Live-Streaming for Business: Strategies to Make the Most Out of It

8 months ago

Live-streaming may be a key trend of today, with increasing range of brands and people trying streaming in their efforts to boost reach and audience engagement. And whereas not everybody may be a live-stream star and not each and every live-stream attracts an audience, there is clearly demand there. Facebook says the daily watch time […]

Live streaming vs. VOD – Reasons to Consider Both

1 year ago

Live streaming and VOD (Video on Demand) can offer different ways of brand recognition benefits, increased pool of customers and followers engagement. Giving preference to VOD over live streaming or vice versa, shouldn’t be a limit to all the opportunities offered by each of them. The question here is how to leverage one or the […]

Do Millennial Streaming Habits Threaten Legitimate Companies?

2 years ago

According to a new study by creative agency Anatomy Media, two-thirds of young millennials use an ad blocker. Moreover, 69 percent of these stream pirate videos. So, do Millennial streaming habits threaten legitimate video entertainment companies? Anatomy Media’s survey – which studied 2,500 Americans aged 18-24 – found that two-thirds use an ad blocker and that […]

Millions to Ditch Their TV License for a Streaming Service

3 years ago

Streaming services are becoming more popular every year. But, according to a new survey, as VOD and SVOD continue to embed themselves in our lives, almost 10 million Brits will get rid of their TV license. So what will this mean for the future of television? Around the world, tens of millions of people now […]

Study Shows Massive Uptake of VR by OTT Companies

3 years ago

The over-the-top market (OTT) is gearing up to launch VR-video content, with more than two-thirds of OTT companies are claiming that VR is here to stay, according to a new global study. So, what is it about VR tech that’s getting OTT companies excited, and can we really expect to see VR become a mainstay […]

Are Millennials Shutting Down The Radio?

3 years ago

The most successful radio shows have generally been those aimed at the younger generations (millennials). But music streaming software, with an almost unlimited supply of personalised playlists and stations, music on demand, and a vast array of podcasts, is now drawing young listeners away from even the most popular disk-jockeys. So what does the future […]

Harnessing The Power Of 360 Degree Video

3 years ago

The power of video has been very evident for years; people can actually see what you have to offer and what you are trying to relate to them, rather than just reading words on a screen. It’s already an immersive experience when it’s done well; now that experience has just got even better, with 360 […]

Why Netflix Is The Present And Future Of Video Streaming

3 years ago

There is no doubt that Netflix is the dominant force when it comes to video streaming; it has around 90% of the market with competitors such as Hulu and Amazon Prime taking up the remaining 10% between them. The growth of Netflix has changed the way we view content for good. This not only means […]

4K, UHD And HDR – Тhe Future Of Video Explained

3 years ago

The world of video is not always easy to understand, with its array of acronyms. Technology moves so fast that sometimes it seems like we are only just getting used to one development, such as high definition (HD), when more come along. You may have heard mention of some dome of the latest acronyms, 4K, […]

The Rise Of Streaming Devices In Content Viewing

3 years ago

The days of watching content simply based on what is showing on the TV, or what is available on cable TV, are well and truly over. According to the latest Connected Home Entertainment Report from NPD Group more than 50% of US homes have access to at least one device that can stream OTT content; in fact, […]

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