Having now returned from Sportel Monaco in one piece, which is by no means guaranteed, it is time to briefly reflect on what was a fantastic few days representing InPlayer along with our CEO George Meek.
For me this was Sportel number nine, therefore it was particularly great to catch up with so many friends and former colleagues from across the industry. Our schedule was hectic, we spent three solid days chewing the content monetization fat with a range of rights holders, federations, leagues, agencies and just about anyone else who was prepared to listen to us talk about the wonders of our new platform.
My take for what it’s worth is that content owners, particularly in the sports space like to have flexibility when it comes to the distribution, protection and monetization of their digital assets – be that live rights or short form content. InPlayer’s new platform which is already driving significant revenues for content owners across a variety of industries provides a set of tools to offer that flexibility.
Our conversations with the likes of Infront Sports, Sportradar, IMG as well as Perform’s launch of DAZN make it pretty clear that the time for a digitally lead distribution and monetization strategy is very much now.
It was a thoroughly enjoyable, exhausting and productive few days for the InPlayer team. We have to say special thanks to Neulion and ESPN for looking after us so well at their respective receptions. All good things must come to an end. My conference highlight? Probably George crowning himself WWE Champion of the World. 🙂
Until next year Monaco. 😉