SVOD, Churn Rate – How OTT Providers Go Direct-To-Consumers

2 months ago

In our series of blog articles on OTT monetization models, we are exploring the different monetization models for content providers launching an OTT service. This second article on content monetization will be covering one of the most established and popular OTT Revenue Model: the Subscription Video-On-Demand model, called SVOD. SVOD, is when a customer pays […]

The Importance of Subscription Performance in SVOD

10 months ago

The market for streaming video on demand (SVOD) continues to grow. By the end of this year it’s estimated that 161 million homes worldwide will be using SVOD, according to figures from Research and Markets. When you look at their predictions for forthcoming years, the growth is even more apparent. They estimate that by 2020, […]

Quality Content to Boost SVOD Revenue to $120B by 2022

1 year ago

New insights from Juniper Research say that that SVOD (Subscription Video on Demand) services, provided by giants like Netflix and Amazon, will boost OTT revenues by 88% to reach $120 billion in 2022. The research also states that over a quarter of worldwide households will have an account with SVOD services by 2022. However, the […]

Why SVOD Parental Control Shouldn’t Be Overlooked

1 year ago

The way audiences consume entertainment has never been more prevailing as with the rapid expansion of SVOD (Subscription Video on Demand) and OTT (Over-the-Top) services. In a new study of the top US streaming video platforms and digital content providers, the Parents Television Council – an education organisation advocating responsible entertainment – found that parental controls are negligent […]

By 2021, 428 Million Homes Worldwide Will Have SVOD

3 years ago

According to the Global SVOD Forecasts report, the number of Subscription Video On Demand (SVOD) homes will reach 428 million across 200 countries by 2021 – a massive increase on 2015’s 177 million and 2016’s 248 million! Currently, North America is the country where consumers are most likely to subscribe to SVOD service. However, by 2019, […]

Western European SVOD Industry to Generate €3 Billion in Revenue by End 2016

3 years ago

In 2015, total spending on SVOD in Western Europe surpassed €2 billion. By the end of 2016, this figure is expected to reach €3 billion, according to a new report released by IHS Markit. So why is SVOD growing so quickly in Western Europe? And which countries are primarily responsible this growth? One of the biggest […]

Why Mobile Devices Now Account for More Than Half of Online Viewing

3 years ago

For the first time ever, the majority of online viewing is taking place on mobile devices, according to new research by Ooyala. Drawing on insights from over 3.5 billion video analytic events per day from 220 million viewers across the world, Ooylah found that mobile devices now represent 51 percent of all online viewing. So why […]

VOD Is Spreading Globally

3 years ago

It’s no secret that video on demand (VOD) and subscription video on demand (SVOD) have been growing in popularity over the last few years, with 50 percent of internet users aged 16 and over regularly using SVOD technology to watch television and movies in the US. Now, however, the popularity of VOD and SVOD is spreading even […]

Millions to Ditch Their TV License for a Streaming Service

3 years ago

Streaming services are becoming more popular every year. But, according to a new survey, as VOD and SVOD continue to embed themselves in our lives, almost 10 million Brits will get rid of their TV license. So what will this mean for the future of television? Around the world, tens of millions of people now […]

Cord Cutting and The Future of Television

3 years ago

Industry pundits predicted that, by now, traditional television would have perished. Like the music industry, which has been irrevocably changed by the likes of iTunes and Spotify, television viewers were supposed to have moved to online alternatives – citing high costs, an abundance of low-quality or niche content, and atrocious customer service as the reasons. […]

Video Streaming: One of the Fastest Growing Entertainment Methods

3 years ago

Streamed video on demand (SVOD) is still a relatively new concept. Even 10 years ago, the idea of being able to choose exactly which shows you wish to watch at exactly the times that suit you would have seemed extremely foreign – not to mention exciting! So why is SVOD growing so quickly? And will […]

Half of All US Households Now Subscribe to Streaming Service

3 years ago

Streamed content providers are celebrating this month as the industry reaches a key milestone: SVOD (subscription video on demand) is now found in 50 percent of all US homes. So what does mean for competitor industries? And, as SVOD continues to grow in popularity, what developments can we expect to see in the market? SVOD […]

Why Netflix Is The Present And Future Of Video Streaming

3 years ago

There is no doubt that Netflix is the dominant force when it comes to video streaming; it has around 90% of the market with competitors such as Hulu and Amazon Prime taking up the remaining 10% between them. The growth of Netflix has changed the way we view content for good. This not only means […]

The Continuing Global Growth Of SVOD

3 years ago

There is no doubt that the popularity of SVOD continues to grow, both in the UK and across the globe. By the end of 2012, almost 14.5 million households in the UK were subscribing to Pay TV. This figure put the UK at number nine in the list of countries with the most pay TV […]

The Difficulties Of Pinning Down The Viewing Habits Of Millennials

3 years ago

The main problem with trying to pin down the viewing habits of millennials is that there are very different entities within the same overall group. Some millennials live at home with parents, others are single people living in their own place and others have settled down and started a family. The recent Q4 2015 total Audience […]

Digital Video Trends For 2016 And Beyond

3 years ago

With the continued emergence of OTT providers, and the ever growing appetite for consumption of digital video content, we thought it would be interesting to take a look at some of the findings of a recent survey by Digital TV Europe and see how these findings relate to potential trends in digital video over the next couple […]

How To Win Back Subscribers For Online Video Content

4 years ago

It can be frustrating when you lose subscribers to your online video content platform. A certain amount of subscription loss is always likely to happen. Subscribers are individuals who make individual choices in life. They may decide that they want to try something different, or simply that they want to spend their money on something […]

How SVOD Services Affect Pay TV

4 years ago

Over the years, the habits of TV viewers have drastically changed. It seems that every year, more and more viewers are abandoning their Pay TV subscriptions and opting for SVOD services that will give them their favorite content at the time they want to watch it. The rising demand for SVOD services like Netflix, Hulu and Amazon […]

Where does cord cutting fit in US Over the Top trends?

4 years ago

As Over the Top (OTT) continues in its growth in popularity, for the viewing of on demand video content, so it’s interesting to take a look at the ongoing trends, especially in the area of cord-cutting, and the services viewers use. Cord-cutting, also popular as cord-cheating, whereby pay TV subscribers seek an alternative way of […]

Has Subscription VoD Disrupted UK’s Digital Video Market

4 years ago

Subscription VOD is undoubtedly incredibly popular, and is becoming more popular every day. But what does this mean for the rest of the UK’s digital video market?   The UK digital video market is looking strong – very strong! In fact, in 2014 alone, the market grew by a whopping 55 percent, meaning that the […]

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