Can you earn a living selling your videos online? Of course you can. It’s a strange thought, but today’s average high-school student has access to far, far more information than the amount held in the most prestigious universities just 20 years ago.
This, of course, is because of the Internet. And, every single day, more information is being uploaded and shared – in fact, over 300 hours of new video content is uploaded to YouTube every minute!
That’s a lot of content which means easier ways to sell videos online. From a business point of view, this can be problematic. Today’s consumers are digital creatures, with low attention spans, internet savviness, and no time for content that doesn’t immediately appeal to them.
With a fundamental aversion to intrusive advertising – such as pop-ups, banners and spam mail – today’s consumers require a different approach.
Additional reading: What Triggers Our Love For Live Video and Sharing
Video is the most engaging content form, and companies that get video right reap many rewards. What’s more, creating engaging video content isn’t hard – it doesn’t require massive budgets, beautifully written scripts, and expensive directors (as most professional YouTubers will happily tell you). All it requires is the right approach.
As of 2017 video accounts for 74% of all online traffic i.e. far more than half of all searches and browsing activity generated by the world’s internet users consists of consuming videos.
The following tips will help you sell videos online, content that will leave your audience wanting more.
Probably the most important thing you should do before you sell videos online is to decide on your topic niche and think about what audience you want to target. Determine what is exactly that you want to sell.
There are endless possibilities when it comes to knowledge transfer. Having an unique idea that stands out can very well become a money-making idea.
It’s a good start to ask yourself if there’s audience for what you want to talk about. For example, if your plan is to sell videos online where you’ll talk about healthy lifestyle in general, narrowing down your topic to fitness can make your coverage more specific. It all about finding an interesting angle to your main niche.
Ask yourself the following questions before deciding on the specific niche you want to cover in your videos:
- Is the chosen niche competitive?
- Who is your main target audience?
- Is the niche profitable?
- How can you host your videos?
- How can you promote your videos?
- In general, is it worthwhile?
The best thing to do is to find your passion about certain niche and start from there. Discover your spin of things and transform an old idea into something new and interesting that will create decent viewer base.
Plan Your Content
For serious videos you need to have serious content strategy and content calendar. This means uploading new videos regularly to keep up the momentum. Pick a specific time during the your day, week, or month to record them, then have a different time to edit, and a time for upload.
In the meantime you can take to different social media channels to promote any upcoming videos to expose them to more social media engagement.
Plan your videos in advance, and consider recording a week or two ahead of schedule so you can accommodate emergencies, equipment malfunctions, power outages, and the like.
Create Your Videos
Needless to mention, content is in the center of your new online video business model.
If you’ve got the abilities to supply and edit your own video, you’ll ideally produce your own video material. You can additionally hire a video production team to assist you are taking care of it if that’ll cause you to feel more at ease.
If your video content revolves around eLearning having your own education website you can easily enrich classroom experiences and increase student engagement. Using appropriate video software means you can capture classroom on video, your whole teachings as recordings in one place.
Also, your educational content can be available anytime, anywhere in the world. Some software gives opportunities for remote learning, flipped classrooms and social learning by powerful video tools.
Engage Your Viewers
Most companies are chomping at the bit to tell their audience why what they’re offering is so great. But you can’t just expect to present your audience with a sales pitch followed by a call to action and see great results.
Instead, you need to talk to your target audience on an emotional level. Use your video content to tap into your target audience’s likes and dislikes, hopes and fears, and wants and needs. Use the language they use, and present them with something that fits into their lifestyle. That done, your audience will view your company as an ally, not a faceless company, and the conversions will follow.
Sell Videos Online with Affiliate Marketing Programs
Videos can also earn revenue by joining an affiliate marketing program. Commission is earned by setting up links that will redirect the traffic to partnered websites. The cornerstone of any effective affiliate marketing promotion is to pick the right affiliate programs and products to promote, since not affiliate programs are made equal.
On a side note, ads might seem like the most natural solution for website monetization, but ads aren’t always working they way you might be imagining. Most online ad services pay on a per-click basis. With click through rates averaging well-under 1%, you’d need tens of thousands of unique visits every single day on your videos to make any kind of significant income.
The next great feature to look for if you want to monetize videos is integrated paywall. An integrated paywall means that video purchases occur in the video window itself where customers enter their payment information. This information is safely encrypted and transmitted to the bank. After that payments are approved, and an access to the video is opened up.
This is where we at InPlayer excel. We are next generation video and digital asset monetization platform having the fastest paywall on earth. The idea is that any page on any website, including the personal site for any content creator, can instantly feature our paywall to protect and monetize their content.
Integrating a paywall has a number of advantages. First, it helps with security by reducing the chances that a freely-accessible video will be embedded into other domains. Second, it makes the process seamless for the user as it removes the navigation steps. Everything becomes crystal clear for the viewers from entering their payment info, to watching the video.
Make It Personal
Personalised content makes consumers feel special. And consumers that feel special make purchases. But, today, a custom email subject line or call-to-action isn’t as effective as it used to be. Interactive video is a relatively new approach to video content that’s allowing the brands that utilise it to really stick out.
Interactive video allows viewers to click, swipe, and otherwise engage via call-to-action overlays or a series of overlay elements. A great example in Coldplay’s interactive video for the song “Ink”. But interactive video isn’t just for the major players; a simple Google search will bring up a list of affordable interactive video companies.
Promote Your Video
The goal of all content marketers is to go viral. Though getting millions of views isn’t easy, highly shareable content can give your company a real boost – even thousands of views can lead to hundreds of eyes on your site and a great deal of conversions. Virality can’t be reduced to a checklist. That said, many viral videos have certain features in common:
- They’re short and sweet – 19 percent of modern consumers will leave a video after 10 seconds; after a minute, a staggering 44 percent of viewers have clicked away.
- They’re upbeat – the most highly shared content is that which evokes a strong emotional response; and content which inspires an upbeat emotion is the most sharable of all.
- They’re timely – by hooking on to existing internet trends, viral videos are often able to piggyback off the success of other content or events.
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