The Cannes Lions International Festival of Creativity has announced the launch of its first Digital Pass.
‘We’re delighted to launch the Digital Pass this year to bring learning and inspiration to more people, in more places, than ever before. This new pass will enable more brands and businesses to experience world-class creative work and discover the power of creativity to drive business growth.‘ – Jose Papa, Cannes Lions Managing Director
Supported by InPlayer’s technology the pass is designed for those unable to join the 16,000 attendees in the south of France, to experience the Festival through a world-class online broadcast, delivered to digital screens around the world. From 9.30am to 9.30pm each day, throughout the Festival, the curated broadcast will be available for all delegates, with catch-up accessible throughout the night, providing round the clock learning and inspiration to fit international time zones.
‘At Ascential, providing insight and intelligence to our customers is fundamental to our proposition. The launch of the new Cannes Lions Digital Pass marks a new phase for the Festival. It sits alongside other Cannes Lions launches in 2018, such as the new digital platform, The Work, which both aim to extend the reach of the Festival and support more businesses to drive results.‘ – Duncan Painter, CEO of Ascential
A first of its kind offer for the creative communications and marketing industry, the pass costs €99 for five days and is accessed through an online login. The pass will allow more people than ever before to connect with the Festival and access the incredible line up of speakers.
To find out more about what the Digital Pass offers, please visit: https://www.canneslions.com/digital-pass
To take a sneak peek into the Digital Pass outlook and why you should purchase it, take a look at the pictures below: