media assets is...

How Branded OTT Apps Help Niche Broadcasters Stand Out on Connected TV

Blog 4 min read | Aug 27, 2021

Niche broadcasters are using OTT apps to differentiate themselves from competitors with unique viewer experiences on connected TV platforms   In 2021, smaller broadcasters outside the traditional big six have a unique opportunity to leverage OTT apps to reach niche audiences. Attracting loyal audiences with specialized programming allows them...

AdAge’s “People on the Move”

News Room Aug 19, 2021

Video software and data insights leader JW Player has appointed video technology veteran David LaPalomento as Chief Technology Officer. David was previously the VP of Engineering at Brightcove. Read more in AdAge's "People on the Move."

JW Player Appoints Digital Video Veteran David LaPalomento as Chief Technology Officer

Press Release Aug 18, 2021

David LaPalomento named as Chief Technology Officer at JW Player. His deep digital video technology background will help scale JW Player’s engineering team and product development to service the growing Digital Video Economy

How to Create Brand Safe Campaigns with a Programmatic Ad Strategy

Blog 2 min read | Aug 18, 2021

Brand safety is often thought of as a separate entity to contextual targeting. With advertisers primarily using domain block lists and page level keyword exclusion, is video accurately safeguarded? It’s no secret that safety and suitability is vital to brand strategy.  Many consumers perceive unsafe ad placements as an...

Video Monetization Models for Broadcasters: How to Increase Revenue with VOD

Blog 3 min read | Aug 12, 2021

Recent consumption trends indicate an opportunity for digital-first broadcasters to monetize audiences with a strategic mix of monetization models. Video consumption dramatically increased in 2020, with consumers turning to streaming services in their living rooms for entertainment, fitness, sports, and online learning during the pandemic. Subscription services skyrocketed, as...

Product Update: Enhance Viewing Experiences in Mobile Apps with Native SDKs V4

Blog 3 min read | Aug 10, 2021

According to a recent study, US viewers are clocking in nearly an hour of viewing time on mobile devices per day in 2021, expected to grow by 12.2% by 2023. Worldwide, audiences are increasingly turning to mobile video as well. By 2023, there are expected to be nearly 3...

Broadcast Report: App-based video consumption up 361%

News Room Aug 9, 2021

Digital native broadcasters are finding success with new and exciting video strategies that are outlined in a report published by JW Player. Discover five key takeaways from the report in this round-up from Advanced Television

New Playbook from JW Player: The State of Video for Digital Broadcasters

Blog 3 min read | Jul 27, 2021

Did you know connected TV digital video viewing is nearly 2x desktop/laptop viewing and is forecasted to overtake mobile viewing in 2021? Across the JW Player network of broadcasters, we’ve seen a 28.6% increase in video consumption since just the beginning of 2021!  To better understand how digital broadcasters...

5 Benefits of Live Streaming Your Retail & Ecommerce Content Online

Blog 5 min read | Jul 15, 2021

As live streaming increases in popularity, companies and brands of all shapes and sizes have worked to find successful ways to utilize video. Whether it’s by setting up fashion retailer live streams or showcasing products through video, many global brands have found success with video online. Retail live streaming...

Using Digital Video for Online Learning in Latin America (Brazil, Mexico)

Blog 4 min read | Jul 8, 2021

Digital video usage has been increasing for years across Latin American countries, but 2020 offered new opportunities and challenges for video content producers, especially educators and online course providers. Distance learning, in particular, has become increasingly popular in Latin American countries such as Brazil. According to Trade.gov, there are...

Case Studies: How 5 Digital Publishers Are Using Video to Succeed Online

Blog 4 min read | Jun 30, 2021

More than 12,000 brands, digital publishers, and broadcasters use JW Player technology to stream, play, engage and monetize video on their sites, powering over 10 billion monthly plays across 2.7 billion devices every month. In a recent customer survey, 9 of 10 companies rate JW Player better than any...

How a designer’s side hustle became the backbone of online video

News Room Jun 24, 2021

Videos powered by JW Player are watched by more than 1 billion people a month. With $100 million in new funding, the company now wants to double down on its data business.

JW Player Raises $100M in Series E To Help Fuel Growth in the Rapidly Expanding Digital Video Economy

Press Release Jun 24, 2021

Capital will help accelerate JW Player’s growth and expand its already robust platform, empowering customers with independence and control in the Digital Video Economy 

The Wall Street Journal: Video Software Company JW Player Raises $100 Million

News Room Jun 23, 2021

In an exclusive deals report via The Wall Street Journal, JW Player announces that private-equity firm LLR Partners becomes new investor with two board seats

Accredited or Not, YouTube Will Always Have a Brand Safety Problem

Blog 5 min read | Jun 9, 2021

In February, YouTube made news as the first digital platform accredited for brand safety by the Media Ratings Council. At a time when brands are increasingly sensitive about the content they’re associated with, it was a major milestone for the industry, but more so for YouTube. In 2017, YouTube...

Working Moms in Tech: Interview with Mercan Topkara from Pod Nods

Blog 1 min read | Jun 1, 2021

In celebration of Mother’s Day 2021, the Women in Tech organization at JW Player hosted a series of interviews with five working moms across leading media and technology companies. In these interviews, we discussed navigating motherhood and the workplace in 2021 – the ways in which it has been...

Why (and how!) to stream your event live in 2021

Blog 7 min read | May 27, 2021

Art Festivals & Performance Events use Live Streaming to Reach New Audiences There’s no question that 2020 was the year of live streams. From Zoom events and conferences to all-digital fitness classes, online education, and even virtual happy hours, we spent a lot of time in front of our...

Working Moms in Tech: Interview with Lorna Bonnie-Akinola from JW Player

Blog 1 min read | May 25, 2021

In celebration of Mother’s Day 2021, the Women in Tech organization at JW Player hosted a series of interviews with five working moms across leading media and technology companies. In these interviews, we discussed navigating motherhood and the workplace in 2021 – the ways in which it has been...

Working Moms in Tech: Interview with Emily Phillips from Hearst Television

Blog 1 min read | May 19, 2021

In celebration of Mother’s Day 2021, the Women in Tech organization at JW Player hosted a series of interviews with five working moms across leading media and technology companies. In these interviews, we discussed navigating motherhood and the workplace in 2021 – the ways in which it has been...

Working Moms in Tech: Interview with Elizabeth Donovan from Healthline Media

Blog 1 min read | May 13, 2021

In celebration of Mother’s Day 2021, the Women in Tech organization at JW Player hosted a series of interviews with five working moms across leading media and technology companies. In these interviews, we discussed navigating motherhood and the workplace in 2021 – the ways in which it has been...

Top Food & Drink Contextual Advertising Segments – Ad Avails for Media Buyers

Blog 7 min read | May 12, 2021

According to our data, there are over 5 billion avails across the JW universe. Whether it’s recipes for healthy dinners, meal prep tips, or video recipes for everything from the Tik Tok pasta to grilling, there’s no question food and drink content is among the top performing in online...

Working Moms in Tech: Interview with Allison Stone from Sailthru

Blog 1 min read | May 10, 2021

In celebration of Mother’s Day 2021, the Women in Tech organization at JW Player hosted a series of interviews with five working moms across leading media and technology companies. In these interviews, we discussed navigating motherhood and the workplace in 2021 – the ways in which it has been...

JW Player Acquires VUALTO to Strengthen Its Comprehensive Video Platform for Success in the Digital Video Economy

Press Release May 6, 2021

The merger combines complementary video offerings to empower established and emerging broadcasters with independence and control, as digital video becomes a must-have for all organizations.

MarTech Interview with Clarence Kam, Chief Product Officer at JW Player

News Room Apr 27, 2021

Clarence Kam, Chief Product Officer at JW Player talks with MarTech Series about the top evolving trends in ad tech while sharing a few best practices for first-time ad tech adopters.

SalesTechStar Interview With Michael Schwalb, GM Of Partnerships And Data At JW Player

News Room Apr 21, 2021

Michael Schwalb, GM of Partnerships and Data at JW Player shares a few pointers on optimizing video use in sales and marketing while talking about the impact the growth of video will have on advertisers in this chat with SalesTechStar

JW Player Delivers First HTML5 Video Player With Support for Open Measurement Compliant Video Ads

News Room Apr 20, 2021

The Open Measurement for Web Video SDK is included in Version 8.20.0 of the JW Player Web Player, eliminating the need for VPAID wrappers to measure viewability. Read more on AiThority: AI Technology Insights.

JW Player Delivers First HTML5 Video Player with Support for Open Measurement Compliant Video Ads

Press Release Apr 20, 2021

The Open Measurement for Web Video SDK is included in Version 8.20.0 of the JW Player Web Player, eliminating the need for VPAID wrappers to measure viewability.

Key Takeaways on the Growth of Online Learning in India – Webinar Insights

Blog 6 min read | Apr 19, 2021

Digital video usage has been on the rise for years in India, but 2020 offered new opportunities and challenges for video content creators, especially educators. Over 43% of online video in India is learning or education-based, and online course creators such as Classplus and Meritnation have seen a meteoric...

Spring 2021 Contextual Advertising Segments Media Buyers Should Target This Quarter

Blog 5 min read | Apr 7, 2021

Contextual Ad Segments for Spring 2021 Contextual video ad targeting works successfully because it allows advertisers to scale their ad delivery across multiple content verticals. Instead of surrendering to the confines of specific content in a single niche vertical, a contextual video ad can reach millions of more viewers...

5 Things To Know About Online Learning for Video Companies

Blog 4 min read | Apr 2, 2021

Digital video usage has been on the rise for years in India, but 2020 offered new opportunities and challenges for video content creators, especially educators. With the pandemic affecting nearly every aspect of everyday life around the world, online learning and digital technology needed to quickly adapt. And while...

Why Contextual Advertising Is So Important for Ad Buyers in 2021

Blog 6 min read | Mar 31, 2021

Online Videos are an Invaluable Window into a Viewer’s Psyche On the web, there are readers and then there are viewers. Online video viewers are an engrossed and highly attentive audience. They are so compelled by the subject they are perusing, that in their day to day browsing, they’ve...

How Publishers, Broadcasters, and Brands are using JW Player to Succeed with Online Video

Blog 3 min read | Mar 31, 2021

To better understand how media companies are using digital video in 2021, JW Player undertook a study of publishers and media companies to understand their digital video needs. The responses from the survey found overwhelmingly positive results of JW Player video services and highlighted industry-specific needs for publishers, broadcasters,...

3 Ways Digital Video Can Boost Retailers Beyond the Pandemic

News Room Mar 30, 2021

JW Player's Dave Otten shares some insight with Total Retail on ways digital video is being used to boost the retail industry. The pandemic has accelerated a long transition to e-commerce, and brands will need to continue connecting with their customers digitally for the foreseeable future. Learn ways retail...

8 Reasons Why You Should Start an Online Video Course in 2021

Blog 5 min read | Mar 25, 2021

How Subscription Online Video Courses Can Help Grow Your Business in 2021 As competition for audience attention becomes more challenging due to the rapid rise in online video consumption and the onslaught of countless new video content, learning providers are finding new innovative ways to reach their audiences. It’s...

Future U.S. Announces 2021 Tech Leadership Awards

News Room Mar 23, 2021

Future U.S. has announced the recipients of the first ever Tech Leadership Product Awards, recognizing individual and technology leadership. JW Player wins for "Best OTT and Streaming Technology" for its Live Channels technology.

Broadcast Tech & Engineering – Knowledge Network taps JW Player to expand streaming capability

News Room Mar 18, 2021

Knowledge Network, British Columbia’s public broadcaster, has tapped video playback technology provider, JW Player, as it expands beyond traditional linear broadcasting.

How JW Player Helps Publishers Succeed with Google’s SEO Update on Core Web Vitals

Blog 4 min read | Mar 18, 2021

We know how important SEO is to online publishers, which is why at JW Player, we’re always working to optimize our player and make sure it works according to SEO best practices—and in surprising ways to make publishers’ jobs easier! In the past, Google has relied solely on analyzing...

JW Player Partners with PulsePoint to Deliver Health-First Contextual Video Solution for Healthcare Marketers

Press Release Feb 25, 2021

New contextual video partnership enables health marketers to reach audiences in real time as they watch relevant, brand-safe video content.

Contextual Video Ad Targeting is the Best Way to Reach Your Audience. Here’s Why:

Blog 2 min read | Feb 10, 2021

Digital video advertising continues to grow every year. With more screens and more content at our fingertips, finding an audience to advertise to has become both simultaneously easier and yet also more challenging. As the advertising landscape grows, so do the challenges and the opportunities for ad buyers. Today,...

MobileMarketing 2021 predictions: social, eCommerce, video, and more

News Room Dec 24, 2020

Industry executives share their 2021 predictions across social, eCommerce, video, and more as MobileMarketing press draws a line under what has been an 'eventful' year.

JW Player: “Advertisers to embrace contextual targeting in 2021”

News Room Dec 18, 2020

In a story from Advanced Television, JW Player, the independent platform for video delivery and intelligence, has revealed its predictions for the video industry in 2021.

Will CTV/OTT Overshadow Linear In 2021?

News Room Dec 18, 2020

In a report for MediaPost, JW Player's co-found and Chief Innovation Officer Jeroen Wijerling predicts OTT will be the primary way that TV brands of all sizes reach their audiences next year

JW Player’s trojan horse approach helping poach Brightcove customers

News Room Dec 17, 2020

In an interview with Faultline, W Player feels a right to celebrate its achievements in a year in which it has experienced live video streaming explode by over 500% since last December.

Protecting Your Content with DRM

Blog 4 min read | Nov 18, 2020

Quality content is an investment from production to distribution, which is precisely why it’s imperative to fully understand and utilize your video security options. Digital Rights Management (DRM) technology is key to reducing unauthorized access and distribution of premium content. This blog post aims to provide an overview of...

Building The Digital Video Divide

Blog 1 min read | Aug 3, 2020

A panel discussion with some of the biggest names in publishing who chatted about how they are responding to the COVID-19 crisis, what they predict for the future of video, changes in advertising spend, and how they are capitalizing on the boom in video viewership due to COVID. Panelists:...

Virtual Insights – The State Of Video

Blog 1 min read | Aug 3, 2020

CEO of JW Player Dave Otten kicked off Virtual Insights with The State of Video where he discussed how the video landscape has changed in recent months, impacts of COVID-19, and how video matters today more than ever. Speaker: Dave Otten, CEO, JW Player

Virtual Insights – Fireside Chat

Blog 1 min read | Aug 3, 2020

Faith based streaming has been on the rise for a while, but with the outbreak of COVID-19 and sheltering in place there has been a significant boom in viewership. Justin Isenhart of Churchome sat down with JW Player Co-Founder Brian Rifkin for a fireside chat on all things live...

Fitness Companies Focus on Video During Covid-19

Blog 1 min read | Jul 30, 2020

During the first few weeks of the COVID-19 pandemic, we saw a surge in video streaming across our network. In the early stages, video consumption went up 70% across our network and remains 30% above previous norms. As stay-at-home orders were issues across the country and businesses were focused...

Virtual Insights: What’s new for JW Player in 2020

Blog 1 min read | Jul 22, 2020

Co-Founder Jeroen Wijering walks through the video trends that JW Player is focused on for 2020.

Index Exchange and JW Player Partner to Unlock High Quality Video Supply

Press Release Jul 13, 2020

Video Player Bidding now available to all of Index Exchange’s publisher partners, signaling continued omnichannel growth for leading Exchange

Religious Institutions Turn to Live Streaming During Covid-19 to Stay Connected

Blog 2 min read | Jul 1, 2020

As the Covid-19 pandemic continues to impact the world, we’re monitoring changes to video consumption. The latest trend we see across the network of sites using JW Player for their video streaming is new industries adapting to the opportunities to reach their audiences remotely. This is true in particular...

Kumparan Selects JW Player for Video Technology

Press Release May 26, 2020

Leading Indonesian news provider, kumparan, has selected JW Player to provide end-to-end video technology.  The digital news site, founded in 2017, aims to provide a better user experience for video playback, add live-streamed video news, and optimise advertising revenue.

JW Player Launches Enhanced Live Streaming Solution for Digital Media Companies

News Room May 1, 2020

The Fast Mode reports JW Player's launch of Live Channels, an enhanced live streaming solution that enables digital media companies to broadcast and monetize live without delay or time-consuming set-up.

JW Player enhances live streaming offer with Live Channels

News Room Apr 30, 2020

Rapid TV News reports that digital media companies can broadcast and monetise live streamed content quickly and easily with JW Player's new product: Live Channels

JW Player launches Live Channels

News Room Apr 30, 2020

Advanced Television reports that JW Player announces the launch of Live Channels, an enhanced live streaming solution that enables digital media companies to broadcast and monetise live without delay or set-up.

JW Player Launches Live Channels

Press Release Apr 30, 2020

Digital media companies can live stream quality quickly and easily.

Live Channels by JW Player

Blog 1 min read | Apr 30, 2020

We are excited to announce the launch of Live Channels, an enhanced live streaming solution that empowers digital media companies to broadcast and monetize live streams without delays or time-consuming set-up. We leveraged our network insights and the invaluable feedback of our customers to develop a simple workflow to...

Czech News Center selects JW Player for video technology

Press Release Apr 29, 2020

Leading publisher, Czech News Center, is implementing JW Player technology to provide a stable, competitive publishing infrastructure for its news and special interest websites. The media owner A/B tested the platform and concluded that the player performance, ease-of integration and scalability would create a robust platform for the...

Is the Live Streaming Boom a Fad or a New Norm?

Blog 2 min read | Apr 22, 2020

As the coronavirus has turned us all into homebodies, we saw a 40% spike in our own video traffic across billions of impressions.  During this time, we also saw live streaming video spike 400% in the first two weeks after the pandemic took hold.  One month later, are we...

Comscore and JW Player Partnership Delivers Contextual Targeting for Video Advertising

Press Release Apr 8, 2020

Partnership enables advertisers and publishers to put in place Coronavirus brand suitability protections for video content New York, NY (April 8, 2020) — C

Video Consumption Trends Across JW Player Network Amidst COVID-19 Pandemic

Blog 4 min read | Mar 31, 2020

The spread of COVID-19 has created a large amount of uncertainty for every community around the globe in terms of its impact on our health, our families, and our livelihoods. JW Player has the privilege of working with thousands of video publishers around the world who play vital roles...

JW Insights Oslo 2020

Blog 2 min read | Mar 26, 2020

The growth of quality content and the rise of live streaming were the topic on everyone’s lips at JW Insights in Oslo, which gathered clients of JW Player from Sweden, Denmark, Finland and Norway.  Senior Sales Director, Jon Cagle opened proceedings with a review of trends seen over the...

JW Player Launches Video Thumbnails

Blog 1 min read | Mar 24, 2020

First impressions are everything and a thumbnail is the first impression your viewers have of your content. Thumbnails are an incredibly effective way to capture and engage audiences with your videos, enticing them to click play. At JW Player, we strive to develop tools that deepen audience engagement while...

A message to our valued customers.

Blog 1 min read | Mar 19, 2020

Our customers are the most important thing to us. At JW Player, we make it our mission to help our customers reliably navigate their business through the ever-changing world of video. In light of the massive challenges the COVID-19 pandemic is creating worldwide, we want to let you know...

JW Insights London 2020

Blog 2 min read | Feb 27, 2020

The JW Insights conference in London focused on growing digital video audiences, programmatic advertising, and how to make sense of today’s media landscape. It was standing room only when JW Player hosted the first JW Insights event in London this year for clients and industry leaders.  We gathered the...

Webedia and JW Player Celebrate 12 Years of Partnership

Press Release Feb 5, 2020

Paris, France & London, UK (February 05, 2020): Webedia, a global media, and technology company, specialized in the recreation and entertainment industries

JW Player Taps Oracle Data Cloud to Provide Contextual Advertising, Brand-Safety Solutions

Press Release Feb 4, 2020

Integration Enables Brands to Place Relevant and Suitable Ads Using Oracle’s Contextual Intelligence Segments Across Publishers leveraging JW Player’s Vide

Marketers Need True Contextual Targeting and Brand Safety for Video – Here’s What JW Player has planned for 2020

Blog 3 min read | Feb 3, 2020

Advertisers have long recognized the value of aligning their ads to relevant content in brand safe environments. For video, this is even more critical given the compelling nature of that medium. However, having your creative being shown alongside inappropriate content on a social media platform or website not only...

Choueiri Selects JW Player for Outstream Video Ad-serving

Press Release Jan 29, 2020

In-text video advertising to give publishers more flexibility and control.

Engineering Mentorship, Culture, and Personal Growth

Blog 1 min read | Oct 10, 2019

With a focus on solving pressing engineering problems, it is easy to take for granted the wealth of knowledge and experience that the executives in your company have. Pablo Calamera is the CTO for JW Player. In his role, he oversees all aspects of technology development and technical operations....

Publishers Increase Ad Revenue with Video Player Bidding from JW Player

Press Release Sep 18, 2019

SSP partners integrated directly into the player and turnkey implementation are keys to success.

JW Player Announces Flexible Access to its Video Platform

Press Release Sep 13, 2019

Digital media companies can now individually license solutions for video streaming, playback, engagement, and advertising.

5 Tips to Boost Video CPMs by Setting Up Your Ad Demand Stack – Part 5

Blog 3 min read | Aug 5, 2019

Video publishing is a complicated operation. Over the course of our series on Video Publishing Best Practices, we’ve covered audience, speed, viewability, content, and user experience, all of which are fundamental to amplifying video CPMs. While a successful video strategy couldn’t exist without these elements, there is one more...

5 Tips to Boost Video CPMs by Knowing Your Users – Part 4

Blog 4 min read | Aug 4, 2019

Know your audience is one of those sayings that applies to just about everyone, from keynote speakers to stand-up comedians—and yes, site publishers, too. When your objective is to boost your video ad CPM rates, you’ve got to get inside your viewers’ heads. Determining who they are, how they’re...

5 Tips to Boost Video CPMs By Building Your Content Library – Part 3

Blog 4 min read | Aug 3, 2019

So far in our Video Publishing Best Practices Series we’ve covered the role that user experience and viewability play in video monetization — but none of that can exist without content. How you source and present your videos, and the placement of your clients’ ads within them, influences metrics ranging...

5 Tips to Boost Video CPMs By Showing Off Your Content – Part 2

Blog 4 min read | Aug 2, 2019

What does it take to create a video viewing experience so seamless and effectual that advertisers will happily pay higher rates? In the first installment of this series, we explored UX and its impact on video monetization. While great experience — from faster load times to a mobile-friendly format...

5 Tips to Maximize Video CPMs by Focusing on User Experience – Part 1

Blog 5 min read | Aug 1, 2019

When it comes to web publishing, user experience (UX) is everything; no matter the nature of your site, a positive experience can have a direct impact on your business. With online video expected to represent 82 percent of consumer Internet traffic by the year 2021, the opportunity to prioritize monetization...

5 Tips to Maximize Video CPMs by Focusing on User Experience – Part 1

Blog 5 min read | Aug 1, 2019

When it comes to web publishing, user experience (UX) is everything; no matter the nature of your site, a positive experience can have a direct impact on your business. With online video expected to represent 82 percent of consumer Internet traffic by the year 2021, the opportunity to prioritize monetization...

JW Player Partners with Ovation TV to Power its Video Strategy Across Every Screen

Blog 4 min read | Jul 11, 2019

The partnership will allow Ovation TV to expand its video distribution presence across mobile, desktop, and connected-TV.   New York, NY – July 9, 2019: JW Player, a leading independent video platform, and Ovation TV, an independent television and digital media company dedicated to celebrating and supporting all forms of...

Ovation TV Taps JW Player for Multiscreen Tilt

News Room Jul 9, 2019

JW Player, a leading independent video platform, and Ovation TV, an independent television and digital media company dedicated to celebrating and supporting all forms of arts and culture, today announced a partnership to help expand its video distribution presence across all screens.

La Razón se asocia con JW Player para relanzar sus contenidos audiovisuales

Blog 3 min read | Jul 3, 2019

Las empresas trabajarán en conjunto para ayudar a desarrollar la usabilidad y monetización de videos en la página web de La Razón.  Madrid, España y Londres, Reino Unido – 3 de junio: La Razón, uno de los diarios de referencia de España, y JW Player, la principal plataforma de...

La Razón se asocia con JW Player para relanzar sus contenidos audiovisuales

News Room Jul 2, 2019

Las empresas trabajarán en conjunto para ayudar a desarrollar la usabilidad y monetización de videos en la página web de La Razón.

Article Matching Expands to 21 Languages Around the World

Blog 2 min read | Jun 12, 2019

The addition of languages including Arabic, Dutch, French, German, Hindi, and Spanish means Article Matching now supports 97% of all content on the JW Platform. Earlier this year we introduced Article Matching from JW Player. This proprietary product allows media companies to save time and increase engagement and revenue...

Overheard at JW Insights 2019

Blog 1 min read | May 30, 2019

The sixth annual Insights Conference covered change, OTT, programmatic advertising, and how to make sense of today’s media landscape. On Wednesday, May 29th, JW Player held its sixth annual Insights Conference at SECOND Floor in New York City. The afternoon convened over 250 executives from across the media and...

Tackling Viewability with JW Player’s Floating Player

Blog 2 min read | May 14, 2019

Increase Audience Engagement and Monetize with JW’s Viewability Enhancement Features Viewability has become the industry standard for publishers and advertisers to measure user engagement. So, what does viewability mean and how can you ensure your videos are viewable without interfering with user experience? By IAB standards, a video player...

Inside Video Tech: JW Player

News Room May 10, 2019

Jeroen Wijering, the Co-Founder and Chief Innovation Officer of JW Player describes the company’s strategy and discusses broader changes in the media landscape.

JW Player Expands to APAC by Opening Singapore Office

Press Release Apr 30, 2019

The company has hired ad-tech veteran Marc Irwin to lead the Singapore office to better support its clients in the APAC region.

Four Takeaways from NAB 2019

Blog 3 min read | Apr 24, 2019

OTT, SSAI, and Low Latency Streaming all were hot topics of conversation at the annual show in Las Vegas. The annual National Association of Broadcasters (NAB) Show brings together great minds from across the media, television, advertising, and technology industries. This year, JW Player returned to Vegas in a...

AccuWeather hits 650m video views on its site and apps

News Room Apr 10, 2019

As AccuWeather sees tremendous growth in video it turns to JW Player to help it continue its expansion into mobile.

After Year of Explosive Video Growth, AccuWeather Partners with JW Player to Expand Further

Blog 4 min read | Apr 10, 2019

Companies team up as AccuWeather seeks to build on recent record of 300% growth in video views across all devices. AccuWeather, the world’s largest and fastest-growing weather media company as well as the leader in weather-related data, business and analytics, and JW Player, a leading independent video platform, today...

Sleeker & Simpler: Introducing a New Look for the JW Player Dashboard

Blog 1 min read | Apr 4, 2019

We’ve heard your feedback, and in the next few weeks, we’ll be rolling out a new look and feel for the JW Player dashboard.   Over the past few months, we’ve been looking at how our customers are using the JW Player dashboard and reaching out directly about what...

JW Player rolls out custom OTT video app service

News Room Apr 3, 2019

The new OTT Apps product will provide clients with a more cost-effective and faster way to build OTT video apps for connected TVs and mobile devices.

JW Player Now Makes Custom Apps for Leading OTT Services

News Room Apr 2, 2019

This year's NAB will be all about reaching over-the-top video customers quickly, and video player and platform company JW Player is adding to that with its announcement of OTT Apps, a new offering that creates Roku, Apple TV, Amazon Fire, and Android apps quickly.

JW Player Announces the Launch of OTT Apps

Press Release Apr 2, 2019

The company will be launching its custom OTT app offering at the annual NAB Show in Las Vegas.

Introducing OTT Apps from JW Player

Blog 2 min read | Apr 2, 2019

We’re bringing the show to connected TVs around the world at NAB Show – April 6th to 11th.   With the rise of smartphones and the development of cord-cutting from millennials to baby boomers, video viewing habits have changed dramatically over the last decade. This trend has provided media...

Article Matching: It’s About Time

Blog 2 min read | Mar 28, 2019

Stop digging through your library to find a video that goes with your article – let JW Player do it for you. How many times have you clicked on an article and you’ve seen a video alongside it that has little or nothing at all to do with the...

Proud to Power Advertising Week’s Live Stream

Blog 1 min read | Mar 25, 2019

Last week we brought Advertising Week Europe to the world – here’s a quick recap. After an amazing week in London, we wanted to take a minute and say how thrilled we are to be a global sponsor of Advertising Week. Holding week-long events in Mexico City, London, Tokyo,...

JW Player adds three ad partners to Video Player Bidding in quest for full fill rates

News Room Mar 20, 2019

Video software company JW Player has expanded its Video Player Bidding service with three new partners as it looks to provide publishers with more opportunity to monetize their video inventory programmatically.

JW Player expands its video ads business

News Room Mar 19, 2019

JW Player, a technology company that powers the videos that run on many publishers' websites, is expanding its ads business by adding three new partners to its video ad product, the company tells Axios.

JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships

Press Release Mar 19, 2019

JW Player expands its Video Player Bidding solution with three new advertising partnerships, including EMX, PubMatic, and Telaria.

JW Player Engineer Offers an Update on LHLS Development

News Room Mar 8, 2019

At this week's re[FRAME] forum in New York City, video coding professionals heard an update on LHLS, or low-latency HLS, delivered by John Bartos, a senior software engineer for JW Player. Reframe is something of an East Coast Demuxed conference, and Bartos was building on a topic he introduced at Demuxed...

From Millennial to the Mainstream: Four Fast Facts about OTT, Connected TVs & the Cord-Cutting Revolution

Blog 4 min read | Mar 4, 2019

OTT isn’t just for the kids anymore. By the end of 2019, it will be almost impossible to buy a “dumb” television. Video has moved from the TV to the computer to the phone and now coming full circle back to the television sets around the world. We’ve compiled...

Three Keys for Video from CES 2019

Blog 4 min read | Jan 15, 2019

8K TVs, Apple & Amazon making OTT moves, and making sense of the fractured landscape all led the way at the annual consumer electronics show in Las Vegas. Every year the Consumer Electronics Show (CES) in Las Vegas, Nevada welcomes leaders and innovators from across a bevy of industries. What started...

A Year of Progress: Looking Back at 2018

Blog 6 min read | Jan 8, 2019

A look back at a year of video innovation and partnership with leading media companies and brands.   As we begin 2019, we wanted to take a look back at some of the innovations that took place over 2018. Our product and engineering teams focused on three key themes...

Predictions for 2019: What’s Coming to Online Video Advertising?

News Room Dec 21, 2018

JW Player's Brian Rifkin, Co-Founder and Head of Strategic Partnerships, predicts short ads will lead the way in 2019.

Here’s What We’re Watching in 2019

Blog 2 min read | Dec 17, 2018

Predictions from JW Player executives on the state of the digital video industry in 2019.   With 2018 coming to a close the media industry is changing faster than ever. With consolidation happening across the industry, new formats arriving, and video taking center stage for how audiences consume content...

JW Player Named to Streaming Media Top 100

News Room Dec 10, 2018

The Streaming Media 100 is our annual attempt to shine the spotlight on the companies that enable the creation and delivery of all of that amazing content.

JW Player Ranked Number 340 Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™

Press Release Dec 3, 2018

JW Player named to Deloitte’s 2018 Technology Fast 500™. The company grew revenue by 236% over the last year, led by international growth in EMEA and the expansion of its suite of video intelligence products.

JW Insights London 2018 Event Recap

Blog 4 min read | Dec 3, 2018

The most important observations about the digital video industry from our second annual Insights London event. Publishers, broadcasters, and brands across the globe are dealing with one of the most crowded and competitive global media environments in recent memory. With video projected to become 80% of internet traffic by 2020,...

JW Player, MAZ team for integrated hosting/distributing video platform

News Room Nov 28, 2018

Video platform JW Player and content logistics software firm MAZ Systems have teamed up to combine video hosting and distribution functions onto one dashboard.

Netaddiction, partnership con la piattaforma di video delivery e intelligence JW Player

News Room Nov 27, 2018

The partnership between JW Player and NetAddiction aims to enhance the performance of videos on all properties of the Netaddiction network. The organic displays are growing with a + 120% on Multiplayer.it and a + 55% on Movieplayer.it

7 Questions to Ask Yourself Before Picking a Video Host

Blog 6 min read | Nov 26, 2018

Editor’s Note: This post has been contributed by our friends at LemonLight. The post below walks through how to pick the perfect video host to achieve your business goals.  Choosing a video host is no small task. Whether you work at an enterprise company and are looking for a long-term video...

Overheard at JW Insights London

Blog 2 min read | Nov 19, 2018

This year’s Insights conference in London brought together some of the top minds in the video, advertising, creative, and technology industries. On Thursday, November 15th, JW Player convened its second annual Insights London conference to host an afternoon of discussions centered around the topic of business growth through video...

Software Companies Dominated Deloitte’s 2018 North America Technology Fast 500

News Room Nov 15, 2018

The Deloitte North America Technology Fast 500 list debuted in 1995 and, for the 23rd straight year, software dominated the list. JW Player for the second straight year was named to the list - this year coming in at 340th.

JW Player November 2018 Product Release

Blog 2 min read | Nov 14, 2018

Monthly update on the latest product improvements and offerings.    Closing out 2018 we’re thrilled to announce four new product releases for this month that enable our clients to: Get better ROI from their investment in video content Diversify their revenue portfolio and improve a site’s advertising experience Enrich...

JW Player Announces Agenda for its London Insights Conference

Blog 1 min read | Oct 22, 2018

Wieden+Kennedy London CEO and Expedia EU CMO join a day of discussion around digital video and advertising. Registration is now open for the second annual JW Player London Insights Conference on November 15th. Building off of its New York Insights event earlier this year the company has announced its full agenda of...

David Pashman Joins JW Player as General Counsel

News Room Oct 19, 2018

JW Player announced today that it has hired David Pashman, the former General Counsel of Meetup, as its new legal boss. In this role, he will oversee the global legal function, including support for JW Player’s rapidly expanding sales and partnership divisions, as well as work closely with the...

The Good, the Bad, and the Ugly of VAST Errors

Blog 5 min read | Oct 15, 2018

Breaking down how JW Player’s VP of programmatic advertising, Darjan Milojkovic, thinks about Video Ad Serving Template (VAST) errors VAST error codes enable the player to communicate back to the ad server to explain why a video tag didn’t serve an impression to the user. Despite being labeled an...

Takeaways from IBC 2018

Blog 4 min read | Sep 19, 2018

Perspectives from this year’s IBC Show by JW Player’s Co-founder and Head of Strategic Partnerships, Brian Rifkin Every year broadcasters and media company executives from around the globe fly to Amsterdam for the IBC Show. Personally, I have been coming to the show for the past five years and am always...

JW Player and SpotX Team Up at IBC 2018

Press Release Sep 12, 2018

Video experts on hand to discuss the value of implementing Video Player Bidding. AMSTERDAM, Sept. 12, 2018 — SpotX, the global video advertising and moneti

Laying solid foundations for a video-first future

Blog 1 min read | Sep 10, 2018

Audiences today have an almost limitless amount of content to choose from which makes it increasingly challenging to capture their attention. According to Cisco, video will represent 80% of all internet traffic by 2021. Ahead of the 2018 IBC Show, Brian Rifkin, Co-founder & Head of Strategic Partnerships, dives into...

Case Study: Driving Business Growth for Penske Media

Blog 1 min read | Aug 30, 2018

JW Player worked with Penske Media to improve viewer engagement and monetization. Penske has built a media empire by bringing together some of the top names in entertainment, music, and fashion. With brands such as Variety, Rolling Stone, and WWD, you most likely have recently turned to a Penkse...

Playbook: Become a Video-First Publisher

Blog 1 min read | Aug 14, 2018

Our comprehensive guide to making video your #1 source of revenue It’s a good time to be in video. But it’s not exactly easy getting into video. Some think it’s as simple as putting content online and watching the views (and revenue) roll in. But nothing could be further from the...

Configuring Your Player for Cross-Device Success

Blog 4 min read | Aug 9, 2018

Want to adapt your videos for multiple screens? Check out these 3 tips from JW Support As a JW Player Support Engineer, one of the questions I am asked most is, “How do I best set up one player to deliver my video/ads/live stream across our desktop and mobile...

The Video Advertising Brilliance of Roaring Earth

Blog 2 min read | Aug 7, 2018

How the nature website scaled its business with 6-second mobile preroll ads and A/B testing Tigers attacking bears. Alligators fighting pythons. Lions tackling hyenas. Such is the addictive drama that unfolds every day on the nature video website Roaring Earth. The niche publisher has mushroomed into a profitable online...

Web Video Needs a Real-time Broadcast Solution

Blog 4 min read | Aug 3, 2018

Perspectives on the digital video world from JW Player’s SVP of Technology First, let’s clarify the difference between live and real-time video delivery. Live video is streamed to viewers as an event happens, as opposed to on-demand video, which is prerecorded and streamed to viewers whenever they choose. HLS...

Data in the Driver’s Seat

Blog 3 min read | Jul 31, 2018

3 things video publishers can learn from Group Nine Media at JW Insights Home to content brands like Thrillist and NowThis, Group Nine Media has established itself as one of the world’s most successful video publishers. Each month, the digital media holding company receives about five billion views across...

Building Loyal Audiences in the Attention Economy

Blog 4 min read | Jul 26, 2018

JW Insights experts share tips about sustaining engagement when attention spans are shorter than this sent… Remember that study about humans having a shorter attention span than a goldfish? It’s now more urban legend than science, but for publishers looking to build loyal audiences in the attention economy, it...

Case Study: Streaming the 2018 Winter Olympics

Blog 1 min read | Jul 25, 2018

JW Player delivered a flawless video experience of the Games for millions across Europe “Rode” the halfpipe with the world’s best snowboarders this past winter? Watched those crisp replays of the triple axel? The 2018 Winter Olympics were nothing short of spectacular, and for those of you in Europe,...

Playbook: The Modern Publisher’s Guide to Video Advertising

Blog 1 min read | Jul 23, 2018

Tips, insights, and best practices for better digital video monetization Whether you’re a novice or a veteran of video advertising, the fact is: It’s complicated out there. The ad ecosystem is a complex jungle, and video is an entirely different beast than the typical digital display ad. That’s why...

The Winners of Hackweek

Blog 2 min read | Jul 19, 2018

With free rein to experiment, JW Player engineers create innovative solutions to overcome unique challenges The results are in! Last month, our engineers experimented with new ideas and projects over a five-day Hackweek competition. With the goal to “provide an outlet to ideate, innovate, and create cool stuff in...

JW Player July 2018 Product Release

Blog 1 min read | Jul 18, 2018

Monthly update on the latest product improvements and offerings We are excited to announce the launch of JW Player’s July 2018 product releases, enabling our customers to: Grow audiences by seamlessly publishing videos to Facebook Reduce playback errors and viewer abandonment with standardized playback errors Deliver a broadcast-quality viewing...

Restoring Trust in the Digital Ecosystem

Blog 3 min read | Jul 12, 2018

Experts at JW Insights weigh in on GDPR’s informed explicit consent, brand safety, and blockchain You have a teenage daughter. For the first time, she’s dating. Guy #1 tells you he’s taking her to see a 3D screening of The Incredibles 2, grab cherry slushies and hot dogs at...

90 Days Later: Video Player Bidding Best Practices

Blog 6 min read | Jul 10, 2018

Video Player Bidding helps you maximize monetization, provided you’re following these recommendations After the launch of Video Player Bidding earlier this year, we’ve seen great adoption and some impressive  benefits, including faster time-to-first-frame for ads and a great supplemental boost of ad demand for publishers’ ad stacks. As with...

Are Machines Taking Over the World?

Blog 2 min read | Jul 5, 2018

At JW Insights, experts discuss machine learning’s impact on the future of digital media Rooted in the idea that machines can be as smart as humans, machine learning applies the concept of artificial intelligence to learn from data and autonomously improve performance based on that information. At JW Insights...

Ad Preloading in the Buffer-Free Player

Blog 3 min read | Jul 3, 2018

JW Player loads ads ahead of user-initiated playback so prerolls are ready to go when videos begin At our annual JW Insights conference, we announced the final piece of the story that makes up the Buffer-Free Player—ad preloading. Since the first part of the story was released back in...

Giving Developers Time to Innovate

Blog 3 min read | Jun 29, 2018

Perspectives on the digital video world from JW Player’s SVP of Technology Last week was Hackweek here at JW Player. Every six months we put aside all non-critical engineering work for one week so that our engineers and technical staff can experiment with new ideas. In some cases, these...

Giving Developers Time to Innovate

Blog 3 min read | Jun 29, 2018

Perspectives on the digital video world from JW Player’s SVP of Technology Last week was Hackweek here at JW Player. Every six months we put aside all non-critical engineering work for one week so that our engineers and technical staff can experiment with new ideas. In some cases, these...

Driving Business Growth with Video Analytics

Blog 2 min read | Jun 26, 2018

Paul Bannister of CafeMedia shares tips on setting up data analytics for video success When it comes to using data to grow your video business, the numbers don’t lie. Getting to the truth, though, requires an excellent grasp of video analytics. As Paul Bannister, EVP of digital media company...

JW Player June 2018 Product Release

Blog 1 min read | Jun 21, 2018

Monthly update on the latest product improvements and offerings We are excited to announce the launch of JW Player’s June 2018 product releases, enabling our customers to: Deliver a broadcast quality viewing experience on the web Anticipate and deliver the content that matters   Deliver a broadcast quality viewing...

JW Player Announces Record Growth and Client Wins in Europe

Press Release Jun 20, 2018

JW Player sees record growth in EMEA by adding Eurosport, TI Media, and Future PLC as clients

12 Takeaways from JW Insights 2018

Blog 1 min read | Jun 20, 2018

Our favorite observations about digital video at JW Player’s 5th annual conference At JW Insights 2018, we explored everything from video intelligence and machine learning to monetization strategies and actionable analytics. It was a very full day of discussions with 300+ industry guests, and we’ve put together 12 key...

JW Player Teams With Discovery to Deliver Eurosport’s ‘Flawless’ Digital Video Experience for Olympic Winter Games PyeongChang 2018

Press Release Jun 18, 2018

JW Player raise $20 million in Series D capital led by the Greycroft Growth fund.

Infographic: The Rise of Mobile Video

Blog 1 min read | Jun 18, 2018

The future of digital video isn’t on a desktop; it’s on a device In the late ’90s, my mother recorded TV shows on VHS tapes. Now 20 years later, she finds better gifs and online videos than I do and has taken it upon herself to text them to me...

JW Player to Host Panel Discussion at Cannes Lions

Press Release Jun 15, 2018

JW Player hosts a panel at Cannes Lions to discuss video advertising.

June 2018 Video Tech NYC Meetup

Blog 2 min read | Jun 15, 2018

JW Player hosts developer discussions on blockchain, video transcoding, and peer-to-peer video delivery On Thursday, June 14, 2018, JW Player hosted our first Video Tech NYC Meetup of the year. Over pizza, drinks, and conversations, we welcomed developers and other video industry professionals to hear from two leading experts...

Bill Day to Speak at Stifel’s 2018 Cross Sector Conference

Blog 1 min read | Jun 8, 2018

JW Player’s COO will join a panel on artificial intelligence in the enterprise Artificial intelligence is poised to change the digital video world. At Stifel’s first Cross Sector Insight Conference, JW Player’s COO Bill Day will explore AI’s future impact with other industry experts in a panel titled “Artificial Intelligence...

JW Player Unveils New Video Intelligence Innovations at 5th Annual JW Insights Event

Press Release Jun 7, 2018

JW Player, the world’s largest network-independent video platform, today highlighted two product innovations that will draw on video intelligence to further enhance the viewer experience and accelerate revenue growth.

JW Insights 2018

Blog 7 min read | Jun 7, 2018

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights conference at NYC event venue Apella. We invited a who’s who lineup of digital video industry experts and leaders to...

JW Insights 2018

Blog 7 min read | Jun 7, 2018

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights conference at NYC event venue Apella. We invited a who’s who lineup of digital video industry experts and leaders to...

JW Insights 2018

Blog 7 min read | Jun 7, 2018

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights conference at NYC event venue Apella. We invited a who’s who lineup of digital video industry experts and leaders to...

JW Insights 2018

Blog 7 min read | Jun 7, 2018

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights conference at NYC event venue Apella. We invited a who’s who lineup of digital video industry experts and leaders to...

JW Insights 2018

Blog 7 min read | Jun 7, 2018

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights conference at NYC event venue Apella. We invited a who’s who lineup of digital video industry experts and leaders to...

JW Insights 2018

Blog 7 min read | Jun 7, 2018

Our annual conference explored the latest data innovations, trends, and best practices in digital video On Wednesday, June 6, 2018, JW Player proudly held our fifth annual JW Insights conference at NYC event venue Apella. We invited a who’s who lineup of digital video industry experts and leaders to...

Why Aren’t My Ads Playing?

Blog 6 min read | Jun 4, 2018

Part 3 of JW Player’s Support Team series on video platform tips, tricks, and best practices One of the questions we receive the most often is “why are ads not playing in my player?” It is certainly understandable that this is an anxiety-inducing problem, as no ads means no...

Depending Only on YouTube for Ad Revenue Is Risky

Blog 2 min read | May 31, 2018

Perspectives on the digital video world from JW Player’s SVP of Technology Imagine that you operate a YouTube channel with over 8 million subscribers. This would rank you among the top 500 publishers on YouTube, which means your content would be wildly popular, far surpassing the viewership most cable...

Not All Ad Requests Are Created Equal

Blog 5 min read | May 29, 2018

Best practices on improving your video monetization from JW Player’s Vice President of Programmatic Strategy   At JW Player, my role as the Vice President of Programmatic Strategy is to help our customers maximize their return on investment when they’re gearing up to deploy our technology. This conversation typically...

How to Build the Perfect Video Test Page

Blog 4 min read | May 24, 2018

Part 2 of JW Player’s Support Team series on video tips and tricks There is always more than one way to do things, and certainly building websites is no exception. We are not familiar with the entire tech stack you have built on your website (a.k.a. we are not...

Deconstructing 3 Myths about Licensing Syndicated Video Content

Blog 5 min read | May 22, 2018

In a joint blog post with our video content syndication partner VideoElephant, we untangle common misconceptions about incorporating third-party videos into your content strategy Telling visual stories isn’t just about having decent content. It’s also about extending the life of these stories, growing richer narratives, and building a library...

Believe the Hype: Video Monetization is Real

Blog 3 min read | May 18, 2018

5 Insights about video monetization from Ad Week Europe Digital video has become the hottest advertising format in the media world. For publishers, this rapid growth has posed a number of crucial questions: “Is video advertising scalable? Can you really stake your business on it? Is it better than...

What GDPR Means for JW Player Publishers

Blog 2 min read | May 17, 2018

How we’re responding to the new European data privacy law Starting May 25, 2018, Europe will enforce the General Data Protection Regulation (GDPR), a landmark policy to bring greater transparency to the use of personal data by corporations. Rooted in the idea that individuals should know who is collecting...

JW Player May 2018 Product Release

Blog 1 min read | May 16, 2018

Monthly update on the latest product improvements and offerings We are excited to announce that JW Player’s May 2018 product releases are now generally available. These latest releases enable our customers to:   Enhance viewer experience through video intelligence Improve monetization with playlist and ad performance insights Ensure GDPR compliance...

Live OTT: The Advertising Opportunity

Blog 4 min read | May 11, 2018

5 Insights about monetizing OTT video from Advertising Week Europe Live OTT (“over-the-top”) video is pushing the boundaries of digital video, and more and more advertisers have taken notice. But to truly become a burgeoning field in the world of digital advertising, OTT monetization must find its footing among...

The Case for Video Metadata

Blog 2 min read | May 9, 2018

Understanding your video content is essential for improving content strategy, engagement, and monetization You did it—you’ve spent substantial time and resources to create the perfect, attention-grabbing video. Now the question is: How do you get as much mileage out of it as possible? Well, as the yogis would say,...

The Case for Video Metadata

Blog 2 min read | May 9, 2018

Understanding your video content is essential for improving content strategy, engagement, and monetization You did it—you’ve spent substantial time and resources to create the perfect, attention-grabbing video. Now the question is: How do you get as much mileage out of it as possible? Well, as the yogis would say,...

“The Future of Video Codecs: VP9, HEVC & AV1” at Streaming Media East 2018

Blog 1 min read | May 7, 2018

Perspectives on the digital video world from JW Player’s SVP of Technology Readers of this blog may have seen my recent posts about the new AV1 video codec from the Alliance for Open Media (see “An Encouraging Development in the HEVC Patent Mess” and “AV1: The Long Road Ahead”)....

Decision Tree: Are You a Video-First Publisher?

Blog 1 min read | May 3, 2018

Assess if your company is ready to make video your #1 source of revenue At JW Player, we make a big deal out of being a video-first publisher. But what does that actually mean? Which questions should your company ask on the way to owning that definition and making video your...

Improving Video Startup Quality with Adaptive Streaming

Blog 3 min read | May 2, 2018

With JW 8.3,  you won’t have to choose between startup quality and speed Publishers with premium or co-sponsored content seek both startup speed and video quality.  In the past, this has meant trading off video quality for speed: to maintain fast startup times, our player doesn’t wait for an...

“Making 360 Video Easy for Publishers”​ at 7th FOKUS Media Web Symposium

Blog 2 min read | Apr 30, 2018

Perspectives on the digital video world from JW Player’s SVP of Technology My interest in virtual reality started in 3rd grade, when I was obsessed with a book called Danny Dunn, Invisible Boy. It’s about a kid who is given a dragonfly robot that can be controlled with a...

Playbook: Anatomy of a Video

Blog 1 min read | Apr 25, 2018

Attracting more viewers starts with knowing how your videos are really really doing Over the past few months, we rolled out a five-part blog series on the key metrics of how and why viewers engage. If you followed the posts, you’re awesome. If you haven’t, it’s time to undo...

JW Player Takes Top Honors in FeaturedCustomers’ Customer Success Report

Blog 1 min read | Apr 23, 2018

B2B customer reference platform taps JW Player as a Market Leader in video platform software We’re thrilled to be named as a “Market Leader” in the Spring 2018 Video Platform Software Customer Success Report from FeaturedCustomers. “Market Leader” is the highest designation of the report, honoring the most exceptional...

Behind the Scenes with JW Support

Blog 4 min read | Apr 19, 2018

Having issues with your video product? We’re here for you. Hi, my name is Todd Grunow and I am the Director of the Technical Support team here at JW Player. Last month marked my fourth year here at JW, and while you might recognize my name from an e-mail...

JW Player April 2018 Product Release

Blog 1 min read | Apr 18, 2018

Monthly update on the latest product improvements and offerings We are excited to announce that JW Player’s April 2018 product release is now generally available. Our April release includes a number of new features, as well as beta programs, that enable publishers to:   Power growth through video intelligence:...

The Playback

Blog 1 min read | Apr 17, 2018

Top headlines and news across the digital video industry, curated each week by JW Player ‘Traffic Has Plummeted Since the Update’: Publishers Worry About the Future of Snapchat Discover (New York Magazine) Since the app was redesigned, publishers say numbers have been disconcertingly all over the place — so all...

It’s All in the Execution: 5 Tips For Building a Sustainable Video Strategy

Blog 4 min read | Apr 12, 2018

JW Player cofounder Brian Rifkin shares advice for becoming a video-first publisher Digital video was a $13 billion business in 2017 and is forecasted to grow at a double-digit growth rate for the foreseeable future. And given the rise of next generation digital video platforms like mobile, OTT, and...

Market Smarter with Video Intelligence

Blog 3 min read | Apr 10, 2018

In a B2B Growth podcast, JW Player CEO Dave Otten shares how marketers can tap into viewer insights that drive the bottom line What lies at the heart of a good marketing plan? It boils down to one thing: understanding what makes your audience tick. But truly getting to...

The Playback

Blog 1 min read | Apr 9, 2018

Top headlines and news across the digital video industry, curated each week by JW Player Publishers that mastered fleeting news feed video views try to master appointment viewing (DigiDay) Now, publishers have adjusted their strategies, with the goal less a fleeting impression in the feed but rather getting viewers to...

JW Recommendations: Captivate Your Audience with Video

Blog 2 min read | Apr 4, 2018

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale In light of increased fragmentation and competition, it is no longer enough to simply present content to audiences and expect increased engagement. Viewers today expect to engage with appealing and slick content...

JW Recommendations: Captivate Your Audience with Video

Blog 2 min read | Apr 4, 2018

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale In light of increased fragmentation and competition, it is no longer enough to simply present content to audiences and expect increased engagement. Viewers today expect to engage with appealing and slick content...

JW Recommendations: Captivate Your Audience with Video

Blog 2 min read | Apr 4, 2018

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale In light of increased fragmentation and competition, it is no longer enough to simply present content to audiences and expect increased engagement. Viewers today expect to engage with appealing and slick content...

JW Player Joins Forces with Float Left to Simplify OTT for Publishers

Blog 2 min read | Apr 3, 2018

Our partnership provides a complete “over-the-top” solution that reaches viewers seeking premium viewing experiences while ma­intaining choice We’re proud to partner with Float Left to create an end-to-end OTT solution for content publishers and broadcasters around the world. Float Left is a front-end application developer whose apps have helped...

The Playback

Blog 2 min read | Apr 2, 2018

Top headlines and news across the digital video industry, curated each week by JW Player   Newsonomics: Will Facebook’s troubles finally cure publishers of platformitis? (NiemanLab) As a platform that wanted to globally mass, Facebook had to be free. The price of that strategy may, inevitably, be data manipulation,...

JW Player’s Empowering Evening with Women in Technology

Blog 2 min read | Mar 30, 2018

Teaming up with Brown University’s EMSTL to host our first-ever panel with female leaders in the tech industry On Wednesday, March 28, 2018, JW Player welcomed an inspiring panel of women who are all making waves in the technology world. Cohosted by Brown University’s EMSTL, this first-ever JW Inspire...

EMSTL: Shaking up Leadership

News Room Mar 29, 2018

What is it like hearing a panel of rock star women talk about their paths to tech leadership and the challenges they faced? Inspiring. Last night JW Player and Brown University’s Executive Master in Science and Technology Leadership co-hosted, Shaking Up Leadership: A Roadmap to Inspiring Female Leaders in...

An Encouraging Development in the HEVC Patent Mess

Blog 2 min read | Mar 29, 2018

Perspectives on the digital video world from JW Player’s SVP of Technology Earlier this month, HEVC Advance announced changes to their royalty fees for commercial use of the HEVC video compression standard. In short, these changes will make it essentially free to distribute video content on the Internet using...

Infographic: The State of JW Player

Blog 1 min read | Mar 28, 2018

A visual story about JW Player’s milestone year in video Earlier this year, we shared data and facts about JW Player’s performance in 2017 in this blog post. We’ve now put together an infographic to visualize that story—including updated player and mobile stats, new client cases, and a bonus...

The Playback

Blog 2 min read | Mar 26, 2018

Top headlines and news across the digital video industry, curated each week by JW Player   Mark Zuckerberg apologizes for Facebook’s data privacy scandal in full-page newspaper ads (The Verge) Notably, Zuckerberg’s initial Facebook post addressing the situation last Wednesday did not say he or the company was sorry. Not...

“Where’s the ROI?”

Blog 3 min read | Mar 23, 2018

Walking your C-Suite boss through video advertising’s biggest misconception If you’re in charge of a publisher’s video content program, few events can cause more anxiety than a meeting with the C-Suite when you’re first getting your initiative off the ground. You’ve assembled a great team, produced dozens of quality...

JW Player Announces the Growth and Expansion of its Eindhoven, Netherlands Office

Press Release Mar 22, 2018

JW Player expands its office in Eindhoven, Netherlands.

JW Recommendations: Anticipating Your Audience’s Content and Viewing Needs

Blog 3 min read | Mar 22, 2018

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale Online video continues its explosive growth, and publishers are well positioned to capitalize on increasing viewership. However, they are often limited by the fragmentation of, and competition for, viewer attention in this new...

JW Recommendations: Anticipating Your Audience’s Content and Viewing Needs

Blog 3 min read | Mar 22, 2018

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale Online video continues its explosive growth, and publishers are well positioned to capitalize on increasing viewership. However, they are often limited by the fragmentation of, and competition for, viewer attention in this new...

JW Recommendations: Anticipating Your Audience’s Content and Viewing Needs

Blog 3 min read | Mar 22, 2018

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale Online video continues its explosive growth, and publishers are well positioned to capitalize on increasing viewership. However, they are often limited by the fragmentation of, and competition for, viewer attention in this new...

JW Recommendations: Anticipating Your Audience’s Content and Viewing Needs

Blog 3 min read | Mar 22, 2018

Updates that empower publishers to directly enhance engagement with the video experiences viewers want, curated at scale Online video continues its explosive growth, and publishers are well positioned to capitalize on increasing viewership. However, they are often limited by the fragmentation of, and competition for, viewer attention in this new...

The Playback

Blog 1 min read | Mar 19, 2018

Top headlines and news across the digital video industry, curated each week by JW Player   Jeroen Wijering builds a global empire with his videoplayers (De Ondernemer) One in six people in the world uses the video player from Jeroen Wijering (37) from Losser. His company, JW Player, already had...

What Is Time Watched?

Blog 3 min read | Mar 15, 2018

Part 5 of 5 from JW Player’s “Anatomy of a Video Series” In telling the story of how and why viewers engage, we’ve now come to the final piece of the puzzle in our series on video fundamentals—“time watched.” Beyond embeds, ad impressions, plays, and completes, the “time watched”...

What Is Time Watched?

Blog 3 min read | Mar 15, 2018

Part 5 of 5 from JW Player’s “Anatomy of a Video Series” In telling the story of how and why viewers engage, we’ve now come to the final piece of the puzzle in our series on video fundamentals—“time watched.” Beyond embeds, ad impressions, plays, and completes, the “time watched”...

What Is Time Watched?

Blog 3 min read | Mar 15, 2018

Part 5 of 5 from JW Player’s “Anatomy of a Video Series” In telling the story of how and why viewers engage, we’ve now come to the final piece of the puzzle in our series on video fundamentals—“time watched.” Beyond embeds, ad impressions, plays, and completes, the “time watched”...

Jeroen Wijering to Speak at VidCon Europe

Blog 1 min read | Mar 14, 2018

Join JW Player’s Chief Innovation Officer as he shares tips for building an owned and operated video site If you’re a publisher wondering how to deal with Facebook’s algorithm change, we hear you. Attracting viewers can be a greater challenge now that (organic) referral traffic from Facebook is no...

The Playback

Blog 1 min read | Mar 12, 2018

Top headlines and news across the digital video industry, curated each week by JW Player   Collateral damage from Facebook’s news-feed changes begins to pile up (DigiDay) Facebook’s news-feed changes have already killed LittleThings and Cox Media-owned publisher Rare and are threatening other viral ones. But their knock-on effects are...

What Is a Complete?

Blog 3 min read | Mar 9, 2018

Part 4 of 5 from our “Anatomy of a Video Series” In our series of video fundamentals, we’ve explored embeds, ad impressions, and plays.  We’re now at the end of the video life cycle: the complete. If your viewers have watched to this point, congrats! You’ve not only kept their attention, you’ve also...

What Is a Complete?

Blog 3 min read | Mar 9, 2018

Part 4 of 5 from our “Anatomy of a Video Series” In our series of video fundamentals, we’ve explored embeds, ad impressions, and plays.  We’re now at the end of the video life cycle: the complete. If your viewers have watched to this point, congrats! You’ve not only kept their attention, you’ve also...

How to Write Video Titles that Attract Viewers

Blog 2 min read | Mar 7, 2018

The most effective copy supports intent to watch and boosts play rates The key to delivering engaging videos starts with enticing media titles. To support an intent-to-watch experience with viewers who choose to click play, you’ll want to draw them in with captivating and hard-to-refuse headlines. We share tips...

How to Write Video Titles that Attract Viewers

Blog 2 min read | Mar 7, 2018

The most effective copy supports intent to watch and boosts play rates The key to delivering engaging videos starts with enticing media titles. To support an intent-to-watch experience with viewers who choose to click play, you’ll want to draw them in with captivating and hard-to-refuse headlines. We share tips...

The Playback

Blog 2 min read | Mar 5, 2018

Top headlines and news across the digital video industry, curated each week by JW Player   Why Video Ads Still Load Slowly (eMarketer, 2/26) Brian Rifkin, co-founder of video software company JW Player, spoke with eMarketer’s Ross Benes about the technical details that create latency with video ads.   Live...

AV1: The Long Road Ahead

Blog 3 min read | Mar 2, 2018

Perspectives on the digital video world from JW Player’s SVP of Product Strategy Last month, Apple became a founding member of the Alliance for Open Media (AOM), the project that manages development of the emerging AV1 video codec, “a next-generation video format that is . . . interoperable and...

AV1: The Long Road Ahead

Blog 3 min read | Mar 2, 2018

Perspectives on the digital video world from JW Player’s SVP of Product Strategy Last month, Apple became a founding member of the Alliance for Open Media (AOM), the project that manages development of the emerging AV1 video codec, “a next-generation video format that is . . . interoperable and...

How to Get Started with Video Player Bidding

Blog 4 min read | Mar 1, 2018

Integrate header bidding into your player with just one click Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click....

How to Get Started with Video Player Bidding

Blog 4 min read | Mar 1, 2018

Integrate header bidding into your player with just one click Until now, the potential of header bidding for video has been limited by difficult implementation and a fragmented marketplace. Video Player Bidding is a market-changing solution built for video to reduce latency and boost monetization with just one click....

The Playback

Blog 1 min read | Feb 26, 2018

Top headlines and news across the digital video industry, curated each week by JW Player As promised, Facebook traffic to news publishers declines again, post news-feed change (DigiDay) Chartbeat data showed Facebook traffic to publishers declined 6 percent since the beginning of January.   Publishers warm to Google, but...

JW Recommendations: Precise Control, Beautiful Viewer Experiences, and Big Improvements on the Horizon!

Blog 2 min read | Feb 23, 2018

As Senior Product Manager of JW Recommendations, I’m pleased to share some exciting features we’ve been developing to deliver the best in video intelligence: Tag exclusion rules New Out-Player Widgets Powerful API tools Even Better Recommendations Precise Control with Tag Exclusion Publishers always ask: How can I maintain control over...

What Are Ad Impressions?

Blog 2 min read | Feb 21, 2018

Part 3 of 5 from JW Player’s “Anatomy of a Video” Series So far in our exploration of video fundamentals, we’ve examined embeds and plays. But there’s often a step in between that underlies the success of all AVOD (advertising video on-demand) publishers. Ad impressions are the engines that...

What Are Ad Impressions?

Blog 2 min read | Feb 21, 2018

Part 3 of 5 from JW Player’s “Anatomy of a Video” Series So far in our exploration of video fundamentals, we’ve examined embeds and plays. But there’s often a step in between that underlies the success of all AVOD (advertising video on-demand) publishers. Ad impressions are the engines that...

What Are Ad Impressions?

Blog 2 min read | Feb 21, 2018

Part 3 of 5 from JW Player’s “Anatomy of a Video” Series So far in our exploration of video fundamentals, we’ve examined embeds and plays. But there’s often a step in between that underlies the success of all AVOD (advertising video on-demand) publishers. Ad impressions are the engines that...

What Are Ad Impressions?

Blog 2 min read | Feb 21, 2018

Part 3 of 5 from JW Player’s “Anatomy of a Video” Series So far in our exploration of video fundamentals, we’ve examined embeds and plays. But there’s often a step in between that underlies the success of all AVOD (advertising video on-demand) publishers. Ad impressions are the engines that...

The Playback

Blog 1 min read | Feb 20, 2018

Top headlines and news across the digital video industry, curated each week by JW Player How Google’s Chrome Filtering will operate and how publishers can avoid its adblocking hatchet (The Drum) With the impending February introduction of “Chrome filtering” – aka the much dreaded adblocking feature – as per...

Starting Video Instantly after a Pre-roll Ad

Blog 2 min read | Feb 14, 2018

Achieving a server-side ad insertion experience on the client-side with JW 8.1 One of the most lucrative and engaging placements for online video advertising is the pre-roll ad. This is the ad that comes before main content that a viewer is attempting to watch. When the ad completes or is...

Starting Video Instantly after a Pre-roll Ad

Blog 2 min read | Feb 14, 2018

Achieving a server-side ad insertion experience on the client-side with JW 8.1 One of the most lucrative and engaging placements for online video advertising is the pre-roll ad. This is the ad that comes before main content that a viewer is attempting to watch. When the ad completes or is...

Starting Video Instantly after a Pre-roll Ad

Blog 2 min read | Feb 14, 2018

Achieving a server-side ad insertion experience on the client-side with JW 8.1 One of the most lucrative and engaging placements for online video advertising is the pre-roll ad. This is the ad that comes before main content that a viewer is attempting to watch. When the ad completes or is...

JW Player, SpotX Team For One-Click Programmatic Video Header Bidding

News Room Feb 13, 2018

JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views JW Player, one of the most distributed digital video players in the world, Monday announced a deal with programmatic ad platform SpotX...

The Playback

Blog 2 min read | Feb 13, 2018

Top headlines and news across the digital video industry, curated each week by JW Player Google and Facebook make up less than 5 percent of publishers’ digital revenue (DigiDay) Google and Facebook are the biggest tech companies in terms of advertising and biggest traffic sources for publishers, but they still...

Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue

News Room Feb 12, 2018

Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series.

JW Player Announces Breakthrough Video Player Bidding Solution for Publishers With Exclusive Launch Partner SpotX

Press Release Feb 12, 2018

Video Player Bidding Offers Unique, One-Click Header Bidding Integration for Video New York, NY (February 12, 2018) — JW Player, the world’s largest networ

Video Player Bidding: The Future of Video & Ad Tech

Blog 2 min read | Feb 12, 2018

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding solution for video with our exclusive partner SpotX, the leading video ad serving platform for publishers. This special partnership marks...

Video Player Bidding: The Future of Video & Ad Tech

Blog 2 min read | Feb 12, 2018

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding solution for video with our exclusive partner SpotX, the leading video ad serving platform for publishers. This special partnership marks...

Video Player Bidding: The Future of Video & Ad Tech

Blog 2 min read | Feb 12, 2018

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding solution for video with our exclusive partner SpotX, the leading video ad serving platform for publishers. This special partnership marks...

Video Player Bidding: The Future of Video & Ad Tech

Blog 2 min read | Feb 12, 2018

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding solution for video with our exclusive partner SpotX, the leading video ad serving platform for publishers. This special partnership marks...

Video Player Bidding: The Future of Video & Ad Tech

Blog 2 min read | Feb 12, 2018

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding solution for video with our exclusive partner SpotX, the leading video ad serving platform for publishers. This special partnership marks...

Video Player Bidding: The Future of Video & Ad Tech

Blog 2 min read | Feb 12, 2018

JW Player partners with SpotX to deliver a groundbreaking solution for online video advertising   We’re thrilled to announce the launch of Video Player Bidding, a breakthrough header bidding solution for video with our exclusive partner SpotX, the leading video ad serving platform for publishers. This special partnership marks...

Browser-Level Autoplay Restrictions: The Advertising Impact

Blog 5 min read | Feb 6, 2018

As desktop browsers place restrictions on autoplay, publishers have more reason than ever to embrace click-to-play advertising With changes in the industry over the last year and a half around supporting autoplay for mobile (when muted) and the more recent newsworthy restrictions implemented by Safari 11 and soon Chrome...

The Playback

Blog 1 min read | Feb 5, 2018

Amazon’s ad business grew 60 percent this quarter (DigiDay) In its fourth-quarter earnings today, Amazon reported that “other” revenue, which mostly means advertising, plus its co-branded credit card agreements, increased to $1.7 billion in the fourth quarter. That’s 60 percent growth year over year.   Why Mobile Video Ads, Already...

What Is a Video Embed?

Blog 2 min read | Feb 2, 2018

Part 2 of 5 from JW Player’s “Anatomy of a Video Series” Last December, as part of our series on video fundamentals, we looked at the many definitions of a video play and found that “not all plays are created equal.” If you want to tell the full story...

What Is a Video Embed?

Blog 2 min read | Feb 2, 2018

Part 2 of 5 from JW Player’s “Anatomy of a Video Series” Last December, as part of our series on video fundamentals, we looked at the many definitions of a video play and found that “not all plays are created equal.” If you want to tell the full story...

What Is a Video Embed?

Blog 2 min read | Feb 2, 2018

Part 2 of 5 from JW Player’s “Anatomy of a Video Series” Last December, as part of our series on video fundamentals, we looked at the many definitions of a video play and found that “not all plays are created equal.” If you want to tell the full story...

What Is a Video Embed?

Blog 2 min read | Feb 2, 2018

Part 2 of 5 from JW Player’s “Anatomy of a Video Series” Last December, as part of our series on video fundamentals, we looked at the many definitions of a video play and found that “not all plays are created equal.” If you want to tell the full story...

How Fast Is Your Mobile Video Site?

Blog 1 min read | Jan 30, 2018

It could determine your Google search ranking Starting this July, Google will use page speeds to rank mobile websites in search results. What does this Google “Speed Update” mean for video publishers? If you want more viewers to discover your site, make sure your page loads quickly with a...

The Playback

Blog 1 min read | Jan 29, 2018

Top headlines and news across the digital video industry, curated each week by JW Player   Cheatsheet: Facebook’s attempt to rank publishers in the news feed (DigiDay) “Facebook continues to rattle the publishing world, first announcing that it would deprioritize news in its news feed and then saying it would...

Industry View: Reports of the “Dying Web” Are Still Greatly Exaggerated

Blog 3 min read | Jan 25, 2018

Perspectives on the digital video world from JW Player’s SVP of Product Strategy Last month, my ten year-old son showed me a stark message displayed on our Fire TV: “Starting on 2018-01-01, YouTube will not be available on this device.” To my son, YouTube and oxygen are basically the...

Video Ad Technology: What You Need to Know

Blog 3 min read | Jan 22, 2018

Takeaways from IAB’s “Guide to Digital Video Advertising” For many publishers, the world of video advertising can sometimes be an intimidating place. Before content producers can even think of monetizing, they must first understand the many moving parts involved in serving a digital video ad. In order to help...

The Playback

Blog 1 min read | Jan 22, 2018

Top headlines and news across the digital video industry, curated each week by JW Player   ‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge (Digiday) “Agencies believe brands will have to spend more on paid ads on Facebook in order to get the...

How Facebook’s Changes Could Impact Your Video Strategy

Blog 3 min read | Jan 19, 2018

Take control of your video business by engaging viewers on your owned and operated site Ever since Facebook announced that it would feature more content from users than from brands on the News Feed, the web has been buzzing with commentary and reactions, spanning a gamut from alarm to...

How Facebook’s Changes Could Impact Your Video Strategy

Blog 3 min read | Jan 19, 2018

Take control of your video business by engaging viewers on your owned and operated site Ever since Facebook announced that it would feature more content from users than from brands on the News Feed, the web has been buzzing with commentary and reactions, spanning a gamut from alarm to...

The State of JW Player

Blog 2 min read | Jan 18, 2018

Highlights, data, and fun facts from 2017 As the New Year begins, we’ve put together a snapshot of what JW Player has been up to in the last 12 months. 2017 was a huge year for our company as we sped up our growth, expanded into new markets around...

The Playback

Blog 2 min read | Jan 16, 2018

Top headlines and news across the digital video industry, curated each week by JW Player   Publishers are treating Facebook Watch like YouTube (Digiday) “It’s good for publishers to test new products, but publishers will generate the most revenue on their owned-and-operated properties, said Brian Rifkin, co-founder of digital video...

Video Will Make Up More than 80% of Online Traffic

Blog 2 min read | Jan 11, 2018

Are videos on 80% of your webpages? According to Cisco, by the year 2021, 82% of all internet traffic will come from video. Yes, 82%. If 2021 seems far off, consider that video already accounted for 73% of all consumer internet traffic in 2016.   At JW Player, we...

A Guide to VAST Errors

Blog 4 min read | Jan 9, 2018

Refer to our comprehensive list of VAST error codes if ads don’t run as they should VAST video error codes enable the JW Player to report more specific details back to the ad servers when ads don’t serve properly. The player uses the element to provide this feedback. This...

The Playback

Blog 1 min read | Jan 8, 2018

Top headlines and news across the digital video industry, curated each week by JW Player   Apple Joins Alliance for Open Media: What Does it Mean?  (Streaming Media) “While Apple’s technical motives might be simple, their strategic motives appear more complicated: If it wants to build a video service...

Join Us at the Consumer Technology Association’s CES 2018 Conference

Blog 1 min read | Jan 5, 2018

Learn how to engage audiences with the latest innovations in marketing and video What are the latest strategies in connecting powerful, can’t-ignore messaging to audiences? Can you create personalization at scale? Which marketing formats are breaking through on premium TV, short-form video, and multiplatform brand integrations? How are analytics...

Embedding Vertical Videos? We Got You.

Blog 1 min read | Jan 4, 2018

Bring 1:1 videos from Facebook to your owned & operated site When you’re a video publisher, going viral on Facebook is like hitting the jackpot. Videos with a huge bank of comments, likes, and shares deserve a spot on your website. Problem is: Facebook videos have a vertical, 1:1...

The Playback

Blog 1 min read | Jan 3, 2018

Top headlines and news across the digital video industry, curated each week by JW Player Happy New Year! Now that we’ve covered our predictions for video in 2018, let’s look at some more 2018 forecasts from the media/video world in this special edition of the Playback:   Programmatic Faces...

The Playback

Blog 1 min read | Dec 23, 2017

Top headlines and news across the digital video industry, curated each week by JW Player Facebook Watch, independent media, referral traffic: What’s doomed in media in 2018 (Digiday) JW Player’s Brian Rifkin predicts the death of long-form ads in 2018: “We’ll see ad length decrease to meet the demands...

Let’s Celebrate

Blog 1 min read | Dec 23, 2017

From all of us at JW Player: Best wishes for a happy and healthy holiday season! Join us in 2018 for the latest on all things video. Contact Us

The Future of Automated Video Advertising

Blog 3 min read | Dec 20, 2017

5 Takeaways from JW London Insights On November 29, 2017, some of the brightest minds in media and technology converged on London for the city’s first ever JW Insights event. In a particularly enlightening discussion led by Digiday senior reporter Lucinda Southern, leaders from JW Player, Facebook, Index Exchange...

The Playback

Blog 1 min read | Dec 18, 2017

Top headlines and news across the digital video industry, curated each week by JW Player   Why Net Neutrality Was Repealed and How It Affects You (New York Times) “Many consumer advocates have argued that if the rules get scrapped, broadband providers will begin selling the internet in bundles,...

Not All Video Plays Are Created Equal

Blog 3 min read | Dec 13, 2017

Part 1 of 5 from JW Player’s “Anatomy of a Video” Series There’s a common misconception in the world of video: Most people think a video play is just a video play. Click a button and the content begins. But there’s much more to it. The definition of a...

Not All Video Plays Are Created Equal

Blog 3 min read | Dec 13, 2017

Part 1 of 5 from JW Player’s “Anatomy of a Video” Series There’s a common misconception in the world of video: Most people think a video play is just a video play. Click a button and the content begins. But there’s much more to it. The definition of a...

Not All Video Plays Are Created Equal

Blog 3 min read | Dec 13, 2017

Part 1 of 5 from JW Player’s “Anatomy of a Video” Series There’s a common misconception in the world of video: Most people think a video play is just a video play. Click a button and the content begins. But there’s much more to it. The definition of a...

Not All Video Plays Are Created Equal

Blog 3 min read | Dec 13, 2017

Part 1 of 5 from JW Player’s “Anatomy of a Video” Series There’s a common misconception in the world of video: Most people think a video play is just a video play. Click a button and the content begins. But there’s much more to it. The definition of a...

JW London Insights

Blog 1 min read | Dec 11, 2017

Recapping our first conference in England’s capital JW London Insights was a success! We were so happy to explore the future of visual storytelling and digital advertising with experts around the industry and some of the best video publishers from across the UK and Europe. The event not only...

The Playback

Blog 2 min read | Dec 11, 2017

Top headlines and news across the digital video industry, curated each week by JW Player     ‘Great stories are never diminished by the size of a screen’: Framestore’s co-founder Mike McGee on balancing tech with storytelling (The Drum) “At JW Player Insights in London, where digital publishers and broadcasters...

The Art and Science of Visual Storytelling

Blog 4 min read | Dec 8, 2017

A conversation between Framestore’s Mike McGee and The Drum’s Cameron Clarke at JW London Insights If you’ve seen a special-effects movie in the last 30 years, you’ve probably enjoyed the work of master storyteller Mike McGee. The Oscar-winning cofounder of Framestore, the legendary digital effects firm behind movies like...

The Art and Science of Visual Storytelling

Blog 4 min read | Dec 8, 2017

A conversation between Framestore’s Mike McGee and The Drum’s Cameron Clarke at JW London Insights If you’ve seen a special-effects movie in the last 30 years, you’ve probably enjoyed the work of master storyteller Mike McGee. The Oscar-winning cofounder of Framestore, the legendary digital effects firm behind movies like...

‘Great stories are never diminished by the size of a screen’: Framestore’s co-founder Mike McGee on balancing tech with storytelling

News Room Dec 7, 2017

At JW Player Insights in London, where digital publishers and broadcasters come together to share best practices and learn about the future of video from industry experts, McGee said as long as it contains all the “vital ingredients” the size of the screen the story is told on is...

5 Questions Every Ad-Supported Video Publisher Should Ask Before Jumping into OTT

Blog 4 min read | Dec 6, 2017

For digital video publishers, over-the-top (OTT) content delivery has become an increasingly attractive option over the past several years. By delivering quality content straight to internet-connected devices, publishers of ad-supported video on-demand (AVOD)  can generate new revenues, reach new audiences, and engage their viewers inside an immersive new environment....

The Playback

Blog 1 min read | Dec 4, 2017

Top headlines and news across the digital video industry, curated each week by JW Player   The UK’s changing video ad landscape, in 4 charts “In the first half of 2017, advertisers spent £699 million ($930 million) on video ads — a 46 percent year-over-year increase — making video the...

Infographic: The Evolution of Video Advertising

Blog 1 min read | Nov 30, 2017

Where we’ve been and where we’re going In the past decade, video advertising has changed a lot. We’ve come a long way from a simpler time when a TV spot could double as a pre-roll placement. Today, publishers are facing questions like: Are your ads click-to-play? Do they reach...

Viewers and Publishers Need Net Neutrality

Blog 1 min read | Nov 28, 2017

Net neutrality is once again under threat. The new FCC Chairman, Ajit Pai, has proposed reversing the Commission’s 2015 decision to protect net neutrality under Title II of the Communications Act. Chairman Pai has scheduled a vote on these revised rules for December 14th. If the FCC removes the...

The Playback

Blog 1 min read | Nov 27, 2017

Top headlines and news across the digital video industry, curated each week by JW Player   Six key steps toward building trust in programmatic advertising (DigiDay) “Seven in ten CMOs still have significant trust concerns about the quality of programmatic advertising.”   The pivot to paid heralds the rise...

JW Player Announces World-Class Speaker Lineup for JW Insights | London

Press Release Nov 22, 2017

Europe’s top publishers and platforms will discuss opportunities in digital video on November 29th, 2017 London, England (November 22, 2017) — JW Player, t

LittleThings boosted ad rates by 20 percent with video header bidding

News Room Nov 21, 2017

Although header bidding has a video problem, feel-good publisher LittleThings is getting unified auctions for its video inventory to pay off. Adopting video header bidding helped LittleThings increase its programmatic video ad rates by about 20 percent over the past 12 months, said Justin Festa, chief digital officer at...

Get Your Mobile Videos Up to Speed

Blog 5 min read | Nov 21, 2017

How to integrate videos in mobile apps with SDKs and PWAs As a Solution Engineer at JW Player, I get a lot of questions about integrating video into mobile applications.  The questions range from How easy is the integration to How do I get started to What type of...

The pivot to reality for digital media

News Room Nov 20, 2017

Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital ad revenue. Publishers are trying to save themselves by making wholesale shifts in their business models, but they can’t transition...

The Playback

Blog 1 min read | Nov 20, 2017

Top headlines and news across the digital video industry, curated each week by JW Player Smellable VR is coming whether you want it or not (Engadget) Developed by Nimesha Ranasinghe and his team at the National University of Singapore, the Vocktail fools the senses, through the use of light,...

It’s Showtime

Blog 1 min read | Nov 20, 2017

Our Showcase tool creates a turnkey video website in seconds In the constant evolution of the video world, industry trends frequently translate into opportunity. Consider these insights: Smartphone apps now account for more than half of the time people spend online. A website loses 6% of its users after...

JW Player listed as one of 2017 Digiday Awards Europe finalists

News Room Nov 16, 2017

JW Player was nominated for "Best Publishing Platform" along with Talpa Media for Utopia TV's site.

JW Player Wins Two 2017 Streaming Media Readers’ Choice Awards

Press Release Nov 16, 2017

The Digital Video Leader Tops the Competition in the Best Media & Entertainment and Small/Medium Business Video Platform Categories New York, NY (November

Forrester Infographic: What Are the Savings and Benefits of Using the JW Player Solution?

Blog 1 min read | Nov 15, 2017

Quantifying the financial impact of adopting a new technical solution is extremely challenging. The buying process tasks publishers with complicated product trials, and translating them into real world results is tricky and often unreliable. Luckily, we have commissioned Forrester Consulting, an independent research firm, to evaluate the Total Economic...

JW8: Off to a Great Start

Blog 1 min read | Nov 15, 2017

Our next generation player is faster and more powerful than ever Since launching less than four weeks ago, JW8 has already gone live on 24,000 unique domains. We’re excited that so many of you have experienced the 30% increase in speed, the new customization options, and the latest ad...

JW8: Off to a Great Start

Blog 1 min read | Nov 15, 2017

Our next generation player is faster and more powerful than ever Since launching less than four weeks ago, JW8 has already gone live on 24,000 unique domains. We’re excited that so many of you have experienced the 30% increase in speed, the new customization options, and the latest ad...

The Playback

Blog 1 min read | Nov 14, 2017

Top headlines and news across the digital video industry, curated each week by JW Player   VPAID Is Out, And The IAB Tech Lab Says It Has Its Replacement (AdExchanger) “The unpopular nine-year-old video ad spec will be retired and replaced with two separate specs in the next few...

JW Player Named on Deloitte’s 2017 Technology Fast 500™

Blog 1 min read | Nov 13, 2017

Joining the ranks of the 500 fastest-growing tech companies in North America We’re thrilled to announce that, for the first time, JW Player has been recognized as one of Deloitte’s Technology Fast 500™ for 2017. This is an exciting milestone for our company and a reflection of our commitment...

JW Player Ranked Number 248 Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500™

Press Release Nov 10, 2017

Discovery and JW Player team up to deliver a 'flawless' digital experience for the 2018 Winter Olympics in Pyeongchang.

The Playback

Blog 1 min read | Nov 7, 2017

Top headlines and news across the digital video industry, curated each week by JW Player   The state of video ad fraud (Digiday) “Among different types of video inventory, fraudsters go after the most premium stuff. Bots drive just 4 percent of mobile web video traffic. But for over-the-top video...

Keywee: A Video Publisher’s New Best Friend

Blog 1 min read | Nov 6, 2017

Expand your video viewership via this social-media-friendly tool For publishers, attracting the right people to video content is often a question of quality and not just quantity. Keywee is a service that drives the most engaged audience to your site through social media, and for video publishers, it’s becoming...

The Playback

Blog 1 min read | Oct 31, 2017

  ‘The tech is good enough’: Why Amazon’s DSP is becoming a rival to Google (DigiDay) “Amazon’s DSP is gaining traction because it pitches agencies a self-service option, low fees and most importantly, unique commerce and purchase data that advertisers crave.”   At Long Last, Nielsen Will Publicly Share...

JW Player Offers a 482% ROI. Yes, You Read That Right

Blog 1 min read | Oct 30, 2017

Register for our webinar on November 1 to discover the Total Economic Impact of JW Player   Investing in a video technology partner is a big decision. When it comes to measuring return on investment, it’s a good idea to consider factors like these: Fill rate and CPM improvement...

Challenges for the Modern Video Publisher

Blog 1 min read | Oct 27, 2017

Insights from our networking event JW Connect We had a blast at JW Connect this past Tuesday! We invited clients and prospects to join us for our signature evening of cocktails and conversation at New York City hotspot The VNYL. Over family-style share plates, we networked, mingled, grooved to...

Less Ads, More Revenue

Blog 2 min read | Oct 25, 2017

How LittleThings Improved Play Rate and CPMs with a “Less Is More” Strategy In 2016, the CEO of feel-good website LittleThings, Joe Speiser, set an ambitious and unexpected goal: “Every quarter we’re going to remove [a piece of video advertising] from the site until we can’t anymore.” As he...

The Playback

Blog 1 min read | Oct 23, 2017

  JW Player’s Brian Rifkin says, “Intent to Watch Is the Buzzword of 2018”  (Digiday) “Advertisers are now paying ad rates for user-initiated video that are two to three times higher than autoplay video, and the fill rate is about twice as high.”   Online Video Ad Spend Grows by...

‘We’re cleaning up the mess’: Publishers prepare for a post-autoplay world

News Room Oct 20, 2017

Autoplay has become synonymous with publishers putting monetization ahead of user experience. The leading browsers, Google Chrome and Apple’s Safari are taking steps to block videos that play automatically with sound on. Publishers will have to post videos that people actually want to watch by choosing to start them.

JW Player adds virtual reality to its app creation suite

News Room Oct 19, 2017

Online video platform provider JW Player is adding virtual reality and 360-degree video capability to its streaming service offerings for publishers, jumping feet-first into the VR segment with a product that includes SDKs to enable streaming over native apps, in addition to an HTML5 plugin for browser-based streaming.

JW Player Appoints Miles Williams as Chief Marketing Officer

Press Release Oct 18, 2017

JW Player announces Miles Williams as CMO

JW8: Launched!

Blog 1 min read | Oct 18, 2017

We’re thrilled to release the next generation of our video player, JW8. For all the latest coverage on this update, check out our resources. JW8 Product Page JW8: Let’s Talk About Speed JW8: Let’s Talk About Customization JW8: Let’s Talk about Industry-Leading Support Why Upgrade to JW8? Once again,...

JW8 Supports VAST 4

Blog 5 min read | Oct 17, 2017

  As you may have heard, JW Player’s JW8 brings some big improvements to our player and launches tomorrow, Wednesday, October 18! With our focus on pushing new standards and consistent deployment of new product features, JW Player is committed to maintaining its ability to offer publishers the most...

The Playback

Blog 1 min read | Oct 16, 2017

Top headlines and news across the digital video industry, curated each week by JW Player     Programmatic advertising is preparing for the first-price auction era (DigiDay) “Exchanges like OpenX, Index Exchange and Rubicon Project are testing first-price auctions — in conjunction with second-price auctions — to help buyers...

JW Player Now Supports Virtual Reality and 360-Degree Video

News Room Oct 13, 2017

Popular video platform JW Player now supports virtual reality and 360-degree video. With over 2 million publishers using its platform, the new capabilities could help further fuel VR and 360-degree video which have become key priorities for large companies including Google, YouTube, Samsung, Facebook and others.

360 Video: Looking Back and Ahead

Blog 2 min read | Oct 13, 2017

360 video has opened up a new world of immersive storytelling and branded content for publishers. A year ago, we debuted our take on 360 video and what it means for the online video industry. Let’s take a look at the progress 360 video has made over the past...

360 Video: Looking Back and Ahead

Blog 2 min read | Oct 13, 2017

360 video has opened up a new world of immersive storytelling and branded content for publishers. A year ago, we debuted our take on 360 video and what it means for the online video industry. Let’s take a look at the progress 360 video has made over the past...

Why Upgrade to JW8?

Blog 1 min read | Oct 10, 2017

Stay ahead of browser updates with our newest video player, JW8   Browser updates occur once a month. If you’re using an outdated video player, your audience may run into errors the next time you try to launch content on browsers like Chrome and Safari. What this can mean...

Why Upgrade to JW8?

Blog 1 min read | Oct 10, 2017

Stay ahead of browser updates with our newest video player, JW8   Browser updates occur once a month. If you’re using an outdated video player, your audience may run into errors the next time you try to launch content on browsers like Chrome and Safari. What this can mean...

The Playback

Blog 1 min read | Oct 9, 2017

Top headlines and news from across the digital video industry, curated each week by JW Player 1) Rise of Live Streaming: Trends & Marketing Tips (KoeppelDirect) “The rise of live streaming has created yet another way to engage customers in a truly genuine way, which is the heart of...

Transparency is just a .txt file away

Blog 3 min read | Oct 6, 2017

Programmatic advertising changed the landscape of online advertising, making it easier and faster to buy and sell media online by automating the whole process. But by delegating the transactions to robots—rather than arranging direct deals—a layer of obfuscation arose.     In the past few years, a lack of...

Roku’s new tools lets anyone launch a video channel without writing code

News Room Oct 5, 2017

Roku today is rolling out new tools that will make it simpler for anyone to bring their video content to its media player lineup, without having to write any code. With an update to the Roku Direct Publisher Platform, video creators can instead walk through a few steps, including...

Where Is My Ad Running?

Blog 2 min read | Oct 4, 2017

A conversation about trust and transparency in digital video advertising from New York Advertising Week You’re a media buyer. You’re trying to place a video ad online. It goes into the rabbit hole of agencies, ad exchanges, servers, data aggregators, and a myriad of other agents before it makes...

Creating “Thumb-Stopping Moments” in Video

Blog 2 min read | Oct 2, 2017

Insights from JW Player’s “How to Become a Video First Business” Panel at New York Advertising Week When the digital landscape is saturated with click-or-swipe videos, how do you create the “thumb-stopping moment” that keeps your audience tapped into your content? JW Player CEO, Dave Otten, explored this question...

Stop Screaming at Me: Marketers (and Publishers) Need to Keep Up With the Browsers

News Room Oct 1, 2017

The two most important trends to be on top of right now are replacing all Flash advertising content with HTML5 creative and understanding how the browser companies will be curbing advertisers from screaming at prospective customers. JW Player’s Brian Rifkin and Eric Boyd share tips and best practices for...

Over One Billion Incremental Video Views Generated for Publishers by JW Player’s Recommendations

Press Release Sep 28, 2017

The algorithm-based content recommendations engine leverages proprietary data to increase video views by over 45%

JW Player 8: Let’s Talk About Industry-Leading Support

Blog 3 min read | Sep 25, 2017

  Longtime users know that JW Player is synonymous with video and advertising innovation. Some key achievements include JW Player being the first: Embeddable web player VAST web player HTML5 web player Web player to support HLS and MPEG-DASH Only video solution to be Google Certified JW Player 8...

Vote Today! Streaming Media Readers’ Choice Awards

Blog 1 min read | Sep 19, 2017

We’re thrilled to be nominated for the 2017 Streaming Media U.S. Readers’ Choice Awards! This annual awards program honors digital video’s best products and services, as selected by YOU the folks who know them best. We need your help getting votes before Monday, September 25! Vote now to be...

Introducing ‘Promote’ — A Great Tool for Branded Content

Blog 2 min read | Sep 15, 2017

Publishers often tell us that they want to balance the benefits of automatic curation using JW Recommendations with the option to retain editorial control. One common use case is for branded or partner content that may require a specific level of exposure. JW Platform’s tag-based business rules already provide some measure...

JW Player 8: Let’s Talk About Customization

Blog 3 min read | Sep 13, 2017

Here at JW Player, we often get feedback that publishers love how flexible and easy it is to customize the player to fit their branding needs. The upcoming release of JW Player 8 expands on this classic JW hallmark by overhauling the entire customization process to provide publishers with...

JW Player 8: Let’s Talk About Speed

Blog 3 min read | Sep 6, 2017

We’re proud to introduce JW Player 8 — our fastest, most flexible, and advanced player yet. This release is the culmination of what we’ve learned about publisher needs and optimal viewing behavior since our last major iteration of JW Player nearly two years ago. The improvements we’ve made center...

JW Player 8: Let’s Talk About Speed

Blog 3 min read | Sep 6, 2017

We’re proud to introduce JW Player 8 — our fastest, most flexible, and advanced player yet. This release is the culmination of what we’ve learned about publisher needs and optimal viewing behavior since our last major iteration of JW Player nearly two years ago. The improvements we’ve made center...

JW Player 8: Let’s Talk About Speed

Blog 3 min read | Sep 6, 2017

We’re proud to introduce JW Player 8 — our fastest, most flexible, and advanced player yet. This release is the culmination of what we’ve learned about publisher needs and optimal viewing behavior since our last major iteration of JW Player nearly two years ago. The improvements we’ve made center...

Introducing JW Player’s New Analytics Overview!

Blog 2 min read | Aug 28, 2017

We recently overhauled our Analytics Overview page with a modern design refresh and leveraging our brand new Reporting API. At JW Player we serve a variety of users, from content editors and developers to ad operations managers. We set out to build a clean and intuitive interface that provides...

Extend Your Insight With JW Player’s New Analytics Endpoint

Blog 1 min read | Aug 25, 2017

  JW Player has recently released a brand new Analytics endpoint which allows users to access their Video and Advertising data programmatically! JW Player users are now able to pull JW Player data into their own application, data warehouse, or analytics tools like Looker, Domo, or Tableau.  JW data...

JW LIVE AVAILABLE TO ALL ENTERPRISE PLATFORM CUSTOMERS AT NO EXTRA CHARGE

Blog 3 min read | Aug 8, 2017

JW Live makes it easy to live stream. Now it’s even easier than before because JW Live is currently available to all Enterprise customers at no additional charge. We have simplified the pricing enabling publishers to experiment with live-streaming without headaches of complex, multi-tiered billing. You only pay for...

FastCompany moves to a new CMS and tech stack including JW Player’s platform for video

News Room Aug 3, 2017

Over the past year, the technology that powers Fast Company has been completely overhauled. Everything from the tech stack to the content management system, the video platform, and analytics package has changed. Fast Company's executive editor writes: "For video, we migrated off an aging platform and onto the JW...

Why Click-to-Play Video is a Digital Publisher’s Best Friend

Blog 3 min read | Aug 1, 2017

Change is afoot in the world of video advertising. In the months to come, both Google Chrome and Apple’s Safari browsers are expected to release updates that approach video very differently than ever before. Rather than autoplaying, videos featuring audio that is not muted will require users to click...

Why Click-to-Play Video is a Digital Publisher’s Best Friend

Blog 3 min read | Aug 1, 2017

Change is afoot in the world of video advertising. In the months to come, both Google Chrome and Apple’s Safari browsers are expected to release updates that approach video very differently than ever before. Rather than autoplaying, videos featuring audio that is not muted will require users to click...

5 Ways to Get Your Video Tech Ready for Q4

Blog 4 min read | Jul 25, 2017

In the northern hemisphere we’re sweating through summer, but Q4 is on the horizon, and your video technology should be optimized and ready to perform. After all, Q4 brings the highest demand for video ad inventory as marketers push their holiday season messages.   This raises a simple but...

JW Player Announces Expansion of Global Footprint with Opening of European Headquarters in London, Adds Engineering and Support Teams in the Netherlands

Press Release Jul 20, 2017

The company also announces new global customers utilizing its best-in-class streaming, monetization and discovery technology including, Channel 5, Lagardere, Webemedia and Spiegel Online

The web is littered with videos that play automatically that nobody asked for

News Room Jul 14, 2017

According to the web video tech company JW Player, 65% of video plays that happen via Chrome browsers start automatically, without a person clicking on a play button. More than half (53%) of videos that are played using Safari start automatically.

In Support of Today’s Action for Net Neutrality

Blog 1 min read | Jul 12, 2017

You may have heard about today’s Day of Action to Save Net Neutrality — also known as the Battle for the Net. That sounds dramatic, and rightly so. Websites, organizations and individuals are speaking out today in defense of “Title II” of the Communications Act, which provides the legal...

How to Make Your Viewers Happy AND Boost Video CPMs

Blog 1 min read | Jul 10, 2017

It’s no secret advertisers are hungry for video content and its viewers. The good news for digital publishers is that a programmatic approach makes it possible for anyone with modest scale to plug into a demand source and monetize video through advertising. Here’s the catch: To create a standout...

Live Video Is About Branding – And Acquisition – For Publisher This Old House

News Room Jun 28, 2017

This Old House, a multiplatform media company with tie-ins to a popular PBS television program for DIY home improvement enthusiasts, is doubling down on its live offering using JW Player.

Cool for the Summer: Chromeless Player, Playback Rate Controls, and More

Blog 4 min read | Jun 21, 2017

Despite the distractions of warmer temperatures and cloudless skies here in New York City, JW Player HQ has been buzzing with activity as we released features to keep up with our customers’ growing businesses! Our last product update celebrated JW 7.9 and TV casting, and today we’ll touch upon...

Farewell to the cloud-hosted JW Player 6 and say hello to JW Platform Delivery API V2!

Blog 2 min read | Jun 5, 2017

Better Delivery through API Science Building great toolsets to deliver videos seamlessly and at scale is one of the core missions of JW Player. We are excited to announce that customers on JW Platform can now use our new V2 Delivery API endpoints. The V2 endpoints are up to...

JW Player Taps Vonage’s Calamera as CTO

News Room Jun 1, 2017

JW Player claims more than 20,000 customers, including enterprises such as Univision, Hearst, Red Bull, VICE Media and Bell Media. Its video player footprint spans 193 countries and is live on more than 2 million sites with more than 1.3 billion monthly unique viewers across all devices.

Video: User Experience, Branding, and Content Monetization

News Room May 31, 2017

JW Player's Eric Boyd and Streaming Media's Tim Siglin discuss streaming players and delivering a consistent end user experience in this interview from Streaming Media East 2017.

LDV Vision Summit: Computer Vision and the future of Video Publishing

Blog 1 min read | May 31, 2017

  Recently JW Player co-founder Brian Rifkin spoke on the “What’s on Now?” panel at the LDV Vision Summit. This two day conference in NYC covered how trends in computer vision, deep learning, and technology are shaping the video publishing industry. I found some key takeaways for publishers looking...

How to Livestream on Facebook, Twitter, and YouTube at the Same Time

Blog 4 min read | May 25, 2017

  Livestreaming continues to gain traction as Facebook, Twitch, and YouTube ramp up their real-time video capabilities. While publishers have had success on each of these platforms, they’ve limited their reach by only broadcasting on one channel at a time. As a result, they have yet to harness the...

Former Tremor Video CEO Bill Day Finds New Home at JW Player

News Room May 18, 2017

It’s a bright day for JW Player. The network-independent video platform, whose customers span across 193 countries, has hired on Bill Day as its new Chief Operating Officer. The former Tremor Video CEO will be responsible for the company’s strategic leadership while also managing sales, product, marketing, business development,...

JW Player Appoints Bill Day Chief Operating Officer

Press Release May 18, 2017

JW Player announces Bill Day as Chief Operating Officer (COO).

Video Scarcity Pushes Publishers To Consider Context – Not Just Reach

News Room May 17, 2017

Publishers that sell out of video inventory quickly are trying to increase video engagement by improving the quality of the user experience – not just chasing reach at the most cost-effective CPM. For example, Little Things dumped autoplay, mobile interstitials and outstream in favor of click-to-play. “We wanted video...

World’s Top Media Leaders, Brands and Enterprises Join Lineup for JW INSIGHTS 2017

Press Release May 15, 2017

The agenda for JW Insights 2017 announced

JW Insights Conference 2017 | Register Today!

Blog 1 min read | May 10, 2017

  We are one week out from JW Insights, which kicks off at noon next Thursday, May 18 in midtown NYC. This is our 4th annual conference about online video tech and business trends. Our program is packed with a great lineup of panelists and speakers from innovative media...

Opera TV teams up with JW Player

News Room May 2, 2017

Opera TV has entered into a partnership with the digital and mobile video platform and player company JW Player. As a result, Opera TV Snap and JW Player will enable the latter’s over two million supported websites to package online video channels into ready-to-run TV apps.

An inside look at 4 of the coolest offices in NYC tech

News Room Apr 1, 2017

JW Player pioneered video on the web, and back in 2008 they were the world's first open source video player. Today, they've grown up and have customers spanning the globe from 193 countries.

Redefining “Batch” in our Analytics Pipeline

Blog 5 min read | Mar 28, 2017

  Much like the legendary Gordian Knot, sometimes when a problem becomes too thorny to solve, you just need to approach it from a different perspective. Especially in the fast-paced world of data, it’s tempting to devise complex systems when a simple one works just as well. A few...

The Future of Live and Video Everywhere

Blog 4 min read | Mar 24, 2017

2016 was a bellwether year for livestreaming, with everything from social networks like Facebook, corporate sites, and the mobile web all offering outlets for real-time video. However, according to analysts, this trend is just starting to gain momentum. 2017 is shaping up to be the year of “live everywhere”,...

What to Do Once Your Video Starts Trending

Blog 3 min read | Mar 17, 2017

Internet trends arrive fast and disappear even faster. So when your video starts to gain traction, you want to be ready to engage your new viewers and build on momentum. There are applications that allow publishers to see the moment their videos gain traction—like JW Player’s Right Now analytics...

3 Reasons Video Technology Will Undergo a Sea Change in 2017

News Room Mar 14, 2017

2016 was a watershed year for video: Live streaming changed the face of broadcasting, delivering breaking news over social feeds; Apple and Google made their browsers consistent with the desktop versions allowing native app publishers to auto-start video playback inline on the page; and Flash's continued depreciation was a...

Google IMA Ends Flash in 2017

Blog 2 min read | Feb 28, 2017

The end-times are near for Flash! As you know from our last blogpost about Flash, the technology is quickly being pushed out in favor of HTML5 thanks to Google. While the last post covered the deprecation of Flash in browsers, we wanted to let you know about changes with...

Google IMA Ends Flash in 2017

Blog 2 min read | Feb 28, 2017

The end-times are near for Flash! As you know from our last blogpost about Flash, the technology is quickly being pushed out in favor of HTML5 thanks to Google. While the last post covered the deprecation of Flash in browsers, we wanted to let you know about changes with...

When it comes to video, more publishers are betting on mobile web versus apps

News Room Feb 2, 2017

Video viewership inside mobile apps has been going down for several years now, according to video tech firm JW Player. In the last 10 months of 2016, the share of mobile video viewing occurring inside apps declined to 5 percent from 8 percent, according to a sample of 500,000...

Mobile UI in 2017 – Big Things On Small Screens

Blog 6 min read | Feb 1, 2017

Did you know that by some metrics, mobile video plays are becoming more prevalent than desktop? On top of that, some sites have 80% or more of their viewers coming from mobile devices. And while that shouldn’t come as a shock given the huge sales numbers for every new...

Catch JW Player This Thursday at The Product Group Meetup

Blog 1 min read | Jan 30, 2017

Those of you in the NYC area will have a chance to hear JW Product Manager Henry Lee present at the upcoming “The Product Group” Meetup this Thursday. He will explore the JW Player product and lead a discussion about many of the lessons learned and opportunities facing the...

Analytics Segmentation: Ad Impressions

Blog 1 min read | Jan 25, 2017

Last August, our data exploration tool Segmentation launched and has helped Advanced Analytics users take control of their data and dig deeper into video performance trends. This month, we rolled out an important new metric: Ad Impressions!       Users can now query and slice their Ad Impression...

Casting and AirPlay Updates in JW 7.9

Blog 1 min read | Jan 19, 2017

JW 7.9 brings a major refactor to Casting support that aims to make integrating with the popular second screen experience even easier. You are no longer required to register with Google and you do not have to set up a custom receiver application. Instead we have integrated directly with...

Casting and AirPlay Updates in JW 7.9

Blog 1 min read | Jan 19, 2017

JW 7.9 brings a major refactor to Casting support that aims to make integrating with the popular second screen experience even easier. You are no longer required to register with Google and you do not have to set up a custom receiver application. Instead we have integrated directly with...

Meet Nicole, Product Designer at JW Player

Blog 1 min read | Jan 17, 2017

At JW Player, our Design team is a cross-functional team comprised of Product Designers and UX Engineers focused on user experience, design, and research for all products and company websites. We work collaboratively with other teams to execute on the best experiences for our customers. As we look ahead...

What’s The Potential For Programmatic Video?

News Room Jan 13, 2017

Dave Otten, CEO and Founder, JW Player, expects programmatic to emerge as a key factor in over-the-top TV (OTT) environments, as well as desktop and mobile. “Programmatic will follow the eyeballs to OTT. There should be a lot of cross-platform targeting.”

Vectorizing Videos: Leveraging DeepWalk for Video Recommendations

Blog 3 min read | Jan 11, 2017

One of the core services JW Player offers to video publishers is that of turn-key recommendations that can drive higher engagement, watch time, and retention among their viewers. For the thousands of publishers using this service, this translates directly to increased advertising dollars and is thus a major focus...

Life After Flash: Will Producers Move to HLS, DASH, or Both?

News Room Jan 1, 2017

JW Player’s John Luther, who spoke at Streaming Media West, shared some statistics about Flash, HLS, and DASH usage among the more than 2 million websites and 17 billion videos played per month using the player. Specifically, he reported that of the streams that JW Player delivered, 58 percent...

JW Player Now Supports Mobile Web Autoplay

Blog 3 min read | Dec 21, 2016

Desktop or mobile, web or native app, autoplay or click to play, unmuted or muted on start. There are lots of things to consider when thinking about how you set up players on your page to maximize plays and viewability for your content (and ads if you’re running them)...

Make JW Player Your Website’s Hero

Blog 7 min read | Dec 19, 2016

A few pages on our website use full-motion backgrounds to catch the eye of our visitors. Our recently redesigned homepage as well as our 404 page use JW Player to load a playlist and cycle through the videos in with smooth transitions in between. I’ll share with you how we...

Agile Incident Response for Big Data Systems

Blog 3 min read | Dec 14, 2016

How We Increased Uptime and Decreased Engineering Stress Working in the big data world can be a little chaotic. For us that means a stable flow of 20k events per second can spike to 50k over the course of an hour. It takes only seconds to look through our...

Adobe, Yext and Kaltura Veterans Join JW Player Team

Blog 4 min read | Dec 10, 2016

Adobe executive Stephan Rioux will lead JW Player’s Enterprise Sales team, industry veterans from Kaltura and Yext also join leading video solutions company. NEW YORK – Dec. 10, 2016 – JW Player, the world’s most popular video player and leading digital and mobile video solutions company, today announced the...

Peek into JW Player’s User Research Process

Blog 1 min read | Dec 7, 2016

  Any UX practitioners watching the HBO series Silicon Valley may have been screaming at their TVs during season 3’s final weeks. The fictional consumer-facing compression platform Pied Piper launched to dismal daily active user numbers, and viewers saw a perfect illustration of what can happen when no user...

JW Live Simplifies Live Streaming

Blog 2 min read | Dec 2, 2016

Live streaming is becoming a critical part of the video strategy for many content creators and publishers, especially given the popularity of Facebook Live. However, because of the complexity of typical live streaming workflows and the feature limitations of existing platforms, it has been difficult to deploy live streaming...

Streaming Media Taps JW Player as Top Video Player Solution

Press Release Nov 30, 2016

Industry publication Streaming Media taps JW Player for its video solution

Advertising Age Names JW Player as One of the 50 Best Places to Work in Advertising & Media

Press Release Nov 15, 2016

JW Player named one of the 50 best places to work by Ad Age

Advertising Age Names JW Player as One of the 50 Best Places to Work in Advertising & Media

News Room Nov 14, 2016

Little-known fact about JW Player: YouTube used a version of JW's video player for two years before Google came along. The company has been in the online video space since almost the start, and it's still fostering that startup culture.

JW Player Launches ‘Click, Shoot, Live’ Cloud-Based Enterprise-Grade Live Streaming

Press Release Nov 11, 2016

JW Player launches a cloud-based live streaming product

JW Player Launches Live Solution, Promises Ease for Publishers

News Room Nov 9, 2016

Streaming with Facebook Live and YouTube Live is simple, JW Player knows, and that's the model it tries to match with JW Live, the live video solution launching today. According to the video player and platform company, JW Live is cloud-based, easy to integrate, and enterprise-grade.

360 Video & Virtual Reality (VR) in JW Player Part 2 : Getting Started

Blog 5 min read | Nov 8, 2016

UPDATED AUGUST 2021: The current player version no longer supports 360 video. In Part 1 of our 360 Video / VR blog series, we presented an overview of the current state of 360 Video / VR technology and the industry.  We also announced support for 360 Video and VR...

HTML5 by Default – The Deprecation of Flash in Major Browsers

Blog 4 min read | Oct 31, 2016

Update: With HTML5 favored by default, the latest version of JW Player will ensure optimal viewing experience! JW Player has been working hard to understand the trend of HTML5 and optimize our product for HTML5, understanding that flash-based video was not in-line with future industry standards. Our HTML5-first video...

HTML5 by Default – The Deprecation of Flash in Major Browsers

Blog 4 min read | Oct 31, 2016

Update: With HTML5 favored by default, the latest version of JW Player will ensure optimal viewing experience! JW Player has been working hard to understand the trend of HTML5 and optimize our product for HTML5, understanding that flash-based video was not in-line with future industry standards. Our HTML5-first video...

360 Video & Virtual Reality (VR) in JW Player Part 1 : State of the Industry

Blog 9 min read | Oct 27, 2016

UPDATED AUGUST 2021: The current player version no longer supports 360 video. JW Player is proud to announce support for 360 Video playback and VR in our HTML5 player. In Part 1 of our blog series, we will present our perspective on the current state of 360 Video &...

JW Player Launches Innovative Video Recommendations Engine, Increases Publishers Ad Revenues Up to 50%

Press Release Oct 26, 2016

JW Player announces its video recommendations engine to increase engagement and ad revenue for publishers

JW Recommendations – Powerful Content Discovery

Blog 3 min read | Oct 20, 2016

It’s been a year since JW Recommendations launched and since then the product has been delivering millions of extra plays a day to publishers. This week’s release of Video Search Playlists and an enhanced web interface greatly improves our flexible & powerful content discovery solution. Big Gains in 2016...

JW Player adds VR/360° Video to Online Video Platform

News Room Oct 13, 2016

“JW Player has been a terrific partner in our early successes,” said McClatchy's director of video product and operations, Meghan Sims. "JW Player 360° video technology is an important piece in the evolution of video storytelling here at McClatchy. And it's going to be a big part of some...

JW Player Launches VR/360° Video, Only OVP Delivering SDKs to Create VR Video Apps

Press Release Oct 12, 2016

UPDATED AUGUST 2021: The current player version no longer supports 360° video. Digital video solutions leader further expands extensive platform lineup wit

Live Streaming Just Got Easier

Blog 1 min read | Oct 10, 2016

Has setting up a live stream ever given you a headache? It used to be the case that setting up a live stream involved many steps and a lot of technical expertise. JW Player wanted to make the process much easier, so we created JW Live. Here’s how JW...

Now, JW Customers Can Create a Roku Channel in a Few Simple Steps

Blog 1 min read | Oct 7, 2016

JW Player thrives on providing publishers with easy-to-use tools for distributing and monetizing their video content across platforms. That’s why we’re thrilled to partner with Roku to help video creators set up a dedicated Roku channel to extend their reach to viewers on the popular OTT platform. Several JW...

Explaining Video Accessibility For The Web

Blog 5 min read | Oct 6, 2016

JW Player has included support for captions with its online video player for years by using internal player components to handle both the rendering and parsing processes. As support for HTML5 video expanded and captions support was added natively to browsers, captions could now be rendered by the browser...

Make Your Video Go Viral with SEO

Blog 9 min read | Sep 26, 2016

Introduction For publishers, a viral video is the holy grail of online video. Besides the immediate spike in ad revenue, a viral video can do wonders for brand recognition and long-term growth. Dollar Shave Club is a recent example of a small company that rode a viral video success to...

Apple and Google Browser Tweaks Could Boost Mobile Video

News Room Sep 21, 2016

“This could be a big deal for web video. I think when people start adjusting their video players and websites there will be a significant uptick for publishers in terms of video plays,” said Jeroen Wijering, head of product at online video technology provider JW Player.

My Internship at JW Player

Blog 5 min read | Sep 20, 2016

This summer I was very lucky to join JW Player as an engineering intern on the Data Team. It has been a fantastic experience. Aside from sailing on the Hudson River, enjoying Ping Pong games, and cycling on the Governors Island, I learned about their state-of-the-art data pipeline, followed...

Introducing our newest JW Player Analytics dashboard feature: “Segmentation”!

Blog 1 min read | Sep 14, 2016

JW Player’s Analytics dashboard is focused on helping online video publishers track key, top-level video metrics in real-time.  Our goal is to empower users to make quick decisions to drive audience growth and viewer engagement. In order to empower our publishers, we needed a way to give them more...

Meet JW Player at IBC 2016

Blog 2 min read | Aug 31, 2016

The JW Player team is excited to be headed to Amsterdam’s IBC 2016 conference. Each year at IBC, broadcasting professionals in every discipline from strategy to technology gather to debate the evolving landscape of electronic media and digital entertainment. This year, JW Player will demo some new products we’re...

JW Player Pulls the Curtain Back on Showcase

News Room Aug 23, 2016

With Showcase, brands can create standalone video websites or create video-heavy sections for their existing sites. Those pages can be branded with your own logo and footer text. JW Showcase uses templates for fast site creation, and comes with two default themes: Light and Dark. If you have a...

JW Player Pulls Back Curtain on JW Showcase, Free Platform for Publishers to Design Video Galleries in One Easy Step

Press Release Aug 23, 2016

The world’s most widely distributed digital and mobile video solutions company launches first-of-kind one-click free video web app builder to its best-in-c

Customer Spotlight: WWE

Blog 1 min read | Aug 17, 2016

The JW Player team is always hard at work developing products that meet the needs of our customers’ evolving video strategies. This video series highlights the unique value that JW Player brings to customers. This week we’re following Arno Van Mosel, Director of Media Operations at World Wrestling Entertainment (WWE).

JW Player’s DRM Support in HTML5 & Mobile

Blog 3 min read | Jul 27, 2016

Update: JW Player is dedicated to protecting your content with DRM support. JW Player 7.5+ provides support for Apple FairPlay, Clearkey, Google Widevine, and Microsoft PlayReady DRM. We also support Apple Fairplay through our iOS SDK and Google Widevine through our Android SDK. Use this Stream Tester on the...

JW Player’s DRM Support in HTML5 & Mobile

Blog 3 min read | Jul 27, 2016

Update: JW Player is dedicated to protecting your content with DRM support. JW Player 7.5+ provides support for Apple FairPlay, Clearkey, Google Widevine, and Microsoft PlayReady DRM. We also support Apple Fairplay through our iOS SDK and Google Widevine through our Android SDK. Use this Stream Tester on the...

Unlocking Video’s Value in the OTT Era [AD SUMMIT VIDEO]

News Room Jul 21, 2016

JW Player Co-founder and SVP of Video Sales Brian Rifkin joins panel discussion at the Video Ad Summit about monetizing video content publishers and creators. The panelists addressed a number of critical issues including how to deliver world-class user experiences that combine both content and advertising, why it’s critical...

New Dashboard User Roles

Blog 1 min read | Jul 18, 2016

At JW Player we love getting feedback from our users.  For those of you who use the JW Player dashboard frequently, we’ve been hearing that you would like to see additional types of user roles. Starting today, in addition to Admins and Managers, we now offer the ability to...

Announcing the JW Player Developer Portal

Blog 2 min read | Jul 11, 2016

If you’ve used our technical documentation over the last couple of months, you’ve probably noticed some changes – and we hope you like them. JW Player did a soft launch of developer.jwplayer.com in December 2015 with the goal of decreasing “time to Hello World” and making it easier for...

JW Player Pipeline Conversion Project

Blog 8 min read | Jul 6, 2016

Introduction JW Player receives an average of 45,000 log entries per second (or “pings”) into a lambda architecture data pipeline. This equates to a daily data set that contains between 3 and 4 billion rows. To improve query performance and save storage costs the Data team at JW Player...

JW7: One Year Later and 3 more Reasons to Update

Blog 3 min read | Jul 1, 2016

A lot has changed in the online video landscape since JW7 launched in June of 2015. Viewing habits and technology standards are constantly shifting. The player has met  these changes head-on, evolving to ensure that publishers and their end-viewers never miss out on displaying and watching video online.  So...

Introducing JW Showcase for the Web

Blog 3 min read | Jun 29, 2016

Today we’re excited to launch JW Showcase, our new video web app builder. JW Showcase makes it easy for anyone to create a video website without writing a single line of code. To see it in action, check out our Demo site. Here are the feature highlights of JW...

JW Player SDK 2.3.0: VPAID 2.0 Interactive Ads in Native Mobile

Blog 2 min read | Jun 24, 2016

The JW Player team is happy to announce that the JW Player SDK for iOS and Android version 2.3.0 can play VPAID 2.0 interactive video ads in HTML5 on native mobile apps. In addition, the JW Player SDK for Android now supports multiple track audio and playback of Widevine...

JW Player Nabs Univision As Enterprise Customers Expand to Almost 600

News Room Jun 23, 2016

JW Player announced yesterday that it has added Univision as a new enterprise customer in the first quarter, a significant win for the company. JW Player’s platform is being used in part to support Univision’s streaming of the high-profile Copa America Centenario matches this month, including on its mobile...

Univision taps JW Player for OTT, mobile video streaming during Copa America tournament

News Room Jun 21, 2016

JW Player scored a deal with Spanish-language television network Univision to support its online and mobile streaming efforts during the Copa America Centenario, a futbol tournament being played for the first time in the U.S. throughout June. The customer win was one of several "key first quarter" deals signed...

JW Player Adds Top Global Media Companies to Its Expanding Customer Roster, Nearly 600 New Enterprise Customers in Q1 2016

Press Release Jun 21, 2016

JW Player adds nearly 600 new customers in the first quarter of 2016

An Easier Way to Run Spark Jobs on AWS EMR

Blog 1 min read | Jun 16, 2016

At JW Player, we use Spark to explore new data features and run reports that help drive product decisions and improve algorithms. But doing data analysis at the terabyte level is time consuming, especially when having to manually set up AWS Elastic Mapreduce (EMR) clusters. Our code often depends...

JW Player Taps Pablo Calamera as Chief Technology Officer

Press Release Jun 1, 2016

JW Player names Pablo Calamera as CTO.

JW Developers at Empire JS 2016

Blog 1 min read | Jun 1, 2016

Last week, 10 JW Player engineers attended Empire JS to support one of our own, Donato Borrello, who spoke about “The Nitty Gritty of Video Transmuxing in JavaScript,” and learn from other thought leaders in the JavaScript community. This year’s conference opened with the inaugural OSS night, where Rob...

Building The Insights Video Experience

Blog 7 min read | May 27, 2016

For this year’s annual JW Insights Conference, we decided to try something new. Our live streaming and post-event experiences needed to be engaging, intuitive, and elegant. Here’s how we built the live streaming experience and post-event player for JW Insights 2016. Down to the Wire Projects surrounding a scheduled...

Innovations from Playboy and Vice Highlighted at JW Insights

News Room May 13, 2016

This week at JW Insights conference (hosted by JW Player), former Buzzfeed president and current founder of live stream news channel Cheddar, Jonathan Steinberg, proclaimed that a business created yesterday, can’t successfully be created tomorrow. Some might agree, but if any company is out to prove Steinberg wrong, it’s...

JW Platform’s Data-Driven Recommendations & Feeds

Blog 4 min read | May 13, 2016

Franklin Dement, Product Manager for JW Platform’s Data-Driven Recommendations, explains new features as well as best practices for implementation. Why use Data-Driven Recommendations? Launched in November 2015 to a select group of publishers, JW Platform Data-Driven Recommendations: Increase content plays and monetization opportunities where ads are present. Use existing content...

JW Player’s Otten: Amazon Video Direct could boost indie publisher revenues, audience base

News Room May 10, 2016

"We view it as another closed ecosystem," said Dave Otten, CEO and co-founder of JW Player, in an interview with FierceOnlineVideo. He said the enterprise-focused online video platform provider encourages its clients, such as Hearst, to publish not just on their JW Player-based platforms but also to YouTube, Vimeo,...

Adaptive Streaming with HLS in HTML5

Blog 4 min read | Apr 27, 2016

Update: JW Player now offers the highest quality HLS playback across HTML5 desktop and mobile devices! Our market leading HLS support allows you to deliver innovative video experiences for your viewers. Check out all JW Player’s streaming features here. To learn more about the state of HTML5 video and adaptive...

Building a Better Developer Community: DevRelCon Takeaways

Blog 5 min read | Apr 22, 2016

On Saturday, I attended DevRelCon. A one day, single track conference for developer relations managers/ technical evangelists/ developer advocates/ whatever you prefer to call the people who help others be effective users of a particular technology, stack, or product. The event, which brought together 15 speakers, 15 sponsors, and...

JW Player SDK for iOS & Android 2.2 – TV Casting, DVR, CEA-608, Offline Playback

Blog 4 min read | Apr 15, 2016

UPDATE: In 2018, JW Player released the following SDKs for Android 3.0.  The JW Player mobile team has been hard at work to build the top developer-requested features for the JW Player SDK for iOS and Android, which are native video frameworks that enable publishers to stream video in...

JW Player & Wowza Masterclass Webinar Series

Blog 1 min read | Apr 5, 2016

Please join Ryan Jespersen, Scott Kellicker, and myself in a first ever four-part Stream Talk Masterclass webinar series. We will show off real-world examples and demonstrate how to enable, set up, and configure Wowza technology to work seamlessly with JW Player, culminating in a live session at NAB 2016....

Grow Your Audience With Our New JW Player Real-Time Analytics

Blog 4 min read | Mar 28, 2016

In the new JW Player Analytics Dashboard, we’ve changed the way we analyze data in an effort to empower you with the information you need to grow. FEATURE SPOTLIGHT:  Your New ‘Right Now’ view In the fast-paced (and short-attention-span!) publishing world, we know that you are always searching for...

Grow Your Audience With Our New JW Player Real-Time Analytics

Blog 4 min read | Mar 28, 2016

In the new JW Player Analytics Dashboard, we’ve changed the way we analyze data in an effort to empower you with the information you need to grow. FEATURE SPOTLIGHT:  Your New ‘Right Now’ view In the fast-paced (and short-attention-span!) publishing world, we know that you are always searching for...

New Ad Scheduling Tools Provide a Revenue Boost for Long Form Content

Blog 2 min read | Mar 16, 2016

The JW Player product team has just launched a new set of features that make it easier for customers to amplify revenue potential on long form content.  The new Ad Scheduling interface and Ad Tag Manager enables you to quickly create and manage complex ad schedules.  Powered by a...

Design Branded Skins with JW7 Designer Kit

Blog 1 min read | Mar 7, 2016

We’re striving to give not only developers, but designers more tools to make customizing player experiences for JW7 simple and encouraging. Our team is excited to announce the first JW7 Designer Kit, which includes fully editable photoshop layers and shapes that are organized and labeled to match the DOM...

Tasting Table And Newsy Tap Apple’s tvOS To Reach Millennials In Leanback Mode

News Room Mar 3, 2016

Tasting Table uses JW Player as its video player across its owned and operated sites, so when the video platform released an open-source Apple TV App builder this month, the publisher was among its first pilot customers. It worked with JW Player to create a tvOS app within days...

JW Player’s open-source app builder could change the mobile OTT game for smaller providers

News Room Mar 2, 2016

Enterprise online video platform provider JW Player is taking a bold step into the mobile app world. The company launched a new open-source product, Apple TV App Builder, which enables online video providers to create an iOS streaming app with "minimal" time and effort to configure and launch.

Ready to build an app? Here are 3 app makers you need to know about

News Room Mar 1, 2016

Developing an app rarely proves to be a quick, easy endeavor. Fortunately, several companies recently have launched app builders to help developers create innovative offerings for a range of platforms. Here's a closer look at three new app builders that may influence developers worldwide, both now and in the...

What happens when you press play? An overview of the JW Player SDK for Android stack.

Blog 5 min read | Feb 24, 2016

Have you ever thought about what happens when you press play on an Android device? There is a lot of hidden complexity to playing video on your mobile phone that you may not be aware of. In this post I’ll give you a quick tour through the architecture of...

JW Player’s Apple TV Builder App featured in the Platforms + Tech section of Cynopsis Media

News Room Feb 22, 2016

JW Player, best known for its video player, announced the launch of its new Apple TV Builder App. The app, the company says, allows customers to develop customized apps for Apple TV with minimal configuration, no coding, and no extra cost. The cooking-oriented media company Tasting Table was the...

JW Player launches for Apple TV app framework

News Room Feb 20, 2016

The new Apple TV App Builder is designed to allow JW Player customers to develop a customised app for new, fourth generation Apple TV devices with no coding, minimal configuration and no additional cost. This is claimed to be the industry's first free app framework for Apple TV, and...

JW Player launches Apple TV App Builder

News Room Feb 19, 2016

JW Player, the digital and mobile video platform and player, has unveiled its Apple TV App Builder, a new open-source product within the JW platform. The Apple TV App Builder enables JW Player customers to develop a customised app for new Apple TV devices (fourth generation) with no coding,...

Tasting Table launches Apple TV app in 24 hours thanks to JW Player’s new tvOS framework

News Room Feb 18, 2016

Thanks to JW Player’s new tvOS app framework, Tasting Table was able to successfully build and submit an Apple TV app for review in less than 24 hours. JW Player’s new beta open-source product allows content makers on its platform to utilize what they already have created to build...

JW Player Launches Apple TV App Builder, Signs Tasting Table as Pilot Customer

Press Release Feb 18, 2016

JW Player announces its ability to support Apple TV App Builder.

Our JW Player for Apple TV Beta is Beautiful, Easy–and Free

Blog 2 min read | Feb 17, 2016

We’re excited to announce the Beta of our new JW Player for Apple TV app builder. This software enables anyone to easily put their video content on the new Apple TV in a customized app with no coding and minimal configuration. As we mentioned in our previous Apple TV...

Our JW Player for Apple TV Beta is Beautiful, Easy–and Free

Blog 2 min read | Feb 17, 2016

We’re excited to announce the Beta of our new JW Player for Apple TV app builder. This software enables anyone to easily put their video content on the new Apple TV in a customized app with no coding and minimal configuration. As we mentioned in our previous Apple TV...

JW Player Mobile SDKs Now Featuring AVPlayer and ID3 Timed Metadata

Blog 5 min read | Feb 3, 2016

The JW Mobile team is excited to bring you our latest update to the JW Player Mobile SDKs. Version 2.1 of the JW Player SDK for iOS now uses Apple’s AVPlayer as its native media playback engine. Not only does this give iOS developers some valuable features right out...

Life After Flash: Will Producers Move to HLS, DASH, or Both?

News Room Jan 13, 2016

Though HLS only plays natively in the Safari browser on the Mac, most off-the-shelf players, such as JW Player, enable playback either via Flash or JavaScript, so achieving pervasive playback on Windows and Mac browsers is not an issue ... Interestingly, just before this column became due, JW Player’s...

Competition, consolidation, and … Cosmo? A look at OTT’s year to come

News Room Jan 12, 2016

You see a Sports Illustrated, or a GQ or People Magazine. If they decided they wanted to do a service, they could really knock it out of the park" ... The platform for such a service is already available from a number of enterprise-focused vendors such as JW Player.

The 20 Largest Startup Funding Rounds of 2015

News Room Jan 11, 2016

JW Player, the advanced media player, has raised $20M in a Series D round led by Greycroft Partners and support from e.ventures, Cue Ball and Greenspring Associates. CEO Dave Otten has raised $45.6M over 4 rounds to date.

JW Player gets $20M funding boost to expand its online video platform

News Room Jan 6, 2016

JW Player, which built a niche for itself providing an online video platform targeted to enterprises, capped off a year of growth by completing a $20 million Series D funding round led by existing investors including Greycroft Growth, Greenspring Associates, Cueball Capital, and e.ventures. The company plans to use...

JW Player Locks In $20M in Series D Funding to Build Insights Product

News Room Jan 5, 2016

JW Player, the video platform that competes with Brightcove and Ooyala as a service provider for major publishers, has raised $20 million in Series D funding led by its existing investors – Greycroft Growth, Greenspring Associates, Cueball Capital and e.ventures. According to a release, the funding will be used...

JW Player Raises $20M To Expand Its Video Platform

Press Release Jan 5, 2016

JW Player raise $20 million in Series D capital led by the Greycroft Growth fund.

Hive with Tez on EMR

Blog 5 min read | Dec 15, 2015

Over half a billion videos are watched on JW Player video player every day resulting in about 7 billion events a day which generates approximately 1.5 to 2 terabytes of compressed data every day. We, in the data team here at JW Player, have built various batch and real...

JW Player Delivers Premium Video Player Features for the Mass Market with Release 6.11

Press Release Dec 4, 2015

JW Player, a leading online and mobile video platform and player technology company, today announced the release of the latest version of its media player, JW Player 6.11.

JW Player 7.2 New Features

Blog 2 min read | Nov 19, 2015

We’ve been hard at work on JW 7.2 for the past few months. We’ve crushed quite a few bugs and gotten a lot of your feedback via our beta testing program. (Check our release notes for full details!) Today, we’re happy to announce that 7.2 is publicly available for...

How JW Player does Video Player Testing with QA Automation Tools

Blog 7 min read | Nov 18, 2015

The major challenge with automated integration testing for a web player via browser automation tools is that these tools better serve the purposes of web applications such as e-commerce sites, single page applications, and social networks. How do you take a product like JW Player which is embedded on over...

Calling all Robots: JW Player SDK for Android 2.0!

Blog 3 min read | Nov 17, 2015

Today we are releasing a major update to our JW Player SDK for Android. We completely rewrote the SDK to make it easier than ever for developers to add world-class media playback to any Android app. (Don’t worry though–we’ve provided detailed documentation of the API changes and code examples,...

JW Player Increases Hosting Volume Tenfold For Premium Customers

Press Release Nov 10, 2015

NEW YORK – Nov. 10, 2015 – JW Player, a leading digital and mobile video platform and player company, has updated its premium model to significantly increa

Apple TV & JW Player

Blog 4 min read | Oct 29, 2015

This week, Apple started taking pre-orders for the new Apple TV. Previously, the devices had only been available to developers. Shortly after the Apple TV announcement in September, I received my developer device from Apple. Like most people, I have been very impressed with the device and development environment,...

JW Player Expands Leadership Team with Top Tech Talent

Press Release Oct 20, 2015

Brent Wood, Formerly Head of Consumer Web and Mobile Engineering at Bloomberg, Joins Leading Video Technology Company as Chief Technology Officer; Rick Okin Joins as Head of Data Engineering

JW Player is now a Certified Publishing Partner by Google

Blog 1 min read | Oct 15, 2015

Let’s get down to business: We know what it takes to excel with Google publishing solutions As one of Google’s Certified Publishing Partners, JW Player can help your business thrive. Google selected us for this program based on our proven expertise in DoubleClick AdExchange and DoubleClick for Publishers Small Business....

Only 10% of ads are delivered in a mobile-compatible format

News Room Oct 14, 2015

JW Player has released its latest Trends in Online Video report, focusing on the viewing habits of 1 Billion unique global viewers. Key findings include: Only 10% of advertisements are delivered in a mobile-compatible format despite 30% of viewers using mobile devices to consume video. Ad-blocking technology usage continues...

Mobile Marketing Is Falling Under Viewing Trends

News Room Oct 13, 2015

According to recent research findings from JW Player, only 10 percent of all ads are mobile marketing compatible, which has – according to the report on the results – revealed that advertisers are greatly missing out on a highly engaged target audience that is considerable in size.

Adblock Rates 10% to 30% Globally, Finds JW Player Report

News Room Oct 12, 2015

How common are ad-blockers? In a report that analyzes data collected through July, video player company JW Player says between 10 and 30 percent of people use them in different countries. Users turn to them to take back control over their online video experiences and because they're disturbed by...

Designing for JW7

Blog 4 min read | Oct 12, 2015

  With the release of JW7, we had an exciting opportunity to leverage our new skinning model for a new skin design as well as to reassess the user experience of the player overall. Here I’ll recap the creative process that led to the new “seven” skin and what’s...

Mobile Advertising Lags Mobile Viewing

News Room Oct 9, 2015

While the market has solidified in many ways, the most strategic video standards have still not been adopted widely in the industry, especially by advertisers. We hope our Trends in Online Video Report helps to support the need for greater HTML5 adoption in order to reach viewers on mobile...

Report: Just 10% of Video Ads Are Mobile-Compatible

News Room Oct 8, 2015

A new report from JW Player finds that 36% of viewing is done on mobile devices (30% on smartphones and 6% on tablets). Despite this, JW found that just 10% of video ads are delivered in an HTML5 mobile-compatible format. JW believes the key issue is that 60% of...

New JW Player “Trends in Online Video Report” Highlights Slow Mobile Video Ad Growth and Ad Blocking Proliferation

Press Release Oct 8, 2015

Data From Over One Billion Global Video Viewers Found Only 10 Percent of Video Ads to be Mobile Compatible, Lagging Behind Increasing Mobile Video Consumption

Flash Throttling: Improving the Experience

Blog 2 min read | Oct 7, 2015

There has been much ado in the news lately about Chrome and its active pausing of smaller Flash-based content. A recent post regarding this behavior was published when our VPAID 2.0 support was launched. We’re now happy to report that our latest release, JW Player 7.1.4, goes a step further....

The Streaming Media 100: The One Hundred Companies That Matter Most in Online Video in 2015

News Room Oct 6, 2015

The fifth annual Streaming Media 100—our yearly list of the most interesting, important, and influential companies in online video— shows an industry that’s come into its own, one that some might even say has reached maturity. Only three companies—Akamai, Google, and JW Player—scored a perfect five from every judge.

How to Win With In-Game Advertising

News Room Sep 29, 2015

With the rise of freemium games, studios have had to get creative in order to turn a profit and continue to produce high-quality gaming content. In-game ads have become prolific, with regular gamers having acclimated to brief interruptions with stagnant visual ads. This begs the question: are gaming studios...

Project Everyone Taps Video Industry Leader JW Player as Global Digital Audio Technology Provider

Press Release Sep 25, 2015

Worldwide initiative will leverage JW Player's high quality audio capabilities and massive footprint to spread UN Global Goals to seven billion people in s

The New JW Player Video Caption Editor

Blog 4 min read | Sep 24, 2015

  With nearly 15 billion plays each month globally, JW Player understands that our customers’ wide-ranging, diverse audiences are key to any successes in the ever-expanding world of online video. In some industries, especially for our customers in the public sector, video captions are even the law. Whether for...

Fast String Matching for Analytics Quality at JW Player

Blog 17 min read | Sep 23, 2015

At JW Player our analytics pipeline currently receives 4M pings per minute at peak times, providing the basis for insights to the publishers on our dashboards. Recently we have moved some of our offline classification processes to the beginning of our real-time and batch pipelines, which required us to...

Global Providers in Over-The-Top Video Playback Team to Offer Premium Video Services

News Room Sep 18, 2015

AllDigital for Video Platforms gives content owners and publishers automated workflows to upload more than 300 professional video CODECs at industry-leading speeds. While uploading videos, the system analyzes the media to optimize it for global delivery across the Level 3 network with playback via the latest generation of the...

JW Player Spearheads Support of VPAID 2.0

Press Release Sep 17, 2015

World’s Largest Open Video Ecosystem Counters Google Chrome’s “Flash-Pocalypse” To Provide Customers with Uninterrupted Video Monetization

Greycroft Co-Founder Ian Sigalow’s Insight into the Software Industry

Blog 1 min read | Sep 17, 2015

Thanks to our friend and investor Ian Sigalow, Co-Founder and Partner of Greycroft, for the excellent mention of JW Player in his recent blog post, titled, “The Great Deflation”. He shares the story of JW Player’s origins and growth, and discusses how its unique data set will help to...

VPAID 2.0 Now Available in JW Player 7.1

Blog 3 min read | Sep 16, 2015

JW Player 7 now supports VPAID 2.0, the IAB standard that allows interactive video ad units to play in HTML5 without the use of Flash. VPAID 2.0 allows a video player to render a JavaScript creative provided within a VAST tag. These JavaScript creatives add interactive elements, allowing the...

VPAID 2.0 Now Available in JW Player 7.1

Blog 3 min read | Sep 16, 2015

JW Player 7 now supports VPAID 2.0, the IAB standard that allows interactive video ad units to play in HTML5 without the use of Flash. VPAID 2.0 allows a video player to render a JavaScript creative provided within a VAST tag. These JavaScript creatives add interactive elements, allowing the...

JW Player teams with Vualto for DRM

News Room Sep 11, 2015

Video player provider JW Player has teamed up with content delivery specialist Vualto to make Vualto’s digital rights management technology available to JW Player’s video publisher customers. Vualto’s technology will be made available as part of its enterprise-level solution to enable JW Player's customers to offer DRM-protected premium content...

JW Player and Vualto Partner to Provide Premier DRM Options to Billions of Videos Viewed Each Month

Press Release Sep 11, 2015

Partnership gives JW Player customers a simple and streamlined way to protect valuable video content across all web browsers

CSS 3 & JW7 – A Skinning Introduction

Blog 5 min read | Sep 8, 2015

In this article, we’ll explore the basics behind CSS and why JW Player chose CSS for its new skinning model. In addition, we’ll also explore some interesting modifications that can be done to the player’s skins. In the early days of the web, HTML pages were cold, sad places....

Google IMA & MPEG-DASH in JW Player SDK for Android & iOS

Blog 2 min read | Sep 3, 2015

The JW Player mobile team is excited to bring you the latest features for building a native iOS or Android video player in your apps and monetizing your content. Our newest releases have focused on adding features for advertising, including Google IMA, and adding streaming support for MPEG-DASH. Please...

Horizontal, Vertical, Square? Why Every Shape Has a Place in Your Video Strategy

News Room Sep 1, 2015

From King David to the Karate Kid, everyone loves a good underdog story. Long dismissed by purists, the vertical format (aka “portrait” orientation) is going mainstream and marking a major shift in the evolution of online video on mobile. It’s already creating waves in the industry: this week Instagram...

How Chrome Power Saving will Affect JW Player

Blog 4 min read | Aug 21, 2015

The developer teams from Chrome and Firefox1 have announced core changes to how they will handle Flash applications. Despite being an HTML5-first video player, these changes can affect video playback through JW Player. The announcements indicate that the browser itself will decide whether or not a Flash application is...

JW Player 7 Released, With DASH Support and Speed Improvements

News Room Aug 13, 2015

Version 7 of the popular player includes MPEG-DASH support, completely rewritten code that loads 35 percent faster than the previous version, and CSS skinning. "We're the first to deploy MPEG-DASH," says Jeroen Wijering, company co-founder. "We're the first one to put it in the market as technology to buy...

Mobile-Optimized JW Player 7 Launches as World’s Fastest Online Video Player

Press Release Aug 13, 2015

The industry's most advanced player technology improves performance on every screen and offers Quality of Experience analytics for publishers

Introducing JW Player 7

Blog 4 min read | Aug 10, 2015

I would like to introduce JW Player 7 — our fastest, smartest, and most customizable player yet. JW7 was reengineered from the core API to the visual interface to provide the best online video experience no matter what device, browser, and rendering mode is used to play your content....

JW Player reduces Pro online video player pricing — to free

News Room Jul 30, 2015

"We relentlessly strive to provide the most advanced feature set at the lowest economic cost to our customers," said Dave Otten, CEO of JW Player. "Moving the Pro edition to free is another example of our commitment to this longstanding mission. We believe that every publisher in the world...

JW Player Makes the Pro Edition of Its Flagship Online Video Player Free

Press Release Jul 29, 2015

Offers Enhanced Functionality To Publishers Using the World's Fastest Video Player For No Additional Cost

LongTail Video Announces Expanded Advertising Support For Mobile

Press Release Jul 21, 2015

LongTail Video (www.longtailvideo.com), the leading provider of affordable, self-serve video solutions for web publishers, today announced expanded advertising support for mobile within the popular JW Player. 

Empowering Our Publishers with a New Dashboard

Blog 2 min read | Jul 21, 2015

If you are not purely a JW Player API user, you are managing your JW Player experience using our publisher dashboard.  Our latest version of the dashboard has been completely redesigned and rebuilt from the ground up, using a modern technology stack that allows us to create an excellent...

JW Player Hits Record H1 2015 Sales Growth

Press Release Jul 15, 2015

The world's most widely distributed digital and mobile video solution further expands global footprint

Autoplay Shouldn’t Rule Online Video

News Room Jul 6, 2015

With Twitter following in Facebook’s wake with its recent launch of autoplaying video, autoplay has taken the crown as online media’s hot new fad. In fact, using autoplay results in significantly more impressions and, correspondingly, increased ad revenue. It’s easy to see why it’s becoming so popular with publishers...

JW at Scale: Or How I Learned to Stop Worrying and Love Skew

Blog 11 min read | Jun 29, 2015

JW Player introduced analytics as a major feature with JW6 in 2012. This allowed us to offer publishers insights into who was watching their content, including device, geo and video data. Adoption of JW6 exploded over the next 3 years, challenging us to keep up with the rapidly increasing...

The Video Industry Still Needs To Solve The Mobile Challenge

News Room Jun 24, 2015

Despite all the advances in online video in recent years, most publishers' approach to mobile video continues to fail. These challenges were discussed last month in JW Player's second annual JW INSIGHTS conference, which brought together video experts, influencers and partners from companies including Google, Popsugar and Verizon to...

Improving HLS on Android – JW Player SDK for Android 1.2 Released

Blog 2 min read | Jun 18, 2015

Today we are releasing version 1.2 of the JW Player SDK for Android. This version focuses on improvements in performance, flexibility, stability, and adds the following features: Faster HLS Video Startup. 5x faster adaptive HLS video startup with minimal buffering. Improved HLS playback performance. Second-precise seeking Improved support for...

Geo-Blocking on JW Platform

Blog 1 min read | Jun 18, 2015

  JW Player now offers geographic content restriction (geo-blocking) for videos hosted on JW Platform. This allows JW Platform users to control where their content is accessible. Users can choose to allow only a specific list of countries or to block a list of countries and allow all others....

Why Casting Is The Smart Alternative to Clunky, Complex TV Apps

News Room Jun 3, 2015

Apps are everywhere. Today, native mobile apps (in contrast to browser-based web apps) offer a number of advantages to brands as well as consumers, many developers and device makers seem to think the app model can simply be cloned in other industries with the same success. They're wrong. John...

New Google Interactive Media Ads (IMA) Support

Blog 2 min read | Jun 1, 2015

  Today we updated our Google Interactive Media Ads (IMA) SDK integration to provide the SDK’s complete suite of functionality. This adds new features not previously supported, makes old mechanisms easier, removes inconsistencies, and ultimately aims to provide the best experience possible with Google’s ad monetization tools. Here are...

JW Insights 2015 Experts Agree: Publishers Have Ineffective Approach to Mobile Video

Press Release May 29, 2015

JW Player’s annual JW INSIGHTS conference brought together experts from top video publishers and industry-leading technology companies to examine the online video space.

Verizon, Google Debate The Future Of Video ‘Pipes,’ Facebook’s Growing Front

News Room May 20, 2015

What’s the future of content distribution and monetization, particularly as major players like Facebook, Google and Verizon make strategic moves to capture more share in mobile video? This was the dominant theme at JW Player's JW INSIGHTS conference Tuesday in New York, where a group of execs from Google...

Platform Updates! Content Sunrise, Cloud-hosted Libraries and More

Blog 2 min read | May 12, 2015

  Over the past few months, we’ve been hard at work updating JW Platform to improve flexibility and control for publishers. We’ve released cloud-hosted libraries, ad tag waterfalling, additional player configurations, .json feeds for your content, and straightforward, powerful scheduling capability with content sunrise for JW Platform users. New...

Creating a Consistent Branded Interface When Using JW Player

News Room May 8, 2015

Attendees at the recent Streaming Media West conference got detailed instruction in using the JW Player video player thanks to Streaming Media contributor Robert Reinhardt. As part of his session, Reinhardt showed how to create a custom branded skin with JW Player, and also explained why that's important.

JW Player Opens Submissions for Filmmaker Awards at JW Insights 2015

Press Release May 7, 2015

JW Player officially calls for young filmmakers in the greater NYC-area to submit short videos for consideration for The JW Player Filmmaker Awards

JW Player SDK for Android 1.1 Released

Blog 1 min read | May 7, 2015

Today we are releasing our first major update to the JW Player SDK for Android. This release adds three important features: Closed captions. Media presentations can be accompanied by closed captions in SRT format. This includes support for multi-language captions (i.e., enabling the user to select from a menu...

JW Player Announces JW INSIGHTS 2015

Press Release Apr 23, 2015

JW revealed an A-list group of brands planning to participate in JW INSIGHTS 2015, the second annual conference being held in New York City on May 19, 2015

Syndicaster and JW Player Partner to Deliver Best-in-Class Video Services Platform

Press Release Apr 14, 2015

Syndicaster and JW Player today announce the integration of JW Player into the Syndicaster Video Services platform to serve as the default video player

The State of HTML5 Video: Here’s What You Need to Know Now

News Room Apr 8, 2015

Do brand marketers need to know about HTML5 video? Only if they care about having their videos viewable by every potential customer on every device. The Apple iPad was released five years ago, and video player company JW Player chose this occasion to update its State of HTML5 Video...

The State of HTML5 on the Fifth Anniversary of the iPad

Blog 3 min read | Apr 7, 2015

For fans of HTML5, the release of the iPad, five years ago, was big news. The much-hyped device was not compatible with the popular multimedia platform Flash, a choice Apple doubled down on a few weeks later when Steve Jobs published his now famous “Thoughts on Flash”. Five years...

JW Player Debuts SDK for iOS Devices, JW Player Version 6.12

News Room Mar 31, 2015

Video platform company JW Player announced this morning the launch of its iOS SDK (software development kit). With the SDK, publishers can add JW Player abilities to their native iOS apps, including video playback and video ad insertion. The company notes that publishers can control the user experience as...

JW Player Expands Mobile Offering with Launch of iOS SDK

Press Release Mar 31, 2015

JW Player today released the first version of their JW Player SDK for iOS, expanding their comprehensive mobile strategy and enabling publishers to make their video content accessible on all mobile platforms

Announcing JW Player SDK for iOS

Blog 2 min read | Mar 31, 2015

Today we are releasing the first version of our JW Player SDK for iOS. This software developer kit (SDK) enables publishers to easily build the JW Player video playback and advertising features they love directly into native iOS apps. This announcement follows closely on the release of our JW...

JW Player and Microsoft Team Up to Help Content Owners Protect Their IP

News Room Mar 13, 2015

The latest version of the JW Player aims to improve an issue that many digital video publishers, networks, and brands currently face: content and IP protection. The release, dubbed version 6.12, includes a partnership with Microsoft to provide additional IP security functions via the software giant’s Microsoft Azure Media...

JW Player Announces Integration with WordPress.com VIP

Press Release Feb 17, 2015

JW Player plugin for WordPress.com VIP allows publishers to stream, publish, and monetize video with the JW Player through a simple one-click activation

JW Player Brings Its Video Player To Android Apps

News Room Feb 11, 2015

JW Player, the streaming video company that (in the words of its president Chris Mahl) helps online publishers find "life after YouTube, or life beyond YouTube," has made a big move onto mobile with the general release of its Android SDK. CEO Dave Otten characterized the Android launch as...

JW Player Surpasses 1 Billion Unique Monthly Viewers and Posts Exponential 2014 Revenue and Customer Growth

Press Release Feb 11, 2015

Over 1 billion unique monthly viewers watched video on the JW Player during December, marking the first time the company has surpassed the billion viewer milestone in a single month

JW Player Furthers Mobile Strategy with General Availability of Android SDK

Press Release Feb 11, 2015

The JW Player SDK for Android is available on an annual licensing basis, giving publishers increased flexibility to create whatever video content they want, monetize it and build it into any app, without being locked into JW Player-hosted content

Announcing the General Release of the JW Player SDK for Android

Blog 3 min read | Feb 2, 2015

We’re pleased to announce the general availability release of our JW Player SDK for Android. This software developer kit (SDK) enables publishers to easily build JW Player video and advertising features they love into native Android apps. Cisco predicts that by 2018, two-thirds of the world’s mobile data traffic...

Announcing JW Player for WordPress.com VIP

Blog 2 min read | Jan 7, 2015

JW Player is excited to announce a partnership with WordPress.com VIP and the release of the JW Player for WordPress.com VIP plugin. WordPress.com VIP Enterprise customers now have full access to the power of JW Player and JW Platform with the push of a button. JW Player for WordPress.com...

Amazon’s Kindle Fire, Samsung’s Galaxy top preferred video streaming devices, Adobe says

News Room Dec 16, 2014

Adobe Digital Index’s Q3 benchmark report revealed that two tablet-size devices–Amazon’s Kindle Fire and Samsung Galaxy–are grabbing a huge share of video viewing rates. This is interesting in light of quarterly index report from JW Player showing that its streaming clients’ users watch video on tablets more than on...

JW Player reports rapid online video growth

News Room Dec 14, 2014

JW Player is an increasingly popular online video player. “With 80 per cent of end users coming from outside the United States, our data represents a truly global audience, and we’re proud to showcase the growth of our network and share these insights on the online video industry as...

Europeans highest video watchers

News Room Dec 12, 2014

According to findings from online and mobile video platform and player technology specialist JW Player, one in seven people on the planet and one in three people in the US and Europe watch online video content delivered by it each month.

A Private Label YouTube Shows The Power Of Data Monetization

News Room Dec 11, 2014

JW Player provides a clear example of how to monetize a data asset.

JW Player Releases First Quarterly “Trends in Online Video Report”

Press Release Dec 11, 2014

The report highlights JW Player’s recent dramatic growth and analyzes video streaming and consumption habits across devices, platforms and geographies within its network of connected players

JW Player Releases First “Trends in Online Video” Report

Blog 3 min read | Dec 11, 2014

Today we released our first quarterly JW Trends in Online Video report, which looks at the state of online video across six continents. Data reviewed includes findings for trends across our global network of video publishers and aggregate growth relative to large scale online video services. The report highlights...

JW Player Releases 6.11 Update, Focuses on HLS Performance

News Room Dec 4, 2014

JW Player announced the release of the 6.11 version of its eponymous media player today. The biggest improvements this time are to HTTP Live Streaming (HLS) features, which include multiple audio track support and embedded WebVTT captions.

Introducing JW Player 6.11 – Industry Leading HLS

Blog 4 min read | Dec 4, 2014

Premium HLS Streaming Everywhere JW Player 6.11 is now available across all of our platforms. This release dramatically improves HLS functionality and supports new features from Apple’s latest specification. With 6.11, any site that uses JW Player gains access to premium video player functionality typically only available from services...

Shop Small and Save Big With JW Player

Blog 2 min read | Nov 18, 2014

As Small Business Saturday approaches, we would like to show our support for small businesses with a special promotion on our pro and premium player editions! These products offer streaming, branding, and analytics to help your business optimize video marketing.   JW Player understands small business owners’ most pressing...

JW Player Will Be Presenting at Streaming Media West 2014

Blog 1 min read | Nov 10, 2014

JW Player’s VP of Devices, John Luther, will be presenting at Streaming Media West next week! John will be a speaker on the panel “Replacing Flash: Adaptive Streaming and DRM in HTML5” on Tuesday (11/18th) from 2:45-3:30pm. John will discuss the emerging role of MPEG DASH and the W3C...

Dish Network Could Drop CNN From Lineup For Good

News Room Nov 5, 2014

As part of a strategic move to manage costs and adapt to changes in audience behavior, Dish Network is preparing to remove a number of channels, including CNN, from its offering. JW Player’s CEO, Dave Otten, weighed in on this growing trend, “It used to be that the TV...

Womensforum.com Partners With JW Player To Offer First-Of-Its-Kind Premium Digital Video Ad Platform

Press Release Nov 5, 2014

Womensforum.com, a longtime leader in the online women’s lifestyle space, has teamed up with JW Player to upgrade its WomensForumTV platform

Guess Who’s Leading The Online Video Revolution?

News Room Oct 16, 2014

JW Player is named as one of the 8 interesting companies to watch as one of the great new infrastructure companies flocking to video’s modern-day Gold Rush to mine for online video riches.

JW Player Launches Android SDK Public Beta

News Room Oct 8, 2014

We’re pleased to announce the Public Beta release of our JW Player SDK for Android. This software developer kit (SDK) enables publishers to easily build the JW Player video and advertising features they love into native Android apps.

JW Player Launches Android SDK Public Beta

Blog 3 min read | Oct 8, 2014

We’re pleased to announce the Public Beta release of our JW Player SDK for Android. This software developer kit (SDK) enables publishers to easily build the JW Player video and advertising features they love into native Android apps. Cisco predicts that by 2018, two-thirds of the world’s mobile data traffic...

JW Player: A Game Changer

News Room Oct 2, 2014

When Maker Studios was sold to Disney for a record $900 million (if the final payout holds), the gauntlet finally was thrown down on how much investors and media giants would be willing to spend on multichannel networks, some of the newest disruptors in the online video space. There...

Why YouTube isn’t enough for publishers

News Room Sep 23, 2014

YouTube is the proverbial 800-pound gorilla of the video world, but a crop of specialist video tech providers are carving out lucrative niches by giving publishers the tools they need to capture their share of the fast-growing video ad market. Just last week, venture capitalists plowed $20 million into...

With $20M, JW Player wants video publishers to look past YouTube

News Room Sep 17, 2014

Video startup JW Player has raised a fresh $20 million round of funding to grow beyond its status as one of the most used non-YouTube video players. It’s a SaaS video platform, and it powers one of the largest open-source video players available, so the chances are pretty good...

JW Player Secures $20 Million in Series C Funding

Press Release Sep 17, 2014

JW Player announced today that it has completed a $20 million Series C financing round. It was led by Greycroft Growth and Greenspring Associates

JW Player Supports Net Neutrality

Blog 1 min read | Sep 10, 2014

You might have noticed a “spinning logo” banner on the JW Player Labs site today. We are participating in the 2014 Internet Slowdown. The banner will only be shown today, and only once to each site visitor. We aren’t actually slowing down our site or software. The Slowdown is...

Meet JW Player at the 2014 IBC Conference!

Blog 1 min read | Sep 10, 2014

Update: JW7 is now available. Check it out here. Come meet our very own Jeroen Wijering at the 2014 IBC Conference in Amsterdam from September 13th-14th. IBC is the global meeting place for everyone engaged in creating, managing and delivering the future of electronic media and entertainment technology. Jeroen...

Nerdist Ditches YouTube to Promote Weird Al Video

News Room Sep 5, 2014

YouTube is often synonymous with video marketing. But when silly songwriter Weird Al Yankovic asked multi-platform content creator Nerdist Industries to help produce a music video for his new album release, the brand decided to go against the grain and rely on its own Web video player. Instead of...

JW Player Releases Version 6.10, Helps Publishers Monetize Video

News Room Aug 28, 2014

Ad tag waterfalling becomes much less complex in this version, and publishers gain more precise ad scheduling. The improvements are coming fast for JW Player. Last month the company released version 6.9 of its player, adding Chromecast support for the desktop. Now, it’s released version 6.10, which should be...

Introducing JW Player 6.10

Blog 4 min read | Aug 27, 2014

Native VAST Ad Tag Waterfalling, Expanded Ad Scheduling, Chromecast Update JW Player 6.10 is now available across all of our platforms. This release adds simplified and more powerful advertising capabilities along with expanded functionality for Google Chromecast. Improved Advertising Capabilities As video advertising continues to rapidly grow in popularity, we...

Building Interactive HTML5 Videos

News Room Aug 26, 2014

The HTML5 element makes embedding videos into your site as easy as embedding images. And since all major browsers support since 2011, it’s also the most reliable way to get your moving pictures seen by people.

SnagFilms, RiffTrax, and Baeblemusic add Chromecast support via JW Player

News Room Aug 21, 2014

JW Player, a company that has developed an HTML5-based video player, has announced that a number of content providers that use its software are now able to stream their clips on Google’s Chromecast HDMI dongle.

SnagFilms, RiffTrax, and Baeblemusic Bring Content to the Big Screen

Press Release Aug 21, 2014

Baeblemusic, SnagFilms, and RiffTrax are using JW Player with Chromecast integration, enabling users to interact with their content through their tv sets

JW Player Customers Go Live with Chromecast

Blog 4 min read | Aug 21, 2014

As the new kid (CTO that is) on the block, I’m excited to share that a number of our customers including Baeblemusic, SnagFilms, and RiffTrax have gone live using JW Player’s Chromecast integration for their video player deployments, enabling users to interact with their content on the big screen....

Top 3 Tips to Create More Engaging Video Content

News Room Aug 15, 2014

What can brands new to the video space take away from the interest in clips like those from Weird Al? The massive scale that the “Tacky” video accomplished shows that independent video content publishing, particularly the “viral video” phenomenon, without YouTube is possible, and enables publishers to take more...

JW Player Scales Weird Al Yankovic’s “Tacky” Nerdist Video to the Top of the Charts

News Room Jul 31, 2014

JW Player, a leader in online and mobile video, today announced that its advanced online video platform powered Weird Al Yankovic’s “Tacky” video on Nerdist. JW Player was used for the launch of the first video in the series of Weird Al Yankovic’s eight videos, with exclusive video content...

JW Player Scales Weird Al Yankovic’s “Tacky” Nerdist Video to the Top of the Charts

Press Release Jul 31, 2014

JW Player announced that its advanced online video platform powered Weird Al Yankovic’s “Tacky” video on Nerdist. JW Player was used for the launch of the first video in the series

Designing a Better World: Seamless Technology

Blog 1 min read | Jul 25, 2014

JW to speak at UX Panel Jeroen Wijering, the creator of JW Player will be part of a panel discussion this Tuesday at the Meetup.com headquarters, and he will be discussing the evolving concept of “seamless technology”. Jeroen will be joined by Will McLeod of Keen Home, Daniel Klainbaum...

JW Player for the web has added support for Google Chromecast!

News Room Jul 23, 2014

This is great news. JW Player is one of the most popular third party video player for embedded content. They have just added support for the Google Chromecast platform in the latest update.

JW Player updated to version 6.9, brings Chromecast support to millions of sites

News Room Jul 22, 2014

In April of this year, it was announced that JW Player would soon be adding support for the Chromecast, and today the feature finally went live for everyone. For those unfamiliar, the JW Player platform powers a variety of popular websites including ESPN and millions of others. With today’s...

JW Player Jumps to the Big Screen, Boosts HD Streaming, and Enhances Accessibility with Version 6.9

Press Release Jul 22, 2014

Google Chromecast Support, HLS 1080p Encrypted Streaming, and Keyboard Controls are Key New Features in the Latest Version of the Leading Video Player on the Internet

Introducing JW Player 6.9

Blog 4 min read | Jul 22, 2014

Keyboard Controls, HD 1080p Encrypted HLS, and Casting Last week we finished pushing out the latest version of JW Player to all of our platforms. The JW Player 6.9 release adds major updates in three areas of the player; keyboard accessibility, HLS streaming, and the ability to play content...

JW Player is Moving to GitHub

Blog 2 min read | Jul 9, 2014

Those of you who’ve followed along with our open-source repository have probably noticed an unusual quiet spell on our check-ins the past couple of months. Rest assured, we haven’t been idle! Instead, we’ve been busy moving our code from Subversion over to a new repository in GitHub. We did...

Premium HTML5 Video Coming to a Browser Near You

Blog 3 min read | Jul 2, 2014

With the recent announcements from Apple/Netflix and Mozilla, all modern desktop browsers will soon support the proposed HTML Encrypted Media Extensions (EME) standard. EME provides a standardized approach for playing encrypted content in HTML5. One application of encrypted video is the enforcement of Digital Rights Management (DRM) on paid...

JW Player Hires Innovators from Google, Salesforce and Apple to Expand Leadership in Digital Video

News Room Jun 26, 2014

JW Player, a leader in online and mobile video, today announced that it has added key industry pioneers to its executive team to further drive innovation and growth in the company’s video technology solutions. Eric Hoffert has been named Chief Technology Officer and Executive Vice President, Product, and John...

JW Player Hires Innovators from Google, Salesforce and Apple to Expand Leadership in Digital Video

Press Release Jun 26, 2014

Eric Hoffert has been named Chief Technology Officer and Executive Vice President, Product, and John Luther joins JW Player as Vice President, Devices

Introducing JW Labs: Our Hub For Video Innovation

Blog 1 min read | Jun 19, 2014

JW Player pioneered internet video as the world’s first open source video player. Today, we’re innovating for the future with technical and business thought leadership. We are excited to announce the launch of JW Labs, which will house JW Player’s technical ideas, original research, and future roadmap. Take a...

JW Insights Conference Highlights and Video On Demand

Blog 2 min read | Jun 17, 2014

Thanks to everyone who attended the JW Insights conference in New York City at the end of May – we’re thrilled that thousands of our customers attended both live and virtually! JW Insights was the first event we’ve ever hosted, bringing JW Player customers together with thought leaders and...

Online Video Pioneers Join JW Player Team

Blog 2 min read | Jun 5, 2014

The JW Player team has just added two online video technology innovators to its roster! Eric Hoffert, co-founder of QuickTime, is now our Chief Technology Officer and John Luther, Google Chrome Media product manager, is now our Vice President of Devices. The combined brainpower and experience of these two...

JW Insights Conference 2014 for Online Video Innovation & Thought Leadership

Blog 1 min read | May 16, 2014

On May 30th 2014, we will bring JW Player customers together with thought leaders and influencers in online and mobile video technology at our first ever conference! You can join thousands of JW Player users around the world at our JW Insights 2014 conference – come in person to...

Introducing Our Brand New Support Site!

Blog 1 min read | May 12, 2014

We’re pleased to announce the launch of our new support site! support.jwplayer.com features lots of cool new tools to assist with your questions and troubleshooting. Let’s take a quick tour and go over some of the more interesting changes: 1) Integrated Article/Question & Answer Search Previously, when searching through...

Free Webinar: The State of HTML 5 Video

Blog 1 min read | Apr 9, 2014

On Wednesday 16 April at 2pm EST, we hosted a free webinar on the State of HTML5 Video. Jeroen Wijering was joined by Sam Dutton of Google Chrome and Mark Robertson of ReelSEO to provide insights, present demos and answer your questions on HTML5 video. Webinar Contents As both...

Optimize Your YouTube Content for a Multi-Channel Strategy

News Room Apr 8, 2014

For years an online strategy meeting went something like, “we really need to tap into those younger demographics online, let’s put together a YouTube channel and start marketing to them.” Later it became, “OK, we have a YouTube channel but we should do some online video advertising, on YouTube.”...

JW Player Introduces Support for Google Chromecast

Press Release Apr 3, 2014

JW Player launches support for Google Chromecast

JW Player to Support Chromecast, Opening Living Room for Thousands of Content Providers

News Room Apr 3, 2014

The march of content providers into the living room is getting yet another boost as JW Player, whose video solution is used by thousands of content providers, will support Chromecast. JW Player’s CEO Dave Otten and creator Jeroen Wijering told me yesterday that the beta is underway with 5...

Chromecast & the Future Of Web TV

Blog 6 min read | Mar 18, 2014

In this post, we’ll discuss the state of Web TV today and some thoughts on how & why Google’s Chromecast will boost its adoption. Named Gadget of the Year by Time Magazine, this cool little dongle plays internet video on your TV for just $35. Moreover though, it provides...

VAST 3 and VMAP 1 – Supporting New Standards in Video Ads

Blog 4 min read | Feb 26, 2014

JW Player Ads Edition now supports the IAB’s VAST 3.0 and Video Multiple Ad Playlist 1.0 (VMAP 1.0) video ads standards. Each of these new specifications bring an array of new features and functionality that was not present in VAST 2.0. The updates aim to enhance the video advertising...

Implementing FCC Closed Captioning Requirements

Blog 5 min read | Jan 30, 2014

As of January 1, 2014 the FCC requires programs on live US television to include closed captioning when they are re-shown on the Internet. Additional requirements include a set of enhancements to make captions more accessible to a variety of needs. The FCC has adopted these requirements based off...

Android Fragmentation 101 for Video Publishers

Blog 4 min read | Jan 13, 2014

We all know Android fragmentation is a big deal: tech journalists love to write about it. But how does this situation actually impact web video? In this post, we’ll check out some forks in the road and how to smooth video playback on Android. Platform Versions The biggest checkbox...

2013: Year End Review

Blog 2 min read | Jan 8, 2014

With 2014 in full swing, I thought it would be a good time to reflect on the last twelve months for JW Player and look forward to what we believe will be an exciting year. For JW Player, 2013 was a transformative year. Adoption of our products continued to...

JW Player Pro Skins Redesigned

Blog 1 min read | Dec 17, 2013

Today, we are proud to announce the freshly redesigned JW Player Pro Skins. JW Player has always offered customers the ability to create unique player skins, while also including more packaged skins than any other video player. These skins are used by many websites as an out-of-the-box solution for...

The State of HTML5 Video: Fullscreen & WebVTT Advance

Blog 3 min read | Dec 11, 2013

We just pushed our 8th version of the State of HTML5 Video Report, hitting 2 years of coverage for this exciting tech. In this post, I’ll provide some highlights of the progress made, plus work that’s still to come. Market Share Changes 80% of the market supports HTML5 There...

Analyze this! – How to use JW Player’s API with Google Analytics

Blog 3 min read | Nov 21, 2013

In this age of information, analytics are king. Content providers like to know how their products are being used and when people are using specific features. It comes as no surprise that many providers want to know how their videos are being watched so they can improve the viewing...

Video Ad Technology

Blog 3 min read | Nov 13, 2013

As more overall video consumption moves online, Video advertising has experienced significant growth over the past several years.  The Interactive Advertising Bureau’s (IAB) annual Internet Advertising Revenue Report (U.S.) has shown an annual growth rate (CAGR) of more than 30% per year since 2007.  PricewaterhouseCoopers’ “Global Media Outlook” supports...

Interfacing with Video on Mobile Browsers

Blog 7 min read | Oct 30, 2013

Whether you’re watching an episode of your favorite TV show, or wanting to see your best friend’s kid, cat, or dog roll around on the floor, videos are a significant part of browsing the web. With the growing availability of portable devices that conveniently fit into palms, pockets, and...

Longtail Video Changes its name to JW Player

Press Release Oct 24, 2013

LongTail Video, the leading provider of video solutions for web publishers, today announced that it will change its name and rebrand to JW Player

Introducing Our New, Old Name: JW Player

Blog 5 min read | Oct 23, 2013

Today, we have exciting news to share with our community. After months of hard work, we are officially changing our company name from LongTail Video to JW Player. We are absolutely thrilled to make this change, as we think it better captures who we are and what we are...

Delivering HLS with Amazon CloudFront

Blog 3 min read | Sep 26, 2013

In this blog post, we will setup Amazon Cloudfront to swiftly and reliably deliver an HLS stream around the globe. We’ll use JW Player to embed these streams, so they work on both iOS and desktop browsers. This post is a follow-up to the one on Encoding HLS with...

Call to Action with JW Player

Blog 1 min read | Sep 25, 2013

How to do it All you need to do here is set up a normal JW Player embed like we always do, and use our API, and onComplete(), to tell the player to display the call to action at the end. Into the Code Below is the breakdown of...

The State of HTML5: Firefox Now Supports MP4!

Blog 2 min read | Aug 12, 2013

With Q2 of 2013 behind us, it is time for another update of our State of HTML5 Video report. The last few months have mostly been about filling in the gaps, with Android improving its API support, Opera adding Fullscreen support and Internet Explorer 10 slowly replacing IE8 and...

Age Verification with JW Player

Blog 3 min read | Aug 5, 2013

As long as our player has been around, we have received requests from our customers asking for the ability toage gatetheir users. This feature presents users with an age verification prompt requiring them to enter their birthday. If the users are older than the required age, they are granted...

Encoding HLS with Amazon Elastic Transcoder

Blog 4 min read | Aug 1, 2013

Update: JW7 is now available. Check it out here. HLS is a powerful streaming protocol that Apple introduced in order to allow for live streaming on iOS devices. JW Player introduced HLS support in Flash too. If you are looking to encode only a couple of videos, you could consider converting...

Slow Motion with JW Player

Blog 3 min read | Jul 1, 2013

As long as our player has been around, we have received requests from our customers asking to slow down video playback. Unfortunately, Flash never exposed any sort of playback speed control across the board. Take a video with progressive download — by default controlling playback speed is not supported....

The Cloud-Hosted JW Player & Why it is the Easiest Way to Go Live

Blog 3 min read | Jun 21, 2013

If the term “cloud-hosted”, or “in the cloud” is still news to you, then get ready for the next wave of web-based services and applications. Software as a service is moving to the cloud — and slowly fading are the times where bulky downloads and installs are required to...

JW Player Expands Advertising Support for Mobile

Press Release Jun 17, 2013

LongTail Video announced expanded advertising support for mobile within the popular JW Player. The JW Player enables the delivery of VAST-compliant, pre-roll advertising

JW Player Expands Advertising Support For Mobile

Blog 2 min read | Jun 17, 2013

We are happy to announce today that we have expanded advertising support for mobile within the JW Player. The JW Player now enables the delivery of VAST-compliant, pre-roll advertising into smartphone and tablet devices, giving publishers increased opportunities to monetize their fast-growing mobile audiences.  In addition, the JW Player...

Building Tooltip Thumbnails with Encoding.com

Blog 2 min read | Jun 5, 2013

A great new feature in JW Player is the popup of quick preview images when mousing over the timeSlider. This allows viewers to seek to a particular position, or to quickly scan the contents of a video. We call these previews Tooltip Thumbnails. Start this video and rollover the...

And the winner is…

Blog 1 min read | May 15, 2013

Thanks to everyone who completed our survey. We received 3,000 responses! Input from our users is extremely helpful to us as we work to make JW Player better and better. Congratulations to Steve from Little Art Web on winning the iPad. We hope you enjoy it 🙂

New in JW Player: Responsive Design

Blog 3 min read | May 3, 2013

With sales of mobile devices now outpacing those of desktop PCs, web designers face a challenge: how to best present content across all these devices. Smartphone screens average around 4” diagonally, tablets are 7″ to 10″, laptops average around 14″ and desktop monitors go up to 30″ these days. All...

The State of HTML5 Video – Q1 2013

Blog 2 min read | Apr 24, 2013

It’s been a busy first quarter for 2013! Already this year we have seen Microsoft’s foray into tablet with their Surface, and BlackBerry’s release of their long-awaited BB10 phone. To coincide with the latest update of our State of HTML5 Video Report, we’ll explore a couple of industry changes impacting...

WHOISJW: Free To Watch Documentary

Blog 1 min read | Apr 2, 2013

We’re pleased to hear the documentary about Jeroen and the JW Player is now free to watch! Here’s the announcement from its creators, PictureThis.tv: WHOISJW? The Best Kept Secret Online A Source of Inspiration for Ambitious Young People WHOISJW? is a documentary about a very talented and successful young...

Introducing JW Player 6 for WordPress

Blog 2 min read | Mar 13, 2013

Update: JW7 is now available. Check it out here. With over 400,000 downloads and counting, the JW Player for WordPress Plugin is an extremely popular way that our publishers go live. We are now proud to announce the general availability of our WordPress plugin for JW Player 6, as...

The Pain of Live Streaming on Android

Blog 3 min read | Feb 27, 2013

Streaming video on mobile devices remains one of the most challenging and frustrating experiences for viewers and broadcasters alike. When HTTP Live Streaming (HLS) was introduced, the goal was simple: easily stream live and on-demand video content to devices with a variety of bandwidth connections. Adaptive streaming is the...

The State of HTML5 Video Report – IE 10 and More Text Tracks

Blog 4 min read | Jan 24, 2013

Happy New Year! Update: JW7 is now available. Check it out here. This week we’re releasing another quarterly update to our online resource, The State of HTML5 Video Report. Since our last report in October, we’ve seen the release of Windows 8, the iPad Mini, Android 4.2, as well...

Jan Ozer interviews JW on Apple HLS and MPEG DASH

Blog 2 min read | Dec 6, 2012

One of the most sought-after features of JW6 is support for Apple HTTP Live Streaming (HLS), built into the new premium player. This feature enables publishers to have a single set of video files that can be streamed to both the desktop and mobile devices – vastly simplifying life...

Our New iPhone and Android Apps

Blog 3 min read | Nov 19, 2012

We recently released brand new versions of our Bits on the Run Android app and Bits on the Run iPhone app to bring you mobile analytics, Facebook and Twitter sharing, and some important system updates. The apps are labeled version 2.0 because we rewrote a lot of our code...

Introducing Our Newest Online Video Player Update – JW Player 6

Blog 6 min read | Nov 15, 2012

Update:  JW Player 7 has been released! With HLS and DASH support, our HTML5 video player reaches your audience everywhere, both on desktop and mobile browsers & apps! Check it out here to see which edition of JW Player best suits your video needs. JW Player also provides 100%...

LongTail Raises $5 million From Greycroft

Blog 2 min read | Nov 5, 2012

Dear LongTail Video Community, I am excited to share some very exciting news – LongTail Video has just completed its first venture financing round! In total, we raised $5 million and have partnered with two fantastic investors, Greycroft Partners and Cue Ball Capital. Needless to say, this is a...

LongTail Video Update after Hurricane Sandy

Blog 1 min read | Nov 1, 2012

Update: JW7 is now available. Check it out here. As you all may know, LongTail Video is a New York City based company, and we too have been affected by Hurricane Sandy. Our HQ is located in the Union Square neighborhood and we were affected by the power outages...

Video Metadata Practices to Boost SEO

Blog 6 min read | Sep 26, 2012

Update: The content of this post is now outdated. JW7 is now available. Check it out here. Metadata is best described as data about your data. In the context of the internet, it is a quick reference (or key word) used to help describe the larger concept of your web...

FOMS 2012 Recap: Here Come The Text Tracks!

Blog 3 min read | Sep 6, 2012

FOMS (Foundations of Open Media Software) is an annual unconference for media engineers, known for its attitude of getting things done. This year’s edition – held in Paris, France – again had a great mix of attendees representing codec manufacturers, media frameworks, web browsers and video players. Text Tracks...

Mobile platforms for video: understanding where and when

Blog 8 min read | Aug 1, 2012

Here at LongTail, we have a unique opportunity to observe and understand how video is being watched over the Internet. Our popular video player (JW Player) and video hosting platform (Bits on the Run) provide us with insight on video and device viewing habits. With the increasing popularity of...

VAST & VPAID: Standardizing Online Video Ads

Blog 4 min read | Jun 20, 2012

Update: JW Player 7 has been released! We have the fastest, full-feature HTML5 video player that integrates with every industry ad standard across all devices and platforms. Check out all JW advertising features here. For customers searching for more information about implementing these features, please reference our support site...

Using the Browsers’ New HTML5 Fullscreen Capabilities

Blog 4 min read | May 24, 2012

Update: JW Player provides extensive fullscreen capabilities to give your audience an immersive video experience and help increase video engagement! Built-in fullscreen is supported on all browsers except Safari on iOS. The fullscreen API is available on all browsers, except Safari on iOS as well as the Android Stock...

How to Stream Live Video From Your iPhone to the JW Player

Blog 3 min read | May 3, 2012

A few people have asked us if they can stream live video from their iPhones directly to the JW Player. If you’re willing to install and configure a few applications, the answer is yes! This guide will provide step-by-step instructions on how to do it. This tutorial is broken...

The State of HTML5 Video Report – JavaScript, Market Share, Fullscreen, and More…

Blog 3 min read | Apr 19, 2012

Update: JW7 is now available. Check it out here. In January 2012, we announced the launch of our online resource, The State of HTML5 Video Report. Since its launch, we have had a tremendous response from our community. The page itself has been tweeted over 3,000 times, received 30,000...

Encoding WebM Videos

Blog 3 min read | Mar 6, 2012

WebM is coming up on its second anniversary. Released by Google as a royalty-free alternative to MP4, the video format has slowly gained traction on the web. MP4 still rules by a wide margin, but WebM has dethroned Ogg as the other leading format for HTML5 video. This post...

HTML5 Takes the Lead on Android Devices

Blog 4 min read | Feb 28, 2012

Update: JW7 is now available. Check it out here. Even before Adobe’s announcement back in November that it would cease supporting Flash on Android devices, it was becoming clear to us at LongTail Video that the JW Player would need to shift its focus on Android devices towards HTML5...

HTML5 Video Ads: Coming To a Mobile Device Near You

Blog 4 min read | Feb 21, 2012

As HTML5 grows its share of the online video market, web video publishers are beginning to look for ways to monetize videos being played outside of the traditional Flash advertising methods. But when someone watches a video in HTML5 mode, what should that experience be like? What’s possible, given...

Using Closed Captions for Online Video

Blog 5 min read | Feb 13, 2012

Update: JW Player 7 supports the rendering of closed captions or subtitles in the video display! We support CEA-608 captions, WebVTT captions, and multiple languages to help customers increase viewer accessibility and engagement. Watch the demo that showcases a player rendering closed captions. We also provide captions styling and...

Introducing The State of HTML5 Video Report

Blog 1 min read | Jan 26, 2012

Update: JW7 is now available. Check it out here. Today we announced the public launch of our latest resource, The State of HTML5 Video Report. For two years our JW Player team has researched and monitored the evolution of HTML5 video capabilities so that we could effectively support it....

2011: Year in Review

Blog 1 min read | Jan 9, 2012

With 2011 behind us and beginning of 2012 well on its way, I thought that it would be a good time to share some of our progress over the past twelve months. In short, 2011 was an amazing year for LongTail Video. We experienced incredible customer growth across all...

The Future of Mobile Video is Apple, For Now

Blog 5 min read | Dec 12, 2011

Update: JW7 is now available. Check it out here. Consolidation has begun in the mobile video space. In early November, Adobe announced it would stop developing its Flash Player for mobile devices (read: Android). Going forward, HTML5 will be the only method to play back videos on mobile phones...

What is Video Streaming?

Blog 6 min read | Nov 27, 2011

Update: Video streaming has changed significantly since this post was published in 2011. Enterprise video streaming providers understand that the online video industry has shifted towards creating valuable experiences for content publishers beyond YouTube and Facebook. JW Player provides the most up-to-date video player technology to help publishers stream...

JW Player 5.8 Released with Support for HTML5 Video Ads

Blog 2 min read | Oct 18, 2011

Update: JW7 is now released. Check it out here. This release of the JW Player 5.8 focuses heavily on stability HTML5 playback and secure plugin loading. The major addition is support for HTML5 video advertising for Google DFP and YuMe users. Read more to find out what’s new. Ads...

HTML5 Video: Still not there yet, but making headway

Blog 7 min read | Oct 10, 2011

Update: JW7 is now available. Check it out here. Last year, we declared that HTML5 video was not quite there yet. Well, it’s nearly 18 months since that post, so what’s happened in the intervening time? Let’s start off with the positive: compared to 18 months ago, the browsers’ implementations of...

HD Video Everywhere!

Blog 2 min read | Aug 24, 2011

These days, HD quality video is no longer an option – it is essentially a requirement. On the other hand, there are still quite a few viewers out there that are unable to play high quality video, due to connection or device constraints. A simple way to fix this is by...

Optimize Your Video for Mobile Playback

Blog 4 min read | Aug 12, 2011

With the Android and iOS platforms growing like weeds, online publishers are scrambling to mobilize their video players and profit from these additional viewers. Since Apple’s iOS doesn’t run Flash, most of these publishers turn to the HTML5 tag for delivering their clips to mobile devices. While this is...

Introducing: Bits on the Run Free

Blog 2 min read | Jul 20, 2011

Update: Bits on the Run is now JW Platform. Check it out here. We’re excited today to announce the introduction of Bits on the Run Free, a new type of Bits on the Run account which provides a zero cost way for publishers to get started with video. Instead of...

Our Tips for Shooting Web Friendly Video that Compresses Well

Blog 4 min read | Jul 11, 2011

When it comes to bringing an attractive video experience to your website, the real star is of course the video itself. If your videos look attractive, viewers will be more engaged, and less likely to navigate away. Not only do quality videos look better, they will also compress better,...

JW Player 5.7: All about HTML5 Playlists

Blog 1 min read | Jun 23, 2011

Update: JW7 is now available. Check it out here. This release of the JW Player 5.7 focuses heavily on lifting HTML5 support closer to parity with Flash. The most glaring gap had been the lack of support for XML playlists and for a visual playlist UI component. We’re happy...

Adding Video to Your WordPress Blog

Blog 4 min read | May 6, 2011

Update: JW7 is now available. Check it out here. The amount of video content on the Internet has exploded over the last few years. This is due in large part to products like the JW Player and services like YouTube and Vimeo. More and more users have come to expect the...

JW Player 5.6 Adds Support for Audio Files in HTML5, plus YouTube HD

Blog 2 min read | Apr 28, 2011

Update: JW7 is now available. Check it out here. While the JW Player version 5.5 release added some exciting new developer capabilities, JW Player 5.6 focuses on bringing publishers a few useful features. Support for Audio Files in HTML5 Ever since the JW Player introduced support for HTML5 mode...

Supporting Mobile Video on Your Site

Blog 3 min read | Mar 2, 2011

Update: JW Player now provides HLS and DASH support which enables you to deliver video across mobile browsers and iOS & Android apps! Multiple media format support ensures your audience access your content seamlessly, anywhere. Key streaming features of our HTML5 video player are listed here. Also read this...

What is Flash Stage Video, and How Does It Affect Me?

Blog 3 min read | Feb 22, 2011

Last week, Adobe released a new version of Flash – 10.2, containing a new hardware acceleration mode for H.264, called Stage Video. Common Questions: Doesn’t Flash already support hardware acceleration for H.264? In general, the answer to this question is “yes,” if you’re using Flash version 10.1. Your mileage...

W3C WebTV: Adaptive Streaming & Content Protection

Blog 3 min read | Feb 15, 2011

Last week, the W3C held its Second Web & TV Workshop in Berlin. The workshop focused on the convergence of web technology and broadcasting. In other words, how will web and television work together to eventually merge? Along with sessions on second-screen scenarios and accessibility, the workshops covered adaptive...

Live Streaming Using Wowza EC2

Blog 5 min read | Feb 9, 2011

Publishing a few on-demand videos can be cheap and simple: just upload the videos to your site and use a tool like the JW Player to embed them on your site. Historically, publishing a live stream has been challenging and a lot more expensive. Most publishers use dedicated upload...

Browser Video Codec Support – Does it Matter?

Blog 3 min read | Feb 3, 2011

Update: JW7 is now available. Check it out here. The Google Chrome team recently announced it would drop support for the H.264 video codec. Dropping H264 is beneficial for Google in several ways: it may help Google’s WebM format gain additional traction in the market and solidifies Google’s stance...

A Word about YouTube Support in the JW Player

Blog 1 min read | Feb 1, 2011

In order to support YouTube’s monetizable videos through the JW Player, YouTube would like us to upgrade to their AS3 chromeless player. This upgrade would mean that you, as the end publisher, could continue to play the videos on your site and YouTube would now run ads within them....

Building A Video Sitemap

Blog 4 min read | Jan 25, 2011

Update: JW7 is now available. Check it out here. Is your goal to increase the total number of video views on your site? Are you having trouble ranking high within search engine results? This blog post will present some basic guidelines for achieving this goal — and building a robust Video Sitemap for your site....

BitsontheRun.com Makes the Move to LongTailVideo.com

Blog 2 min read | Dec 21, 2010

Update: JW7 is now available. Check it out here. In early 2010, we officially merged with our longtime partner, Bits on the Run. Bits on the Run has gradually moved its content over to longtailvideo.com, assuming a larger presence on our site. We are pleased to announce that Bits...

JW Player 5.4 for Flash and HTML5 Released

Blog 2 min read | Dec 13, 2010

Update: JW7 is now available. Check it out here. We are pleased to announce the official release of JW Player 5.4. Version 5.4 supports both Flash and HTML5, and is an improved version of the recent JW Player 5.3 for Flash and HTML5 release. The 5.3 release was a...

Using the JW Embedder to Embed Your Player

Blog 1 min read | Dec 3, 2010

Update: Flexibility has always been a big part of our JavaScript video player API! We now offer a wide range of options for you to embed JW Player onto your website depending your needs. Watch the JW Academy video tutorials on Basic & Advanced Embedding to learn about the embedding options....

JW Player JavaScript API Webinar

Blog 1 min read | Nov 22, 2010

Update: JW7 is now available. Please check out our new Javascript API here. The JW Player Team is excited to present their first webinar on the JW Player JavaScript API introduced in the 5.3 Release. Real examples and tips on how to take advantage of the scripting capabilities in...

Joomlarulez: Integrate the JW Player with Your Joomla CMS

Blog 2 min read | Nov 15, 2010

Update: JW7 is now available. Check it out the skins here. Joomlarulez has developed unique ways to integrate the JW Player for Flash into your Joomla CMS. Joomlarulez, a team based in France, develops specific extensions of the Joomla Platform to enhance user experience. We partner with Joomlarulez to...

Free Webinar: Introduction to the JW Player JavaScript API

Blog 1 min read | Nov 11, 2010

The JW Player Team is hosting a Free Webinar on the new JavaScript API introduced in the JW Player 5.3 release. Live examples and tips on how to best utilize the scripting capabilities of the new API will be discussed. Note that due to overwhelming response, we are hosting...

JW Player a Winner in the 2010 Streaming Media Readers’ Choice Awards

Blog 1 min read | Nov 9, 2010

Update: JW7 is now available. Check it out here. We are honored to accept the award for Best Streaming Innovation in the Media-Readers-Choice-Award-Winners-71178.aspx”>2010 Streaming Media Readers’ Choice Awards. LongTail Video’s JW Player won the award, with overwhelming support from our community. We’d like to extend a warm thank-you to...

JW Player 5.3, HTML5, and You

Blog 5 min read | Oct 28, 2010

Update: JW7 is now available. Check it out here. Common misunderstandings about HTML5, Flash, and the JW Player The release of JW Player 5.3 introduced some important new changes to our player, and its embedding mechanisms. Both the JW Player for Flash and the JW Player for HTML5 are...

Introducing the JW Player for Flash and HTML5

Blog 4 min read | Oct 12, 2010

Update: JW7 is now available. Check it out here. For several years, the JW Player has been a leader in the web video world.  Until recently, this has almost entirely meant Flash video.  However, with the major browser vendors all committing to bringing video rendering capabilities directly into the...

FOMS: Funny Name, Serious Talk about HTML5, Bitrate Switching, WebM, and WebSRT

Blog 4 min read | Oct 8, 2010

Update: JW7 is now available. Check it out here. Last week, in the midst of our normal support requests and software development, we found a way to squeeze in a little extra time to attend the Open Video Conference and associated meetings here in New York. Everyone here at...

Understanding Video Analytics

Blog 6 min read | Sep 27, 2010

Online video is slowing becoming ubiquitous – used more and more by publishers to promote their products and services to their customers. So how do you measure just how ubiquitous it has become? Our Answer: Video Analytics. It is becoming increasingly important to analyze video performance. For example, retailers...

JW Player 5.3 Beta Integrates HTML5 Support

Blog 2 min read | Sep 13, 2010

Given the overwhelmingly popular response to the HTML5 Beta, we have decided to incorporate the HTML5 player functionality into the 5.3 release of the player. This means you can create one block of embed code that will work across all devices that support HTML5 or Flash, including the iPhone...

Transcoding Best Practices

Blog 6 min read | Aug 30, 2010

Core Wisdom Transcoding is something of an art form whereby one must balance dozens of requirements, formats, parameters and more. Sometimes this can seem daunting for those that just want to know a little more information or want to step into the world of digital media. What follows are...

Introducing the Open Video Ads Project

Blog 1 min read | Aug 24, 2010

About Open Video Ads Update: JW7 is now available. Check it out here. Open Video Ads is an open source initiative dedicated to the development and distribution of Flash (AS3) and HTML5 technology, that enables the implementation of IAB VAST and VPAID compliant Video Players. Check out this live example of...

Securing Your Content

Blog 6 min read | Aug 9, 2010

Update: JW Player supports industry standard DRM (Digital Rights Management) to help secure your content. JW Player 7.5+ supports Clearkey, Widevine, FairPlay and PlayReady DRM. Use this Stream Tester on the developer site to test DRM functionality with JW Player in HTML5 or Flash mode. DRM solutions are available...

Bits on the Run Releases a New Dashboard

Blog 1 min read | Jul 22, 2010

Last week, Bits on the Run, our online video platform for streaming, hosting and transcoding, released a new and improved Dashboard.  This release contains several significant improvements to both speed and ease-of-use, and completes Phase I of our dashboard upgrade.  Phase II will be focused on improving reseller functionality,. ...

Podcast on HTML5: LongTail’s Jeroen Wijering Live

Blog 1 min read | Jul 14, 2010

For those of you interested in learning more about HTML5 video and where it’s going, Jeroen Wijering, the creator of the JW Player, is speaking today on Dan Benjamin’s podcast, The Conversation, Wednesday, July 14th at 1:00 PM ET. We expect a fantastic and informative discussion with leading experts...

JW Player 4.7 Released

Blog 1 min read | Jul 14, 2010

Update: JW Player 7 is released! Download it here for free. We’ve released two player updates this week which bring bug fixes to the v4 and v5 players. JW Player version 4.7 is purely focused on bugs, and marks the end of life for the v4 product line. The 4.7...

Amazon CloudFront Brings Streaming to the Masses

Blog 5 min read | Jul 7, 2010

Update: JW7 is now available. Check it out here. When Amazon introduced RTMP streaming for CloudFront, it was big news for the Flash platform in general, and here at LongTail it has been no exception. Overnight, RTMP became a hot topic on our forums, where before we had only...

Upgrading our Skins Library

Blog 2 min read | Jun 25, 2010

Update: JW7 is now released! Check out our new CSS Skinning here. You may have noticed that we recently enhanced our skins library by adding a handful of new v5 skins for the JW Player for Flash. The first batch consisted of 22 JW Player for Flash v5 January...

An Overview of Audio and Video Transcoding

Blog 7 min read | Jun 22, 2010

Update: JW Player’s proven video hosting and management cloud platform helps customers streamline their workflow with high efficiency! Our video hosting solution encodes tens of terabytes each week and encodes from any source to MP4 and HLS with high HD quality. Check out our comprehensive hosting features here. For...

Safari & Quicktime are not Web Standards

Blog 4 min read | Jun 7, 2010

To call HTML5 Video a hype would be an understatement. Every week, major tech companies announce improved support or new breakthroughs. Literally hundreds of new blogposts a day pop up on Google’s blog search. In this debate, no company is as vocal as Apple. The company’s latest move is the...

JW Player 5.2 Introduces New Skinning Features

Blog 3 min read | Jun 4, 2010

Update: JW7 is now released! You can check out our new CSS Skinning here. We’re pleased to announce the release of the JW Player for Flash Version 5.2.  One of the JW Player’s strongest features is its flexible skinning model.  Our focus for JW5.2 has been on improving on...

Google’s VP8/WebM and What it Means for You

Blog 5 min read | May 26, 2010

Update: JW7 is now available. Check it out here. Several months ago, Google bought ON2, the company behind the successful video codecs VP6 (used in Flash) and VP7 (used in Skype). Ever since the first rumors of this acquisition emerged, the online video community has speculated what this would...

Promoting Your Products with Video

Blog 2 min read | May 24, 2010

Update: JW7 is now released! Check it out here. Many of our customers use video as a means of showcasing their products.  Whether a website’s purpose is to sell t-shirts or network routers, video creates an interactive and engaging experience for users to learn about the benefits of the product.   Combine...

Introducing the JW Player for HTML5

Blog 1 min read | May 12, 2010

Update: JW7 is now released! Check it out here. Today, we’re pleased to announce the beta release of the JW Player for HTML5. The JW Player for HTML5 leverages new technology within modern web browsers to playback video without the need for plugins or addons. This has the potential...

HTML5 Video: Not Quite There Yet

Blog 4 min read | May 10, 2010

Online video is an exciting field to work in.  As creator of the JW Player, I’m privileged to be at the forefront of the industry.  Every week, our team receives thousands of emails from web developers regarding various bug reports, product feature requests and general thoughts about the online...

So Have You Heard About Bits on the Run?

Blog 1 min read | Apr 29, 2010

Bits on the Run is the newest addition to our family of products; an easy to use and affordable online video platform for streaming, hosting, and transcoding. The cool thing about Bits on the Run is that you can actually access all functionalities through our API, allowing you to build video...

LongTail Video Merges with Bits on the Run

Blog 2 min read | Apr 26, 2010

Update: JW7 is now available. Check it out here. We are very pleased to announce that LongTail Video has merged with our long-time partner, Bits on the Run!  View the official press release here. Since our founding, LongTail Video has focused on providing simple, easy-to-use solutions for publishers seeking...

Introducing our WordPress and Drupal Modules!

Blog 1 min read | Apr 23, 2010

We’ve released customized Modules to seamlessly integrate the JW Player and its plugins into the popular content management systems WordPress and Drupal. BothThe JW Player Module for Drupal and The JW Player Plugin for WordPress enable you to deliver video content through your Drupal or WordPress websites.   They provide...

Welcome to the LongTail Community

Blog 1 min read | Apr 12, 2010

Welcome to the new Community Support section of our site.  Its purpose is to bring together the people and knowledge that surround the JW Player.  Here you’ll find documentation & examples, receive news & tips about our products, and be able to interact with our support team, developers, and...

The Total Economic Impact™ of JW Player for Broadcasters

Blog | Feb 1, 2023