InPlayer Smart Data

Machine Learning & Algorithm Powered Audience Data to Boost Revenue

Today, consumers demand personalization and expect products to be individually tailored for their wants and needs. Understanding the audience’s preferences and streaming behaviour is central to build a profitable subscription or pay-per-view business – it allows to grow and retain audiences, increase conversions on a website, improve the customer experience, measure the impact of new initiatives and open up new sources of revenue. 

Every viewer interaction represents an opportunity to collect valuable data. Seeking about consumer insight, learning about an audience and knowing why fans engage with a product or piece of content is crucial to build out an effective monetization strategy. To get customer insights and deliver holistic customer experiences, content owners and pay-TV service providers need a customer data technology stack that is intentionally designed to provide key capabilities around the management, analytics, and activation of customer data. 

As the industry-leading provider of monetization (PPV and Subscription) and subscriber management solutions, InPlayer is leveraging the increasing wealth of data with machine learning (ML) technology to boost video monetization with algorithm-powered data on audiences.  How to convert a casual follower into a loyal paying fan? How to capture, grow and retain an audience? How to roll out the best monetization strategy? It is all (or almost) about DATA.  

INTRODUCING INPLAYER SMART DATA

inplayer-smart-data-header

InPlayer has been using algorithm-powered data to measure fan engagement, conversion and reduce churn rate to power any video monetisation strategy.  The InPlayer Smart Data feature allows to gather advanced analytics of users activity, engagement, payments and revenue over time. With this deep understanding of the business, content providers or OTT services can develop actionable, data-informed strategies and execute highly-performant campaigns that attract new customers and engage existing ones. They can build customer profiles for each individuals by segmenting them into attributes: devices used, demographic, geographic, behavioral, etc.  Segments could include groups described as inactive customers, likely-to-buy contacts registered, newly signed-up members, amount purchased or high/low lifetime value customers.

InPlayer Smart Data has been developed to give full, real-time, insight into audience behaviour, revenue generation, subscriber demographics, account session management and access expiring – allowing content publishers to use these data points to further refine their online video strategy.  As a pioneer in the industry, InPlayer Smart Data is using the data generated from Machine Learning to analyze users activities but also from the Customer Lifetime Value to predict purchase behaviours. Content owners can segment their subscribers base to implement targeted marketing campaigns or incentives that attract new customers and engage existing ones to make purchases. The segmentation of the customer-base with churn parameters such as cancellations, inactive subscriptions allow to reduce voluntary churn in video subscriptions offerings. 

  • HOW ACTIVE AND PROFITABLE IS YOUR CUSTOMER?
  • WHO IS LIKELY TO PURCHASE, LOGIN OR ACCESS YOUR SUBSCRIPTION OFFERING OR PPV EVENT?
  • WHO IS ENGAGED BUT WOULD NEED A MARKETING INCENTIVE TO BE CONVERTED TO A NEW SUBSCRIBER?
  • WHO CANCELLED AND NEED TO BE RE-ENGAGED?

With real-time analytics and some data-insights displayed on the dashboard directly, content providers can pull reports, anticipate, predict the next purchases per customer, per devices, plan pricing ahead and fine-tune in advance their whole video monetisation strategy. Indeed, they can view and measure the status and efficacy of initiatives. The analysis of this data on user journeys and content consumption patterns strategically informs the product and content teams. By understanding which pieces of content resonate with audiences, the purchase and behaviour analytics gives them a strategic insight into the effective production, distribution and monetization of a video content. 

These dashboards and reports can be saved and made widely accessible to the appropriate people and teams who need to track KPIs in real-time and evaluate the performance and success of various campaigns and initiatives throughout the organization. At InPlayer, we believe that by analyzing user journey behavior and listening to customer feedback, you can build the right products and features to continue innovating and enhancing the customer experiences. 

THE SMART ADDITION TO YOUR MONETIZATION-STACK

InPlayer Smart Data can also be added as a standalone tool to an existing payment or monetization-stack. Content providers can then focus on delivering the best video experiences with the highest standards of quality and service levels to their customers. For many organizations, the standalone option is a smart addition to build the most effective structure to support growth strategies. It improves scalability, reduces cost of operations, drives synergies in the business and provides industry-leading access to data to support video monetization decisions. 

TACKLING CHURN

The easiest way to reduce involuntary churn is to partner with a service that automates the process. InPlayer Smart Data  helps OTT services minimizing churn rate, making the subscription credit card management easier, more visible and smarter. It will detect any outdated credit card and update automatically the credit card when a new one is issued to avoid any interruption of services.  The end-user will also be able to view and update cards used for recurring subscription transactions in a seamless way. Changes like these may seem small – but reducing churn by even one or two percentage points can have a massive impact on revenue down the line.

InPlayer empowers you to launch word-class OTT services faster and at a lower cost – making it easier for you to offer an attractive pricing model for your customers. By leveraging our premium turnkey solution, you can eliminate the need for custom development and minimize your overall investment. With zero upfront costs and a flat, affordable monthly service fee, you’ll be able to monetize your content and get all the actionable data insights in record time. 

InPlayer Smart Data

Machine Learning & Algorithm Powered Audience Data to Boost Revenue

Today, consumers demand personalization and expect products to be individually tailored for their wants and needs. Understanding the audience’s preferences and streaming behaviour is central to build a profitable subscription or pay-per-view business – it allows to grow and retain audiences, increase conversions on a website, improve the customer experience, measure the impact of new initiatives and open up new sources of revenue. 

Every viewer interaction represents an opportunity to collect valuable data. Seeking about consumer insight, learning about an audience and knowing why fans engage with a product or piece of content is crucial to build out an effective monetization strategy. To get customer insights and deliver holistic customer experiences, content owners and pay-TV service providers need a customer data technology stack that is intentionally designed to provide key capabilities around the management, analytics, and activation of customer data. 

As the industry-leading provider of monetization (PPV and Subscription) and subscriber management solutions, InPlayer is leveraging the increasing wealth of data with machine learning (ML) technology to boost video monetization with algorithm-powered data on audiences.  How to convert a casual follower into a loyal paying fan? How to capture, grow and retain an audience? How to roll out the best monetization strategy? It is all (or almost) about DATA.  

INTRODUCING INPLAYER SMART DATA

inplayer-smart-data-header

InPlayer has been using algorithm-powered data to measure fan engagement, conversion and reduce churn rate to power any video monetisation strategy.  The InPlayer Smart Data feature allows to gather advanced analytics of users activity, engagement, payments and revenue over time. With this deep understanding of the business, content providers or OTT services can develop actionable, data-informed strategies and execute highly-performant campaigns that attract new customers and engage existing ones. They can build customer profiles for each individuals by segmenting them into attributes: devices used, demographic, geographic, behavioral, etc.  Segments could include groups described as inactive customers, likely-to-buy contacts registered, newly signed-up members, amount purchased or high/low lifetime value customers.

InPlayer Smart Data has been developed to give full, real-time, insight into audience behaviour, revenue generation, subscriber demographics, account session management and access expiring – allowing content publishers to use these data points to further refine their online video strategy.  As a pioneer in the industry, InPlayer Smart Data is using the data generated from Machine Learning to analyze users activities but also from the Customer Lifetime Value to predict purchase behaviours. Content owners can segment their subscribers base to implement targeted marketing campaigns or incentives that attract new customers and engage existing ones to make purchases. The segmentation of the customer-base with churn parameters such as cancellations, inactive subscriptions allow to reduce voluntary churn in video subscriptions offerings. 

  • HOW ACTIVE AND PROFITABLE IS YOUR CUSTOMER?
  • WHO IS LIKELY TO PURCHASE, LOGIN OR ACCESS YOUR SUBSCRIPTION OFFERING OR PPV EVENT?
  • WHO IS ENGAGED BUT WOULD NEED A MARKETING INCENTIVE TO BE CONVERTED TO A NEW SUBSCRIBER?
  • WHO CANCELLED AND NEED TO BE RE-ENGAGED?

With real-time analytics and some data-insights displayed on the dashboard directly, content providers can pull reports, anticipate, predict the next purchases per customer, per devices, plan pricing ahead and fine-tune in advance their whole video monetisation strategy. Indeed, they can view and measure the status and efficacy of initiatives. The analysis of this data on user journeys and content consumption patterns strategically informs the product and content teams. By understanding which pieces of content resonate with audiences, the purchase and behaviour analytics gives them a strategic insight into the effective production, distribution and monetization of a video content. 

These dashboards and reports can be saved and made widely accessible to the appropriate people and teams who need to track KPIs in real-time and evaluate the performance and success of various campaigns and initiatives throughout the organization. At InPlayer, we believe that by analyzing user journey behavior and listening to customer feedback, you can build the right products and features to continue innovating and enhancing the customer experiences. 

THE SMART ADDITION TO YOUR MONETIZATION-STACK

InPlayer Smart Data can also be added as a standalone tool to an existing payment or monetization-stack. Content providers can then focus on delivering the best video experiences with the highest standards of quality and service levels to their customers. For many organizations, the standalone option is a smart addition to build the most effective structure to support growth strategies. It improves scalability, reduces cost of operations, drives synergies in the business and provides industry-leading access to data to support video monetization decisions. 

TACKLING CHURN

The easiest way to reduce involuntary churn is to partner with a service that automates the process. InPlayer Smart Data  helps OTT services minimizing churn rate, making the subscription credit card management easier, more visible and smarter. It will detect any outdated credit card and update automatically the credit card when a new one is issued to avoid any interruption of services.  The end-user will also be able to view and update cards used for recurring subscription transactions in a seamless way. Changes like these may seem small – but reducing churn by even one or two percentage points can have a massive impact on revenue down the line.

InPlayer empowers you to launch word-class OTT services faster and at a lower cost – making it easier for you to offer an attractive pricing model for your customers. By leveraging our premium turnkey solution, you can eliminate the need for custom development and minimize your overall investment. With zero upfront costs and a flat, affordable monthly service fee, you’ll be able to monetize your content and get all the actionable data insights in record time. 

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