SVOD in Half Of The Nordic Homes & Smartcom:tv

In the Nordics, the online video market is moving towards maturity and penetration is already high in an international comparison. With a strong demand for streaming content, the Nordic markets have among the highest uptake of streaming SVOD services in Europe. OTT adoption in Scandinavia is very high: half of the Scandinavian households have at least one SVOD service and nearly 30.7% of the TV households will subscribe to an SVOD package by 2021. 

Currently, there are 5.8 million households in the region who subscribed to at least one OTT service with streaming services gaining constant acceleration. As the streaming wars intensify globally, Scandinavian networks are producing local series to compete with SVOD giants. Even in the most penetrated market, local players such as Viaplay (Nordics), TV2 Play (Denmark), C More (Sweden), Ruutu+ (Finland) are challenging Netflix.  

Indeed, Nordic TV companies are changing their content budgets towards local productions, commissioning more local-language series, alone or with co-production. Elinor Clark, Analyst at Ampere Analysis says: “The Nordic countries are home to the most dynamic streaming TV markets in Europe and local players have had to deal with a rapid transition of TV viewers to streaming services. Content is now the key battleground.” 

The Scandinavian market is also ahead of the curve regarding technology adoption – which means the video industry must cater for what is one of the world’s first mobile-viewing markets. Scandinavia’s open and innovative culture has led it to be one of the most developed OTT and SVOD markets in the world, and the possibilities for content providers looking to differentiate themselves in this region are truly high.

Premium content is now key and, openness to innovation have made the Nordics home to one of the world’s foremost video industries.

The InPlayer & Smartcom:tv Partnership

Having said that, the latest partner from InPlayer’s rich partner ecosystem is Norwegian Smartcom:tv

Headquartered in Oslo, Norway, Smartcom:tv is a full-service online video production house. They work strategically with clients to develop successful Web TV, Live Webcast, Corporate Communication and Marketing messages. 

Smartcom:tv’s core competence are all things related to successful development and deployment of online video strategies. Yearly, Smartcom:tv delivers more than 250 online video/webcast productions for the most demanding clients in the Norwegian market. They also provide video production facilities, with live webcasts as a primary focus since 2003.

As there are a lot of live productions in Norway, Smartcom:tv tries to find out what really moves the market, what are the different strategies in the Scandinavian video industry. Since the Scandinavians are, what they call themselves, “early movers”, and their customers are tech savvy, it is important for them that the web or mobile webcasts work flawlessly,  no matter the device they are trying to watch it on. 

To optimize workflows, provide content protection and monetization features for their e-learning customers, Smartcom:tv chose InPlayer as their premium partner.  

With InPlayer,  Smartcom:tv delivers pay-per-view and subscription solutions to its strong customer base in the Nordics markets, but also globally. 

Combining Smartcom:tv’s productions with InPlayer’s industry leading paywall allows Smartcom:tv to offer an end-to-end online video production service, monetizing webcasts or live streams behind a secure paywall via pay-per-view and subscription, and delivering compelling video experiences without the complexity of building their own monetizing infrastructure, all with end-users support, flexibility and security. 

No matter the scale of a webcast, Smartcom:tv and InPlayer are supporting high-scale live streams and monetization. From the creation of a rich virtual classroom experience to Web TVs, Live Webcasts, Corporate Communications or Marketing messages, whether you are in the education niche looking to sell e-learning videos or deploying a new online video service with pay-per-view or subscription monetization models, Smartcom:tv webcasts and InPlayer’s paywall technologies make it easy creating, managing  and maximizing revenues for your content.

Although Smartcom:tv maintains competence on several OVPs, Brightcove is primarily their solution partner in Norway and recommended hosting solution for any video content.  With InPlayer’s paywall seamless integration with Brightcove’s video cloud solution, live and on-demand videos have never been easier to protect and monetize.

 

“One of our primary goals is to help our clients make their projects live and profitable. InPlayer provides us with flexible and reliable tools to achieve this aim for all our e-learning customers with its global monetization services. Their seamless integration with our partner Brightcove allows us to offer an end-to-end solution and make our customers’ projects profitable”, says Vegard Günther, CEO of Smartcom:tv

 

We are very excited to bring advanced monetization tools as well as 24/7/365 support to new and existing Smartcom:tv customers. By simplifying live and on-demand video monetization workflow, our long-term partnership with Smartcom:tv provides a great opportunity to deliver pay-per-view and subscription solutions to Smartcom:tv’s strong customer base in Nordic markets.”, says George Meek, CEO of InPlayer 

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SVOD in Half Of The Nordic Homes & Smartcom:tv

In the Nordics, the online video market is moving towards maturity and penetration is already high in an international comparison. With a strong demand for streaming content, the Nordic markets have among the highest uptake of streaming SVOD services in Europe. OTT adoption in Scandinavia is very high: half of the Scandinavian households have at least one SVOD service and nearly 30.7% of the TV households will subscribe to an SVOD package by 2021. 

Currently, there are 5.8 million households in the region who subscribed to at least one OTT service with streaming services gaining constant acceleration. As the streaming wars intensify globally, Scandinavian networks are producing local series to compete with SVOD giants. Even in the most penetrated market, local players such as Viaplay (Nordics), TV2 Play (Denmark), C More (Sweden), Ruutu+ (Finland) are challenging Netflix.  

Indeed, Nordic TV companies are changing their content budgets towards local productions, commissioning more local-language series, alone or with co-production. Elinor Clark, Analyst at Ampere Analysis says: “The Nordic countries are home to the most dynamic streaming TV markets in Europe and local players have had to deal with a rapid transition of TV viewers to streaming services. Content is now the key battleground.” 

The Scandinavian market is also ahead of the curve regarding technology adoption – which means the video industry must cater for what is one of the world’s first mobile-viewing markets. Scandinavia’s open and innovative culture has led it to be one of the most developed OTT and SVOD markets in the world, and the possibilities for content providers looking to differentiate themselves in this region are truly high.

Premium content is now key and, openness to innovation have made the Nordics home to one of the world’s foremost video industries.

The InPlayer & Smartcom:tv Partnership

Having said that, the latest partner from InPlayer’s rich partner ecosystem is Norwegian Smartcom:tv

Headquartered in Oslo, Norway, Smartcom:tv is a full-service online video production house. They work strategically with clients to develop successful Web TV, Live Webcast, Corporate Communication and Marketing messages. 

Smartcom:tv’s core competence are all things related to successful development and deployment of online video strategies. Yearly, Smartcom:tv delivers more than 250 online video/webcast productions for the most demanding clients in the Norwegian market. They also provide video production facilities, with live webcasts as a primary focus since 2003.

As there are a lot of live productions in Norway, Smartcom:tv tries to find out what really moves the market, what are the different strategies in the Scandinavian video industry. Since the Scandinavians are, what they call themselves, “early movers”, and their customers are tech savvy, it is important for them that the web or mobile webcasts work flawlessly,  no matter the device they are trying to watch it on. 

To optimize workflows, provide content protection and monetization features for their e-learning customers, Smartcom:tv chose InPlayer as their premium partner.  

With InPlayer,  Smartcom:tv delivers pay-per-view and subscription solutions to its strong customer base in the Nordics markets, but also globally. 

Combining Smartcom:tv’s productions with InPlayer’s industry leading paywall allows Smartcom:tv to offer an end-to-end online video production service, monetizing webcasts or live streams behind a secure paywall via pay-per-view and subscription, and delivering compelling video experiences without the complexity of building their own monetizing infrastructure, all with end-users support, flexibility and security. 

No matter the scale of a webcast, Smartcom:tv and InPlayer are supporting high-scale live streams and monetization. From the creation of a rich virtual classroom experience to Web TVs, Live Webcasts, Corporate Communications or Marketing messages, whether you are in the education niche looking to sell e-learning videos or deploying a new online video service with pay-per-view or subscription monetization models, Smartcom:tv webcasts and InPlayer’s paywall technologies make it easy creating, managing  and maximizing revenues for your content.

Although Smartcom:tv maintains competence on several OVPs, Brightcove is primarily their solution partner in Norway and recommended hosting solution for any video content.  With InPlayer’s paywall seamless integration with Brightcove’s video cloud solution, live and on-demand videos have never been easier to protect and monetize.

 

“One of our primary goals is to help our clients make their projects live and profitable. InPlayer provides us with flexible and reliable tools to achieve this aim for all our e-learning customers with its global monetization services. Their seamless integration with our partner Brightcove allows us to offer an end-to-end solution and make our customers’ projects profitable”, says Vegard Günther, CEO of Smartcom:tv

 

We are very excited to bring advanced monetization tools as well as 24/7/365 support to new and existing Smartcom:tv customers. By simplifying live and on-demand video monetization workflow, our long-term partnership with Smartcom:tv provides a great opportunity to deliver pay-per-view and subscription solutions to Smartcom:tv’s strong customer base in Nordic markets.”, says George Meek, CEO of InPlayer 

START MONETIZING YOUR EDUCATION VIDEOS NOW!

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