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How OTT Could Accelerate eSports Revenue

Super Bowl I, aired live on network television by both CBS and NBC on January 15, 1967, was an inflection point for both sports fandom and sports business. Even if…

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Industry trends
Feb 23, 2022 | 3 min read | Darka Panovska
Why Major Sports Leagues Are Aiming to Expand OTT Rights
As viewers continue to migrate in droves from terrestrial television and cable packages to over-the-top streaming providers, sports leagues and organizations can’t help but take notice. As far back as…
Industry trends
Jan 14, 2022 | 2 min read | Darka Panovska
OTT Gives Musicians the Opportunity to Expand Beyond Concerts
Bands and musicians have it tougher than ever. Building a following, serving the interests of fans and making a living (or even simply paying for expenses) playing music was a…
Industry trends
Dec 06, 2021 | 2 min read | Darka Panovska
InPlayer vs. Patreon: Why InPlayer Is Better
Patreon, Substack and other content creation membership platforms are all the rage right now – and with good reason. They can help a writer, artist or influencer not only build…
Case Studies
Nov 10, 2021 | 2 min read | Darka Panovska
CASE STUDY – Recruiting Access
BACKGROUND Recruiting Access is a solutions provider for US Sports organizations and events. As part of this they produce and film basketball tournaments, making them available via live streaming and…
News
Oct 22, 2021 | 2 min read | Darka Panovska
Revenue Opportunities for Celebrities
Celebrity is a curious thing. It can be achieved in almost countless ways, making us famous or infamous, notorious or world-renowned – and sometimes all of the above. It can…
Case Studies
Oct 14, 2021 | 2 min read | Darka Panovska
CASE STUDY – Ladies Gaelic Football Association (LGFA)
BACKGROUND The Ladies Gaelic Football Association (LGFA) was founded in 1974 and represents over 1000 clubs in Ireland as well as many overseas, with one of the newest members based…
Industry trends
Oct 07, 2021 | 2 min read | Darka Panovska
Brands Must Create Video in Order to Stand Out
If you’re a marketer, you’ve no doubt seen the latest trends around branding and video. Almost literally, everyone is doing it. If you work for a brand, it’s all but…
News
Sep 22, 2021 | 2 min read | Darka Panovska
Content Creators Are Relying on Video More Than Ever Before
With more businesses, marketers, storytellers and news organizations than ever before creating content, the competition for audience attention has never been more fierce. Clicks and screen time are currency, and…
Industry trends
Sep 17, 2021 | 3 min read | InPlayer
Why Content Creators Should Go Directly to Their Fans
In the entertainment industry, content creators traditionally have found themselves at the mercy of a series of gatekeepers. Studios, producers and theaters, among others, all owned a significant financial stake…