Bauer Entertainment Marketing & InPlayer Partner to Grow Audiences and Profits for Virtual Experiences

London, UK and Nashville, October 8,  2020 InPlayer, market-leading monetization and subscriber-management platform, today announced a new partnership with Bauer Entertainment Marketing, a full-service digital marketing agency, to drive awareness, engagement, and revenue for livestream-event producers – during and beyond the pandemic. 

With new rules and regulations limiting large gatherings and events, fans are unable to experience entertainment the way they did before COVID-19. Although the traditional ways fans engage are dramatically constrained, their desire for content is at an all-time high. Sports, music, and entertainment content producers who want to overcome challenges and capitalize on demand now have a new, professional resource to do profitably.

With more than 100 past clients, Bauer Entertainment Marketing (BEM) has a track record for amplifying exposure and ticket sales for event producers. The firm is now partnering with InPlayer, the world’s leading pay-per-view (PPV) and subscription solution for digital-content creators, to offer a truly comprehensive solution. 

“This alliance re-defines how livestream events can be produced and promoted,” observed BEM President Brian Bauer. “BEM generates greater fan excitement and incremental sales of passes and subscriptions while InPlayer helps content producers reduce their cost and boost their revenue.

InPlayer’s CEO George Meek explained, “We enhance access to PPV shows with both the viewer and creator in mind.” Meek continued, “Given this vision, we’re very excited to partner with BEM. Their knowledge and insights help us give streamers the content they want and creators the monetization platform they need. This partnership provides a way for us to reach new heights in live-streaming entertainment, offering a front-row-seat and backstage experience for consumers while creating new revenue streams for producers. As value-added intermediaries between fans and their favorite performers, BEM and InPlayer are a one-stop shop, paving the way for other entertainment companies to adapt and succeed during and after the pandemic.”

With BEM’s data-driven marketing strategies and InPlayers’ advanced, secure access for attendees, virtual-event producers now have first-class marketing and online protection. Experienced in creating enthusiasm and excitement for live events, these companies are now integrating their skills to promote and deliver engaging PPV and subscription-based content.

“Not surprisingly, the live-streaming audience grew by 45% between March and April 2020,” noted BEM’s Bauer. “Also, sales cycles for virtual events and in-person shows are not the same. PPV shows need to be communicated and marketed differently. We’ve promoted successful live streams during the pandemic by knowing what their fans want and how to deliver it to them. Our deep understanding of digital-content creation and online-advertising tactics draws more fans and motivates them to buy sooner.”

ABOUT BAUER ENTERTAINMENT MARKETING

Bauer Entertainment Marketing (BEM) delivers more fans, sales, and profit for music, sports, and entertainment businesses. As a full-service digital marketing agency, BEM has helped grow 100+ companies including Ryman Auditorium, Country Jam, Music Business Association, X Games, Kanye West, NASCAR, Emporium Presents, Lexington Center, and Uber. 

BEM was named a “Best Advertising Agency” and “Top Digital Marketing Agency” in Nashville by Expertise.com. This recognition reflects experience, passion, professionalism, and quantified, documented results. For every $1 clients have spent with BEM, they have experienced an average of $16 in return. 

BEM complements in-house teams by providing strategic consulting and hands-on campaign management. Solutions include social media marketing, digital advertising, website development, search engine optimization, email marketing, and conversion rate optimization.

Learn more at: https://www.BauerEM.com

ABOUT INPLAYER

InPlayer, the world’s leading pay-per-view and subscription solution, helps set up and grow recurring revenue for any company looking to enable online sales and access management for their video, audio, files and HTML content. With millions of dollars in transactions managed, InPlayer makes thousands of live events profitable for the OTT industry, rights owners, agencies, artists and corporations around the world. 

More information: https://inplayer.com/

Contact:
Bauer Entertainment Marketing

www.BauerEM.com 

info@bauerem.com

888.831.5779

 

 

Bauer Entertainment Marketing & InPlayer Partner to Grow Audiences and Profits for Virtual Experiences

London, UK and Nashville, October 8,  2020 InPlayer, market-leading monetization and subscriber-management platform, today announced a new partnership with Bauer Entertainment Marketing, a full-service digital marketing agency, to drive awareness, engagement, and revenue for livestream-event producers – during and beyond the pandemic. 

With new rules and regulations limiting large gatherings and events, fans are unable to experience entertainment the way they did before COVID-19. Although the traditional ways fans engage are dramatically constrained, their desire for content is at an all-time high. Sports, music, and entertainment content producers who want to overcome challenges and capitalize on demand now have a new, professional resource to do profitably.

With more than 100 past clients, Bauer Entertainment Marketing (BEM) has a track record for amplifying exposure and ticket sales for event producers. The firm is now partnering with InPlayer, the world’s leading pay-per-view (PPV) and subscription solution for digital-content creators, to offer a truly comprehensive solution. 

“This alliance re-defines how livestream events can be produced and promoted,” observed BEM President Brian Bauer. “BEM generates greater fan excitement and incremental sales of passes and subscriptions while InPlayer helps content producers reduce their cost and boost their revenue.

InPlayer’s CEO George Meek explained, “We enhance access to PPV shows with both the viewer and creator in mind.” Meek continued, “Given this vision, we’re very excited to partner with BEM. Their knowledge and insights help us give streamers the content they want and creators the monetization platform they need. This partnership provides a way for us to reach new heights in live-streaming entertainment, offering a front-row-seat and backstage experience for consumers while creating new revenue streams for producers. As value-added intermediaries between fans and their favorite performers, BEM and InPlayer are a one-stop shop, paving the way for other entertainment companies to adapt and succeed during and after the pandemic.”

With BEM’s data-driven marketing strategies and InPlayers’ advanced, secure access for attendees, virtual-event producers now have first-class marketing and online protection. Experienced in creating enthusiasm and excitement for live events, these companies are now integrating their skills to promote and deliver engaging PPV and subscription-based content.

“Not surprisingly, the live-streaming audience grew by 45% between March and April 2020,” noted BEM’s Bauer. “Also, sales cycles for virtual events and in-person shows are not the same. PPV shows need to be communicated and marketed differently. We’ve promoted successful live streams during the pandemic by knowing what their fans want and how to deliver it to them. Our deep understanding of digital-content creation and online-advertising tactics draws more fans and motivates them to buy sooner.”

ABOUT BAUER ENTERTAINMENT MARKETING

Bauer Entertainment Marketing (BEM) delivers more fans, sales, and profit for music, sports, and entertainment businesses. As a full-service digital marketing agency, BEM has helped grow 100+ companies including Ryman Auditorium, Country Jam, Music Business Association, X Games, Kanye West, NASCAR, Emporium Presents, Lexington Center, and Uber. 

BEM was named a “Best Advertising Agency” and “Top Digital Marketing Agency” in Nashville by Expertise.com. This recognition reflects experience, passion, professionalism, and quantified, documented results. For every $1 clients have spent with BEM, they have experienced an average of $16 in return. 

BEM complements in-house teams by providing strategic consulting and hands-on campaign management. Solutions include social media marketing, digital advertising, website development, search engine optimization, email marketing, and conversion rate optimization.

Learn more at: https://www.BauerEM.com

ABOUT INPLAYER

InPlayer, the world’s leading pay-per-view and subscription solution, helps set up and grow recurring revenue for any company looking to enable online sales and access management for their video, audio, files and HTML content. With millions of dollars in transactions managed, InPlayer makes thousands of live events profitable for the OTT industry, rights owners, agencies, artists and corporations around the world. 

More information: https://inplayer.com/

Contact:
Bauer Entertainment Marketing

www.BauerEM.com 

info@bauerem.com

888.831.5779

 

 

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