Technological advances have opened up doors for modern broadcasters. There’s no longer a requirement to broadcast on television, with all the restrictions and challenges that brings with it, as people increasingly watch their favorite programs via non static platforms, by using laptops, tablets and smart phones. Whilst live streaming content can bring a wealth of opportunities, it’s important to meet the speed requirements that your potential audience is looking for.
Why Live Streaming Is The Way Forward
The millennial generation is becoming very important in the worlds of business and broadcasting. The thing the value above all is convenience, allowing them to watch shows whenever and wherever they want. Thus broadcaster who meet this requirement by using SVOD or live streaming channels will have a far greater chance of reaching their target audience, as well as finding an easy way to monetize their broadcasts. Modern consumers also want immediacy, they love the thrill of watching things that are live and real, which is why live streaming is increasingly popular. As the latest Nielsen Total Audience Report shows, traditional television viewing is down by an average of 14 minutes per household per day, whilst online viewing is up by 19%.
How To Make The Most Of Live Streaming Opportunities
Live streaming is ideally suited to sports events and music and drama performances, but the possibilities are endless. In today’s market even funerals are being live streamed, and why not? It allows people to watch events and shows that otherwise wouldn’t be able to.
As live streaming becomes more popular, there will also be increased competition, so how does a broadcaster make their offering stand out from the crowd? There are certain things that should be avoided at all costs when it comes to live stream broadcasting:
- Time lagging
- Signal drop outs
- Slow footage that lacks fluidity
Broadcasters who consistently suffer these problems will quickly find that viewers turn elsewhere for their live streaming fix, so it can be seen that one thing more than any other is important for successful live streaming: speed.
Live Streaming Speed Requirements
To make a success of live streaming you need two things, a platform to stream it on, and the broadcasting speed to make it work. Netflix is still by the far the most popular video-streaming service, and it now accounts for more than a third of all internet traffic in the United States, up to 34.9% from 34.2% six months ago. Nevertheless there are now increasing numbers of independent streaming services available, so it pays to find one that’s right for you. The huge use of bandwidth taken up by Netflix shows how much data live streaming really takes. In today’s market it’s essential that you are broadcasting in HD quality at the very minimum. It can also help to make broadcasts available for those without HD viewing capabilities, and this can be achieved by using a multi-bitrate platform, allowing viewers to watch your stream at their optimal speed.
What Speed Should Broadcasters Upload At?
As an important rule of thumb, the speed a broadcaster uploads content at should be double the speed that they expect, or want, viewers to watch it at. A shared connection by the broadcaster will have an adverse impact on streaming speed and quality, as will watching the broadcast itself via the same connection whilst it’s being streamed. Before going live broadcasters should test the quality of the stream and try to find the ideal level that offers complete reliability at the fastest possible speed. Never sacrifice one for the other. By following these tips, broadcasters can gain a real presence in the increasingly in-demand and lucrative live streaming market.