We’ve previously written blog posts where we introduced our in-player paywall, which is a great tool for monetizing your video content without advertising.
This blog post is about our in video e-commerce app. That’s right. With our e-commerce plug in you can shop and sell within a video. And setting it all up is as easy as 1, 2, 3.
We know, the first thing you think is: There are plenty of e-commerce sites, I could just sell my product there. But, think for a moment. Here are a few ideas. How about:
– streaming a concert and offer the audience to buy an exclusive USB audio/video footage of the show?
– streaming a sports game and offer the audience to buy an exclusive signed jersey from their favourite player?
– selling your handmade craftwork illustrated in a video online?
– selling DVD’s of your movie while the user is watching the trailer?
– offering a special limited promotion of your sponsor’s product while broadcasting a show?
– selling your new Autumn/Winter collection within a video footage of your fashion show?
And all this within the video, while the user is actually watching.
You’re still asking yourself why would you want to sell your products within a video when you can use the standard old-fashion online shopping ecommerce sites?
Well, here are a few numbers that might convince you:
- The expected number of US smartphone users who will watch video content on their devices at least monthly is 86.8 million, more than a quarter of the US population, in 2014.
- 93% of marketers used video for online marketing in 2013.
- 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.
One half of 25-49 year olds share a video online. Now imagine that’s a promo video of your cool new product. And imagine the product can be sold right away, within the video. While the user is watching the promo video.
We have the solution for you.
The ecom app is completely customizable for your needs. Thumbnails of your product can be placed within the app, so users can see what they are buying. Shipping methods, delivery options, pick up options are also customizable, and you can choose whether you want to ship the product to certain countries or not. And there’s the geo-block functionality as well – you can choose whether you want the app to appear in a video in certain countries at all.
Get in touch with us and tell us about your product. We’ll help you with the product placement. You’ll be surprised by the numbers and conversion rates.