Stand Out From the Crowd: How to Avoid Online Fatigue and Offer Exclusivity 

Live event production has taken the video industry by storm over the past few years, and as a result, we’ve seen an astronomical increase of content available online. To stay connected to their audiences, organizations have quickly pivoted to virtual events,  trying to quickly jump on the live video bandwagon, hoping to rise above  their competitors’ noise. However, this raises the questions: how to avoid becoming just another live event? How to stand out from the crowd? It’s becoming clear that the live video industry is increasingly risking online fatigue, a phenomenon that content owners should be aware of.

The amount of information online continues to increase. Meanwhile, the amount of time we have to consume this information isn’t getting any longer—in fact, it’s shrinking, as users spend more time divided between various apps or streaming providers. Result?–Online fatigue and tiredness from consumption. 

There’s too much to read, too much to consume, and not enough time to do it. For content creators, this means your audience could very well be burnt out before they even get a chance to consume your content. 

For this reason, coming up with new ways to capture attention is vital to keep your video strategies at bay. 

Bring More Value To The Table 

In order to thrive in this increasingly crowded space, content owners must understand  audiences well enough to deliver the ideal user experience – with an attractive, relevant value proposition

They should bring value to their audience with not only new and exciting video experiences but also with attractive pricing models and a solid monetization strategy. 

Enterprises, conference organizers, and universities who build a connected, secure video environment suited for today’s “digital natives” will rise above the noise offering their audience valuable takeaways to bring back to their business, curated learning content with immersive video experiences that are just as engaging as reliable for customers, employees, or students. 

The future of live or on-demand is fundamentally defined by audience preferences, which in turn drives how content owners deliver and monetize their content. Organizations need also to ensure they are investing in scalable technologies that offer premium viewing and monetization experiences, live streaming and on-demand access.  

Benefiting from a global infrastructure and an extensive partner ecosystem, InPlayer’s market-leading subscription and pay-per-view solution, enables businesses to monetize live or on-demand video content with an unrivalled user experience, and get immediate ROI at no starting costs.

The future of live or on-demand PPV is fundamentally defined by audience preferences, which in turn drives how content owners deliver and monetize their content. 

More Data. More Engagement

We very well know that data helps map out engaging video experiences, with useful insights on what content performs best or worse. Algorithm-powered data on audiences can be leveraged to boost video monetization, which in return opens the door for  data-driven action steps, rather than just going by pure guesswork. By having audience engagement insights, purchase behaviours and buying predictions you can offer high-level and targeted content, catered to specific needs.  

With rich customer profiling, it becomes easy to offer the right audience the right content, at the right time. This includes recognizing returning online customers and presenting relevant information for maximum conversions.

Monitor Your  Subscribers Churn

Everyone in a subscription business knows that if you do a good job of retaining your current subscribers, you have a winning strategy in place. Reducing your churn rate just by 1% will net you a 10% increase in your revenue in a single year. 

Customers can voluntarily churn due to content reasons (relevance), feature limitations, platform performance or quality, price, bad user experience or simply online fatigue. By anticipating the turning points of your subscribers’ journeys, integrating every step, from billing to engagement as effectively as possible, any business can improve their video content strategy / monetization and ultimately generate more revenue 

Innovative companies are leveraging live video with registration walls or paywalls, in their business continuity plans, for both external and internal communications. This not only accommodates consumers or employees immediate needs, it also fosters engagement, brand loyalty and builds new virtual communities.. To avoid online fatigue, keep audiences engaged and coming back for more, InPlayer sets the standard for enterprise-grade video management and monetization.  

TALK TO US 

 

Stand Out From the Crowd: How to Avoid Online Fatigue and Offer Exclusivity 

Live event production has taken the video industry by storm over the past few years, and as a result, we’ve seen an astronomical increase of content available online. To stay connected to their audiences, organizations have quickly pivoted to virtual events,  trying to quickly jump on the live video bandwagon, hoping to rise above  their competitors’ noise. However, this raises the questions: how to avoid becoming just another live event? How to stand out from the crowd? It’s becoming clear that the live video industry is increasingly risking online fatigue, a phenomenon that content owners should be aware of.

The amount of information online continues to increase. Meanwhile, the amount of time we have to consume this information isn’t getting any longer—in fact, it’s shrinking, as users spend more time divided between various apps or streaming providers. Result?–Online fatigue and tiredness from consumption. 

There’s too much to read, too much to consume, and not enough time to do it. For content creators, this means your audience could very well be burnt out before they even get a chance to consume your content. 

For this reason, coming up with new ways to capture attention is vital to keep your video strategies at bay. 

Bring More Value To The Table 

In order to thrive in this increasingly crowded space, content owners must understand  audiences well enough to deliver the ideal user experience – with an attractive, relevant value proposition

They should bring value to their audience with not only new and exciting video experiences but also with attractive pricing models and a solid monetization strategy. 

Enterprises, conference organizers, and universities who build a connected, secure video environment suited for today’s “digital natives” will rise above the noise offering their audience valuable takeaways to bring back to their business, curated learning content with immersive video experiences that are just as engaging as reliable for customers, employees, or students. 

The future of live or on-demand is fundamentally defined by audience preferences, which in turn drives how content owners deliver and monetize their content. Organizations need also to ensure they are investing in scalable technologies that offer premium viewing and monetization experiences, live streaming and on-demand access.  

Benefiting from a global infrastructure and an extensive partner ecosystem, InPlayer’s market-leading subscription and pay-per-view solution, enables businesses to monetize live or on-demand video content with an unrivalled user experience, and get immediate ROI at no starting costs.

The future of live or on-demand PPV is fundamentally defined by audience preferences, which in turn drives how content owners deliver and monetize their content. 

More Data. More Engagement

We very well know that data helps map out engaging video experiences, with useful insights on what content performs best or worse. Algorithm-powered data on audiences can be leveraged to boost video monetization, which in return opens the door for  data-driven action steps, rather than just going by pure guesswork. By having audience engagement insights, purchase behaviours and buying predictions you can offer high-level and targeted content, catered to specific needs.  

With rich customer profiling, it becomes easy to offer the right audience the right content, at the right time. This includes recognizing returning online customers and presenting relevant information for maximum conversions.

Monitor Your  Subscribers Churn

Everyone in a subscription business knows that if you do a good job of retaining your current subscribers, you have a winning strategy in place. Reducing your churn rate just by 1% will net you a 10% increase in your revenue in a single year. 

Customers can voluntarily churn due to content reasons (relevance), feature limitations, platform performance or quality, price, bad user experience or simply online fatigue. By anticipating the turning points of your subscribers’ journeys, integrating every step, from billing to engagement as effectively as possible, any business can improve their video content strategy / monetization and ultimately generate more revenue 

Innovative companies are leveraging live video with registration walls or paywalls, in their business continuity plans, for both external and internal communications. This not only accommodates consumers or employees immediate needs, it also fosters engagement, brand loyalty and builds new virtual communities.. To avoid online fatigue, keep audiences engaged and coming back for more, InPlayer sets the standard for enterprise-grade video management and monetization.  

TALK TO US 

 

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