BACKGROUND The Ladies Gaelic Football Association (LGFA) was founded in 1974 and represents over 1000 clubs in Ireland as well as many overseas, with one of the newest members based…
If you’re a marketer, you’ve no doubt seen the latest trends around branding and video. Almost literally, everyone is doing it. If you work for a brand, it’s all but…
With more businesses, marketers, storytellers and news organizations than ever before creating content, the competition for audience attention has never been more fierce. Clicks and screen time are currency, and…