If you are going to spend time, money and effort on producing high quality video content for your business or organisation you want to ensure that it is actually viewed online. Attracting viewers for your content is important but retaining them is even more so.
If viewers are not impressed with the video content and quality you are offering they are not going to continue to watch and you will lose customers you earned hard. Also loyal and happy customers are always best salesmen for your content.
Below we’ve tried to list few areas you need to consider if you want to retain viewers for your online video content.
Knowing your customers
Arguably this is the most important factor when it comes to producing your videos. If you do not know your audience then how are you supposed to create content that keeps them engaged?
If you use a paywall or registration wall for your video content then you can use the data provided to learn more about the people who are watching and their habits. This gives you a better opportunity to provide them with the content they want and when they want it.
Give them valuable content
If you use the data you have at your fingertips, it should be easier for you to make this happen. People want to feel they have gained something from spending time watching your content, so you need to deliver videos that provide this type of value for them.
High quality content
Even if your video is interesting, and has a good message, you are not going to attract the maximum possible number of viewers if the quality of the video is not great, or it is constantly buffering.
Nowadays people are used to watch content on the go, from their mobiles, tablets or in front of their Connected TV. You need to make sure your content can be accessed from any platform.
One way of resolving this is to partner with an Online Video Platform (OVP) where your video can be hosted to a high level of performance and on any device. You can check our OVP partners list for reference.
Communication is vital
Once someone has started to watch your online video content you need to make them feel that you value their loyalty. One of the best ways of doing this is to speak to them.
You can easily communicate with your viewers, through email and regular newsletters, to inform them of ongoing newс and offers, and make them feel part of a community.
It does not matter who your viewers are, they will love receiving rewards. Everybody does. You can offer discounts and free trial opportunities to attract people to your content for the first time. If you use a paywall then you may want to think about offering vouchers for free content.
You should not forget your loyal viewers. It is worth having a loyalty programme in place, for people who regularly watch your content.
Ensuring payment security
People are used to paying for products online so they expect a high level of security and you need to meet their expectations.
Using a reliable paywall solution means that you can ensure payment security for all viewers as well as offering them a simple method of payment, usually available in a number of different currencies. Check this before you choose your payment partner.
Providing exceptional support
As with any product or service, your viewers will expect to have support available when they need it. If they do not have access to this support they may stop watching your content and go somewhere else.
We at InPlayer are proud of our Customer Support who provide 24/7 support to our end users worldwide.