We’re proud to be one of the sponsors and members of the Event Cinema Association (ECA) as they host their third annual ECA Conference for exhibitors, distributors, content providers and affiliate technical partners within the event cinema (alternative content) industry.
Taking place on 19 October at the brand new Picturehouse Central, Piccadilly Circus in the heart of Londons’ West End, the conference will bring together the diverse range of members within the ECA and celebrate achievements in event cinema over the past year.
ECA attendants and programme
The ECA conference will feature several panel discussions as well as breakout sessions, including a session on the relationship between social media and event cinema with Adam Rubins and Daniel Heale of Way To Blue. This year’s edition will also feature a trade show for consumer goods companies for the first time; exhibitors will include Cadbury’s, Mondelez, Nestlé and Scavi & Ray prosecco. Mark Walukevich, SVP of the international film at National Amusements, will host a talk about growing event cinema in developing markets. While, other sessions will tackle content delivery in a multi-format environment, outdoor cinema and growing the event cinema footprint, gaming in cinemas and projections for the future, hosted by David Hancock of IHS and Lucy Jones of Rentrak.
You can find the full event schedule here.
What is the role of the ECA?
The Event Cinema Association was launched in September 2012 to “support and promote the developing Event Cinema market and provide the promotion and support to enable the industry to continue to thrive”. Since first appearing in 2006, the Event Cinema market is predicted to grow to 5% of the overall global cinema box office by 2015, and worth an estimated $1bn by 2017. Indeed, some exhibitors are already claiming that event cinema occupies as much as 18% of their box office revenue. The ECA works on behalf of UK and European Event Cinema (also known as Alternative Content) providers, distributors and cinema exhibitors to promote this niche market and make it more accessible to the general public through a variety of marketing initiatives.
Meet us there
If you’re attending the upcoming ECA conference, make sure to meet with our CEO Jean-Charles Lacoste and Sales Director James Smith. They’ll be glad to answer any questions relevant to our business.