Digital theater is becoming more prevalent. With new shows such as The Book of Mormon, Harry Potter and the Cursed Child, and Blackbird luring in millions of viewers, and classics such as Cats, Aladdin, and The Lion King remaining ever popular, theater is back in vogue. However, modern technology allows great theater shows to reach far beyond the playhouse, and into the lives of millions worldwide.
Live streaming is taking off. With thousands of sports events and music concerts being streamed digitally every day, consumers are starting to wake up to how beneficial the technology can be. For those organizing the events, live streaming offers a fantastic new way of monetising shows and dramatically increasing their audience size.
When the first commercial televisions were released, many bemoaned what they saw as the inevitable downfall of the theater. And, although they weren’t entirely true, television technology did make it more difficult to draw people to live events. Today, we’ve come full circle, and technology is actually making it easier for more people to view great theater and other live content.
One of theater’s biggest drawbacks was its inability to reach more than a few hundred people at any one time. But, by live streaming a show, people from all over the globe are able to participate. And when they participate, they should also pay.
It’s easy to set up the technology to ensure that those who view a show pay for it. At InPlayer, we offer a next-generation video and digital asset monetization platform. We allow you to build a page for your live event in a matter of minutes. You can then use this page to distribute great content – such as a video trailer or digital poster – alongside your social accounts. With InPlayer, it’s easy to deliver streams across multiple platforms, including smartphones, tablets, computers, and OTT devices, and we also Geo Support when you want to target specific locations.
By providing in-depth reporting and analytics features, we can help you monitor the success of your sales, and give you invaluable insights into consumer behavior. Our solutions are all fully-protected and support all major payment methods – Visa, Mastercard, Apple Pay, PayPal, etc.
It’s never been easier to monetize live streams and promote live events. Progressive theaters are starting to understand this, and have realized that they are not in competition with live streams but are actually perfectly placed to take advantage of the new technology. By encouraging theater going in any form, the industry as a whole will benefit, and theater can regain its place at the very top of the live entertainment hierarchy.
If you’d like to find out more about live theater monetization, we’d love to hear from you.