OTT

Consumer Experience In OTT Media World

1 month ago

Globally Over-The-Top (OTT) revenues are expected to double between 2016 and 2022. With new research being published almost on a daily basis about the popularity of OTT, it is without a doubt that the OTT sector is whipping up a storm. During Q3 2017 video traffic attributed to OTT has experienced a growth of 40%. […]

7 Essential Components of Your OTT Platform Content Strategy

3 months ago

In an ever-so changing digital world, keeping up with the latest trends is essential for OTT (over-the-top) service providers. The increasing consumer demand of today has created a shift in the traditional TV experience creating plethora of OTT platforms. TV viewing locked to one location at one specific time has evolved into personalised, interactive viewing […]

Habits and Generational Gap of OTT Subscribers

7 months ago

Demographics are essential when it comes to traditional and streaming TV. Having proper data and analytics gives operators chance to define their OTT subscribers and battle for attention and engagement. Adobe revealed in a recent research that consumers are now spending 42% of their TV time watching subscription, transactional or free streaming video services. This means […]

What Should Subscription Businesses Include in 2018?

7 months ago

Another year is coming to a close and before we know it 2018 will be the New Year to look forward to. Fresh new subscription businesses are launching all the time, and a lot of traditional ones have begun adding a subscription part to their standard operations. Subscription-based services have shown that they can be […]

Will Millennials Be the Death of Cable Television?

2 years ago

Though the generation which first embraced cable television are increasingly cutting the cord, we’re not seeing cable television being abandoned anywhere nearly as quickly as many initially predicted. However, millennials are proving to be much more willing to turn to streaming services. Indeed, the millennial’s preference for on-demand content may eventually be the death of […]

Study Shows Massive Uptake of VR by OTT Companies

2 years ago

The over-the-top market (OTT) is gearing up to launch VR-video content, with more than two-thirds of OTT companies are claiming that VR is here to stay, according to a new global study. So, what is it about VR tech that’s getting OTT companies excited, and can we really expect to see VR become a mainstay […]

The Arrival Of A New Broadcasting Era For Major League Sports

2 years ago

The thirst for Major League sports leagues such as the NBA and then NHL is a greater than ever, as is the hunger for more detailed content such as video highlights and statistical breakdowns. This is why the video streaming of Major League sports is so high profile. Yahoo now has a deal with the […]

The QoE Of The MPEG-DASH Standard In Video Streaming

2 years ago

Around 60% of Internet traffic in the US consists of the streaming of high-quality video. The popularity of this over the top (OTT) content, using the HTTP system, has led to the standardization of MPEG Dynamic Adaptive Streaming over HTTP (DASH). The MPEG-DASH standard, as this is known, means that video can be streamed smoothly […]

Why The Future Of OTT Lies With Live Content

2 years ago

If you want to boost the amount of revenue you make, and be a leader amongst the competition, then live content is the way to go with your OTT strategy. There is no doubt that the appetite for live streaming continues to increase, across the globe. Viewers want to be able to connect with their […]

How OTT Providers Can Overcome The Challenges They Face

2 years ago

It may surprise you to know that OTT is not such a new development; ever since ESPN360 launched in 2005 there has been an OTT presence. In the years since then the number of OTT providers has continued to grow and today OTT is finally really coming into its own. Providers such as Netflix, Hulu, […]

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