live events

How Integrating Video with Live Events Can Boost ROI Pt 2

2 years ago

In my last blog post, I’ve discussed on how effective video marketing and event marketing are when it comes to increasing ROI and engagement. Indeed, they have both become go-to tactics for the most successful marketers. But how are companies combining the two? In a recent article, I wrote about how live streaming is about to boom, […]

How Integrating Video with Live Events Can Boost ROI Pt 1

2 years ago

Video and events are both incredibly effective marketing techniques. However, the two are usually thought of as distinct. But now, as live video sharing and other digital video developments take grip, these two techniques are being combined in order to increase marketing ROI dramatically. Now, more than ever, marketing professionals need to produce content and […]

Live Streaming Is About To Boom

2 years ago

Online video is evolving. And, for both brands and regular people, one of the most exciting developments is live streaming. Platforms such as Periscope, Meercat, Facebook Live, and Blab give users the ability to broadcast video content live, and this will change how companies use video to reach and engage consumers, as well as how […]

Live Sports Leads The Way In The Future Of Live Streaming

3 years ago

There is nothing quite like a live sporting event for the level of excitement it can produce. Whether it’s watching Tom Brady score a touchdown at Super Bowl, or admiring the sheer power of Usain Bolt as he wins Olympic gold, it’s a spine-tingling experience. It’s also an experience that is helping to mould the […]

Maximising Your Profit From Live Streaming

3 years ago

At the recent Streaming Media West Conference in California, the monetization of live streaming was one of the big topics up for discussion. One of the panels took a look at best practices for producers of online live streaming video, and how they can make their content pay. There is an appetite for live video content, but […]

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