Business Event

Converting Passive Audiences into Engaged, Valuable Communities.

May 18, 2021 | By InPlayer

The way we consume sports is changing. Today’s fans don’t just sit back and watch – they participate, engage and create. Audiences that were once content simply to be entertained now demand to be involved.

What does that mean for those who bring the games to them? More opportunities than ever. Opportunities for teams, leagues, broadcasters, publishers and provider platforms. Opportunities to tap into current trends and to own the 360-degree consumer experience, from gamification and legalized betting to watch parties, influencer-led chats and a growing suite of interactive features.

By investing in new technologies and facets of the total entertainment package, sports enterprises have a chance to develop new revenue streams and maintain quality control while holding the attention of fans well after the last snap or final buzzer. Today, not only do the games drive related programming and premium interactions, but those features help promote and deliver more fans to the games.

At InPlayer, we’re excited to have a larger conversation with sports and industry professionals about this new world order. On May 19, as part of the National Sports Forum’s virtual spring summit, InPlayer Chief Revenue Officer Chelsey Rushworthk will  be joined by LiveLike Chief Executive Officer and co-founder Miheer Walavalkar for “Converting Passive Audiences into Engaged, Valuable Communities,” an innovation showcase that will examine the rapidly changing nature of live sports viewing behaviors, including fan engagement and the ownership of data and analytics.

As part of this session, Rushworth and Walavalkar will discuss how to:

Sign up and join us online for the National Sports Forum’s spring summit on May 19-20, featuring more breakout sessions, super panels and interactions with the top sports executives in the industry.

 

Converting Passive Audiences into Engaged, Valuable Communities

The way we consume sports is changing. Today’s fans don’t just sit back and watch – they participate, engage and create. Audiences that were once content simply to be entertained now demand to be involved.

What does that mean for those who bring the games to them? More opportunities than ever. Opportunities for teams, leagues, broadcasters, publishers and provider platforms. Opportunities to tap into current trends and to own the 360-degree consumer experience, from gamification and legalized betting to watch parties, influencer-led chats and a growing suite of interactive features.

By investing in new technologies and facets of the total entertainment package, sports enterprises have a chance to develop new revenue streams and maintain quality control while holding the attention of fans well after the last snap or final buzzer. Today, not only do the games drive related programming and premium interactions, but those features help promote and deliver more fans to the games.

At InPlayer, we’re excited to have a larger conversation with sports and industry professionals about this new world order. On May 19, as part of the National Sports Forum’s virtual spring summit, InPlayer Chief Revenue Officer Chelsey Rushworthk will  be joined by LiveLike Chief Executive Officer and co-founder Miheer Walavalkar for “Converting Passive Audiences into Engaged, Valuable Communities,” an innovation showcase that will examine the rapidly changing nature of live sports viewing behaviors, including fan engagement and the ownership of data and analytics.

As part of this session, Rushworth and Walavalkar will discuss how to:

Sign up and join us online for the National Sports Forum’s spring summit on May 19-20, featuring more breakout sessions, super panels and interactions with the top sports executives in the industry.

 

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