The Ongoing Full Stream Ahead Trend with VoD

10 months ago

The traditional definition of what it means to watch TV and how to watch it have drastically changed in the past 10 years or so. Consumers are in control more than ever of what they watch, when they watch and how they watch. If watching TV meant sitting in front of the screen, waiting for […]

Top 10 Video Streaming Services On the Market Today

1 year ago

Cutting cables in droves seems to be very popular nowadays and a lot of companies are putting out their online streaming options to compete. Marathon watching TV is the new most popular leisure activity with more and more video streaming services emerging on the market each year. In the beginning of the cord cutting era […]

Live streaming vs. VOD – Reasons to Consider Both

2 years ago

Live streaming and VOD (Video on Demand) can offer different ways of brand recognition benefits, increased pool of customers and followers engagement. Giving preference to VOD over live streaming or vice versa, shouldn’t be a limit to all the opportunities offered by each of them. The question here is how to leverage one or the […]

US Millennials Watch an Average of 6hrs Content Per Day

3 years ago

According to a new study, millennials, who watch the most amount of content out of any demographic, watch an average of 6 hrs’ worth of content every day. And it seems that they’re perfectly happy doing so! TiVo’s survey revealed that the millennial generation spends the most amount of time watching video content – no surprises […]

10 Important Trends Shaping On-Demand Digital Entertainment

3 years ago

On-demand digital entertainment may be well-established in the UK, US, and certain Western European countries; however, further afield, in major economies such as India, Brazil, and South Africa, on-demand services are only just beginning to take root. So, what are the key trends that will affect how the technology is adopted? We summarized Discover Digital’s […]

Why Mobile Devices Now Account for More Than Half of Online Viewing

3 years ago

For the first time ever, the majority of online viewing is taking place on mobile devices, according to new research by Ooyala. Drawing on insights from over 3.5 billion video analytic events per day from 220 million viewers across the world, Ooylah found that mobile devices now represent 51 percent of all online viewing. So why […]

VOD Is Spreading Globally

3 years ago

It’s no secret that video on demand (VOD) and subscription video on demand (SVOD) have been growing in popularity over the last few years, with 50 percent of internet users aged 16 and over regularly using SVOD technology to watch television and movies in the US. Now, however, the popularity of VOD and SVOD is spreading even […]

Millions to Ditch Their TV License for a Streaming Service

3 years ago

Streaming services are becoming more popular every year. But, according to a new survey, as VOD and SVOD continue to embed themselves in our lives, almost 10 million Brits will get rid of their TV license. So what will this mean for the future of television? Around the world, tens of millions of people now […]

Cord Cutting and The Future of Television

3 years ago

Industry pundits predicted that, by now, traditional television would have perished. Like the music industry, which has been irrevocably changed by the likes of iTunes and Spotify, television viewers were supposed to have moved to online alternatives – citing high costs, an abundance of low-quality or niche content, and atrocious customer service as the reasons. […]

SVOD Penetration Now On Par with DVR

3 years ago

In the last couple blogs, we’ve looked at the rise of subscription video on-demand (SVOD). One of the most significant (and symbolic) milestones for the SVOD industry is the penetration of on-demand services equalling that of DVRs (digital video recorders). So why has this happened? And, now that it has, what does this mean for […]

Young Viewers Dedicate a Third of Their Viewing Time to On-Demand Services

3 years ago

Eighteen to 24-year-olds are increasingly turning to on-demand services to get their fill of televised entertainment. In fact, due to the popularity of services such as BBC iPlayer, Netflix, Hulu, and Amazon – which have seen their young audiences boosted by a third – live TV viewing amongst 16 to 24-year-olds has fallen by a […]

Video Streaming: One of the Fastest Growing Entertainment Methods

3 years ago

Streamed video on demand (SVOD) is still a relatively new concept. Even 10 years ago, the idea of being able to choose exactly which shows you wish to watch at exactly the times that suit you would have seemed extremely foreign – not to mention exciting! So why is SVOD growing so quickly? And will […]

Companies Need to Adapt to Ad Blocking, Not Fight It

3 years ago

In the US ad blocking is set to grow by 34 percent this year – that’s almost 70 million US web users! Even worse for companies who favor traditional digital ads, this figure is set to rise to a whopping 87 million by 2017. But, in a world in which consumers have experienced ad-free surfing, […]

Will Millennials Be the Death of Cable Television?

3 years ago

Though the generation which first embraced cable television are increasingly cutting the cord, we’re not seeing cable television being abandoned anywhere nearly as quickly as many initially predicted. However, millennials are proving to be much more willing to turn to streaming services. Indeed, the millennial’s preference for on-demand content may eventually be the death of […]

Why Netflix Is The Present And Future Of Video Streaming

3 years ago

There is no doubt that Netflix is the dominant force when it comes to video streaming; it has around 90% of the market with competitors such as Hulu and Amazon Prime taking up the remaining 10% between them. The growth of Netflix has changed the way we view content for good. This not only means […]

The Continuing Global Growth Of SVOD

3 years ago

There is no doubt that the popularity of SVOD continues to grow, both in the UK and across the globe. By the end of 2012, almost 14.5 million households in the UK were subscribing to Pay TV. This figure put the UK at number nine in the list of countries with the most pay TV […]

How Sport Is Using Technology To Improve The Fan Experience

3 years ago

The watching of live sports is one of the major activities in content viewing today. The major players in the world of sport have not been slow to recognize this fact; this includes sports teams as well as leagues and venues. They know how important it is to optimize the fan experience. There is so […]

Why Is The Recurring Revenue Model Spreading?

3 years ago

In my previous post, I’ve discussed about what does the future hold for companies with recurring revenue strategies. This time around I’ll be talking about the reason why the recurring revenue model is spreading. Probably the most important aspect of the recurring revenue model is that it provides the opportunity for companies to make big changes to […]

Learning A Lesson From Esports, About Video Creation

4 years ago

In case you don’t already know; esports is a global phenomenon where gamers play against each other, often for impressive amounts of cash. When we say impressive, we are not exaggerating; prize money can run into the millions of dollars. This does not mean that everyone who competes in esports wins major amounts of money, […]

A Decade Of Success For Online Video

4 years ago

Watching online video has become a major daily activity for many, especially millennials. According to the latest figures an average viewer watches 1 hour 15 minutes of online video every day. That’s a huge potential viewership that online publishers can’t afford to miss out on. What’s more, the trend for cutting the cord seems set […]

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