OTT

Monetizing OTT Video – PPV and Live Streaming Best Practices

2 months ago

OTT video is the biggest trend in professional content delivery at the moment. Every year more and more people are ditching their cable subscriptions and moving to online content delivery. Twenty five percent of Americans won’t subscribe to a cable provider by next year. In Europe OTT-SVOD grew from a few million in 2012 to […]

SVOD, Churn Rate – How OTT Providers Go Direct-To-Consumers

3 months ago

In our series of blog articles on OTT monetization models, we are exploring the different monetization models for content providers launching an OTT service. This second article on content monetization will be covering one of the most established and popular OTT Revenue Model: the Subscription Video-On-Demand model, called SVOD. SVOD, is when a customer pays […]

A Stairway to OTT Video Success (2019)

4 months ago

This blog post is the first article in a series of content monetization blog posts where we’ll tend to cover different OTT monetization solutions. However, this one will focus more on the subscription model as such.  For many consumers, the era of OTT video is a dream come true. Consumers of all ages are finally […]

The Rise of High-Quality Live Streaming and Subscription OTT

11 months ago

TV shows are rapidly shifting to online or on-demand viewing. To illustrate this, out of the 100 most watched live broadcasted sporting events in the US in 2005, only 14 were sporting events. Ten years later, in 2015 sporting events comprised 93 of the top 100 telecasts. TV networks rely on live broadcasts of the […]

Will Sports Cloud TV and OTT Services Take Over Traditional TV?

1 year ago

The Netflix and Amazon streaming model has revolutionised entertainment TV viewing in recent years. This same concept started entering the world of sport as well with a fast pace. There are many sport streaming services today looking to take on the giants of pay-TV. The question we often ask nowadays is whether cloud TV and […]

Consumer Experience In OTT Media World

1 year ago

Globally Over-The-Top (OTT) revenues are expected to double between 2016 and 2022. With new research being published almost on a daily basis about the popularity of OTT, it is without a doubt that the OTT sector is whipping up a storm. During Q3 2017 video traffic attributed to OTT has experienced a growth of 40%. […]

7 Essential Components of Your OTT Platform Content Strategy

1 year ago

In an ever-so changing digital world, keeping up with the latest trends is essential for OTT (over-the-top) service providers. The increasing consumer demand of today has created a shift in the traditional TV experience creating plethora of OTT platforms. TV viewing locked to one location at one specific time has evolved into personalised, interactive viewing […]

Habits and Generational Gap of OTT Subscribers

2 years ago

Demographics are essential when it comes to traditional and streaming TV. Having proper data and analytics gives operators chance to define their OTT subscribers and battle for attention and engagement. Adobe revealed in a recent research that consumers are now spending 42% of their TV time watching subscription, transactional or free streaming video services. This means […]

What Should Subscription Businesses Include in 2018?

2 years ago

Another year is coming to a close and before we know it 2018 will be the New Year to look forward to. Fresh new subscription businesses are launching all the time, and a lot of traditional ones have begun adding a subscription part to their standard operations. Subscription-based services have shown that they can be […]

Will Millennials Be the Death of Cable Television?

3 years ago

Though the generation which first embraced cable television are increasingly cutting the cord, we’re not seeing cable television being abandoned anywhere nearly as quickly as many initially predicted. However, millennials are proving to be much more willing to turn to streaming services. Indeed, the millennial’s preference for on-demand content may eventually be the death of […]

Study Shows Massive Uptake of VR by OTT Companies

3 years ago

The over-the-top market (OTT) is gearing up to launch VR-video content, with more than two-thirds of OTT companies are claiming that VR is here to stay, according to a new global study. So, what is it about VR tech that’s getting OTT companies excited, and can we really expect to see VR become a mainstay […]

The Arrival Of A New Broadcasting Era For Major League Sports

3 years ago

The thirst for Major League sports leagues such as the NBA and then NHL is a greater than ever, as is the hunger for more detailed content such as video highlights and statistical breakdowns. This is why the video streaming of Major League sports is so high profile. Yahoo now has a deal with the […]

The QoE Of The MPEG-DASH Standard In Video Streaming

3 years ago

Around 60% of Internet traffic in the US consists of the streaming of high-quality video. The popularity of this over the top (OTT) content, using the HTTP system, has led to the standardization of MPEG Dynamic Adaptive Streaming over HTTP (DASH). The MPEG-DASH standard, as this is known, means that video can be streamed smoothly […]

Why The Future Of OTT Lies With Live Content

3 years ago

If you want to boost the amount of revenue you make, and be a leader amongst the competition, then live content is the way to go with your OTT strategy. There is no doubt that the appetite for live streaming continues to increase, across the globe. Viewers want to be able to connect with their […]

How OTT Providers Can Overcome The Challenges They Face

3 years ago

It may surprise you to know that OTT is not such a new development; ever since ESPN360 launched in 2005 there has been an OTT presence. In the years since then the number of OTT providers has continued to grow and today OTT is finally really coming into its own. Providers such as Netflix, Hulu, […]

The Rise Of Streaming Devices In Content Viewing

3 years ago

The days of watching content simply based on what is showing on the TV, or what is available on cable TV, are well and truly over. According to the latest Connected Home Entertainment Report from NPD Group more than 50% of US homes have access to at least one device that can stream OTT content; in fact, […]

How Digital Technology Is Revolutionizing Sports Viewing

3 years ago

Make no mistake, live sports viewing is still a vital ingredient of any TV viewing package. Live sports events are still a must see that traditional TV providers know is a vital provision. A change is starting, though, in that some sports and media companies are taking a step into a different type of coverage; […]

InPlayer Digital Content Monetisation Tools

4 years ago

Video accounts for over half of all Internet traffic today; every day billions of videos are watched worldwide. You can see how important it is to produce and publish videos of your brand, business or organisation online. Of course, if you are spending all that money, time and effort producing high-quality video content you want […]

Digital Video Trends For 2016 And Beyond

4 years ago

With the continued emergence of OTT providers, and the ever growing appetite for consumption of digital video content, we thought it would be interesting to take a look at some of the findings of a recent survey by Digital TV Europe and see how these findings relate to potential trends in digital video over the next couple […]

The Battle Between Pay TV And OTT

4 years ago

The upward trend in the amount of time spent viewing content on OTT services is showing no signs of slowing. It’s important to consider why viewers are attracted to providers such as Netflix and Hulu and what lessons Pay TV providers can learn. While it’s true that an average Netflix viewer watches 1 hour and […]

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