For people visiting inplayer.com we process 3 different personal data types: Browser characteristics, IP Address, Website browsing actions. If you have filled in any form to e.g. subscribe to any of our marketing content we will also store contact details necessary to provide that content. We believe that our interest to pursue sales opportunities justifies the use of appropriately protected non-sensitive data on a small scale.
| Personal data type | Why we have it – purpose | Where we got it | Where is it stored | Who is involved (has access) | Legal basis | How long do we keep it | Can it be deleted? Then how? |
|---|---|---|---|---|---|---|---|
| Browser charactristics, IP Address, Website browsing actions | Improvement of user experience and website performance analytics | Third party analytics technology using cookies | Stored with analytics provider: Google Analytics | Our Marketing team and Google Analytics | Consent (through cookie banner) | Never expires. We only use this type of data for cohort analysis, meaning we never look at specific users. | You can make any future browsing untracked by disabling cookies in your browser. |
| Website browsing actions | Improvement of user experience | Third party analytics technology using cookies | Stored with CRM provider: SalesForce (Pardot) | Our Sales and Marketing teams and SalesForce | Consent (through cookie banner) | Only for as long as your information is relevant for the purpose | You can make any future browsing untracked by disabling cookies in your browser. |
| Contact details | Subscription to marketing content (blog, product updates) | The individual (through website form) | Stored with CRM provider: SalesForce (Pardot) | Our Sales and Marketing teams and SalesForce | Legitimate interest | Only for as long as your information is relevant for the purpose | Submit the email address used to us to get your records deleted. |
| Communication content, Contact details | Support enquiry | The individual (through website form) | Stored with ticketing system: Freshdesk | Our Support team and Freshdesk | Legitimate interest or issue | Only for as long as your information is relevant for the purpose | Submit the email address used to us to get your records deleted. |
| Communication content, Contact details | Contact enquiry, Direct marketing activities | The individual (through website form) | Stored with CRM provider: SalesForce (Pardot) | Our Sales and Marketing teams and SalesForce | Legitimate interest | Only for as long as your information is relevant for the purpose | Submit the email address used to us to get your records deleted. |
We are always looking to minimise the amount of data we store and never want to store any information that isn’t absolutely necessary either for your experience or for us to improve how we contact you. As a way to improve, we are looking into Google Analytics’ new feature that obscures IP addresses to see if this will be useful for us and will improve your privacy.
If you need to contact us regarding your data, please go to our Privacy Contact page or send an email to privacy@inplayer.com.