There’s no doubt that online video is very much here to stay, and continues to grow, as a viewing media; especially amongst millennials. It may surprise you to learn that in 2015 people spent more time watching an online digital video than they did using social media, according to research by eMarketer. Bearing all this in mind, as an online publisher, can you really afford not to implement a successful video player?
Many people assume that having a YouTube presence is enough, but in fact, this is not necessarily the best way of maximising the potential of your video content and attracting those viewers who are cord cutting and moving away from watching traditional TV content. There are video player solutions out there that can help; let’s take a look at how you can implement a video player successfully.
HTML5 not Flash
Adobe Flash has become associated with a myriad of security issues and it does not play on mobile devices. As an online publisher, you cannot afford to miss out on the upward trend in the use of mobile devices. According to KPCB Mobile Marketing Trends by Mary Meeker, mobile digital time in the US is now higher than desktop digital time, at 51% compared to 42%. You can see the importance of using HTML5 which is mobile friendly.
Knowing how to monetize video content
More often than not, YouTube does not offer the best monetization option for your content. You need to seek a video player that is able to handle the content of several sites and publishers, offers a selection of different ad units and is simple to use. InPlayer is a smooth to use, easy to integrate video player that enables viewers to make subscriptions straight from your content with no complicated and messy payment procedures to navigate.
A video player should complement your content
It’s important to remember that your video player needs to complement your content overall; it should not get in the way of an individual’s experience of your content. The video player should be clear and easy to use when needed but should not interfere with the general navigation of your content.
Use customization and design
Don’t forget that a video player needs to be appealing to look at. It’s also a good idea if it represents the overall image of your brand. You should make sure that your content is clean and crisp and use any customization options to create colours and designs that accurately reflect your brand.
Content needs to be shareable
There’s no doubt that people love to share the content they see, and you want your content to be shared. It’s vital that you choose a video player which has been built to make sharing simple. In this fast-paced digital age people’s attention spans are shrinking and they are not going to spend more than a few seconds working out how to share your content. That’s why the sharing process needs to be easy to negotiate. As predicted, by 2017, video will account for 69 percent of all consumer internet traffic.
Make sure content is mobile friendly
We have already spoken about the huge demand for video content on mobile devices. You need to make sure that any video player you use is fully compatible across all platforms. If you don’t, you are at risk of missing out on a large section of potential viewers.
As online video consumption continues to grow apace, you have no choice as an online publisher; you need to embrace video as a medium. We have taken you through some of the points you need to consider in order to maximise the potential of all you video content by implementing a successful video player.