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An Untapped Resource: Benefits of Archived Content

The sheer volume of streaming content currently available across the internet seems to know no limits. Over-the-top media providers, brands, government agencies and countless others create at a rate faster…

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How To
Aug 20, 2021 | 2 min read | Darka Panovska
How Developing Streaming Content Can Be a Boon for Live Event Sales
The primary objective for any over-the-top media provider is likely to be the same as that of any other business. No matter an entrepreneur’s aspirations for disrupting an industry or…
Industry trends
Aug 19, 2021 | 3 min read | Darka Panovska
Why Training Session Streams Could Amount to Big Business for Pro Sports
In sports, just about everything sells: broadcast licensing rights, merchandise, video games and $8 hot dogs. Somewhere along the way, someone even figured out that fans would be willing to…
Industry trends
Aug 13, 2021 | 3 min read | Darka Panovska
Why So Many Retailers Are Now Relying on Streaming Content
Most new technologies don’t reach the level of adoption within such a short window of time that has been enjoyed by over-the-top media. With the exceptions of the rise of…
Industry trends
Aug 11, 2021 | 3 min read | Darka Panovska
Five Things Franchises Need to Do to Monetize Streaming Content
One day when we look back at the rise of streaming content and success of over-the-top media monetization, we’ll likely be able to pinpoint with relative accuracy the moment that…
Industry trends
Aug 09, 2021 | 2 min read | Darka Panovska
Why Corporations Must Consider Streaming Content In Multiple Regions (or Countries)
Most business today is driven by global goals. Unless you run a neighborhood body shop or a local brewpub, your company almost certainly has ambitions of expanding beyond its current…
How To
Aug 05, 2021 | 2 min read | Darka Panovska
The Importance of Safeguarding Data When Streaming Content
For over-the-top media companies, any functional business model literally begins and ends with digital technology. From purchase to delivery, a dependable streaming experience hinges on a seamless virtual transaction that…
Industry trends
Jul 29, 2021 | 3 min read | Darka Panovska
Five Ways to Monetize Social Media
Social media can represent many things to a business: a first point of consumer contact, a marketing mouthpiece, a branding tool that embodies a preferred voice and tone. A good…
Industry trends
Jul 28, 2021 | 3 min read | Darka Panovska
How Sports Teams Can Use Video to Boost Ticket Sales
For professional sports and big-business college sports programs, over-the-top media is quickly growing into a revenue source all its own. Whether it’s the NBA offering its League Pass programming on…
Industry trends
Jul 26, 2021 | 3 min read | Darka Panovska
How Professional Sports Leagues Can Get Into Virtual Ticketing
In under a decade, the worth of the National Football League’s television contract increased 150 percent to its current value of an annual $255 million per team. With the sports…