Employee Engagement: How Streaming Video Can Help C-Suite Executives Connect

The makeup of our everyday working world has rarely changed as quickly as it has since February, when a virtual coast-to-coast shutdown was followed by companies across the country being forced to re-learn how to do business.

Without the usual face-to-face work interactions – water cooler chats, conference-room kickoffs, training sessions, town-hall meetings, sales visits and more – most of us have had to become a bit more tech-savvy and a lot sharper with our communication skills. Tailoring streaming-video correspondence around our new work-from-home lives has been an adjustment, but it has also opened many of our eyes to previously unrealized efficiencies and opportunities.

The most likely exception to that rule: C-suite executives. Make no mistake, executives have been communicating with one another, internally and across businesses, via streaming video for quite some time now. Because a CEO’s presence is often needed in multiple far-flung locations over a short period, no one better understands the value of video chats and conferencing to everyday executive communication.

Yet there’s a component that some senior management may have missed, and it threatens to slip through the cracks whether or not they ever emerge from their home offices to return to their high rises’ top floors. As companies grow, interconnectivity is tested. Employees may become isolated, inspiration can run low, ideas figure to go unacted upon. Just keeping all employees up to speed on timely information can be a challenge. Even the most dedicated, tireless boss can’t pat every back or field every question.

Take Mark Zuckerberg. The Facebook founder had been working from home these past months, along with his employees, and he soon sensed a distance between those working for the world’s biggest social media network. (The irony likely wasn’t lost on him.) But when co-workers and managers and execs aren’t strolling campus, sharing the same space, bumping into each other in the break room and making plans after work, something important gets lost.

Believe it or not, streaming video has the power to recapture it. A Chief Operating Officer may not have enough time in a month of weekdays to strike up a conversation with every employee, but streaming video allows them to connect across the board, instantly and exponentially. And streaming feeds don’t create only a superior real-time engagement with a company’s workforce. They can be captured, converted and packaged for timeless use on the web, social media or email. Sure beats a form letter from corporate communications.

When the CEO makes a big company address, streaming video ensures that a project manager on vacation, a salesperson on the road or an important contractor operating outside the office receives the message loud and clear. Some platforms may be subjectively better than others, or at least more useful based on business needs. But whether it’s Zoom, Skype, Microsoft Teams or any number of other options, streaming video comes with too many advantages to ignore.

And don’t expect that to change when the bulk of us begin heading back into the office. As a business grows and expands geographically, video streams are a great way for leadership to provide all branches and teams equal access to C-suite executives. No more perception of preferential treatment or lack of respect. Rank-and-file employees will better understand your company’s intentions, goals and outlined roles. Transparency at the top and an organic amplification of corporate messaging will improve morale and consistency of purpose.

However, streaming content — and notably, content assets that are very valuable — online without protecting it is risky. How do companies’ ensure absolute security and confidentiality of their updates, training or employees’ data? To protect valuable content and create secure, real-time connections with employees or customers, organizations require complex authentication models.

InPlayer’s wall-protected solutions for enterprises,  supports different levels of livestreamed access, rigorous security features like IP restriction, URL tokenization, single sign on (SSO), and ensures your videos get to the right people while keeping your enterprise video content secure. Designed for enterprise-level publishers and global organizations, C-suite executives can define different sets of users within their organization, grant roles, delegate and assign specific access (through business email address login) to stakeholders to manage data, assets, pricings or other aspects of your video (monetization) strategy. 

Streaming video won’t solve every executive issue, but it’s a powerful tool that can help C-suite executives connect and more deeply engage with the workforce. And isn’t that where leadership starts? 

GET IN TOUCH!

Employee Engagement: How Streaming Video Can Help C-Suite Executives Connect

The makeup of our everyday working world has rarely changed as quickly as it has since February, when a virtual coast-to-coast shutdown was followed by companies across the country being forced to re-learn how to do business.

Without the usual face-to-face work interactions – water cooler chats, conference-room kickoffs, training sessions, town-hall meetings, sales visits and more – most of us have had to become a bit more tech-savvy and a lot sharper with our communication skills. Tailoring streaming-video correspondence around our new work-from-home lives has been an adjustment, but it has also opened many of our eyes to previously unrealized efficiencies and opportunities.

The most likely exception to that rule: C-suite executives. Make no mistake, executives have been communicating with one another, internally and across businesses, via streaming video for quite some time now. Because a CEO’s presence is often needed in multiple far-flung locations over a short period, no one better understands the value of video chats and conferencing to everyday executive communication.

Yet there’s a component that some senior management may have missed, and it threatens to slip through the cracks whether or not they ever emerge from their home offices to return to their high rises’ top floors. As companies grow, interconnectivity is tested. Employees may become isolated, inspiration can run low, ideas figure to go unacted upon. Just keeping all employees up to speed on timely information can be a challenge. Even the most dedicated, tireless boss can’t pat every back or field every question.

Take Mark Zuckerberg. The Facebook founder had been working from home these past months, along with his employees, and he soon sensed a distance between those working for the world’s biggest social media network. (The irony likely wasn’t lost on him.) But when co-workers and managers and execs aren’t strolling campus, sharing the same space, bumping into each other in the break room and making plans after work, something important gets lost.

Believe it or not, streaming video has the power to recapture it. A Chief Operating Officer may not have enough time in a month of weekdays to strike up a conversation with every employee, but streaming video allows them to connect across the board, instantly and exponentially. And streaming feeds don’t create only a superior real-time engagement with a company’s workforce. They can be captured, converted and packaged for timeless use on the web, social media or email. Sure beats a form letter from corporate communications.

When the CEO makes a big company address, streaming video ensures that a project manager on vacation, a salesperson on the road or an important contractor operating outside the office receives the message loud and clear. Some platforms may be subjectively better than others, or at least more useful based on business needs. But whether it’s Zoom, Skype, Microsoft Teams or any number of other options, streaming video comes with too many advantages to ignore.

And don’t expect that to change when the bulk of us begin heading back into the office. As a business grows and expands geographically, video streams are a great way for leadership to provide all branches and teams equal access to C-suite executives. No more perception of preferential treatment or lack of respect. Rank-and-file employees will better understand your company’s intentions, goals and outlined roles. Transparency at the top and an organic amplification of corporate messaging will improve morale and consistency of purpose.

However, streaming content — and notably, content assets that are very valuable — online without protecting it is risky. How do companies’ ensure absolute security and confidentiality of their updates, training or employees’ data? To protect valuable content and create secure, real-time connections with employees or customers, organizations require complex authentication models.

InPlayer’s wall-protected solutions for enterprises,  supports different levels of livestreamed access, rigorous security features like IP restriction, URL tokenization, single sign on (SSO), and ensures your videos get to the right people while keeping your enterprise video content secure. Designed for enterprise-level publishers and global organizations, C-suite executives can define different sets of users within their organization, grant roles, delegate and assign specific access (through business email address login) to stakeholders to manage data, assets, pricings or other aspects of your video (monetization) strategy. 

Streaming video won’t solve every executive issue, but it’s a powerful tool that can help C-suite executives connect and more deeply engage with the workforce. And isn’t that where leadership starts? 

GET IN TOUCH!

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