subscriptions

Will Every Business Evolve Into A Subscription Business Model?

8 months ago

In the era where the so called “unknown customer” is no longer the case, the subscription business model is becoming a hot topic of discussion. The subscription business market has grown by more than 100% in sales yearly. It was roughly $57 million in 2011 and has come to a to $2.6 billion in 2016. […]

The Importance of Subscription Performance in SVOD

9 months ago

The market for streaming video on demand (SVOD) continues to grow. By the end of this year it’s estimated that 161 million homes worldwide will be using SVOD, according to figures from Research and Markets. When you look at their predictions for forthcoming years, the growth is even more apparent. They estimate that by 2020, […]

Transitioning to a SaaS Subscription Model

11 months ago

Accenture published a research in 2016 saying digital products will make up 25% of the world’s entire economy by 2020. High performers in the digital business arena of the future won’t just consume more technology but also enable their customers to accomplish more with technology. New corporate cultures will be created that use technology helping […]

Top 5 Marketing Automation Tools For Subscription Businesses

11 months ago

Marketing automation gives companies the opportunities to adopt the philosophy of giving the right message, at the right time, to the right leads thus drastically increasing conversion rates, by sending relevant content, offers, and more to their contacts. More and more companies feel the urge to automate their marketing strategies as much as possible in […]

VOD Is Spreading Globally

3 years ago

It’s no secret that video on demand (VOD) and subscription video on demand (SVOD) have been growing in popularity over the last few years, with 50 percent of internet users aged 16 and over regularly using SVOD technology to watch television and movies in the US. Now, however, the popularity of VOD and SVOD is spreading even […]

Tips For Winning Back Subscribers

3 years ago

If you are running a subscription billing model then you are going to encounter times when customers decide to end their subscriptions; it’s a fact of life. Having said that, it’s something that you want to try and avoid as much as possible as you have to maintain and increase subscription levels in order to […]

What To Look For When Choosing A Paywall Software Vendor

3 years ago

Choosing a paywall software vendor is not always an easy decision; you need to make sure that you get exactly the service you need. It’s important to take some time to think through all aspects of the situation and not to rush any decision you make. We are here to take you through some of […]

The Surprising Figures Behind Apple Subscription Services

3 years ago

When most people think of Apple they think of their devices, which is why you may be surprised by the figures surrounding the subscription services they provide around these devices. Apple recently announced that in 2015 the revenue from this subscription provision was an incredible $19.9 billion. This represented a 10% increase on the revenue produced in […]

The Battle Between Pay TV And OTT

3 years ago

The upward trend in the amount of time spent viewing content on OTT services is showing no signs of slowing. It’s important to consider why viewers are attracted to providers such as Netflix and Hulu and what lessons Pay TV providers can learn. While it’s true that an average Netflix viewer watches 1 hour and […]

2015 Turned Out To Be A Great Year For OTT

3 years ago

The appetite for OTT content had already begun to increase, but 2015 saw it reach its greatest heights yet. The OTT Playbook, Part II: Keys to Building Momentum study makes an interesting read. Produced by Parks Associates and sponsored by Vindicia and Ooyala the report contains a lot of eye-opening information about OTT today and an insight […]

What Kinds of Content Are Users Willing to Pay For?

4 years ago

Recent advances in technology have shaken the video market, and it’s not yet clear how companies will monetise video content moving forward. The question on the lips of many video executive is, “what kinds of content are users willing to pay for”?   The Video Industry Is Changing The video industry has changed, dramatically. Ten […]

Has Subscription VoD Disrupted UK’s Digital Video Market

4 years ago

Subscription VOD is undoubtedly incredibly popular, and is becoming more popular every day. But what does this mean for the rest of the UK’s digital video market?   The UK digital video market is looking strong – very strong! In fact, in 2014 alone, the market grew by a whopping 55 percent, meaning that the […]

Pay-Per-View Issues That Tease Consumers And The Role of Live Streaming Apps

4 years ago

Millions of Americans sat glued in front their TV to watch the much awaited, highly anticipated and widely publicized Battle for Greatness boxing match between Manny Pacquiao and Floyd Mayweather in Las Vegas. Most of them, however, felt let down and frustrated at the ring of the bell; not due to Mayweathers’s strategy of flying like Muhammad Ali… umm […]

How Subscriptions Can Drive Revenue For Your App Or Website

4 years ago

Creating an exciting website or app that delivers something new and original to consumers is the first stage to success, but on its own it isn’t enough. The key to real success is how to monetize your website or app, so that views and visits becomes real revenue. Increasingly, one of the most effective, as […]

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