business model

The Surprising Figures Behind Apple Subscription Services

2 years ago

When most people think of Apple they think of their devices, which is why you may be surprised by the figures surrounding the subscription services they provide around these devices. Apple recently announced that in 2015 the revenue from this subscription provision was an incredible $19.9 billion. This represented a 10% increase on the revenue produced in […]

Subscriptions vs Micro-transactions: Comparing the Major Content Monetization Models

3 years ago

This is a question often asked by producers whose aim is to monetize digital goods. Which model offers the best opportunity to maximise revenue while minimizing costs? There are many arguments proffered for both models, but what are the facts and what do you need to consider when you are making a decision regarding which […]

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