online viewing

How to Cater for The Unique Needs of Generation Y

11 months ago

What the youngest and largest generation of consumers are looking for in a subscription service and how to ensure optimisation for this unique demographic. Generation Y, or millennials, those born between 1980 and 2000, now make up the largest age group in the U.S., adding 600 billion dollars to the economy each year. Often referred […]

Why Mobile Devices Now Account for More Than Half of Online Viewing

2 years ago

For the first time ever, the majority of online viewing is taking place on mobile devices, according to new research by Ooyala. Drawing on insights from over 3.5 billion video analytic events per day from 220 million viewers across the world, Ooylah found that mobile devices now represent 51 percent of all online viewing. So why […]

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