Live streaming of video content continues to increase in popularity, so you may want to grab your slice of the pie. Streaming live content is an excellent way of connecting your brand, team or organisation with the Internet community.
Live streaming is moving on a pace, with solutions like Facebook’s Live being watched by almost 2 billion users worldwide. A major factor of ensuring that you are a successful participant in the live stream arena is making sure that your event promotion if effective.
Think about it, you can spend as much time, effort and money as you want on creating excellent content, but all of this is wasted if no-one knows about your live stream.
Few people are just going to come across your content by accident, so you need to promote and support your event in a professional manner. Here are some tips on what you need to think about if you want your live stream to be successful.
Straightforward ticket sales
Once you start to promote your event people are going to want to purchase a ticket to watch. This is why it’s really important to make sure you have a simple system in place for potential viewers to do this.
Don’t forget that people expect processes to be quick, so if your payment process takes more than a couple of minutes to complete they may disengage, depending on how much they want to watch.
It’s also important to make sure that ticket purchasing can be done using a mobile device. Smartphones and tablets now account for around 60% of digital content access so you need to make sure that you reach this potential audience.
Promote via social media
If you want to maximise the promotion of your video live stream you should always make use of social media. It does not cost you financially and the time and effort that you invest is repaid with the audience figures you attract.
There are around 1.5 billion Facebook users globally and more than 970 million people have a Twitter account. You can see the vast potential that can be had from formulating a creative social media campaign. You should encourage people to spread the word using hashtags and word of mouth.
It’s amazing how quickly a tweet or Facebook post can spread if it catches the imagination. Make sure that you use language, images and maybe promotional video clips that give people a taste of what to expect, but leave them wanting more.
When you promote your video live stream across social media you may want to include an incentive. This could include a voucher scheme for reduced price viewing, or for the guarantee of the next event free on payment for the current live stream.
People tend to be attracted to a product if they feel as though they are getting a good deal, and once they have watched one live stream they are likely to watch the next, if the content you provide is of high quality.
Include existing fans
It’s very easy to get carried away with attracting new viewers to your content, but you should not forget those who have watched previously. You should always make sure that your email distribution lists are up to date so that you can send details of your upcoming events to existing fans.
You may even want to employ an automation system so that you ensure all fans are kept up to date.
Provide high quality support
Promoting your live stream content does not end when the live stream starts. It’s not just about one piece of content, it’s about keeping the audience engaged with you brand, team or organisation.
This is why it’s so important to make sure you provide a high level of support and customer service to viewers. If your content is being streamed globally then you may want to provide support in different languages, and enable payment in several currencies.
You should also make sure that support is on hand should any of your viewers experience any problems during the live stream. This shows your viewers how reliable you are and makes them more likely to remain engaged.
Live streaming is a growing global market which you can be part of. You just have to make sure that you choose the right niche, provide high quality content and take note of the tips we have provided to promote your content to the optimum level.